Interviewed

This week I have the treat of interviewing Nir Eyal. We are talking all about behavioural economics and habit-forming behaviour design.

This week, friends Andrew Chen (Entrepreneur, Investor. Ex-Adtech and VC) and Nir Eyal (Author of Hooked: How to Build Habit-Forming Products, Blogger at NirAndFar.com), join me, Ryan Hoover, to chat about products. We discuss an unusual app called Ethan, habit-forming products, and the rise of pet products. Enjoy. Products mentioned: - Ethan (http://www.producthunt.com/posts/ethan) - A messaging app for messaging Ethan - TD4W (http://www.producthunt.com/posts/td4w) - A party in your pants - Ping (http://www.producthunt.com/posts/ping-2) - You're going to like me (new app by Secret) - Weave (http://www.producthunt.com/posts/weave) - Tinder for professionals nearby - Path Talk (http://www.producthunt.com/posts/talk-by-path) - Smart, Private Messaging - Mailbox (http://www.producthunt.com/posts/mailbox-2-0) - Fly through your email. - SaneBox (http://www.producthunt.com/posts/sanebox) - Prioritization for your inbox - Spritz (http://www.producthunt.com/posts/sprintz) - Reading reimagined. Technology for faster communication. - Readtime (http://www.producthunt.com/posts/readtime) - Helps me get through my pocket - Quibb (http://www.producthunt.com/posts/quibb) - Professional network to share industry news and analysis - Link Bubble (http://www.producthunt.com/posts/link-bubble) - Mobile browsing done right - Kloof (http://www.producthunt.com/posts/klooff) - Show the world how much you love your pet - BarkBox (http://www.producthunt.com/posts/bark-box) - - BarkShop (http://www.producthunt.com/posts/barkshop) - Find The Perfect Pawduct For Your Pooch, from Bark & Co - BarkCam (http://www.producthunt.com/posts/barkcam) - The first camera app designed to make your pup a star - Sesame (https://sincerely.com/sesame) - Themed gift sets delivered in a beautiful box

In June of 2013, I was introduced to Nir Eyal through Ryan Hoover. Nir had been blogging a lot about psychology and analyzing what makes a highly engaging product. Nir eventually published a book on that topic: Hooked – How to Build Habit-Forming Products. Hooked...

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. In this episode we chat about the science and psychology behind some of the most addictive internet products and apps. If you're like me and wonder why you constantly feel an urge to check Instagram or even email, this episode brilliantly lays out how these behaviors can be engineered. Awesome episode for anyone interested in startups and building the next big thing. 

Nir Eyal joined me today to chat about "Hooked: How to Build Habit-Forming Products," his new book which focuses on the Hook Model. We chat in-depth about The Hook Model and how you can use it to increase usage of your product.Nir is a researcher that has written for TechCrunch, Forbes and Psychology Today. He also frequently speaks about The Hook Model to Fortune 500 companies and industry conferences. He's also lectured at Stanford and has sold two different technology companies.Get a hold of Nir:Personal Blog"Hooked: How to Build Habit-Forming Products" BookTwitter

Author Nir Eyal joins the podcast for a discussion around his NY Times best-selling book “Hooked:  How to Build Habit Forming Products.”  Nir explains the 4-step process around building products that capture people’s attention.  From Facebook to WhatsApp to Pinterest – Nyer has spent years contextualizing academic research, applying it to help entrepreneurs build habit-forming products.  Our website with all the archives:  http://www.influencereconomy.com/ Nir is a pioneer when it comes to self-publishing.  He details the journey of his book becoming a best seller and how his blog, community, and self-published e-book helped land his book on the NY Times list.  It’s an amazing story that all writers can learn from. How Nir started writing his blog to answer his own questions about how products create habits How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model How Facebook & WhatsApp nailed the Hooked model The difference between vitamins (nice to have) and pain killers (must have) when building products A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment How podcasts apps. like Stitcher form habits for their listeners The GEM model (Growth, engagement, monetization) How Nir’s career transitioned from entrepreneur into story-teller How Nir reach the NY Times best-seller list with the help of his community of blog readers Nir's website and connectig wtih him on Twitter:  http://www.nirandfar.com/ https://twitter.com/nireyal Ryan on Twitter:  https://twitter.com/ryanjwill Sign-up to receive Ryan's "How to Guide for Launching Your Podcast" - http://influencereconomy.com/        

Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram. Get the latest updates from the show at www.thisisproductmanagement.com. 

Today I have a founder who discusses why it’s so important to start a company for the right reasons. The biggest lesson from that business was that he’ll never do it that way again. Nir Eyal is the founder of AdNectar which is a virtual goods deployment system allowing social networking sites and applications to monetize their virtual goods inventory. Nir Eyal is the founder of AdNectar which is a virtual goods deployment system allowing social networking sites and applications to monetize their virtual goods inventory. More interviews -> http://mixergy.com/moreint Rate this interview -> http://mixergy.com/rateint

Technology can save you a lot of time -- when it's not helping you waste it. Break tech addiction by learning how it gets you hooked in the first place. "I need to use what I know about human behavior and consumer psychology to put technology in its place." -Nir Eyal The Cheat Sheet: Does technology work for you, or are you working for technology? Learn how and why habit-forming devices and apps are developed. What are the triggers in your life? Discover how variable rewards train you like some kind of nervously pecking lab pigeon. How can you prevent "investing" in bad habits? And so much more... Show notes at http://theartofcharm.com/podcast-episodes/nir-eyal-hooked-on-technology-episode-431/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Stay Charming!

Sign-up for exclusive content and announcements for The Influencer Economy Book due out December 2015:  http://www.influencereconomy.com/book/ We are really excited to share this interview with Nir Eyal that I recorded a few months back. Nir was in Los Angeles for a start-up speaking engagement, where he explained the Hooked Model to 100 + entrepreneurs in Santa Monica. I was lucky enough to chat with him right before he went on stage. His Hooked Model has changed the game for product creation and product management. We talk at length about the 4 principles of the Hooked Model and how it applies to everyone building products. The average person checks their cell phone over 100 times per day. And Nir explains why we are all so obsessed with Facebook, WhatsApp and Pinterest. His expertise is in consumer psychology and applying principles from writer's like B.F. Skinner to modern technology.  Nir also self-pubished his book, blogged for years and eventually launched Hooked as a NY Times best-seller. He shares what it's like seeing your book at an airport bookstore.   Nir's website and his Twitter:  http://www.nirandfar.com/ https://twitter.com/nireyal   How Nir started writing his blog to answer his own questions about how products create habits How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model How Facebook & WhatsApp nailed the Hooked model The difference between vitamins (nice to have) and pain killers (must have) when building products A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment How podcasts apps. like Stitcher form habits for their listeners The GEM model (Growth, engagement, monetization) How Nir’s career transitioned from entrepreneur into story-teller How Nir reach the NY Times best-seller list with the help of his community of blog readers  

In this Episode, you’ll Discover How to Build Habit-Forming Products, How To Create Desire, Engagement and more with Nir Eyal. Nir Eyal is a best selling author and writes, consults, and teaches about the intersection of psychology, technology, and business. He’s the founder of two tech companies, an active investor in habit forming technologies, and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Recorded Live from the Genius Network Annual Event. If you would like access to the full feature video presentation, the special resources, and show notes for this episode, please visit ilovemarketing.com/290 that’s www.ilovemarketing.com/290   Here’s a glance at what you’ll learn from Nir in this episode:   How Twitter, Instagram and Facebook build addictive products and services Nir explains the 4 steps you need to build habit-forming products How to get people so hooked on your product that they won't stop using it even if a ""better"" product comes along Put these 3 types of rewards into your products to make them irresistible The Power Of The Unknown: How to manufacture desire and engagement"   Shownotes and links from this episode can be found at: www.ilovemarketing.com/290  

Hey everyone, in today’s episode, I share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book Hooked: How to Build Habit-Forming Products. Listen as Nir discusses the power of manipulation (and the two types of manipulation), the four essential elements that create a hook to forming a habit, why it's not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter—key, successful companies who have mastered the art of forming habits. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu