Interviewed

Ben Orenstein is joined by Brennan Dunn, author of double your freelancing rate and planscope.io. Ben and Brennan discuss transitioning from a freelancer to a consulting company, the issues he faced doing it, and how he overcame them. How he promoted someone to replace him in his consulting company and is focused exclusively on products now, where Planscope came from, how it works, and how he more than doubled the conversion rate. How content marketing was slow to work for him, and how he fixed it. How to effectively pitch and sell products, what victory looks like for him and what he's working for, and so much more.

Rob and Mike talk with Brennan Dunn about moving from consulting to products.

How do you make a name for yourself, and your product? That’s the question we posed to Brennan Dunn. It seemed like almost overnight he was everywhere: blog posts on Hacker News, popping up in my Twitter stream, and promoting a...

Learn Brennan’s trick for identifying a good market: “find a community, and just keep adding value.” Whether that’s a forum response, blog post, info-product, or SaaS app, learn how choosing an audience and sticking with them can pay off. Highlights “Most...

Hear how Brennan Dunn leverages his business' greatest marketing asset: His list. How he built it to 6,000 subscribers in less than a year, and how he operates it and converts subscribers to customers. The post How Brennan Dunn Leverages His Best Marketing Asset: His List appeared first on Bootstrapped Web.

Panel Brennan Dunn (twitter github blog) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Ashe Dryden (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 01:37 - Brennan Dunn Introduction Planscope Double Your Freelancing Rate by Brennan Dunn The Blueprint -- Learning to Sell Online by Brennan Dunn Consultancy Masterclass 02:46 - Closing the Consultancy We Are Titans 04:31 - Working on and Marketing Products 05:37 - Recurring/Predictable Revenue Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, SaaS Ramp of Death 11:28 - Onboarding Clients for Retainer Deals Provide Recurring Value 22:43 - The Proposal Provide a Guarantee 26:49 - Training Engagements and Seminars Lower vs Higher-end Offerings 35:19 - Scalable Training (Video) Mastering Modern Payments: Using Stripe with Rails 36:45 - Marketing Nathan Barry: How To Launch Anything “Be Everywhere” 48:14 - Struggles with building a product Marketing Finding Time Nostalgia for Consulting Pricing 56:05 - Packaging Picks Chromoji (Ashe) PuzzleJuice (Curtis) The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey (Curtis) Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs (Reuven) INTRO TO JPEGOPTIM AND OPTIPNG (Jeff) Having a Clean Office (Chuck) Fujisu ScanSnap S1300i (Chuck) Informly (Brennan) indieconf (Brennan) Book Club Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd. Next Week Training & Coaching Transcript CHUCK: Eric is our ‘Yes’ man. [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] [This episode is sponsored by Planscope. Planscope’ is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates, and once you’re underway and help answer the question, this gets done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at Planscope.io.] CHUCK: Hey everybody and welcome to Episode 77 of The Freelancers' Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello there! CHUCK: Curtis McHale. CURTIS: Hello! CHUCK: Ashe Dryden. ASHE: Hi everyone! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Jeff Schoolcraft. JEFF: What’s up! CHUCK: I’m Charles Max Wood from DevChat.tv. This week we have a special guest, Brennan Dunn. BRENNAN: Hey guys! CHUCK: Brennan, since you haven’t been on the show before, do you want to introduce yourself? BRENNAN: Sure! My name is Brennan Dunn. I came from running a consultant business. Within the last year and a half, I’ve actually fully transitioned to making all of my income through products. I’m probably best known for Planscope, which is my project management app.

In this very first episode of the new WP Elevation podcast I was fortunate enough to chat with Brennan Dunn about being a freelancer. Brennan is a successful freelancer who now helps other freelancers through his books, courses and software. The post Episode #1 – Brennan Dunn appeared first on WP Elevation.

In this episode, Brennan Dunn talks about consulting work and the product business.  He shares some of the pitfalls of each, while teaching us what he learned as he moved from consulting work into launching bootstrapped product. Bootstrapped Product Talking Points how monthly retainers can put you in a product-selling mindset, finding people to support Read MoreThe post Episode 5: Product-izing Your Consulting Work w/Brennan Dunn appeared first on Chasing Product.

The panelists talk to Brennan Dunn about value-based pricing.

Brennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one "list" to market all of his products. Among other benefits, this leaves the door open to sell any number of future products or services. We learned A LOT.

Brennan Dunn is the go-to guy to talk about marketing automation. He’s build a SaaS, called Planscope, but these days he recommends first-time entrepreneurs build something smaller (like an eBook, or a webinar). He’s also the author of Double Your...

In this guest teacher episode, Brennan Dunn teaches you how to price your services. This is an incredibly powerful lesson on how to leverage what you actually offer your clients in your prices, rather than basing your prices solely on your labor. Brennan is an expert at this, earning over $20,000 a client. Press play […] The post MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services appeared first on The $100 MBA.

Mike and special guest host Brennan Dunn outline how to run a successful webinar.

You could do a lot worse than to take advice from Brennan Dunn. Whether you’re building an agency, a SaaS, a course, or a productized service, he’s done it all and done it well. In... The post Get More Leads with Brennan Dunn appeared first on Bootstrapped Web.

Todays guest has lived in the world of freelancing for quite a few years, since starting on what we like to call the Slide of Faith Yep, todays guest didn't take the old leap of faith, but instead did lots of after work hours. He came home everyday and instead of laying on the sofa watching "Breaking Bad" he provided freelance work for clients that he slowly built up. And small steps, lead to big leaps, and after a while he had enough clients to be able to quit his job and freelance fulltime. Now this was important dot on his join up dots timeline, but maybe not quite as big as a dawing realisation that came to him a little bit later on. He realized that he was losing out on a lot of opportunities by staying small. He needed to think bigger, to reap bigger rewards. So he grew his company and over time opened up an office, expanded to a bigger office downtown, and quickly had eleven full-time salaried employees on the payroll, with clients all over the world, and some very recognizable brands coming to him for his expertise. But life often will have different plans for us and this was certainly the case with todays guest. As family and health reasons made him step away from my brick & mortar agency, and he now makes his living providing great software and products to freelancers and consultants from his upstairs office, with his wife and two girls just a room away. He loves what he does, and loves helping others find the success that they are seeking within their own personal lives. And now with his company We Are Titans doing better and better, life looks very good indeed. So what does he get from freelancing and the entrepreneurial route that he didn't get by being an employee in a corporate gig? And does he believe that all of us have a knowledge or skill that we can translate into an income stream if we decide? Well lets find out as we bring onto the show to start joining up dots, with the one and only Mr Brennan Dunn.

My guest for today is a freelancer, turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours. This eventually grew to the point that he was able to quit his job and freelance full-time. He expanded to a physical office and had eleven full-time salaried employees with clients all over the world. Family and health reasons forced him to step away from his brick & mortar agency, while moving into software and online training. Now he makes his living by providing great software and products to freelancers and consultants from his upstairs office, with his wife and two girls just a room away. He is currently the founder of Planscope.io, a project management tool built for consultants and he is the founder at Double Your Freelancing where helps 24,000 freelancers every week with his weekly newsletter. Now, let’s hack… Brennan Dunn.   In this 41-minute episode Brennan Dunn and I discuss: Never falling prey to ambivalence Why you need to keep showing up day after day Growing your business doesn't happen overnight Taking his MBA on the spot The one small thing that caused Brennan's biggest business mindset change Freelancers -- are they entrepreneurs? The importance of having a "road map" in business The Show Notes Double Your Freelancing Website Planscope Website Brennan on Twitter Jon on Twitter Show Sponsor: FreshBooks (30-day Free Trial)

In this episode, Brennan shares how he built up a consulting career to justify charging those rates.Brennan also shares best practices for raising your rates and getting more clients.  Brennan is an absolute authority and leader in the freelancing and consulting space and his advice in this episode is absolutely invaluable. I would highly recommend picking up one of Brennan’s books Double Your Freelance Rate. I bought a copy over a year ago and since then my rate has tripled!    Brennan also offers an incredible free email course where he shares absolutely incredible insights. Sign up for it and I know you will get a love of value out of the lessons!