How can you customize ABM content with limited time and bandwidth? In this insightful podcast episode 66, we delve into a treasure trove of strategies for repurposing existing marketing assets into customized ABM content that your ICP will actually find valuable. We explore transforming your existing whitepapers and research reports into powerful marketing assets that can supercharge your ABM efforts. You'll gain an understanding of how to make every piece of content count, how to get the most out of what you already have, and how to create more ABM content without blowing your budget. This episode is packed with actionable insights and practical tips you can start implementing immediately. Whether you're new to ABM or looking to refresh your existing strategy, this podcast episode offers the insights you need to elevate your marketing game. Don't miss this opportunity to discover how to get more from your marketing materials and maximize your ABM ROI. Tune in to start transforming your marketing efforts today! Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, XPROMOS co-founders Shari and Yvette reveal their secrets on how to use engagement and swag to make your trade show booth an attendee magnet. Listen in as they implore marketers to ditch the uninspiring giveaways, replacing them instead with needle-moving engagement strategies and coveted swag that draws a crowd. Find out the top 5 must-haves to make your trade show offer irresistible. Why get strategic with your trade show giveaways? Because otherwise, you risk missing your chance to connect with your audience live and in person. By strategically planning your trade show swag and engagement, you can increase awareness, drive leads, generate sales, and make a lasting impression on your target audience. Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your marketing campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this ground-breaking episode, the founders of XPROMOS, with over 35 years of experience, unveil the four cornerstones of high-impact marketing offers they've meticulously deconstructed. Prepare to unlock the secrets behind historically persuasive and engaging marketing campaigns. In today's episode, we dive deep into: The critical role of offer mechanics in skyrocketing your marketing campaigns to new heights Time-tested insights and expert advice from the masterminds behind countless successful campaigns Real-life examples of game-changing offer mechanics that have transformed marketing metrics Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, XPROMOS' founders share insights on what kind of offers convert at the top-of-the-funnel as your prospect moves from awareness to consideration. At this point in their customer journey, your prospect is considering your brand (and other solutions). The role of your content and offers at this stage is to help guide them to the trial step in their journey. Listen to EP 62 to discover the best performing Demand Gen offers and content TOFU in the Awareness stage of the customer journey. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, XPROMOS founders share insights on what you need to know to create compelling demand gen offers at the top-of-the-funnel. At this awareness stage of the customer journey, find out how marketers often get it wrong and how you can use proven strategies and captivating tactics to fill your funnel with potential customers. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, long-time XPROMOS co-founders dig into their marketing vault to share some historic perspective on the value of seasonal offers, using both Valentine’s Day and Super Bowl examples from powerhouse brands Nestle and Rain Bird.  Two different brands. Two different audiences. Both capitalizing on relatable February events. Listen in to learn how and why you need to integrate seasonal offers into your marketing mix. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, we share how your value proposition holds the magic key to building stellar marketing offers. We dive into the essential elements of a company’s value proposition, and then discuss how you can use your value prop as the guidebook for creating marketing offers that deliver rockstar results. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, we discuss why CES is such an important trade show for us, even when we’re not serving clients in the consumer electronics space. The answer, of course, relates to our focused topic of 2023: building offers. Listen in as we share the secretly sneaky way we use CES insights and trends to borrow interest to connect to our clients’ brands to build powerful CTA offers that typically exceed expectations. Plus, we get into the specifics of what CES 2023 trends show the most promise and how you might capitalize on these opportunities in your own campaigns over the next couple of years. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In our last episode, we shared two of our best offer campaigns of 2022 with compelling takeaways on what made them work. To prevent that episode from running too long, we cut the content into two parts. Now we’re back for this Part 2 episode, where we share two more outstanding offers you can replicate for your business, including an easy to replicate seasonal offer and a B2B gamification concept that leans into 90s nostalgia. Listen in now to get inspired about using these examples to level up your offers this year. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Welcome to 2023: The Year of the Offer. We’ve been creating some new resources (like frameworks and templates) that clearly deconstruct what makes a great offer and how you can create your own. After reflecting on the campaigns we developed in 2022, we realized we had executed some great fresh examples to share with you. In this episode we breakdown some of our best marketing offers from the year, what made them great, and how you can apply the takeaways to your campaigns. Marketing pros like you can significantly improve existing campaign results by reimagining what you’re asking the customer to do and when, all along the customer journey. Without breaking the budget, increasing the ad spend, or redoing the funnel, you can create compelling offers at every step of the customer journey. We’re going to show you how in this, The Year of the Offer. Get alerts when our new ongoing offer knowledge bombs drop by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her journey. She’d identified 7 common ADHD traits and how she believes they positively benefit her career, even today. She also shares links to several studies and her favorite TikTok creators who generate relatable ADHD content regularly. Check out the blog for the complete story and links to the resources. If you have or suspect you’ve have ADHD or other neurodivergent brain processes, you’re not alone. You’ve got a world of support at your fingertips. Stop getting down on yourself for what you don’t do well and start embracing the benefits of what you can do well. If you’re not leveraging neurodiversity as your superpower in your career, ask yourself if it’s time to make a change. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's marketing tool offerings continue to evolve, but the real value is not in what martech tool you use but how you use it. In this episode, we share some insights on our guru stack—the go-to list we rely on to keep our marketing ideas fresh and our perspective firmly transfixed on the future. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part 2 episode, we’re sharing 4 more offers to demonstrate how you can create a great offer with the same budget as the sucky one. All together we’re sharing 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer. Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening our vaults to share 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer. Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that can significantly impact your results. In this episode we identify 6 ways your offer probably sucks, and how to fix it. We also cover our favorite gamification tool, Shortstack. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We’ve spent the last three episodes talking about brand stories. We examined why you should tell a story and the overall framework.  We covered the USP and why getting it right is critical to writing a successful brand story. And then we got creative and put the details all together into the brand story framework. So let’s wrap it up now. For the month of February only we’re offering to create Brand Love Stories for just $12K. That will get you a story brand framework and one piece of supporting content of your choice. We’re limiting the offer to this month only as a way to help motivate you to jump in to brand stories so you can see the value for yourself as a part of your marketing mix. Reach out to us at xpromos.com for more details. If you'd like to be be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  Two episodes ago, we examined why you should tell a story and the overall framework.  In the last episode, we examined the USP and why getting it right is critical to writing a successful brand story. In this, our 50th podcast episode, we finally get creative with your brand story. If you're interested in accelerating the development of your brand story, we can help! if you need a resource to crystallizing your brand story, reach out to us at xpromos.com. If you'd like to be be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story. If you need to accelerate the development of your brand story, we can help! Learn how to create your own USP. Check out this link to our USP Masterclass on Marketing Clarity.  Want to see content like this weekly in writing? Subscribe to our FREE newsletter Need a resource to crystallizing your brand story? Reach out to us at xpromos.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story. Get the whole story at our website. Want to get more content like this delivered to your inbox? Subscribe to Instant Expertise: Marketing newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

57% of prospects want marketing to amuse and entertain them. B2B marketing is not immune to consumer trends, so what are you doing to bring the fun? Not sure where to begin? Wondering how this happened? Listen in. Find out more at XPROMOS.com Subscribe to our newsletter for more in-depth coverage. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message