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Inside the Jewelry Trade Radio Show
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Inside the Jewelry Trade Radio Show

Author: Rod Worley - Jewelry Business Strategist

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This show is devoted to jewelry store owners, the jewelry trade, and those who want to get a rare full access pass into the inner workings of the multi-billion dollar U.S. diamond, gemstone, fashion jewelry and watch industry. To learn more contact Rod@FourGrainer.com.
65 Episodes
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This week we are thrilled to have Elle Hill, the Founder, and CEO of Hill & Co, on the show.  Some of the topics we cover are:  How do you win"E-tailer of the Year" from the world's largest jewelry trade show just two years after your launch?  What does it take to go from start-up to a 10 million dollar IPO for your jewelry brand on the Australian stock exchange in four years?  Why should you take an evangelical stance on embracing technology to translate a jewelry brand to its digital footprint?  
What does the Women's Jewelry Association mean to its members?  How has being a member of the WJA changed their careers? Inside the Jewelry Trade Radio Show created the #LendYourVoicetotheWJA campaign to give WJA members a platform to share their thoughts and lend their voice in support of their vital organization. Twenty-nine women in the jewelry industry talk about the importance of being a member of the Women's Jewelry Association.     
 What is the "Total Clarity" report from the Diamond Producers Association?  How does this first-ever comprehensive report bring the facts to light on the economic and ecological impact of diamond mining? How does the socioeconomic and environmental impact of large-scale diamond mining contrast with that of lab-grown diamonds? In this episode, we sit down with Dr. April Hayward, who was part of the team that produced the "Total Clarity" report to shed light on the findings.  
We took the show on the road to capture the live excitement and energy of this long-running southern classic, the Atlanta Jewelry Show. The Southern Jewelry Travelers Association (SJTA) is the nation's oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show.  
What exciting ways are the Georgia Jewelers Association growing, educating, and empowering its jewelry members?  How is the Diamond Producers Association ensuring the sustainability of the diamond industry?  Why does your jewelry business absolutely need an advisory group today?  When should your retail jewelry store get into the lab-grown diamond business? We found the answers to these questions and more as we recorded live from the Georgia Jewelers Association Convention.  Jessica Rossomme is our guest host this week as she talks with Judy Lince, Executive Director of the G.J.A., Grant Mobley, trade lead for the DPA, Phillip Bosen, founder of Bosen Associates, and Doug Meadows, founder of David Douglas Diamonds & Jewelry.  
 We tackle some tough, pressing jewelry industry topics this week on Inside the Jewelry Trade radio show.  Questions such as: 1. What should jewelers do right now to avoid FTC compliance letters or worse, lawsuits?  2. How can vendors and retailers best protect themselves from new government policy enforcement of supply chain issues?  3. Can jewelers ensure a safe and fair workplace for employees while also decreasing legal risks as an employer?  4. Given the Wayfair Supreme Court case, how should a jeweler think about sales tax and what resources are available to implement these new tax changes? Our guests this week are Tiffany Stevens, the President, and CEO of the Jewelers Vigilance Committee, and Sara Yood, Senior Counsel for the Jewelers Vigilance Committee.    
How does Virtual Diamond Boutique really work and is it worth it for jewelry vendors and retailers?  Can jewelers and vendors easily take professional quality photographs on this platform  Is it hard to use Virtual Diamond Boutique and can you create your own jewelry mobile app?  Our featured guest this week is Liz Stamm, the Director of Business Development for the Virtual Diamond Boutique answers these and other questions on this episode.     
   How do you develop a jewelry brand lifestyle?  What has changed recently in social media, and should you care?  Are there similarities between social media and traditional media you need to know about? Our special guest is Shane O'Neill, the Vice President of Fruchtman marketing delves into these topics and much more in this week's episode. Shane brings more than 26 years of creative and marketing experience to the show today. His experience includes concepting, directing, and producing effective digital marketing strategies including social marketing, SEO SEM (paid search), and website interconnectivity.    
Is it possible to successfully start a retail jewelry business today? Why did DeBeers have to launch their Lightbox man-made diamond line last year?  Jewelry concept vs jewelry product, which is more important? Ben Janowski, the founder of Janos Consultants, has been providing service to the jewelry industry for the past two decades. Clients have come from every sector of the industry - from mining companies to retailers - and have sought assistance in many aspects of this unique industry. Ben currently writes a blog at Janosconsultants.blogspot.com    
We talk with Ben Janowski, the founder of Janos Consultants.  His consulting firm has been providing service to the jewelry industry for the past two decades.   In this episode, Ben shares his insight into the transforming jewelry industry and the speed at which it is changing.  He also discusses the top issues confronting the jewelry business such as; the admittedly powerful global forces affecting the Trade, man-made diamonds, the rapid consolidation of the jewelry industry, the changing social standards, unavailability of financing, and jewelry's weakening position in the luxury global marketplace. 
 Yancy Weinrich, the Senior Vice President of Reed Exhibition is our special guest this week.  Yancy oversees JCK Las Vegas, which is the jewelry industry's largest North American trade event.  We talk about the 2019 moving of the trade show back to the Sands Expo & The Venetian.  The revamped show will feature JCK Las Vegas, Luxury, JIS Exchange, as well as the new Global Gemstone Pavilion. The event dates are Friday, May 31st through Monday, June 3rd, 2019.    
Our special guest is the award-winning Chief Marketing Officer for the Richline Group, Mark Hanna.  Mark talks about Corporate Social Responsibility, the need for ethically sourced gems and jewelry metals, and Trust Chain.  Recently the Richline Group, which is owned by Berkshire Hathaway, joined with IBM to develop what has been called, TrustChain.  In essence, it's blockchain technology to track the origin of jewelry and ensure it's ethically sourced.     
We are excited to feature our discussion with Susan Wheeler, acclaimed jewelry designer and the founder of the Chicago Responsible Jewelry Conference.  Her award-winning jewelry is cast in 18 karat Fairmined gold and created by hand in Chicago.  The Chicago Responsible Jewelry Conference will be held this Oct 19th & 20th at the Film Row Cinema, 1104 S. Wabash Ave, Chicago IL.   
This week we are fortunate to talk with Monica Stephenson who is the President of Anza Gems & and iDazzle.  Monica shares her first-hand experiences traveling to the East African gem mines to find exquisite gems. We also talk about her passion for responsible gem and jewelry metal sourcing and being in the 2014 movie, "Sharing the Rough".          
Our featured guest this week is Toby Pomeroy who is the founder of the Mercury-Free Mining Challenge.  The Challenge is a $1 million dollar prize to incentivize the discovery of a safe and effective mercury alternative for gold mining.  Toby is also an acclaimed jewelry designer and the only American on the Board of Directors of the Alliance for Responsible Mining.     
Avi Krawitz is the Senior Analyst & News Editor of the Rapaport Group.  As a keynote speaker and global jewelry journalist, Avi brings the jewelry trade into focus like few others.  In this episode, we talk about the recent significant changes in the jewelry industry, the rise of lab-grown diamonds, the new Rapaport Research Report, and what it's like working for a jewelry icon like Martin Rapaport. 
 In this episode, we talk with Tiffany Stevens, the President & CEO of Jewelers Vigilance Committee and Sara Yood, the Senior Counsel for JVC about the release of the new Federal Trade Commission "Jewelry Guides."  These new guidelines address natural mined diamonds vs lab-grown diamonds, the changes in karat minimums, the disclosure of metal platings, and much more. The"Jewelry Guides" haven't been revised in 22 years.    
 In this episode, we have the privilege of talking to A.J. Tosyali, the President of Benchmark Wedding Rings.  We talk about what it's like to be a second generation jewelry manufacturer based in Tuscaloosa, Alabama.  A.J. also shares his wisdom and insights into the topic of "Exclusives" for retailers, and the tightrope of selling to both brick and mortar stores and online platforms.  He also elaborates on the need for innovation and the advantages of collaborative partnerships in the jewelry trade.
In this episode, we sit down with David Bonaparte, the President of the nearly 10,000 member Jewelers of America organization.  We talk about the advantages of JA membership, their involvement with the JA New York trade show, the Diamond Council of America, and the National Jeweler publication. 
Drew Lawsky is the Show Director of Emerald Expositions Jewelry Group.  Emerald Expositions is a leading operator of business-to-business trade shows in the United States.  They currently operate more than 55 trade shows, as well as numerous other face-to-face events.  In 2017, Emerald's events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.
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