Interview Connections | The Leading Podcast Booking Agency

In today's episode, we will teach you how to analyze your podcast guest results and identify areas for improvement! Pace/Frequency - How many podcasts have you been on? Any less than 30 to 50 podcasts LIVE, there simply is not enough data to analyze. Correct show fit - are you in front of the right audience and connecting with the right hosts? The quality of your interview - Are you telling compelling stories? Are you giving value? Check in on your mindset and your energy. Are you showing up to interviews genuinely looking to collaborate with hosts and give value, or are you thinking a lot about how much you’ll GET from it?Are you clearly communicating how listeners can connect with you after the interview?Then look at your business: Is the place you are sending listeners optimized to convert? Do you have an effective nurture strategy in place? Not everyone is ready to buy right away; are you emailing, texting, posting to social media so your new leads are nurtured by you? Is your offer needed, valuable, and priced right? Is the messaging about what you’re selling clear? Consider your sales cycle - how long, on average, do your clients follow you before buying?Are you posting about your interviews and engaging with your audience on a regular basis? This is why we audit clients’ interviews as part of our service. We want to understand what’s happening and provide personalized feedback and coaching to help improve the results. This takes a willingness to be honest with yourself with embrace a growth mindset. If you are getting on the right shows speaking to the right audiences, it’s time to look. A problem you can see is better than a problem you can’tReady to get on podcasts? Book a consult with us now at http://interviewconnections.com/consult

One of the biggest questions we get from business owners who are just starting to consider podcast guesting is: “What’s the ROI?”In this episode, we break down the different ways that you can see a return on investment from being a podcast guest and why the value goes far beyond immediate sales.What You’ll Learn in This EpisodeDirect ROI: New Clients & SalesThe most straightforward return is closing clients who discover you on a show. It happens more often than you’d think—but it’s only the beginning.SEO & Backlink BenefitsEvery interview often comes with a link to your website or social media. These backlinks strengthen your site authority and help improve your search rankings long-term.Instant Thought Leadership ContentEach interview becomes repurposable content you can share across your platforms—positioning you as the trusted expert your audience needs.Expanded Brand AwarenessShowing up on multiple podcasts allows more people to get to know who you are and what you do. When someone asks their network for a solution you offer, you’re the one they recommend.High-Value Relationships With HostsHosts are well-connected and often introduce our clients to referral partners, JV collaborators, and speaking opportunities.Speaking Engagement OpportunitiesMany podcast hosts run events, mastermind groups, or conferences. Guesting puts you on their radar for future invitations.Sharpen Your MessageEach interview is a rep—but with a live audience. You’ll quickly learn what messaging resonates and what falls flat.Traffic to Your Website & SocialsListeners who connect with you take action. Podcast appearances reliably drive warm traffic to your online platforms.A Reality Check on Your OfferIf you’re getting exposure to thousands of listeners and dozens of hosts—but no one is reaching out—this is priceless data. It’s a sign to look at your offer, messaging, or audience fit.Opportunity to Address Common ObjectionsHosts often ask the same questions your leads ask—and your answers can remove objections before prospects even get on a call.Educate Your Audience at ScaleEvery interview teaches listeners who you are, what you do, and why it matters—building familiarity and trust before they ever speak to you.Check out dozens of client case studies showing every type of ROI we covered in today’s episode:interviewconnections.com/case-studiesBook a Free 20-Minute Discovery CallIf you’re ready to get ROI from podcast guesting, book a consult with our team:InterviewConnections.com/consult

In This Episode, You’ll Learn:What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy. Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy. Schedule a consultation call at https://interviewconnections.com/consult

We’re pulling back the curtain on how we went from contractors to a self-led W-2 team that runs on Scrum, thrives with a 4-day workweek, and delivers at a seven-figure scale.Inside this episode:Our journey: contractors → W-2 employees → ScrumHow we made the 4-day workweek sustainableWhat a self-led, client-obsessed culture really looks likeThe biggest lessons (and mistakes) along the wayTop tips:Be a multiplier, not a diminisherEmbrace agility and experimentationGet support (coaches, consultants, mentors)Learn fast from your mistakesResources mentioned: The story of Margy becoming the first employee, then co ownerScrum: The Art of Doing Twice the Work in Half the Time (book)Our first HR Specialist, Carmen TorresMultipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter (book)Brandi Olson, our agility consultantVisibility and the Nervous System episodeBrain Based Wellness affiliate link (nervous system regulation)The Capacity Gap Workshop

Karen McNenny spent years quietly watching from the sidelines, unsure if she had a message worth sharing. But after stepping into the guest seat on 30+ podcasts with Interview Connections, she built visibility, found clients, and even landed a book deal with Wiley Publishing.In this emotional and inspiring story, Karen shares:✅ Why she waited years before stepping into visibility✅ How podcast guesting helped her define her message✅ The unexpected opportunities that came from her interviews✅ Her mission to transform how we experience and talk about divorce✅ And how one podcast listener helped her become a soon-to-be published author🎙️ If you’ve ever wondered if podcast guesting is worth it—this story answers it loud and clear.💻 Learn more about Karen at https://www.karenmcnenny.com/

Don't miss this interview with Jonathan Porter-Whistman where he reveals how he has generated over 9 figures in revenue from podcasts booked by Interview Connections!

Click here to register for The Capacity Gap free workshop!

In this episode of the Interview Connections podcast, Jess & Margy riff on visibility and the nervous system! To start your free trial of The Rewire, click here!* Affiliate link

Initially published in 2022, we're excited to replay this interview with Interview Connections client Steve Wiideman, an SEO expert who has secured a $ 60,000 client through podcast guesting. Ready to get started with podcast guesting? Book a call now at https://interviewconnections.com/get-started/You can connect with Steve on LinkedIn at https://www.linkedin.com/in/seoexpert/

If you’re a coach, your story is your differentiator. In this episode, Jessica and Margy break down why podcast guesting is one of the most powerful tools for attracting coaching clients—without funnels, fancy websites, or writing a book.From the coaches we’ve hired ourselves to the clients we’ve helped get booked, one truth keeps rising to the surface: People hire coaches not just for information—but for who they are.Why podcast interviews convert better than content or ads:The nuance of coaching comes through in conversationPeople say yes to a coach based on how they respond—not just what they postYour presence, energy, and lived experience are your brandYou’ll learn:How to use podcast guesting to demonstrate your coaching in real timeWhat you really need in place to start getting clients from podcasts (it’s simpler than you think)The difference between “visibility” and aligned visibility—and how to attract the clients ready to pay for your transformationWhether you're doing low-volume, high-end work or just starting out, this episode will show you how to show up and get paid just for being yourself.Ready to start getting booked on podcasts? Book a call at https://interviewconnections.com/get-started/

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.What You’ll Learn in This Episode:The 3 non-negotiables for consistent organic sales (even without a big audience)How to clarify your ideal buyer and align your messaging so they know you’re speaking to themWhy visibility to cold, targeted audiences is the key to sustainable growthWhat your “storefront” (social media, website, etc.) needs to actually convert strangers into buyersThe best ways to move cold leads into your world and warm them upWhy podcast guesting is one of the warmest and most effective visibility strategies for experts and service providersHow we coach and audit our clients’ interviews to make sure this strategy keeps working—and scalingIf you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.Resources & Links:Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/callConnect with us on Instagram: https://www.instagram.com/interviewconnections/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me? Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience. In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.You’ll learn:Why social media follower counts are misleading—and what to look at insteadThe one website metric that could skyrocket your SEOThe truth about listener numbers (hint: you don’t have access to them)Why Spotify, Apple, and YouTube reviews don’t tell the full storyWhat ListenNotes “score” really means—and why it’s flawedThe real reason you might be obsessing over numbers: lack of strategyPlus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.

Podcast guesting isn’t just about visibility to the host’s audience—it’s a content-generating machine! In this episode, we’re showing you how to transform each guest appearance into a stream of social media posts, videos, written content, and more—before, during, and after the interview goes live.We’re breaking down exactly what to post at every stage of your podcast tour and how to use AI tools (like ChatGPT and Opus) to make content creation fast, easy, and fun. Plus, we’ll give you tips to repurpose your interviews into emails, videos, quotes, and even a book!If you’re ready to grow your visibility and your content library without reinventing the wheel every week—this one’s for you.What You’ll Learn:4 key types of social media posts to make as a podcast guest (and when to post them)How to use your interview recordings as powerful video contentWhy repurposing your podcast interviews into written content helps you reach more of your audienceEasy ways to use AI to create high-converting content from transcriptsHow to keep your audience engaged by sharing podcast links during the sales processResources Mentioned:Book a consult with our team at https://interviewconnections.com/get-started/

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.What You’ll Learn:The key signs that podcast guesting is not a fit for your businessWhat makes someone a perfect guesting candidateWhy having a compelling story isn't enough (without a way to monetize)The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and moreHow your online presence (or lack thereof) can make or break your successWho Should Skip Podcast Guesting:Those without an offer or a business model that can monetize global visibilityEntrepreneurs with ultra-niche or hyper-local audiencesHigh-volume, low-ticket business models People without a website or online presence Guests with highly controversial public personas (hosts will check!)Who Should Absolutely Do It:Entrepreneurs with high-ticket offers or servicesBrands that thrive when their audience understands the strategy behind the offerExperts with strong personal stories that differentiate them from competitorsFounders looking to build SEO, brand authority, and content assetsBusinesses whose clients are actively searching for what they offerConnect with Us: 📱DM us on Instagram @InterviewConnections💻 Book a...

Inside Our Business Partnership: How We Make It Work (and What We've Learned Along the Way)In this episode, we’re revealing the story of our business partnership—how it started, how it's evolved, and the real lessons we've learned about what it takes to co-lead a company with trust, alignment, and longevity.We get into the nitty-gritty of what’s made our partnership successful, including:Why doing personal development together has been a game-changerHow understanding our nervous systems (and our fight/fawn responses) helped us navigate triggering momentsThe power of a shared neuroeducation background—and how it’s helped us understand each other on a deeper levelThe importance of relational hygiene: honesty, integrity, and cleaning up messes quicklyWhat our Human Design (2/4 Generators) has taught us about how we work best—together and individuallyThe “strength of feeling” test we use for decision-making and conflict resolutionThe clear communication boundaries that keep things running smoothly (yes, there are very specific rules about what can be texted and when—especially when it comes to money and animals 😂)And why every partnership needs a legal agreement, even if you love and trust each other deeplyWhether you’re in a business partnership now or considering one in the future, this episode is full of honest reflections and actionable takeaways to help you build a strong, resilient, and thriving collaboration.You can hear our original business partnership origin story in this episode of our podcast: https://interviewconnections.com/partnership-origin-story/Listen to Margy’s podcast, We Get It, Your Dad Died: https://margy.com/podcast/Learn how to regulate your nervous system with The Rewire: http://freeneurotrial.com/Want to chat? Send us a DM: https://www.instagram.com/interviewconnections/

Want to make the most of your podcast guesting opportunities? There’s one major mistake that can instantly destroy your credibility with both the host and the audience—hard selling. In this episode, we’re breaking down why selling on podcasts doesn’t work, what to do instead, and how to craft a call to action that actually gets results.In This Episode, We Cover:1️⃣ Why Hard-Selling Destroys Credibility2️⃣ The Best Way to Get Listeners to Take Action3️⃣ What to Say at the End of an Interview to Maximize ResultsDownload our free Podcast Interview Prep Checklist now at http://interviewconnections.com/prep

With nearly 20 years of combined experience in podcast guesting, we’ve experienced firsthand how powerful podcast guesting is for growing a strong brand. In today’s episode, we’re pulling back the curtain on how we started podcast guesting, what’s changed, and the biggest lessons we’ve learned. Whether you’re just getting started or looking to refine your guesting approach, this episode is packed with insights to help you make the most of every interview.In This Episode, We Cover:1️⃣ How We Started vs. How We Guest Now2️⃣ Biggest Lessons Learned3️⃣ What We’d Tell Our Past Selves About GuestingStay connected! Book a consultation call at https://interviewconnections.com/get-startedFollow and tag us on Instagram: https://www.instagram.com/interviewconnections/Join our free Facebook group: https://www.facebook.com/groups/GuestExpertProfitLab

Enjoy the replay of a Facebook Live that Jessica hosted with Jacqueline Nagle about why you need to use podcast guesting to grow your speaking business now!  To learn more about Jacqueline and her programs for speakers, visit http://interviewconnections.com/anygiventuesday (affiliate link)