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Join media entrepreneur and host Ben Aston on a journey to discover how to create better content and communities, promote it, monetize it, and build successful online media businesses. Publishers, content creators, community builders, marketers, investors and tools share their process, tools, tips and tricks for creating content and community. Our goal is to foster a community to develop and share best practice, tips and tricks to publish better content, and grow and develop thriving, engaged communities. We’re defining and shaping the future of online media.
40 Episodes
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Ever wondered how to turn your travel passion into a thriving online venture?Dive into this episode with Kyle Kroeger—Founder & CEO at ViaTravelers—as he shares the secrets behind transforming a personal blog into a global travel platform. Host Ben Aston explores Kyle's content strategy, audience engagement tactics, and innovative monetization methods. As well as the art of balancing content creation with monetization, leveraging audience surveys, and embracing automation. Tune in for actionable strategies and insights into building a niche audience and monetizing your passion.
Learn from Chelsea Clarke—Founder of HerPaperRoute Media—how to successfully buy and flip niche sites for six-figure earnings.
Ben Aston is joined by Abby Mercado—Co-Founder & CEO at Rescripted. Listen to learn how to develop ad inventory that sells and performs.
Ben Aston is joined by Stephen Regenold—Vice President of Strategy at AllGear Digital. Listen to learn how to relaunch a media company.
Ben Aston is joined by Steve Pratt—the Founder & Lead Content Strategist at The Creativity Business. Listen to learn how to launch a world-class branded podcast.
Ben Aston is joined by Brad Smith, CEO of 3 content companies—Wordable, uSERP, and Codeless. Listen to learn how to scale content and links like billion-dollar brands.
Ben Aston is joined by Rob Janes, Head of Product at AdButler. Listen to learn how to build your own ad server, and that's gonna help you maximize revenue, save time, and reduce costs as well.
Ben Aston is joined by Kurt Schmidt, Owner of Inside the Magic, an online media company covering theme parks, movies and more. Listen to learn how to build the world's largest theme park fan site.
Ben Aston is joined by Todd Sarouhan, Owner of GoVisitSanDiego.com. Todd has lived in San Diego for the last 25 years, and he has a deep passion for the area and everything it has to offer locals and tourists alike. Listen to learn how to create engaging content that users really love.
Ben Aston is joined by Chris Yates, Founder of Rhodium Weekend. He's also a partner with Centurica and has advised on hundreds of millions of deals for online businesses, acquisitions, and exits. Listen to learn how to create value and sell your content sites.
Ben Aston is joined by Bruno Bornsztein, founder of InfluenceKit. It's a complete toolkit for digital influencers to help them plan, collaborate, and report on their content. Listen to learn how to leverage influencer marketing and manage influencer relationships.
Ben Aston is joined by Sean McCabe, owner of seanwes Media Agency. He spent 9,000 hours practicing a skill, got to the point where he was working with large clients, charging five-figure rates, and selling physical products with his own designs, and shipping out orders every single day. Listen to learn how to effectively repurpose content to increase value.
Ben Aston is joined by Matt Inglot, founder of Tilted Pixel, an agency dedicated to helping 6 and 7 figure membership site owners to grow their business. Listen to learn how to grow and scale a successful membership site.
Ben Aston is joined by Bjork Ostrom, co-founder of TinyBit. TinyBit’s focus has always been organic growth, mostly through content. They do some limited advertising, mostly retargeting and occasionally paid Facebook campaigns. Listen to learn how to optimize your old content to drive more traffic to your site.
Ben Aston is joined by Brian Morrissey, former president, and editor-in-chief of Digiday Media and founder of The Rebooting. He is focused on the audience side of the business that included editorial memberships, product development design, multimedia, and events programming. Listen to learn how to monetize your media business effectively and sustainably.
Ben Aston is joined by Chris Fernandez, founder of Women's Health Interactive. Listen to learn how to effectively scale your content production.
Ben Aston is joined by Oliver Lindberg, former editor of Net Magazine turned independent editor, content consultant & conference curator with brands including Google, Adobe, and Shopify.In 2017, Oliver founded a community conference for front-end developers and UX/UI designers with a focus on actionable takeaways called Pixel Pioneers. Tune in to learn about Oliver's story and how to create compelling content that connects with your community.
Ben Aston is joined by Nick Routley, designer and creative director turned managing editor at Visual Capitalist. With close to a quarter of a million subscribers Visual Capitalist one of the fastest growing online publishers globally focused on topics including markets, technology, energy, and the global economy.Tune in to learn how to make beautiful, shareable, and engaging content to keep your audience hyper-engaged and coming back for more.
Ben Aston chats with Ian Bell, founder of the successful bootstrap media company, Digital Trends Media Group. Digital Trends Media Group serves more than 125 million unique visitors each month across partners and platforms. It's an award-winning publishing company with a number of Millennial-focused media brands including Digital Trends, The Manual, and a number of other popular titles.Tune in to learn how Ian turned his bootstrapped media company into a $50m media giant without venture backing!
In this podcast episode, Ben Aston is joined by international development expert and online entrepreneur Stephen Ladek. Stephen's focus is on ed tech and eLearning with a bunch of projects on the go such as BKK Kids, LMS Pulse, and Social Enterprise Association. Listen to learn about the eLearning Success Summit and how to create your own successful virtual summit. *Bonus* Tune in to find out how to snag a free 20 min strategy session with Stephen.
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