Insurance Town

In this weeks episode of Insurance Town, The Mayor welcomes good buddy Patrick McBride to the show. Patrick, a seasoned insurance professional, shares his journey, experiences, and insights on the industry's evolving landscape.Key Highlights:The Last Few Years in the Industry: Patrick reflects on how the last couple of years have been "wicked" due to the rapid changes in technology and the industry's shift towards innovation. He provides perspective on how to stay ahead amidst these changes.Staying Connected in a Changing World: The conversation shifts to the importance of maintaining relationships in the insurance world, especially in a post-pandemic landscape. Patrick talks about his strategies for staying connected with colleagues and clients while continuing to adapt to the evolving industry.Customer Service and Technology: The conversation digs deep into how the evolution of technology has transformed customer service in the insurance world. Patrick emphasizes the need for agencies to use tech to enhance the client experience—whether it's through automation or more personalized service. They discuss tools like AI chatbots, data analytics, and client portals, which not only make processes faster but allow for a more tailored approach. As Patrick points out: "The best tech makes great service feel effortless."Patrick shares a few stories where tech simplified otherwise complex processes for clients, noting how a quick turnaround and personalized communication helped retain customers. The duo also touches on the challenge of finding a balance between automation and the human touch. "At the end of the day," says Patrick, "clients still want to know there’s a real person behind the scenes who cares about them."Rapid Fire Questions Segment: In a fun and fast-paced part of the episode, Heath puts Patrick in the hot seat with rapid-fire questions. Get ready for some hilarious and insightful moments as Patrick reveals:Favorite tech tool for improving customer service.Worst business advice he ever received.Favorite networking event (besides Indy Tech, of course!).Go-to grilling recipe—yes, there’s a little cooking talk!And much more!Customer Service Tech Takeaways for Insurance Pros:Speed & Efficiency with Tech: Use technology to streamline repetitive tasks like policy changes, claims processing, and FAQs to free up more time for personalized client interactions.Human Touch: While automation is a game-changer, it’s crucial to maintain a human connection for the moments that matter. Clients value tech for convenience but trust is built through real relationships.Data-Driven Personalization: Tools that provide data insights can help agents understand client preferences and needs, making their outreach and service more meaningful.Don’t Miss:Laugh-out-loud moments from the rapid-fire segment.Patrick’s take on the biggest customer service pitfalls and how to avoid them in today’s tech-driven world.Takeaways for Insurance Professionals:Importance of attending industry events like Indy Tech to network and stay updated on new trends.How to stay agile and adaptive to change in a "wicked" industry.Strategies for staying connected with your professional network, even when you can't always meet in person.Don't Miss:Hilarious stories from the Indy Tech event that will keep you laughing.Patrick’s take on how insurance professionals can thrive in today's rapidly evolving environment.Subscribe & Review:Don’t forget to subscribe to Insurance Town on your fa

In this episode of Insurance Town, the Mayor, Heath Shearon welcomes Jamie Peers  really just to catch up and have a chat, but this lead to hitting the record button, and discussing the evolving landscape of the insurance industry, focusing on data integration, AI, and the challenges of maintaining clean data. Jamie shares insights from his journey through startups and consulting, emphasizing the importance of introspection and personal growth. The conversation also touches on the role of AI in solving business problems and the significance of building strong teams.Introspection is key to personal and professional growth.Data integration is more complex than it seems.AI should solve business problems, not just be a buzzword.Clean data is crucial for effective business operations.Building strong teams is essential for success.The insurance industry faces unique data challenges.Consulting offers diverse experiences but lacks depth.Startups require adaptability and resilience.Effective communication is vital in tech and insurance.Pilot programs can help improve data quality.Chapters00:00:02 Introduction and Jamie's Background00:00:36 Exploring Africa and Personal Growth00:03:01 Journey Through Startups00:05:26 Introspection and Personal Development00:08:20 Leadership and Team Building00:14:17 Data Integration Challenges00:18:41 AI in Business00:26:25 Consulting and Current Projects00:30:51 Future Plans and Team BuildingSponsors:Smart Choice Agents - The Fastest growing agency network hands downCanopy Connect- The one click solution to getting the information you need to quote your prospects 

In this weeks episode, the Mayor and Toby discuss the intersection of technology and insurance, focusing on the challenges and opportunities within the industry. They explore the role of AI in transforming insurance processes, the importance of understanding client needs, and the potential for technology to attract new talent to the field. Toby shares insights from his journey in the insurance and tech sectors, highlighting the innovative solutions his company, OneFort, is developing to streamline operations and enhance client relationships.TakeawaysAI is transforming the insurance industry by automating processes.Understanding client needs is crucial for effective insurance solutions.Technology can attract new talent to the insurance field.OneFort focuses on independent insurance agents to maximize impact.Manual processes in insurance are time-consuming and need automation.Cross-selling and upselling are key strategies for insurance growth.AI can help identify underinsured clients and recommend solutions.The insurance industry faces a talent shortage that technology can address.OneFort integrates with existing tools to streamline insurance workflows.Toby emphasizes the importance of continuous innovation in tech solutions.Chapters00:00:02 Introduction and Greetings00:00:05 Discussing Upcoming Events00:00:20 The Role of Magic in Trade Shows00:03:23 Toby's Journey in Insurance and Tech00:07:55 Miscommunication in Insurance and Tech00:16:21  Focus on AI for producers, and CSR's 00:29:01  AI Solutions for Insurance00:32:04 Cross-Selling and Upselling with AI00:39:32 Future Plans and Industry GrowthSponsors:Smart Choice The Fastest growing agency network in country! Hands DownCanopy Connect - Your 1 click solution to getting the dec pages you need to quote your prospects

This one is a Mayor Solo! Mail bag episode! STICK AROUND and hang out with me. If you dont want to hear a solo episode , I get it , Go check out another one of your favorite shows, no hurt feelings here. But if you wanna hang out with me, I look forward to the next 39 minutes with you itll be fun Sponsors:Smart ChoiceCanopy Connect 

In this week's episode the Mayor Heath Shearon hosts another town hall meeting. This week we talk about the headaches of intake forms and gathering of prospect information, And the back and forth of gathering pertinent information for underwriters. All of these things can end up being a roadblock. All of these things can sometimes caused bottlenecks in your agency. That is where Canopy Connect comes into play with their intake platform. They're one click solution that I've been talking about for 5 years now.  Thanks to Ray Huang for making the visit to Insurance Town and Showing us behind the scenes.  If you did miss this episode live, this is your chance to check it out. If you would like to learn more about Canopy Connect,  please go to usecanopy.com\ health and take advantage of the discount, book a demo, check it out. If you want to watch this episode go to our Youtube channel and check it out.  Sponsors Smart Choice- The fastest growing agency network hands down. 10,000 agencies nationwide trust them with over 11 BILLION  in written premium. Canopy Connect- Your One Click Solution to getting dec pages you need to quote your prospects. 

In this weeks episode of Insurance Town, The Mayor Heath Shearon, sits down with Valerie Bowden, founder of Crdle, to discuss the evolving landscape of outsourcing and the unique opportunities Africa presents. Valerie shares her journey from backpacking across Africa to establishing a successful outsourcing company that champions fair wages and ethical practices. Discover how Crdle is changing the game by connecting businesses with talented professionals from the continent. IntroductionHost introduction and episode overview Shoutout to sponsors: Smart Choice and Canopy Connect[03:15] Valerie's JourneyValerie shares her adventurous backpacking trip across Africa How her experiences led to the founding of Cradle[10:45] The Cradle MissionDiscussion on ethical outsourcing and creating sustainable jobs The importance of fair wages and supporting African talent[18:30] Bridging the GapHow Cradle connects African professionals with global businesses Success stories and client experiences[25:00] The Role of AIValerie's insights on AI's impact on virtual assistants How AI tools enhance the capabilities of offshore teams[32:15] Tips for Hiring Offshore TalentValerie's advice for businesses looking to hire from Africa Best practices for onboarding and training virtual assistants[40:00] Closing ThoughtsValerie's vision for the future of outsourcing Final words and how to connect with Valerie and CradleSponsors:Smart Choice: The fastest growing agency network, offering a wide range of services to help agencies thrive. Visit smartchoiceagents.com for more information. Canopy Connect: Revolutionizing the way agencies handle client data with their innovative intake form platform. Learn more at usecanopy.com.Want to work with Crdle ? want to contact Valerie Bowden

In this episode, Mayor Heath Shearon, sits down with Thomas Mann to explore the intersection of technology and operations in the insurance industry. Discover how Thomas's journey from a multi-generational insurance background to a tech-focused role has shaped his approach to agency success. They discuss the importance of integrating technology with operations, avoiding common pitfalls, and the value of involving your team in tech decisions."Nothing is fully launched until it's embedded in a process.""You should design your processes and your tech stack around the customer journey.""The greatest piece of tech that ever existed is just going to be a drain on the P&L if your people don't use it."Key Topics:The evolution from agency to tech operations Importance of aligning technology with agency processes Avoiding shiny object syndrome in tech adoption The role of team involvement in tech decisions Insights on building a cohesive tech ecosystemConnect with Thomas Mann on LinkedIn or visit agency-focus.com to book a call and explore how to enhance your agency's tech and operations.Link in first comment.

In this weeks episode, you are simply eavesdropping in on a fun conversation with me and two of my faves, Lindsay Wallace & Caleb Cramer . It is part goofy, and part serious but it’s all heart and it’s all fun trying out a new format here on this one and I’d love to hear your thoughts.I am so incredibly lucky I get to do this show every week. It makes me completely happy and it couldn’t be done without you. Thank you for listening. Thank you for subscribing. Thank you for helping me achieve my dreams.Thank you to my sponsorsSmart Choice® fastest, growing agency network, hands-down. Canopy Connect - the one click solution to getting dec pages,loss runs, but now they have a new intake platform you’ve got to check out

In this Episode Our Mayor, Heath Shearon as he sits down with Hari Srinivasan to explore the fascinating world of life insurance. From cricket to Cardinals, and from tech to insurance, Hari shares his journey and insights into making life insurance accessible and meaningful. Discover how iCover is revolutionizing the industry with its innovative platform and community-focused approach. Hari shows us the importance of personal passion in entrepreneurship. We also hear about iCover's unique approach to life insurance The role of community insurersThank You to Our Sponsors:Smart Choice: Your partner in insurance solutions. Canopy Connect: Simplifying insurance verification Olde School Marketing: Bringing traditional marketing into the digital age.

This week  Heath Shearon, the Mayor of Insurance Town,  sits down with his good friend Craig Bender, the visionary behind InsureU2. In this episode, Craig shares his journey from a  big player in the paintball community as a young "kid" to a leader in the insurance industry. Discover how his unique approach to marketing and community building is reshaping the way insurance is perceived and practiced. Craig discusses the importance of authenticity in content creation, the power of community in driving industry change, and his vision for the future of insurance. He also opens up about his personal experiences, from his family's influence on his career to his innovative strategies for marketing and growth. Whether you're an industry veteran or new to the field, Craig's insights offer valuable lessons on leadership, resilience, and the art of building a lasting brand.Chapters:0:00 - 5:00- Introduction to Craig Bender-Heath introduces Craig Bender and his accomplishments. -Discussion on Craig's bi-coastal lifestyle and recent award. 5:01 - 15:00Early Beginnings and Family Influence-Craig's introduction to the insurance industry through his family. -The impact of his mother's career and his early experiences. 15:01 - 30:00- Marketing Innovation and Insure U2-Craig's pivot to marketing and the creation of InsureU2. -The philosophy behind the brand and its community focus. 30:01 - 45:00 Content Creation and Industry Impact-Craig's approach to content creation and its influence on the industry. -The importance of authenticity and consistency in marketing. 45:01 - 60:00 Future Vision and Community Building-Craig's vision for the future of Insure U2 and the insurance industry. -The role of community and collaboration in driving change.Quotes:"Unity is everything... it shows that we're all together and on the same page." - Craig Bender "If I want something, I need money for it. How do you get money? You work." - Craig Bender "The content is what's going to live forever... it's the message that I'm saying." - Craig Bender "It's not about speed to market when you're building a longevity company." - Craig Bender "I love insurance, but I also love seeing other people win." - Craig BenderTune in to hear more about Craig's inspiring journey and his plans for the future of the insurance industry. Don't miss out on the insights and strategies that can help you grow your own brand. Subscribe now for more episodes!Sponsors:Smart Choice Agents Program Canopy Connect Olde School Marketing

Episode Summary: Join us for an insightful conversation with Draye Redfern, a marketing expert with a rich background in insurance and a knack for innovative strategies. Draye shares his journey from working in his family's insurance agency to founding Redfern Media, a marketing agency that has helped numerous businesses thrive. Discover the power of direct mail, the importance of knowing your numbers, and the value of building personal connections in business.00:02:00 Introduction to Draye Redfern and his background in insurance 00:10:30 The power of direct mail in modern marketing. 00:22:15 Draye discusses the ANKR framework for business growth.00:35:45 The importance of personal branding and social media presence.00:48:00 Understanding business metrics and their impact on success. 1:05:00 Closing thoughts and Draye's upcoming projects.Memorable Quotes:"Good marketing is really, really impactful." – Draye Redfern "The riches are in the niches." – Draye Redfern "It's five times to 25 times more expensive to go get a new customer than it is to simply retain an existing one." – Draye Redfern "The sweetest sound of someone's ears is the sound of their own name." – Draye RedfernGuest Information: Draye Redfern is the founder of Redfern Media and a seasoned marketing consultant. Connect with him on social media @DrayeRedfern or visit fractionalcmo.com for more insights.Explore Draye's book, "The Recession Survival Guide," available on Amazon and Audible, and stay tuned for his upcoming release on the ANKR framework.Sponsors:Smart ChoiceCanopy Connect Olde School Marketing

In this Episode of Insurance Town, The Mayor Himself sits down and shares his experiences from IB FutureFest 2025, He shares his exhilarating experience at Future Fest, an innovative insurance festival held on the Santa Monica Pier. Discover the unique atmosphere, engaging activities, and insightful sessions that set this event apart from traditional conferences.Festival Vibes: Future Fest's outdoor setting on the Santa Monica Pier created a vibrant, festival-like atmosphere with activities like yoga, putt-putt, and live music. Attendees enjoyed a unique blend of professional development and leisure. Engaging Sessions: The event featured diverse sessions on AI, cybersecurity, and leadership, with industry experts like Christopher Franklin sharing their insights. The sessions catered to both agencies and carriers, offering valuable content for all attendees. Networking Opportunities: Future Fest fostered meaningful connections, allowing attendees to engage in deep conversations and build lasting relationships. The atmosphere encouraged networking in a relaxed and enjoyable setting. Sponsors & Support: A special thanks to sponsors Smart Choice, Canopy Connect, and Old School Marketing for their continued support, enabling such enriching experiences.Key Quotes:"If you do what you love, you never have to work another day in your life." "Future Fest was like adult summer camp, with new friendships and meaningful conversations." "The atmosphere was phenomenal, the backdrop was phenomenal, the speakers were phenomenal."Shout Out: A big thank you to Insurance Business and Key Media for organizing such a groundbreaking event. Their dedication to creating a unique and engaging experience truly set Future Fest apartCall to Action: Don't miss out on next year's Future Fest! Visit insurance.myfuturefest.com to join the waitlist for 2026.Sponsors:Smart ChoiceOlde School marketingCanopy Connect 

 Join us as we dive into an insightful conversation with Peter Flynn, who leads the personal lines vertical in the Americas for Exceedance. Discover his journey from an underwriting trainee at Chubb to his current role, and learn about the innovative ways Exceedance is transforming the insurance industry.Peter's career path and experiences in the insurance industry The role of Exceedance in operationalizing insurance companies Insights on AI's impact on personal lines and customer service The evolving landscape of the E&S and MGA markets The importance of partnerships in the insurance ecosystemKey quotes "Exceedance does everything an insurance company does except for take risk and distribute products.""We tend to overestimate the impact of technology in the near term and underestimate it in the long term.""If I were to invest my capital in taking risks right now, I'd want to do it on an E&S basis.""I don't want to be called a vendor, I want to be a partner."Sponsors:Smart ChoiceCanopy ConnectOlde School Markting

n this week’s visit to Insurance Town, I had the pleasure of sitting down with Spencer Witcher, a second-generation insurance pro who’s doing big things with Smart Choice. We had a real talk about the challenges agents face in hard-to-place markets — and how finding the right partners can make all the difference.We peeled back the curtain on:What Smart Choice is doing to help agents thrive in California and other tough statesHow to write the business others shy away from — without jumping through hoopsWhy MGAs and non-traditional carriers might just be your new best friendsThe critical importance of relationships — not just for quoting, but for long-term successBuilding your book with depth, not just volumeWhether you're a seasoned agency owner or a producer looking to grow smarter, Spencer delivers actionable insights that’ll challenge the way you think about growth  A big THANK YOU to the amazing folks who keep the lights on in Insurance Town:  Smart Choice – Helping agents grow their book without adding overhead  Canopy Connect – Making gathering client info as easy as pie  Olde School Marketing – Bringing you hand-written, high-touch prospecting that works Make sure to like, subscribe, and leave a review! New episodes drop weekly — straight from the heart of Insurance Town.

Think ChatGPT is just for writing emails? Think again. In this episode, Chris Green drops real-world prompts and jaw-dropping use cases that will make you rethink how you engage every prospect and client.Is AI just another shiny object… or the secret weapon your agency has been missing?In this high-energy episode of Insurance Town, the Flood Guru himself, Chris Green, steps into the Mayor’s office and throws down example after example of how he's using ChatGPT right now to:✅ Personalize client interactions✅ improve your team's experience✅ build your own in house They ask you answer intranet ✅ Simplify complex insurance language ✅ Improve response times ✅ Drive more leads ✅ And yes… actually close more businessIf you’ve ever said, “I don’t have time to figure out this AI stuff,” this is the episode you can’t afford to skip. Chris lays out a playbook so practical, you’ll be tempted to pause and try it mid-episode.🔥 Brought to You By:💥 Smart Choice – The fastest-growing agency network in the game. More markets, less headaches. 💥 Canopy Connect – The one-click solution for collecting insurance data without all the back and forth. 💥 Olde School Marketing – Direct mail that actually works. Get noticed, get leads, get growing.🎧 Listen Now and Learn:

In this epsisode of Insurance Town the mayor sits down with two of his favorite people Jessica Holder and Keenan Rice on a previously recorded episode of the VIP Podcast. I am so impressed with these two, their marriage, parenting, agency, etc  this forward-thinking power couple are continuing to rise above and face various challenges head on. Jessica and Keenan have such an amazing balance at home and at the office. They have a great balance of community involvement and innovative technology at their fingertips, and lastly, they have a great balance of work and fun in their agency. We talk about:The delicate balance of marriage and co-ownership of a growing agencyHow human touch and community involvement is possible with the right technology in your agencyHow the emphases on educating their community on the intricacies of insurance is so valuable to their growthTheir powerful message of staying true to yourself and not sacrificing authenticity Get ready to be inspired and educated by this episode. It's a good thing there is a rewind button, this one is full of impactful moments.A special shout out to Vertafore for letting me reuse this episode : vertafore.com  A Special Thanks to Our Sponsors:🛠️ Smart Choice – Your partner for market access without the headaches. Whether you're a new agency or a seasoned vet, Smart Choice helps you stay independent while expanding your carrier options.🔐 Canopy Connect – The one-click solution for collecting insurance data. Save time, improve your close rate, and give your clients a seamless experience—because the quoting process shouldn’t feel like pulling teeth.📬 Olde School Marketing – Direct mail that actually works. Handwritten postcards, real human touch, and just the right dose of nostalgia to stand out in a digital world.

In this episode of Insurance Town, host and Mayor, Heath engages with Allen Hudson at the PIA Virginia DC Conference. They discuss the critical importance of information sharing in the insurance industry, especially for independent agents. The conversation highlights the role of technology, particularly AI, in enhancing efficiency and specialization within agencies. Allen shares insights on the resurgence of independent agents and the necessity of niche specialization to compete in a changing market. The episode concludes with advice for both new and seasoned agents on how to adapt and thrive in the evolving insurance landscape.takeawaysInformation sharing is essential for independent agencies.AI can streamline processes and improve efficiency.Niche specialization helps agencies stand out in the market.Independent agents are seeing a resurgence in demand.Proactive communication with carriers fosters better partnerships.Understanding carrier appetites is crucial for success.Technology can significantly enhance agency operations.Specialization allows for better training and support for staff.The insurance market is evolving, requiring adaptability.Building relationships with carriers can lead to better opportunities.Chapters00:00Welcome to Insurance Town02:123 people you would invite to your block party dead or alive?03:53what peice of tech could you not live without?4:45The Importance of Information Sharing5:00Embracing Technology in Insurance05:14Niche Specialization in Insurance12:25The Resurgence of Independent Agents14:26Advice for New and Existing Agents20:25Leveraging Technology for Efficiency

In this weeks episode the mayor sits down with his good friend and 2nd tine guest in Insurance Town. Only this time These two are live in The Home of Elvis Presley!The mayor simply asked Marcus what have you learned about the insurance industry of the last year and some of the answers he gave to us blew my mind. Cause he’s working and Consulting with insurance agencies and said he talks about:Insurance agencies don’t treat themselves like professionals and how they can do that betterThe importance of AI, data, and automation is for your businessThis man is so inspirational so much fun you gotta check this one out. It’s short sweet.“The enemy of great is not bad it’s good.” Sponsors Smart Choice Agents Canopy Connect

This episode was recorded live from Memphis Tennessee at Graceland, Home of Elvis Presley, the King of Rock and Roll. From the PIA of Arkansas annual convention, the Mayor got to sit down with long time friend Courtney Fenske to talk about her life from Account Manager to successful Territory Manager at Accuity. She is such a value add to not only her agents but also this industry earning her multiple awards over the past few years and the respect of so many. Check out this amazing conversation and hear more from her journeys in Arkansas. Sponsored by :Smart Choice Agents - Canopy Connect - Olde Schoool Marketing And watch it on Youtube as well. 

In this engaging live podcast episode from Memphis, Heath Sheeran and Riley Talbot discuss a variety of topics ranging from music and culture to the intricacies of the insurance industry. Riley shares his journey from a college athlete to a successful insurance professional, emphasizing the importance of technology and human interaction in the field. The conversation also touches on the challenges of building a business from scratch and offers valuable advice for agents and carriers navigating the evolving landscape of insurance.Building a business from scratch requires a clear vision and adaptability.Technology should enhance, not replace, human interaction in insurance.Long-term sustainability is key for both agents and insurers.A balance between technology and personal touch is essential for growth.Riley emphasizes the importance of real-time data in decision-making.The insurance industry is evolving, and staying ahead requires innovation.Personal interests, like music and food, can enrich professional conversations.Chapters00:00Welcome to Insurance Town02:03Exploring Music and Culture04:54Riley's Journey in Insurance09:56Building a Business from Scratch12:52The Role of Technology in Insurance20:08Advice for Agents and Carriers22:50Fun and Personal Insights