Claim OwnershipInsights, Marketing & Data: Secrets of Success from Industry Leaders
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© 2024 Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
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A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora.So, a fantastic foundation of experience to get into a range of industry issues including: - How ...
So, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating How the crea...
What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:Integrating the insights flow into one platformIntroducing generative AI into the platformHow Yabble...
From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and in this interview we get into the issues above and more, including Strengths and weakness of facial coding dataEvaluating the intersection of claimed and behavioral data setsUnderstanding effectiveness of content for the BBC - rating vs r...
The story of the pint that turned into two billion data points....well, two pints actually. However, since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion. Among other areas we cover:- Nick's founder journey- His tips for fund-raising and successful scaling of a business- The market opportunity i...
Do we really need humans for insight? Will synthetic data grow or destroy the insights market? What on earth is synthetic data? Check out the latest FutureView interviews with the brilliant Mike Stevens of Insight Platforms to get a great overview of one the most important new areas that will affect everyone and anyone involved with insight and data analytics.Among other areas we cover:- The evolution of Insight Platforms- The importance of adding business context to i...
STRAT 7 is a new type of insights, analytics and data group, specialising in customer centric growth. Since Barrie Brien took over as Group CEO in 2019 the group has grown rapidly, both through organic growth and acquistion. At the time of recording STRAT 7 incorporates Bonamy Finch, Research Bods, Jigsaw, Incite, Rainmakers and Crowd DNA. For anyone intrigued by the financial and strategic aspects of growing an analytics-oriented enterprise, this episode lays out the blueprint for...
A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies.This incorporates 6 different P&Ls, responsibility for around $0.5b in client revenue and Tina explains...
If you’ve ever worked with a survey, attended a focus group, watching a video interview with a customer - or possibly even thought that there must be a better way to teach your kids maths - then you’ve probably worked with some of the companies Jamin Brazil has set up. Jamin was the co-founder and CEO of Decipher, the CEO of Confirmit, the founder and exec Chairman of HubUX, which was sold to VoxPopMe where Jamin is now the CRO. He's also an advisor/ board member for Parsec Educati...
Have you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are here in less than 50 minutes! Not only has Tony Walford built and successfully exited his own group, but he's also represented some of the best businesses in the marketing space....and shares here advice and perspective on: The importance of insightsHow insights agencies should chargeHow to think about client diversificationThe 7 key value drivers f...
Delighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh brings a wealth of perspective from foundations at Kantar/ TNS, to multiple roles at SKY, to his current position at Samsung.The first part of our conversation dives deep into the relationship between consumer insights and media, where Rupesh gives a pragmatic guide to how consumer insight can help media planning and buying. Not least, he also offers potential solutions for two closely inter-relate...
Ever wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? Are you curious about journey to lead tech and analytics at a major research and analytics firm? Then tune into the conversation with Tom Weiss, CTO and Chief Data Scientist at MarketCast, who turned his childhood fascination with computers into a remarkable career, spanning from software developer to project manager launching mobile phone n...
What if you could run a conjoint study in a matter of hours rather than weeks? How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with repeat, contracted revenue and long term relationships? Enter Peter Aschmoneit, co-founder and CEO of Quantilope, the consumer intelligence company that's shaking up the industry. An accomplished CEO, CMO, and board advisor with a rich history in global fo...
I'm delighted to be able to share the FutureView interview with Joaquim Bretcha, Director General of ESOMAR. Ass the leader of the global trade organization for the insights industry, Joaquim brings a unique and deeply tenured viewpoint from major organisations on the client side such as Carrefour, to building out Netquest and several roles with ESOMAR. Among other topics, we address the hurdles traditional survey methods face in the realm of customer experience and user exper...
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - optimising media ROI through high quality creative testing - find out more at HumanMadeMachine.comDelighted to publish part 2 of the interview with Avinash Kaushik. For those who haven't listened to part 1 (yet), Avinash is author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there...
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - improving ROI through high quality creative testing. Find out more at HumanMadeMachine.comDelighted to have on Avinash Kaushik, an OG of the marketing analytics world, author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud. He's also a fantasti...
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Human Made Machine. To find how to boost your marketing ROI though fast, high quality creative testing visit HumanMadeMachine.com Delighted to have on Jessica DeVlieger, the CEO of C Space. Jessica shares her experiences and learnings from working on the Oprah show, to then joining C Space and progressing to become the global CEO. Among other areas, we cover.... The ...
Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT. https://prompt.mba/products/prompt-ebook David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & anal...
The FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... How Donald Trump uses behavioural scienceWhy Greta Thunberg will become less influentialThe importance of...
The FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of a two-parter with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... Phill's proclivity for 'running backwards'How I am unintentionally using behavioural scie...
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