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Inside Job Boards and Recruitment Marketplaces
Inside Job Boards and Recruitment Marketplaces
Author: WRKdefined Podcast Network
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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
145 Episodes
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Matt Charney, principal analyst for industry and markets for Kyle & Co. and executive editor of Mediabistro, is our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast.
Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds) talk with Matt about the significant shift by the biggest sites in our industry to the use of AI to, hopefully, better match candidates with jobs, and the inability and fear of smaller players to even fight let alone win that battle. Matt believes the smaller players already and will increasing have advantages, and we discuss those.
We also dive into the article he wrote months ago for the Transform Blog about the impact AI is having in the workplace and how none of the workers knew on which job board they applied through.
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The need to collect and use disposition data has massively increased as recruitment advertising has moved from newspapers to traditional job boards to job boards which are largely performance-basis. But disposition data can mean differ things, and the ways of collecting and using it differ too.
Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Jennifer Johansson, the founder and CEO of Placed. Since its founding in 2016, it's grown from being a UK-based app focused on frontline hiring to also helping employers with non-frontline roles and also in Germany and the United States.
Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Jennifer why Placed collects and uses data such as applications, interviews, offers, and even hires and where it can be a challenge to do so.
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Our industry has existed for more than three decades, yet a still undervalued element of it is the data that almost any job board of any size possesses. And we're not talking about resumes / CVs. We're talking about the job postings.
Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Patrick Martinchek of JobFront.io, which uses AI to scrape, enhance, distribute, and otherwise manage job data at scale. It's customers include job boards but, more interestingly, organizations who recognize that job data reflects problems and opportunities faced by the employers and might impact their financial prospects.
Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Patrick use cases for the data, some of which have become economically viable because of the plummeting cost of using OpenAI and its competitors.
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There's been an widely held belief that users of ChatGPT and other LLMs are better informed and deliberative before clicking to visit a consumer site to buy a product or even apply to a job. That belief seems to be wrong.
Today's guests on the Inside Job Boards and Recruitment Marketplaces Podcast are Maximilian Kaiser of Grips Intelligence and Dr. Prof. Christian Schulze of the Frankfurt School of Finance & Management. Together, they just published a paper at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 , which shows that traffic from traditional sources such as job boards and Google convert at a much higher rate than traffic from LLMs, although the gap is narrowing.
Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site ask why traffic from traditional sites converts better, if the impact on career sites differs from shopping sites, and how long it will take for the gap to disappear.
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Today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast features a discussion on data and connectivity, both in terms of how job boards have used those as well as how, in the age of AI, they can and should be.
Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site are joined by Pietro Manenti of HrFlow.ai, which is on a mission to make AI and data integration pipelines a commodity.
If your use of data is largely about optimization, that's great, but this episode will help you see how much more you can do with the same data.
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Our cohosts, Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group get together for an episode with a few tricks and, hopefully, a lot of treats.
They talk about what they learned on the fall conference circuit, and it was a lot. Peter discusses promising demos of new AI-powered hiring systems being rolled out by Indeed, LinkedIn, and other giants of our industry. Steven agrees with the promise of those outliers, but focuses more on what the small- and medium-sized players admit about their use of AI when off-the-record and how none of the systems works well unless both the employers and the candidates massively improve the data they're feeding into the systems in the way of job ads and resumes / CVs.
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Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is John Marino, the cofounder and CEO of Mashalot AI, a very new entrant into our space with a very different business model.
John's vision for the new venture was born out of the frustration that he and his 19-year-old son experienced when applying to jobs on some of the largest job boards. The idea was to use AI to automate the search and application process and, instead of charging employers to advertise their job openings, candidates would pay. As a result, the site targets candidates with more money than time.
So far, postings come primarily from Indeed, LinkedIn, and ZipRecruiter. John tells cohosts Peter M. Zollman of the AIM Group and Steven Rothberg of College Recruiter job search site that they're not scraping postings but, instead, using a third-party who has authorization from the job boards to feed their job postings to Mashalot AI. Who that third-party might be is unknown to your cohosts at this time, but let us know in the comments below if you have any guesses.
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On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, cohosts Peter M. Zollman of the AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site talk about how buyers and sellers of job boards and other businesses go to conferences not just to learn about mergers and acquisitions, but also create those opportunities.
Peter talks about some of the great people that he just saw at HR Tech including George LaRocque, Sarah White, and Mark Feffer. Our cohosts also talk about some of their favorite conferences such as RecBuzz, Job Boards Connect, TAtech, RecFest USA, Unleash, SHRM National, SHRM Talent Management, ERE, LinkedIn, and Indeed.
Agree? Disagree? Any we missed?
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Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Bill Richards of WJR Advisory. Bill has worked for several, leading job boards including Indeed, eFinancialCareers, and Reed.co.uk and now advises others, including some new entrants into our space.
Cohosts Peter M. Zollman of the AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site talk with Bill about the impact that we're already seeing from the rapid adoption of AI but, more importantly, what we're likely to see and how we need to adapt.
This is far from a Chicken Little conversation as no one talked about how AI is causing the sky to fall on our industry. Instead, the focus was on how best to adapt and prosper in this new environment.
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On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, Linsey Fagan, global strategist at Indeed, joins us to talk about its new research into tech hiring.
Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site talk with Linsey about the overall health of tech hiring (spoiler alert: it isn't great) but how that varies markedly when you look at different segments, such as entry-level versus experienced or even in different geographic areas. There are also some findings that may surprise you, including how many tech workers are happy in their jobs, how many are looking, and how aggressively they're looking.
Peter then asks about the many changes at Indeed, both in terms of its leadership as well as its products, and Linsey responds directly to both.
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Peter Hoogendijk, the head of product and operations for Aimwel, joins the Inside Job Boards and Recruitment Marketplaces Podcast to discuss new research by Aimwel into how Google's new, generative AI summaries above the traditional search results are killing traffic to job boards. Or is it?
Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss with their guest the struggles that many job boards are experiencing, particularly those that, for years, relied exclusively on free (organic) traffic from Google and are now finding that much and sometimes most of that has vanished.
AIM Group is about to publish a more in-depth story in its Recruitment Intelligence Report and Marketplace Report, so be sure to read those for more insights.
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On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, we learn about mergers and acquisitions from Patrick De Wachter of Mediahuis nv.
Mediahuis features 1.4 million newspapers and more than two million digital news consumers per day in Belgium, the Netherlands, Ireland, Luxembourg, and Germany. It's 6,000 employees work daily for its newspaper titles, radio and television channels, and online platforms.
Patrick focuses on evaluating potential acquisition targets and divestiture opportunities. That's interesting enough in normal times, but these aren't normal times as technology and business models are rapidly evolving. Some of how he's approaching these challenges may be different from what you might have thought, and certainly was different from what was thought by our cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site.
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On today's "breaking news" episode of the Inside Job Boards and Recruitment Marketplaces Podcast, we discuss yesterday's merger of recruitment automation platform Visage.Jobs with AI candidate sourcing tool Rolebot. Neither are job boards / recruitment marketplaces, but both are closely related.
Our guest, Joss Leufrancois is the CEO of Visage. The newly combined company will operate under the Visage brand with Joss as the CEO. Our cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site, dig into the why's and how's of the acquisition, including how the conversations started; what attracted the organizations to each other; and was it a cash deal, stock swap, or something else?
If you're looking to grow through acquisition, or exit, you'll appreciate a lot of what we learned from Joss.
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Employers, staffing agencies, RPOs, and employment advertising agencies are increasingly asking and even demanding from their job board / recruitment marketplace vendors that the candidates delivered be of higher quality, even if there is lower quantity. But are these requests actually driving purchasing and renewal decisions, or is it just talk?
On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site talk about the quality versus quantity conundrum. Should our industry be accountable for quality? Is there any common, objective definition for what that means? Are employers ready, willing, and able to provide that data to us in a way that allows us take action on it?
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Episodes of the Inside Job Boards and Recruitment Marketplaces Podcast are typically 15-minutes. Long enough to get a good understanding of the topic, not long enough to bore the socks off of our audience.
Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds) knew going into today's episode that the topic needed more time to do it justice, and so we are giving it that time. Our guest is Matteo Nicolo, director of international sales for CareerBuilder + Monster.
Together, we talk a little about the history of Careerbuilder and Monster before they were combined by Randstad and Apollo Global Management, Inc., how they were operated after that combination, the impact of the recent Chapter 11 bankruptcy, and how terribly they're treating the couple of hundred European employees despite having far more financial resources than necessary in order to treat them humanely.
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Opeyemi Awoyemi of Fast Forward Venture Studio is our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast.
Join our cohosts, Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site, as we learn more about venture capital, including what VCs want to see when they're considering investing in a job board / recruitment marketplace.
Opeyemi was the founder of Jobberman Ghana and Jobberman Nigeria, two of Africa's leading job boards, and now owned by Ringier One Africa Media (ROAM) and led by Hilda Kabushenga. After selling Jobberman, Opeyemi worked for Indeed and SimplyHired before starting Fast Forward.
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Today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast features not just one, but two superb guests: Robert Newry, chief explorer at Arctic Shores, and Martyn Redstone, founder of Eunomia HR.
Our regular cohost, Peter M. Zollman of AIM Group, was unavailable but will be back with us in two weeks. Our other cohost, Steven Rothberg of College Recruiter job search site, discussed with Robert and Martyn how the use of some kinds of artificial intelligence (AI) in the hiring process is a good thing, but that the use of large language models such as ChatGPT, Gemini, Anthropic, Grok, and others pose great dangers for employers.
Why? First, even if there weren't legal issues, they don't work well. They're good tools, but not well suited to that task. Second, despite what some of the TA tech vendors would like us all to believe, there are massive legal issues.
Robert's "got to stop" post: https://www.linkedin.com/posts/robert-newry-2349596_ai-recruitment-arcticshores-activity-7339275826749734913-zg0u/
Martyn's LLM reality check document: https://drive.google.com/file/d/1XQvKDAOYtkCFBjPlDA2ipFmI6LzQRgHm/view
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Are you thinking of raising investment money or perhaps even selling your job board / recruitment marketplace? Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast lives and breathes that.
Georgios Markakis the managing partner of Venero Capital Advisors, which does more investment and M&A deals in the HR tech space than any other firm.
Our cohost, Peter M. Zollman of AIM Group, was unavailable for today's recording, but will be back with us a couple of episodes from now.
Our cohost, Steven Rothberg of College Recruiter job search site, talks with Georgios about the factors that go into the decision-making process for whether and when to raise investment money or even sell your business, including how to determine when the time is right and how to value your business.
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Jim Durbin of Respondable Recruitment Media a/k/a The Indeed Whisperer is back with some more fantastic insight into changes announced by the world's largest job board, Indeed.
Jim posted to LinkedIn earlier today that, effective immediately, Indeed will not accept any new, single-sourced feeds for integrated ATS partners in the U.S. So, what does that mean? As Jim wrote, "It means third-party agencies who have been doing the hard work of cleaning up your job postings are not going to be able to feed those jobs to Indeed anymore by XML. Instead, that information has to come from your ATS.
"Let's say that you're a Fortune 1,000 company, government agency, or other employer hiring at scale. There's an excellent chance that you have an ATS, an ad agency, and a programmatic job ad distributor. Sometimes, your agency is also your programmatic vendor, such as Appcast, Radancy, and Shaker Recruitment Marketing. Until now, they may have scraped jobs from your ATS; cleaned up a LOT of the data; determined which jobs need traffic from Indeed, LinkedIn, Talent.com, College Recruiter, and other job boards; and sent them your CPCs or CPAs. Now, it seems you'll need to send the jobs directly to Indeed from your ATS.
Is this a good change? In some ways, absolutely. But, even in those ways, it could be massively disruptive and painful for a lot of employers.
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Professionals who are new to an industry or just about any kind of startup face the same struggle: how to build their brand so that potential customers can find them when trying to determine if they can trust them enough to do business with them.
Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Jason Barnard of Kalicube, which helps individuals build their personal brands online so that potential customers who are researching you get the information they need to feel comfortable enough to give you a chance.
Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site learn about how building your brand is linked to the importance of niching down by understanding the profile of your ideal customer.
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