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Indie Hackers

Author: Courtland Allen

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Courtland Allen interviews the ambitious indie hackers who are turning their ideas and side projects into profitable online businesses. Explore the latest strategies and tools founders are using to capitalize on new opportunities, escape the 9-to-5 grind, and create their own personal revenue-generating machines. The future is indie!
222 Episodes
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My guests today have a really exciting business model and strategy that I want to dig into. Dan Shipper (@danshipper) and Nathan Baschez (@nbashaw) are the founders of Every, a bundle of business focused newsletters. By structuring Every as a "collective," the writers are happier, the readers are getting better content, and Every is profitable.  I want to find out how they get readers, how they get writers, and how "bundling" can be strategic for indie hackers.  Subscribe to Every: https://every.to/ Follow Nathan on Twitter: https://twitter.com/nbashaw Follow Dan on Twitter: https://twitter.com/danshipper
Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) have both sold their businesses and are currently hosting one of the best business podcasts out there. In this episode, we talk about what it's like to be in their position now and what kind of businesses they would start if they were doing it all over today. Listen to My First Million: https://thehustle.co/my-first-million-podcast/ Follow Sam on Twitter: https://twitter.com/theSamParr Follow Shaan on Twitter: https://twitter.com/ShaanVP
Kyle Gawley (@kylegawley) was running a high-growth, venture-backed company when he ended up in the hospital partially due to all the pressure he was under. That experience led to some introspection, which I'll ask him about in this episode. We'll also talk about his new company, which he decided to build with a completely different approach to growth.  Follow Kyle on Twitter: https://twitter.com/kylegawley Save three months by trying Gravity's SaaS boilerplates: https://usegravity.app/
In this episode I talk to Andrey Azimov (@andreyazimov) about moving to Bali with a $3K runway and launching his "Hardcore Year." I'll ask him about the projects he launched to reach $10K MRR. Follow Andrey's journey on Twitter: https://twitter.com/andreyazimov Check out his personal site: https://www.andreyazimov.com/ Create a website from a spreadsheet: https://www.sheet2site.com/
Today I'm talking to Dan Cederholm (@simplebits) about his somewhat reluctant journey into growing Dribbble. He's a self-described "accidental entrepreneur. So, in this interview, we'll talk about how someone who identifies as a creator and a designer can fill the role of a founder.  Follow Dan on Twitter: https://twitter.com/simplebits Check out Dribbble: https://dribbble.com/
Chris Bakke (@ChrisJBakke) came on my radar when he posted an AMA on Indie Hackers after selling his $2M ARR SaaS for $50,000,000. Like a lot of people in the Indie Hackers community, I have a lot of questions. In this episode, I'll find out how Chris came up with the idea and why he intentionally chose a tiny market.  Follow Chris on Twitter: https://twitter.com/ChrisJBakke Check out Chris's new startup: https://laskie.com/
Molly Wolchansky is the founder of The Agent Nest (@theagentnest), an application that manages social media posts and marketing materials for real estate agents. In this episode, we'll find out why she chose this niche and how seven years of manual agency work led to a breaking point.  Follow Molly on Twitter: https://twitter.com/theagentnest Check out Molly's App: https://www.theagentnest.com/
Today's guest recently sold his company, FeedbackPanda, but instead of disappearing to an island, I've seen him all over Twitter, all over his blog, all over Indie Hackers helping people. In this episode, I talk to Arvid Kahl (@arvidkahl)  about how involuntary reciprocity built his audience and how Indie Hackers can do the same. We'll dig into his new book, The Embedded Entrepreneur, to break down how he co-developed and grew his businesses through audience engagement.  Check out The Bootstrapped Founder: https://thebootstrappedfounder.com/ Follow Arvid on Twitter: https://twitter.com/arvidkahl Arvid's new book: https://embeddedentrepreneur.com
Today I'm talking to two of the top creators on OnlyFans: Savannah Solo and Aella. Each of them is earning 5-figures a month on the platform, which sits at the intersection of the creator economy and porn. (NSFW… depending on where you work.) In this episode we talk about the stigma of making a living from porn, marketing strategies to get huge on social media, and the future of independent creators on the internet. Savannah's NSFW Twitter: https://twitter.com/savannah_solo Aella's NSFW Twitter: https://twitter.com/aellagirl Aella's safe-for-work Twitter: https://twitter.com/aella_girl Courtland's OnlyFans page: https://onlyfans.com/csallen
Derrick Reimer has been following a playbook that involves taking on big players in a market by drafting on their tailwind. It's gotten him to six-figure revenue with SavvyCal but it wasn't a strategy that always worked. In this episode, we'll talk about how he failed when trying to take on Slack and how he eventually bounced back with SavvyCal.  Follow Derrick on Twitter: https://twitter.com/derrickreimer Get your first month free with Promo Code "IndieHackers" at SavvyCal: https://savvycal.com/
Since John Doherty (@dohertyjf) was on the podcast three years ago, he's completely changed the business model of his company. In this interview, we'll talk about the moment his customers told him "his baby was ugly" and what happened next.  Follow John on Twitter: https://twitter.com/dohertyjf Find an agency on Credo: https://www.getcredo.com/ Get unlimited copyediting on EditorNinja: https://editorninja.com/
Joining me is an indie hacker whose broetry post about how he hit $10K MRR went viral. I invited him here to walk me through how he got to that milestone and what his new challenges are as he grows his company Bannerbear toward the $1M ARR mark.  Follow Jon on Twitter: https://twitter.com/yongfook Check out Bannerbear: https://www.bannerbear.com/ Subscribe to Jon's newsletter: https://www.bannerbear.com/open
Rob Walling (@robwalling) returns to the show to talk about new and not-so-new trends in SaaS that Indie Hackers should be paying attention to.  Listen to Rob's podcast: https://www.startupsfortherestofus.com/ Follow Rob on Twitter: https://twitter.com/robwalling Check out Tiny Seed: https://tinyseed.com/
Nathan Barry (@nathanbarry) has grown ConvertKit from $7M to $27M since I last spoke with him three years ago. He’s done several things in the last few years to grow—including making ConvertKit’s first acquisition and riding the wave of the creator economy. But mostly we’ll discuss how incremental improvements over eight years is responsible for the email marketing tool’s compound growth.   Follow Nathan on Twitter: https://twitter.com/nathanbarry Find and build your audience with ConvertKit: https://convertkit.com/
Today I have Chris Justin (@Chris_Justin) and Eathan Janney from the Run With It podcast. They are coming on the show today to share some business ideas for 2021 for indie hackers. In this episode we discuss flying cars (VTOL), NFTs, people coins, and other trends to get ahead of for the next year. Listen to new ideas on the Run With It podcast: https://www.runwithit.fm/
Over the past two years, I’ve been getting emails from Collin Waldoch. The first was in 2019 when he told me his startup Water Cooler Trivia was making $10K ARR. That was followed a few months later by him telling me he was making $50k, then $100K, and most recently $250K. I want you to hear how simple the product is that he built and why he’s not seeing any churn. Try to beat your co-workers on Water Cooler Trivia: https://www.watercoolertrivia.com/
Joining me is prolific indie hacker and Bitclout enthusiast Mubashar Iqbal (@mubashariqbal) to discuss the pros and cons of the new platform. Is it a scam? Is it not a scam? Are we all living in a real life episode of Black Mirror? We get to the bottom of your burning questions in this episode. 
Austin Rief (@Austin_Rief) started the newsletter Morning Brew in college when he didn’t care if he made money or mistakes. That freedom in the early days resulted in an authenticity that he credits for their growth. In this episode, I talk to Austin about how he’s using Twitter to grow, what types of customers become brand ambassadors, and so much more.  • Follow Austin on Twitter: https://twitter.com/Austin_Rief • Get smarter by subscribing to Morning Brew: https://www.morningbrew.com/daily/subscribe
Today I’m catching up with Ben Orenstein (@r00k) after nearly two years. Since then his company Tuple has grown 3x and is hitting millions on annual revenue. In this episode, I talk to Ben about the factors behind his insane growth, what it’s like being single as a startup founder, and why he’s hiring a coach for nearly every aspect of his life.   • Follow Ben on Twitter: https://twitter.com/r00k • Ask Ben out on a date: http://dating.benorenstein.com • Pair remotely with Tuple: https://tuple.app/
Today I’m talking to some of the best online course creators that I know. So many indie hackers got started and became successful because they found ways to teach others online. So I invited Andrew Barry (@Bazzaruto), who runs the On Deck Course Creators Fellowship, Marie Poulin (@mariepoulin), who runs an online course called Notion Mastery, and Ali Abdaal (@AliAbdaal), who runs Part Time YouTuber Academy. In this episode, we’ll talk about how to get started, overcome imposter syndrome, and how everyone has something to teach.   • Build a Transformative Online Course: https://www.beondeck.com/course-creators • Master Your Life and Business Workflows with Notion: https://notionmastery.com/ • Learn How To Grow Your YouTube Channel: https://academy.aliabdaal.com/
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Comments (20)

Marcel Maebara

Best podcast ever hands down.

Apr 3rd
Reply

Corey Alix

No I love this guy. He's a philosopher.

Sep 2nd
Reply

Corey McCoy

This guy is so annoying. Stop "TRYING" to be the contrarian....

Sep 1st
Reply

Gabo

The guest is a smart guy but sometimes is nice to take a breath and allow your host to make you questions...

Aug 6th
Reply

Corey McCoy

please... please please stop with the COVID stuff. I listen to this podcast for business insights. it's not relevant...

May 19th
Reply (1)

Mir Media

Attention, Interest-tell them facts, Desire-tell stories and features and benefits, Action to take

May 12th
Reply

Corey Alix

Good to hear that this route works in some cases because it's the only way I could see myself succeeding - by building something that scratches and itch and eliminates pain. I'm lowering my pain threshold ASAP.

Dec 2nd
Reply

Ketan Ramteke

Mike is damn calm and his thoughts seems so full of clarity.

Nov 6th
Reply

UK Spacegeek

Please stop saying CHURN

Oct 2nd
Reply (1)

Piyush Dutta

A brilliant insight on how to seek the fabled word content with what I have. Ridiculously brilliant and exciting podcast

Sep 24th
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Philip Chang

wow this dudes fucking garbage. This dudes main habit is reguritating stuff from the book power of habit

Feb 5th
Reply (1)

Antonio Javier Sanchez

oolooooooooo

Jan 9th
Reply

юузарнэ́мь

One of the most useful podcasts I ever heard.

Nov 24th
Reply

Pavlo Kochubei

This is a really interesting story. Thank you!

Oct 10th
Reply

Pavlo Kochubei

The description here is wrong.

Aug 28th
Reply

Pavlo Kochubei

Great advice about timing and not following your passion.

Jan 2nd
Reply

Mehmet Kose

that guy rocks

Nov 12th
Reply
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