Inbound Academy

A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! View Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started. Here’s a complete guide on what to invest in when beginning your video marketing journey. Episode Links: Ulanzi U-Rig  Amazon Basics 60 in Tripod Movo VXR10 Universal Cardioid Condenser Video Microphone Ultra Bright LED Video Light Creative Low-Budget Videos: Dollar Shave Club Dick Law Firm Ojai Valley Taxidermy Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing. More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help streamline the process. We’ll let you know your best options. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out. We have some ideas to make that email clickable for your audience. Episode Links CoSchedule Subject Line Tester Follow Inbound Academy on Social Media! Follow on Facebook       Follow on Instagram       Follow on Twitter       Follow on LinkedIn       Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to. Follow Inbound Academy on Social Media! Follow on Facebook     Follow on Instagram     Follow on Twitter     Follow on LinkedIn     Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more! Article Links: Google Proclaims the End of Digital Marketing (Think With Google) Two Large New Studies Discuss the State of Local Marketing (Search Engine Land) Direct-to-Consumer Brands Are Increasing Marketing to Kids (AdAge) New Spiderman Movie a Triumph for Innovative Marketing (Forbes) Marketing & Advertising Professionals Lack Empathy (Campaign) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.  Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk! Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Podcast Hosting Platforms to Check Out: Anchor Acast Libsyn Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers. Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy. Learn more about inbound marketing with our free web guide. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. This is your place for marketing news, strategies, and growth all rolled into one! Stories This Month: Burger King Targets At-Home Students Anheuser-Busch Switches Production to Hand Sanitizer Hollywood Comes to the Couch Monthly Poll Pandemic Foods to Try Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn  Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started. Hubspot CRM Visual Web Optimizer Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us. Aubrey Marcus binaural beats link Mynoise.net (for white noise) Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it. Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode. Read the blog post companion to this podcast Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them. Acuity Ads study on attention spans (Link) Fluvip, a digital platform to find influencers (link) Other top influencer marketing platforms (link) Influencers Recommended By Gaby: Luisito Comunica, a travel and entertainment vlogger:  has created his own clothing brand "Rey Palomo" and he is making more money with his personal brand. https://www.entrepreneur.com/video/346297 Yuya, a beauty vlogger has also made a lot of money with her products and also has made good deals with a shampoo brand from Unilever. Matt Navarra- Twitter Matthew Kobach - Twitter Estefanía Cárdenas - "In Marketing as in Love" relationships and similarities between Marketing and love relations. New Podcast Alexis Socco - Linkedin Gaby Castellanos - Instagram La Academia de Marketing Online - Spain podcast (The online Marketing Academy) Social FM- Mexican Podcast about digital media news Josuedric - Gaby's personal designer (Twitter) (Instagram) Follow Gabriela Huerta on social media: Twitter Instagram Facebook LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020. Episode Links Peloton Commercial Causes Holiday Uproar Burger King Expertly Trolls McDonald's Ikea Gets Sexy With Their Marketing The Game of Thrones Oreo Campaign The Social Media Brilliance of Twix Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn              Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support