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Description
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.
Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
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167 Episodes
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Send us a textChris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.In this episode we discuss:how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audiencehow thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in th...
Send us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and ...
Send us a textChris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:his process for matching a brand's website copy to the thoughts and expectations of their target audienceHow usability testing is a valuable tool for validating copy and improving conversion rateswhy one should consider using AI models to gain insights...
Send us a textClaudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares:- her strategies for building and nurturing communities- empowering community members and creating opportunities for them to take initiatives- building one-on-one connections with community members to foster a sense of belongingSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodP...
Send us a textKristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.In this conversation we chat about:- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy- why its important to educate and align brands and influe...
Send us a textAnu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency.In this conversation we discuss:The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical contentThe power of generative AI to enhance productivity and innovation in marketingthe need for curiosity and experimentation in B2B marketingSubscribe and leave a rating to stay updated with the latest startup founders ...
Send us a textSimon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great BusinessIn this conversation we discuss:The journey from startup to scaling business requires a shift in leadership approach and mindsetStartup failure is often attributed to leadership decisions and the lack of a growth mindsetRecruiting the right team involves understanding the pivotal skills needed and using tools like the GC index for assessmentSubscribe and leave a rating...
Send us a text-> Watch on YouTube! Video: https://youtu.be/220nRv-DqXMJoe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.In this conversation we discuss:The power of narrative positioning in marketing and the impact of storytelling on brand perception.The concept of villains in marketing and the importance of storytelling in B2B marketing.Roxy Music, not thinking wealthy enough, Buying LondonSubscribe and leave a rating to stay updated...
Send us a text-> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZwTom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency. His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars. We discuss:- what are the biggest lessons he's learned as a bootstrapper- how does an introvert lead a fully remote team- how did he grow his LinkedIn audience from 20k followers to 125k in...
Send us a textIf you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you.Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows. Kelly also explains the foundational principles of automation, the importance of understanding existing workflows, and how her com...
Send us a textEngage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/trySam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.TakeawaysWebsites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial fo...
Send us a textEngage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/tryHector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.00:00 Introduction and Background02:58 Adrenaline-Fueled Hobbies03:26 Getting Started in Sales04:16 Effective Sales Strateg...
Send us a textNo more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comBeth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction00:39 Beth's Background and Expertise01:13 Hiring the Right Talent04:14 Managing Tensions Between Co-founders05:21 Building Accountability in Founders07:29 Creating Alignment and Collabora...
Send us a textNo more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comIs he the Elon Musk of startups in Austria?Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience.Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about:- his approach to delegating and ...
Send us a textNo more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comIn this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple decision-makers, and how to enhance communication within sales teams. Also, learn about the best tools for sales collaboration and the power of Li...
Send us a textMarin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.In this conversation, Marin shares his journey from working at Amazon to founding his own startup and the challenges he faced along the way. We talk about the importance ...
Send us a textThis episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.How can you utilize AI and automation to personalize your outreach efforts?Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the...
Send us a textNo more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comMy approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.This interview was originally aired on Linda Melone's B2B Healthy Copytalks podcast.Subscribe and leave a rating to stay updated with the latest startup founders...
Send us a textNo more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comDelia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels. Results?Well,...
Send us a textThis episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and MetrikFlow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shar...
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I appreciate so much the platform you've created for startup founders to share their journeys and learn from each other. Your dedication to fostering a community of innovation and growth is admirable. I can't wait to hear more episodes from you!