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© 2026 Industry Transparency Podcast
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The Industry Transparency Podcast explores the stories behind the labels, the science behind the claims, and the standards behind the ingredients. Brought to you by the Industry Transparency Center, this B2B-focused series goes beyond buzzwords to bring clarity, accountability, and expert insight to a complex and fast-moving industry.
Each episode features unfiltered conversations with the people shaping the future of health and wellness. Hear from scientists, founders, formulators, regulators, and brand leaders on everything from clean label trends to clinical research, sourcing, regulatory shifts, and consumer trust.
We’re tackling the tough questions so you can make smarter decisions and build trust with your customers.
9 Episodes
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In this episode, ITC's Steve Imgrund sits down with CEO Len Monheit to break down the 2026 Functional Food & Beverage Report, a survey of 2,100 consumers across the US and UK fielded in May 2026. From bone broth to prebiotic soda, functional food has been evolving for thousands of years, and this year's data shows a category in the middle of a major behavior shift, with consumers moving away from rigid diet identities and toward products that simply deliver more nutrition. In this episode...
Anxiety, stress, and mood concerns consistently top the list of what consumers are worried about — yet supplement adoption for mental wellness lags far behind that need. On this episode of the Industry Transparency Podcast, host Steve Imgrund is joined by Dr. Daniel Farkas DC, CFMP, a functional medicine provider who takes a gut-centric approach to mental wellness, and Brandon Casteel, Vice President of Partnership Sales at Jungle Scout, who brings hard data on consumer demand and marketplace...
A quick note before you listen: We recorded this conversation before UNPA announced it will close at the end of 2026, following Loren Israelsen's retirement after 34 years leading the organization and 46 years in the industry. It's a solid record of the perspective he's brought to this space for decades. In this episode, Len Monheit sits down with Loren Israelsen, Founder and President of the United Natural Products Alliance (UNPA), for a wide-ranging conversation on the forces reshaping the ...
Ashwagandha has become a billion-dollar category, and with that growth has come scrutiny, regulatory noise, and a wave of misinformation that threatens to undermine an herb with thousands of years of traditional use and over 130 clinical studies behind it. In this episode, ITC CEO Len Monheit sits down with Blake Ebersole, founder and president of NaturPro Scientific, to unpack what's really happening with ashwagandha. From the Indian Ministry of Commerce's export ban on leaf products to Euro...
Postbiotics are gaining traction. But beneath the buzz lies significant confusion about what they actually are and how they work. Our latest global supplement survey reveals that postbiotics are far from just a trend. Consumers are actively using them for digestive health, immune support, and skin concerns, yet a critical gap still remains. Both the industry and consumers struggle to clearly define and differentiate postbiotics from their probiotic and prebiotic counterparts. Join Steve Imgru...
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