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Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
57 Episodes
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In this Q4 episode, hosts Ceci Carloni and Nii Ahene tackle three stories that expose both the maturation and vulnerabilities of the creator economy: 💰 Slow Ventures' Creator Thesis: VCs are evolving how they invest in creators, with firms like Slow Ventures treating creators themselves as the asset—not just their businesses. The thesis? Brand equity lives with the creator and their community, not on a balance sheet. We explore what signals smart investors look for and why this approach repre...
In this industry-shifting episode, hosts Ceci Carloni and Nii Ahene unpack three stories that show how traditional business is reshaping the creator landscape: 💼 Accenture Makes Its Move: One of the world's biggest consulting firms acquires Super Digital, the influencer agency behind campaigns for Amazon, Apple, and Pinterest. This isn't just another agency deal—it's a signal that influencer marketing has officially entered the enterprise consulting world. We explore what this means for creat...
In this culture-defining episode, hosts Ceci Carloni and Nii Ahene explore three stories that capture the creator economy's mainstream breakthrough moment: ⏰ TIME Finally Gets It: The iconic magazine drops its first-ever TIME 100 Creators list, featuring Dylan Mulvaney, Keith Lee, and MrBeast. But this isn't just about follower counts—TIME's editor-in-chief calls creators "entrepreneurs who shape our culture." We debate whether this recognition is overdue, who got snubbed, and why today's cre...
In this power-packed episode, hosts Ceci Carloni and Nii Ahene dive into three stories that showcase how creators are reshaping business, culture, and career opportunities: 💰 The $850 Million Creator List: Forbes drops its 2025 top creators earnings, revealing a 20% year-over-year jump with MrBeast leading at $82 million. But it's not just about the money—we explore how creators like Alex Cooper and Matt Rife are diversifying beyond content into true entrepreneurship, and whether Goldman Sach...
In this explosive episode, hosts Ceci Carloni and Nii Ahene tackle three industry-shaking developments that have everyone talking: 💸 The $150 Million Wake-Up Call: Alo Yoga faces a massive class-action lawsuit for allegedly hiding paid influencer partnerships, featuring A-list creators like Summer Rae and the West twins. We dive deep into why disclosure violations are still happening in 2025, who's really to blame, and whether this legal bomb will finally force the industry to play by the rul...
In this episode, hosts Ceci Carloni and Nii Ahene dive into three game-changing stories reshaping the creator economy: 🏈 NFL's Creator Revolution: The league is going all-in on creator marketing with a new VP position dedicated to influencer strategy. Discover why even this traditional sports giant realizes that "some of our top-performing posts ever involve creators and influencers" and what this signals for the future of sports marketing. ⚠️ AI Controversy Alert: When a skincare brand used ...
Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 most influential creators—from TikTok celebrities to YouTube legends. We'll also explore an exciting development in academia as Texas University launches the first-ever degree in Digital Media Influence, aimed at grooming the next generation of digital ...
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed episode, we're unraveling the secrets behind MrBeast's 36-page guide to YouTube success and the controversies it's stirring up. We'll also discuss how TikTok has edged out YouTube, becoming the preferred platform for nearly 70% of brands in video marketing. And, we're taking a closer look at the recent Democratic National Convention, where...
Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're dissecting the strategic moves by TikTok and Snap as they aim to outpace Meta's stronghold on influencer agencies. We'll also dive into the highlights from President Biden's first-ever Creator Economy Conference, where influencers gathered to discuss hot topics like AI and privacy. Plus, we uncover the inspiring journey of Zoé Mah...
Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced by TikTok star Nara Smith. We'll also explore how influencers are revolutionizing the travel industry, inspiring a new wave of adventurous travelers. Plus, we dive into a recent report showing a 66% surge in job listings within the creator economy—find...
Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these culinary stars are changing the way we cook and eat. We'll also dive into a new YouTube report revealing just how powerful fandom has become in shaping today's pop culture. Plus, we'll examine the recent legal battle faced by Cameo and what it means for i...
Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a stagger...
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approac...
Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger generations at their Washington summit. Then, we'll delve into how children's brands are targeting millennial and Gen Z parents through unique collaborations and influencer campaigns. And finally, we'll look at Away's latest soft-shell suitcase campaign featu...
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influencer marketing success. We’ll also hear from Smosh CEO Alessandra Catanese on how this iconic comedy brand continues to captivate audiences in 2024. Plus, we'll explore how Panel CEO Andrew Franz is innovating the landscape of influencer-brand deals. Sta...
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're exploring how Lenovo leveraged over 50 ASMR creators to organically showcase their tablets, adding a whisper of innovation to their marketing strategy. We'll also discuss a notable slot influencer who's hitting the jackpot with a new partnership with BetMGM. Plus, we'll dive into how James Creech has revolutionized the job market f...
Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make finding the perfect influencer partnership easier? We'll also look at how Cetaphil is breaking new ground by targeting men through 'Dadfluencers.' And, we'll cover the brewing battle in the beverage industry as YouTuber MrBeast sets his sights on dethroni...
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achieving remarkable success through partnerships with an under-the-radar agency. Plus, we'll discuss mobile gaming giant Voodoo's massive €500 million ac...
Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring how Plannin is revolutionizing travel recommendations with influencers earning lifetime commissions, uncovering the risks of payment models based on engagement, and breaking down Amazon's new toolkits designed to catapult influencer success. Join us as we unpack these developments and their impact on the dynamic wor...
Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani and today, we’ll be diving into some significant news stories impacting the industry. From Sony Music's hefty lawsuit against Marriott International to Chris Alexander’s innovative new agency model with PSRCNT, and Instagram's latest feature to keep user engagement high, we've got a lot to cover. So, let's get started! The Big Three b...
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