Claim OwnershipInstant X-Pertise: Marketing
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© XPROMOS Marketing Mastery
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AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
96 Episodes
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Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity.
Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask.
PART 4 of 8: 64 Ways for Brand Managers to Double Productivity.
Special Holiday Offer: Discover how to infuse AI into all 64 Brand Manager role deliverables and use AI to problem-solve all 64 Brand Manager KPIs (128 total) for just $297.
See complete details at xpromos.com/ai
Welcome to part 3 of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask.
PART 3 of 8: 64 Ways for SDRs to Double Productivity.
Special Holiday Offer: Discover how to infuse AI into all 64 SDR role deliverables and use AI to problem-solve all 64 SDR KPIs (128 total) for just $297. See complete details at xpromos.com/ai
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity.
Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask.
PART 2 of 8: 64 Ways for CMOs to Double Productivity.
Special Holiday Offer: Get 64 role-specific deliverable prompts and 64 KPI problem-solving companion prompts (128 total) for just $297.
See complete details at xpromos.com/ai
Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987
Released by: Oleg Mazur https://soundcloud.com/fm_freemusic
Music promoted by https://www.chosic.com/free-music/all/
Welcome to XPROMOS' 8-part AI training mini-series on how
sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity.
Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half
the time. All you have to do is know how to ask.
PART 1 of 8: 64 Ways for Sales Leaders to Double Productivity.
Special Holiday Offer: Get 64 role-specific
deliverable prompts and 64 KPI problem-solving companion prompts (128 total) for just $297.
See complete details at xpromos.com/ai
Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987
Released by: Oleg Mazur https://soundcloud.com/fm_freemusic
Music promoted by https://www.chosic.com/free-music/all/
In Episode 92 of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal their unique perspective in the form of the "Build-A-Bear Epiphany" about AI's untapped potential. Forget the noise and hype—discover why upskilling on AI is more urgent than ever and how it could be your key to unmatched productivity. Plus, don't miss details on an exclusive free AI training week designed for sales and marketing pros. Ready to unlock the future? Tune in and subscribe for insights that could transform your career.
Music Title: Inspiring Optimistic Upbeat Energetic
Guitar Rhythm https://www.patreon.com/posts/62282987
Released by: Oleg Mazur
https://soundcloud.com/fm_freemusic
Music promoted by https://www.chosic.com/free-music/all/
As we continue our mission to upskill people on using AI, we often hear, "what does it DO?" The answer is "it depends." In this episode of Instant Expertise: Marketing, we explain why everyone's AI use cases are different as we share three ways we use it regularly to get back valuable time and improve what we deliver.
Find out more at xpromos.com/ai
When the Gen AI market is cluttered with overpromising tool providers, prompt slingers, and sensational media headlines, it’s easy to miss the fundamental truth about how AI is changing what we do everyday. In reality, we’ve already reached the AI Productivity Tipping Point without most realizing its even here.
Join XPROMOS co-founders Shari Nomady and Yvette Brown as they deconstruct how knowledge workers need to leverage the LLMs already here, and why it's critical to follow a methodical framework like the one presented in this episode to skilling up on Gen AI.
Companies are already reporting massive (333%) gains in productivity across teams and functional units after training. We are seeing ROI in week one.
Get upskilling now or discover more about how to skill up your team at xpromos.com/ai.
Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987
Released by: Oleg Mazur https://soundcloud.com/fm_freemusic
Music promoted by https://www.chosic.com/free-music/all/
Jumping in too early on any innovation is fraught with risk. So what about generative AI? In this episode of Instant X-pertise: Marketing, XPROMOS’ Co-Founders Shari Nomady and Yvette Brown break down the adoption risks of GAI within the context of the Trend Model and explore the pros and cons of early adopters vs laggards.
Discover more about how to skill up on AI at xpromos.com/ai
Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987
Released by: Oleg Mazur https://soundcloud.com/fm_freemusic
Music promoted by https://www.chosic.com/free-music/all/
“We are all using AI for some tasks, but no one is using it intentionally and purposefully,” lamented a client recently. You can drive ROI and 1000X productivity gains when you have a foundational understanding of how to make that happen. Listen in as XPROMOS Co-Founders Shari and Yvette reveal what that Simple AI Framework looks like. Discover how you and your team can build your foundations in 90 days by visiting xpromos.com.
Welcome to Episode 87 of Instant Expertise: Marketing! This week, we tackle the crucial question of how crucial is it for knowledge workers to skill up on AI. Spoiler alert: Yvette Brown and Shari Nomady, co-founders of XPROMOS, reveal why now is the moment to embrace AI. With Yvette's visionary approach and Shari's pragmatic insights, they break down the urgency of AI training and the potential risks of falling behind. Discover how mastering AI can revolutionize your career and give you an unbeatable edge in the job market. Don't miss their candid conversation and game-changing advice. Join us and be part of the AI revolution! Visit xpromos.com to register for the next LIVE AI for Work NanoSummit. Don't forget to like and subscribe!
AI is everywhere, and the hype is real. From small pilot programs to everyday tools, AI is transforming the way we work and live. Yet, too many professionals, especially knowledge workers, are only dabbling when they should be diving in. Join Yvette Brown and Shari Nomady, co-founders of XPROMOS, as they unravel the exhilarating and terrifying aspects of AI. Learn how generative AI like ChatGPT can unleash your superpower and revolutionize your role, team, and organization. Discover the facts and figures behind the AI revolution, and why upskilling in AI is no longer optional. Plus, hear about our exciting collaboration with Simple Academy to bring best-in-class AI training to organizations of all sizes. Ready to transform your career, team, and organization with AI? Don't miss our free one-hour training overview. Register now at xpromos.com. Subscribe for more insights and stay ahead in the AI game!
Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987
Released by: Oleg Mazur https://soundcloud.com/fm_freemusic
Music promoted by https://www.chosic.com/free-music/all/
Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country.
You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts.
If you’d like some more guidance on AI enablement to solve your marketing challenges, reach out to us at XPROMOS.COM
Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story?
Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line.
Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development.
Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand.
Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from scratch.
Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com
Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.
Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com
Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 3 of this 4-part mini-series, discover the THIRD offer pillar, and another reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.
Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com
Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 2 of this 4-part mini-series, discover the second reason why some offers fail and others succeed as we deconstruct what makes a perfect, Signature Offer.
Does your brand need its own Signature Offer? Reach out to us at xpromos.com
Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 1 of this 4-part mini-series, discover why some offers fail and others succeed as we deconstruction what make a perfect, Signature Offer.
Does your brand need its own Signature Offer? Reach out at xpromos.com
What is “new retail”? Sell to Stores retail expert Cathy Parks shares her newest retail trends and insights based on her latest sales visits with national retail buyers. Listen in to discover the answers to these questions:
What old trends are new again?
How can manufacturers entice today’s brick & mortar retailer buyers?
Store brands are growing, so how is that impacting the retail mix?
How has Black Friday evolved?
What categories are doing well so far this year, and which are soft?
Are store-in-a-store concepts performing?
What’s happening with malls?
Who are the new hot brick & mortar retailers?
Join Sell to Store Expert Cathy Parks in this interview with Yvette Brown and Shari Nomady as they discuss what’s happening at retail now, and what buyers are looking for in 2024 and beyond.
We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning.
In this mini series finale, we cover 5 final mistakes we learned the hard way over 35 years: Founder Insights #31-35
Find out more about what's new with us at https://xpromos.com
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