Industry Connected

Ready for some wisdom from Todd Duncan? As a co-founder of the Industry Syndicate podcast network, I'm excited to drop this special bonus interview that Phil Treadwell and I recently did with THE Todd Duncan. The Industry Syndicate has teamed up with Todd Duncan, the creator of Sales Mastery, ahead of the first ever virtual Sales Mastery event on Sept 16-18, 2020.As you'll hear, Todd shares some incredible wisdom about how real estate agents and loan officers should structure their business for *profitability*, not just meaningless numbers. Todd also talks about how Sales Mastery has had over 100,000 attendees over the years, and why it's had such a huge positive impact on the Realtors and Loan Officers that attended.CLICK HERE to get discounted tickets to Sales Mastery, a discount only available through the Industry Syndicate.Discounted Sales Mastery tickets >>> http://www.industrysyndicate.com/salesmastery <<<

Should agents and lenders really see Opendoor and other iBuyers as "enemies"?Or...Can iBuyers be used to the advantage of agents and used to better serve consumers, and close more deals?This week on Industry Connected, we also talk about:Is Opendoor really trying to get rid of real estate agents?How to use Opendoor to bring more options to your clientsWhy you may be discrediting yourself by NOT presenting an offer from OpendoorThe Quick Marketing Tip of the Week (which are FANTASTIC this week!)You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: Verse.ioClick Here to get 50% Off your setup fee --**Produced by the Industry Syndicate, the real estate industry's first media network.Download the new Industry Syndicate mobile app:iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle --- Instagram- Facebook - Follow Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

What can lenders offer to a potential Realtor partner aside from pre-qualified Buyers? Plenty! We have some specific, actionable ideas for you. Ideas that would definitely get MY attention if I were approached by a lender offering them.But it first takes a shift in how you approach that Realtor. If you come at them the right way, offering value, you could potentially be laying he groundwork for a long term relationship that is hugely mutually beneficial.This week, we're joined by Byron Lazine, co-host of The Real Word podcast and top-producing real estate agent with One + Company in Niantic, CT. This week on Industry Connected, we also talk about:Does buying Zillow leads make sense anymore?How does the new Zillow Flex program work?What Real Estate agents REALLY want from Lenders (besides clients!) The Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --**Produced by the Industry Syndicate, the real estate industry's first media network.Download the new Industry Syndicate mobile app:iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle --- Instagram- Facebook - Follow Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

This week, we're joined by Geoff Zimpfer, host of the Mortgage Marketing Radio podcast and National Sales Trainer & Coach w/ Movement Mortgage. We talk about an always popular topic, lenders partnering with Realtors and how so many Loan Officers are doing it all wrong. Geoff also gives some great insight into promoting lunch & learns, and specific ways you can put more butts in the seats of your lunch and learns. This week on Industry Connected, we also talk about:How Loan Officers can approach Realtors the RIGHT wayHow some Realtors act like extortionists and just want a lender to pay for their Zillow ad spend.The Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Opendoor recently announced in August 2019 that they are now a fully operational mortgage lender in Texas and Arizona. Opendoor Home Loans is even available to all eligible borrowers in those states, not just those who want to buy a home from Opendoor.Zillow Home Loans became a reality in April 2019 when they changed their recently aqcuired Mortgage Lenders of America to Zillow Home Loans. In addition, real estate brokerages like Re/Max and Keller Williams are now jumping into the mortgage lending game with Motto Mortgage and Keller Mortgage. So what do mortgage loan officers and Realtors need to know? How are these major new mortgage companies going to affect the way loan officers and Realtors do business or acquire customers?We're joined by Jason Frazier, a former C-level mortgage executive and current Chief Creative Officer for Shred Media to discuss what agents and lenders need to know to win in this competitive, fast-changing environmentThank God Frazier is somewhat competent, because he became the impromptu host of the show when my laptop crashed halfway into the interview. Frazier was able to take over and keep the discussion going while I rebooted my frozen laptop. This week on Industry Connected, we talk about:Specific marketing strategies to help you win at a local levelOpendoor, Zillow, Redfin, Re/Max, Keller Williams, eXp Realty, etc are all mortgage companies nowWhy some agents and lenders fund their competitionWhy making square graphics is the best place to startA couple app recommendations that will make your job easier The Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

How creative theme videos about Stranger Things, Breaking Bad, and Mission Impossible lead to more listings and more sold homes. There are so many ways to use video in your real estate and mortgage marketing, and Shannon Milligan shares some of her best ideas for getting started.Shannon Milligan is a video marketing genius and top-producing Realtor in Richmond, VA with RVA Home Team, brokered by eXp Realty. This week on Industry Connected, we talk about:Why it's important to have fun with your marketingWhere to start producing video if you don't have the budget or desire to hire a videographerWhat is the ROI of doing creative listing videos?How long does it take to see success when doing video?Specific video topic ideasThe Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Possibly the biggest mistake that Realtors and Mortgage Loan Officers make is they talk way too much about real estate. The result is they basically kill any possibility of growing a large local following, and building a trusted local brand. Dustin Brohm is the Host of the Massive Agent Podcast, Founder of the Massive Agent Society real estate lead generation program and a Realtor w/ eXp Realty in Salt Lake City, UT. This week on Industry Connected, we talk about:The guaranteed way to get people to tune you out Why it's bad for Realtors and Loan Officers to post about real estate too muchWhat they should post about insteadContent topic ideasThe Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

What are the BEST closing gifts for Realtors and Loan Officers to give their clients? Can iBuyers actually help real estate agents to sell more homes? Rick Gonzalez, host of the Modern Agent Podcast joins us to talk about these, and other relevant topics being discussed in the real estate industry. For example, which closing gifts will have the biggest impact on your clients, and which ones will leave them with a bad taste in their mouths. Rick Gonzalez also gives us a recap of the most important topics and developments from the 2019 Florida Realtors Convention in Orlando. We talk specifically about what you need to know as a real estate agent or loan officer. We also talk about iBuyers... Should agents and lenders really be afraid of iBuyers? Or can iBuyers actually help real estate agents to sell more homes?Rick Gonzalez is the Host of the Modern Agent Podcast and a Realtor w/ eXp Realty in Freeport, FL. This week on Industry Connected, hosted by Dustin Brohm, we also talk about:Closing gifts that actually do harm to your relationships with clientsThe industry's new focus on relationships, and what it really meansShould agents and lenders be afraid of iBuyers?How there are two totally different types of iBuyers, and how Realtors should be using themThe Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

If you're a real estate agent or Mortgage Loan Officer who feels handcuffed or suffocated by your company leaders, or you simply feel that they don't support you in your efforts to grow your brand, this show is for you. We'll give some context and a solution for you to help you get past this hurdle towards progress and growth.Pay attention, real estate and mortgage execs! We're talking directly to YOU. Are you handcuffing your agents and loan officers and preventing them from growing their own brand?Phil Treadwell, host of the Mortgage Marketing Expert Podcast joins us to have an honest discussion about how some mortgage companies and real estate brokerages are stifling their own people, preventing them from having any chance at succeeding!Phil Treadwell is the VP of Development & Regional Manager at Mason-McDuffie Mortgage, and is based in Dallas, TX. He's also a co-founder of the Industry Syndicate real estate media network. This week, Phil Treadwell joins host Dustin Brohm on Industry Connected to talk about:What to do if your broker, team leader, or boss is preventing you from building your own brandWhy some mortgage and real estate companies still operate as they did 10 years agoShould social media be avoided because of compliance concerns?The Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Brian Covey is the VP of Regional Production at loandepot, and is based in Nashville, TN. Brian and his team of leaders have been instrumental in the growth of loandepot, who is one of the largest mortgage lenders in the world. What are their loan officers doing on a daily basis to close so many transactions? Brian shares some tactical real estate and mortgage marketing tips that any loan officer or Realtor can do themselves.This week, Brian Covey joins host Dustin Brohm on Industry Connected to talk about:How LinkedIn can be a huge tool to close more transactionsWhy sending short personalized videos are so powerful How to get your community to know who you areThe Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Sponsored by: AgentologyClick Here to get 50% Off your setup fee --*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Haley Parker is the Marketing and Business Development Manager at airway Independent Mortgage Southwest in Phoenix, AZ. Haley has been instrumental in guiding her branch to one of the Top 3 branches nationwide. This doesn't happen by accident. It isn't just luck when it happens quarter after quarter. So how do they do it?This week, Haley Parker joins host Dustin Brohm on Industry Connected to talk about:Choosing the right team around you to help your business growThe most basic fundamentals you must have to grow your real estate business The best way for loan officers to cultivate relationships with agentsThe Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎--*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- VIDEO: WATCH THE FULL INTERVIEW- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Katie Clancy is the Director of Business Development at William Raveis Real Estate and Team Lead at The Cape House in Cape Cod, MA. She is a regular on stage speaking at major real estate conferences like Inman Connect and more. She's also hilarious, so you'll really love this episode :)This week, Katie Clancy joins host Dustin Brohm on Industry Connected to talk about:Mistakes that agents and loan officers make on social media that result in them being blocked or ridiculed.The danger of sending DM's to strangers and immediately asking for somethingThe correct way for Loan Officers to get a veteran agent's attentionThe Quick Marketing Tip of the WeekYou can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎--*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Justin Konikow is the co-founder of Prime Real Estate Brokerage in London, Ontario, Canada and host of the Prime Real Estate podcast. He and his wife Shannon started Prime together with separate, but complementary roles.This week, Justin Konikow joins host Dustin Brohm on Industry Connected to talk about:What you need to know if starting your own real estate brokerageWhy they choose starting their own brokerage versus aligning with a larger brokerageJustin's most successful marketing campaign everMarketing Quick Tip of the WeekYou can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎--*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Jake Fehling is the VP of Marketing at Movement Mortgage, IPA enthusiast, host of the Mortgage Impact Podcast and the Date Night with Jake and Paige podcast. This week, Jake Fehling joins host Dustin Brohm on Industry Connected to talk about:What he learned in the world of sports marketing that has worked in mortgage marketingHow to create content that your audience thinks is funQuick Marketing Tip of the WeekYou can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎--*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Movement Mortgage is a Top 10 mortgage lender in the USA, and it all started in 2008 with the vision of it's co-Founder and CEO, Casey Crawford. Now they have over 4,500 employees in all 50 states, but the company could have easily not have happened.Casey Crawford is a former NFL player, who actually helped win a Super Bowl ring with the 2003 Tampa Bay Buccaneers! But his journey after professional football is what led him to launch a mortgage company in possibly one of the worst, most tumultuous times for banks in US history. If not for Casey's determination and ability to take action, Movement Mortgage may not exist today.This week, Casey Crawford joins host Dustin Brohm on Industry Connected to talk about:What is possible if you simply DO and continue DOINGHow Googling "How to start a mortgage bank" was how it all startedHow Casey's brief stint as a Realtor inspired him to launch a mortgage companyHow loan officers and Realtors can/should work together to serve the consumerThe best way to grow your real estate or mortgage business in a 2019 worldHis story of launching a mortgage company, with zero prior experienceWhy the culture of Movement Mortgage is so infectious, fun, respected, and effective.You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎--*New episodes of Industry Connected every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

One of the best, most entertaining and professionally-produced real estate & mortgage news shows on the interweb right now is This Week Today, presented by Synergy One Lending. But if you've ever seen it, it's hard to imagine the show without the energy, humor, and personality of its host, Chase Majerus.Real estate agents and mortgage loan officers do a TON of video, but so many of them are awful, or at best, just plain boring and focused on topics that consumers don't give a rats ass about. No one outside of Realtors and mortgage loan officers care about bond charts, today's interest rates, or market updates. So what should your videos be on instead? This week, Chase joins Industry Connected to talk about:How to use video to grow your brandHow to choose topics that your audience REALLY wants to watch and hear aboutHow to keep people watching your videos, week after weekHow long should your videos be? Important trends that loan officers and Realtors need to be on top ofHow to be yourself and have fun on cameraThe best places to post your videosYou can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts 😎Watch "This Week Today" HERE--*Industry Connected is broadcast via FB LIVE every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview on YouTube- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

This week, Christine Beckwith, a LEGEND in the mortgage industry with decades of experience and a LONG list of achievements, joined us to talk through some of the most difficult issues we are facing as an industry.We discussed:· How the most successful Loan Officers's and mortgage brokers are screwing up right now· What they should be doing to gain market share, rather than treading water · How to build your brand awareness locally in the face of the Zillow's and Amazon's of the world.· Which important economic trends are we not paying enough attention to?Christine's coaching program, 20/20 Vision For Success--*Industry Connected is broadcast via FB LIVE every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview on YouTube- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

Clayton Collins joined us to talk about what he thinks is the biggest story in the real estate industry that just isn't being talked about enough. This perspective and analysis is gold, considering that it's coming from the CEO of one of the biggest, most influential real estate news and media companies in the industry. We discuss why some of the largest mortgage and real estate companies, brands, teams, and individual agents and loan originators are losing ground, while "new" players seemingly just blow up on the scene out of the blue. It's no accident, and we talk about why.We also talked about HousingWire's upcoming engage.marketing summit in Charlotte on June 13-14, 2019 and why there is no better place to learn HOW the top producing loan originators in the nation have built their business.Our host, Dustin Brohm and 5 other Industry Syndicate show hosts will be speaking at the engage.marketing conference!--*Industry Connected is broadcast via FB LIVE every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview on YouTube- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

This week on Industry Connected, we sat down with top San Diego Realtor, Jason Cassity, to learn more about how he operates his team of real estate agents and their relationship with their mortgage lender partners. Jason has a team of 7 Realtors, and works with a few different mortgage loan officers. But HOW do they work with their lenders? How do they decide which lender to recommend to a buyer? Do they do any real estate marketing together with their mortgage lenders? We talked about where the biggest opportunities for Realtors and Loan Officers will be when the housing market shifts, corrects, or crashes. Both Jason and Dustin are actually looking forward to the coming market shift, and once you hear why, you may as well. Jason Cassity was an open book, and even shared a great tip on how to use Instagram Story ads to target a very specific message to a specific group of local homeowners. Tune in through the end to get the full context of that Instagram tip.--*Industry Connected is broadcast via FB LIVE every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview on YouTube- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers

This week Kevin Peranio, Chief Lending Officer of PRMG joined us to dive deep on some of our weaknesses that we have as a real estate and mortgage industry, not to mention individual real estate agents and mortgage loan officers. We talk quite a bit about Zillow and how with over 150 Million monthly website views, they have the attention of most of our society. But you'll also hear exactly how you can beat Zillow as an individual Realtor or Loan Officer at the local level. Zillow can't compete with a social media-dominating local expert Realtor or Loan Officer at the neighborhood level. So we discuss some specific ways you can beat Zillow locally. Kevin also feels it's a huge mistake for real estate agents and mortgage lenders to not attend industry conferences. Not necessarily for the content of the conferences, which could be garbage if we're being honest. But instead for the networking and relationship building with other fellow Realtors and mortgage lenders. THAT is the value of going to an industry event. You never know if that fellow conference attendee that you met during a break will become your biggest referral source!--*Industry Connected is broadcast via FB LIVE every Friday afternoon at 2pm EST on the Industry Syndicate Facebook Page**Produced by the Industry Syndicate, the real estate industry's first media network.--- Watch the full video interview on YouTube- Follow Industry Connected on Instagram- Follow our host, Dustin Brohm, on Instagram- Listen to Dustin Brohm's Massive Agent Podcast for Realtors and Loan Officers