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Inside Trader Joe's

Author: Trader Joe's

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From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 487 (and counting) neighborhood grocery stores, employing more than 43,000 Crew Members. How? By being comfortable with being different. For the first time, our Captains (store managers) and Crew Members (employees) are taking you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver.
Go inside:
* A private Tasting Panel, where decisions are made about new Trader Joe’s products.
* A wine tasting tour to Napa Valley, California, looking for great wines and great values.
* An overseas adventure, where new Trader Joe’s flavors are discovered.
* The mind of Joe himself to find out why the Crew Members wear Hawaiian shirts.
* The values that make Trader Joe’s so different.

Are you a Trader Joe’s fan? Want to know what keeps people coming back? Go Inside Trader Joe’s. Thanks for listening.
15 Episodes
We get a lot of questions here at Trader Joe's; perhaps surprisingly, by far the most common question has nothing to do with the things we sell or the locations of our stores. The question we get the most is, without a doubt, "Why is everyone so nice?" In this episode we take you inside Trader Joe's to find out the answer. Come with us to a Trader Joe's store in Chicago, and to a session of Trader Joe's University (yep, that's a thing). Join in on our chat with some of the people responsible for finding the great Crew Members you encounter in our stores. Discover some of our Crew's favorite TJ's products. It'll be nice. We promise.   Episode 14 Transcript (PDF)  
It's the episode where we talk about the abundant flowers and plants you'll find at your neighborhood Trader Joe's. We travel the world in search of the most beauteous blooms and festive flowers, and we bring them to you at prices that really define value. How on earth do we do it? Have a listen. Got a question you'd really like to ask the folks who make things happen here at TJ's? Send it to us at We'll use as many questions as we can in an upcoming episode of Inside Trader Joe's. Episode 13 Transcript (PDF)
Come with us on a delicious journey through the freezer case at Trader Joe's. Hear how frozen foods can be fresher than the "fresh" foods; come along as we sample some of our Customers' favorite frozen finds at a neighborhood Trader Joe's; find out about some new treats coming soon to a Trader Joe's near you. Along the way, we'll share some info about how long frozen food keeps in your freezer (a good long time, it turns out), and the very best way to prepare our much-loved Cauliflower Gnocchi. If you're a frozen foods fanatic, or even if you're more fickle about freezer fare, this episode of Inside Trader Joe's will leave you hungry for more. (Figuratively and literally, we hope)   Episode 12 Transcript (PDF)
Episode 11: Sustainability

Episode 11: Sustainability


Our approach to sustainability is simple. We all want to leave the planet a better place than we found it. At Trader Joe's, we're working hard to do just that, in part by reimagining how we approach packaging in our stores. We've eliminated certain types of packaging, we're reducing other types of packaging, and we're taking steps to remove more than a million pounds of plastic over the next year alone! We're going to the store, to a recycling plant, and to a next-generation manufacturing facility dedicated to making a positive impact, one plastic bottle at a time.   Episode 11 Transcript (PDF)
Episode 10: Here We Grow

Episode 10: Here We Grow


At Trader Joe's, we are focused on growing, every day – with every product, in every store. We're opening new stores, hiring new Crew Members, meeting new Customers, and developing new products. Whew! In this episode, we talk about finding new store locations, we chat with customers at one of our original East Coast stores, and we look forward to some delicious new products coming to your neighborhood Trader Joe's in the year ahead.   Episode 10 Transcript (PDF)
When we say we travel the world in search of great products for our customers, we really mean it! In this episode, come along with us as we circumnavigate the globe, finding the WOW in locations around the world, from South Korea to Southern California, with stops in places like New Zealand, Thailand, the Republic of Georgia, Puerto Rico, and so many more!   Episode 9 Transcript (PDF)
Episode 8: 'Tis The Season

Episode 8: 'Tis The Season


It's beginning to look a lot like the holidays at Trader Joe's! How do we come up with all the great holiday products you'll find at Trader Joe's every year? How long does it take to make all that delicious stuff come to life? What's new this holiday season? And did you know Dog Advent Calendars are a thing? Come Inside Trader Joe's and we'll help you get into the holiday spirit. Ho Ho Ho !   Episode 8 Transcript (PDF)
Trader Joe’s has been selling nuts, wine, and cheese since our even-humbler beginnings. In this episode of “Inside Trader Joe’s,” we explain which nuts our customers are the most nutty about. We recommend some cheeses you may not have tried. And we reveal which wines are, we believe, the best in the store – at any price.   Episode 7 Transcript (PDF)
Episode 6: Quality

Episode 6: Quality


When it comes to quality, Trader Joe’s sets a high bar… way above what the law requires. In this episode, we explain what’s in the food, what’s not, and what will never be. So if you’re avoiding artificial flavors, added sugar, GMOs, or MSG, or think maybe you should, this episode is for you. Also, a new “mask” that could be fun for Halloween, and just happens to be great for moisturizing year round.  Episode 6 Transcript (PDF)    
Sometime, someday, you may need a little help from a neighbor. Millions of us do. Find out how we try to be good neighbors in every one of the 475 neighborhoods we serve. Then, honest answers to some of the toughest Customer questions we receive. Like, “Why did you drop my favorite product?” and “What’s up with the parking lot?!” Finally, we peer into our crystal ball to see the future of Trader Joe’s – come along for the ride and join our shopping adventure! Episode 5 Transcript (PDF)
Comments (9)

Lauren Champlin

very interesting and fun episode

Mar 7th

Kris Harrison Flatt

We need more podcasts. I can't wait a month for the next one.

Mar 6th

Jennifer Duggan

I've been requesting to have Trader Joe's open in Canada for approximately 22 years...and have been a devoted customer since ~1990. Unfortunately, that has not happened as of yet, but one COULD purchase some Trader Joe's products in Vancouver...until 2017, that is. TJ's fought a 5yr legal battle with a small business owner over the "1st sale doctrine" and he finally caved due to legal costs. They didn't want him to re-sell TJ's products purchased FROM THEM at RETAIL prices, claiming he was cutting into their profits...despite their refusal to operate in Canada. 🤔 I still and always will love TJ's, but they REALLY need to open in Canada.

Dec 14th


Life is great with Joe's!!!

Dec 13th

Are there any plans to open Trader Joe's stores in Australia?

Nov 8th

Yolanda Esquer

the MOST important episode...COME to my neighborhood!! north east Mesa AZ

Oct 3rd

Yolanda Esquer

and this podcast makes me love Trader Joe's even more. this is GENIUS!!

Oct 2nd

James Deckinger

So helpful. I loved hearing you say that you’re in the “people business”. N

Jul 3rd

Nancy Grimm

I loved listening to all 5. the closest Trader Joe's to me in PA is Valley Forge. keeping my fingers crossed that one opens closer soon. I do travel a lot to Southern California, and I shop at the two in Huntington Beach .

Jun 14th
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