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© 2025 Influencer Marketing Roundup
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Influencer Marketing expert and Head of Marketing at Linqia, Keith Bendes breaks down the top stories in social media, influencer marketing and the broader creator economy.
33 Episodes
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A TikTok sale is possibly near (yet again), YouTube went big with their creator announcements, Instagram links may be on the horizon (one can only hope), and much much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.
Instagram made a slew of announcements, TikTok's still not banned, YouTube's on the offensive, and ESPN is going all in with creators. It was a busy month in the world of influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.
We may have witnessed the two marketing campaigns of the year this month with American Eagle and Astronomer. And that was just the tip of the July spear. So let's take a look at the top social platform updates, best brand/influencer campaigns, and industry reports worth reading from a busy July
TikTok's quietly rolling out a new feature called Bulletin Boards, Instagram and TikTok are working on TV apps to compete with YouTube, YouTube announced a new feature called “open call” for brands to audition content from creators and Starbucks is hiring two “Global Coffee Creators,” who will travel to different cities around the world. These are just a few of the stories from a busy month of June in the world of influencer marketing.
From the Upfronts and Newfronts, to major platform updates, to brand collabs that had us all talking - let's look back at the busy month of May in the world of influencer marketing and the creator economy
Meta launched their CapCut competitor Edits to mixed reviews, YouTube celebrated their 20th anniversary with a slew of new features, and OpenAI is building its own social media network. This and much more from a busy April in the world of influencer marketing and social media.
We are days away from the TikTok ban deadline, but that's not stopping the platform from releasing new features. Nor is Instagram or YouTube slowing down. Let's take a look at the top social stores, best brand influencer campaigns, and top reports worth reading from the month of March.
TikTok is back in the app stores, Instagram may release Reels as a separate app, and YouTube is officially watched more on TV's than phones. This and much more from a busy February in the world of influencer marketing and social media.
From a 24 hour TikTok shutdown, to a slurry of Meta feature releases, to a look under the hood of the YouTube algorithm, it was an action packed month in the world of social media and influencer marketing.
From the Supreme Court agreeing to take the TikTok case to Instagram launching trial reels, it was an action packed month in the world of social. Here are the top stories, best brand influencer activations and reports worth reading from December.
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's book with scripted dramas, to Spotify making moves to be a more legitimate player in the creator economy - there is much to unpack from the month of Thanks.
October brought a slew of social announcements including Digital Business Cards on Instagram, TikTok connecting creators and manufacturers to start brands on TikTok shop, YouTube testing AI powered comment reply suggestions, and more. Not to mention some killer brand influencer activations and three reports very much worth reading on the state of the industry.
Google is now highlighting content creators as trusted sources in search results, TikTok introduced a new Delete and re-edit feature, Meta Unveils AI-Powered Video Avatars for Creators, and much more. These are the top stories in social media and influencer marketing from the month of September.
August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month of August.
July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing from the month of July.
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June.
May brought the Upfronts, Newfronts, a host of new Instagram features, 60 minute TikTok's and much more. We are breaking down the top stories in social media and influencer marketing, best brand influencer activations, and reports worth reading from a busy month.
From President Biden's singing of the TikTok ban bill, Meta looking to help Instagram influencers create AI bot versions of themselves, and YouTube shopping getting a glow up with 4 big updates - we are breaking down all the top stories, best brand influencer campaigns and reports worth reading from a busy April.
March was another busy month in the world of influencer marketing. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts with AI, and LinkedIn introducing a video feed and enabling company ads from all accounts. This episode we break down all the top stories, best brand influencer campaigns and reports worth reading f...
TikTok getting into photos, OpenAI announcing one of the biggest technology innovations in decades, epic Super Bowl creator collabs, and much more. These are the top social stories, standout brand influencer campaigns, and reports worth reading from February.
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