Claim OwnershipInfluencer Entrepreneurs: Marketing Tips to Make You More Visible
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Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
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Are you caught in the visibility trap? You're showing up online, creating content consistently, but those efforts aren't translating into sales. This frustrating cycle happens to countless entrepreneurs who believe they need to be everywhere at once, spreading themselves thin across multiple platforms without strategic direction. The visibility trap is deceptively simple: we know we need an online presence, but instead of being intentional with our content, we try to do everything everywhere...
Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency. Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can ...
Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you. The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates pla...
Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus. The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall. In this episode, I bre...
Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy? This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months...
Worried AI might make your business obsolete? Take a deep breath—it's actually your secret weapon for growth when used strategically. In this thought-provoking conversation with Tremaine Wills, I reveal five essential strategies to ensure your business stays relevant and thriving in an AI-powered world. We explore how positioning yourself through my proven PAC framework creates a foundation that technology simply can't replicate. Your unique voice, experiences, and problem-solving approach r...
Your website homepage makes a critical first impression in less than a second. Are you making it count? Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in. This episode breaks down the exact elements your homepage needs to convert effectively. We explore the dual purpose your homepage must serve: providing clarity ...
Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle. Skye reveals her "Two Minute Focus Formula" (also called the prioritization filter) that transforms how entrepreneurs approach task management. The genius of this system? It acknowledges the specific challenges ADHD entrepre...
Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action. At the heart of business growth lies a surprisingly simple truth: your activities must align with clear, measurable goals. We explore how establishing three concrete 9...
Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers. Your potential customers have already recognized their problem and identified you as a possible solution. Now they're weighing options, comparing you with competitors, and looking for that ...
Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth. Jackie breaks down the three essential systems every entrepreneur needs: a robust CRM that serves as your client journey GPS, strategic automations that eliminate repetitive tasks, and streamlined payment processes that preven...
Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong. In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively researching solutions to their problems. This shift demands a completely different content approach than what works for cold traffic. While awareness mi...
Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step. Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire pr...
The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business. Phil brings a refreshing perspective as someone who wears two professional hats – running a branding agency for 14 years and working as a content creator with nearly 400 YouTube videos under his belt. His jou...
Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one. We start with the "U...
Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one. Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inad...
Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7? ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their ...
Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage. The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgett...
Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your au...
Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliabl...
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Such great content to help you level up you business. I love all of Jenny's podcasts they're so well put together & filled with valuable info.
so many "Ooo" and "aaa" are during this great episode. 👍❤️
great episode, thanks for sharing it. Insta is a place I try to "understand"...