Is This Right? A Marketing Podcast

25 Episodes

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Continue The Conversation

2021-01-0400:29

Continue the conversation over at truecraftpodcast.comContact: josh@tmillergroup.com

What We Can Learn From 'Among Us'

2020-11-0207:41

What can we learn from the indie game that's been consuming the internet? In this episode Josh breaks down lessons we can take from the popular game Among Us. Contact: josh@tmillergroup.com

Pass Or Fail Content

2020-10-2608:16

In this episode Josh explains talks pass or fail content, or the stuff your project can't live without. tmillergroup.com Contact: josh@tmillergroup.com

Should I Say This? Navigating Offensiveness

2020-10-1908:36

Do you take your shoes off? In this episode Josh explains an analogy that can be helpful for navigating whether or not you should say something you think may be considered "offensive". From content marketing to everyday life, this tool can be used to help you understand your justifications. Contact: josh@tmillergroup.com

Position Analysis #4: Thirst

2020-10-1223:07

Today we're taking a look at the beverage design firm, Thirst. In this series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. This weeks episode talks about the power of case studies, how you can utilize web design to reinforce your positioning, and two examples of strongly positioned firms. Contact: josh@tmillergroup.com

What Am I Supposed To Talk About? 7 Things

2020-10-0512:32

Sometimes the ideas just flow. Other times, we're sitting at our desk for hours, wondering if our poor sitting posture is ruining our spine. For those less-than-ideal attempts, what can we do? In this episode Josh breaks down 7 things to remember when you're sitting down to create content but the ideas just aren't flowing.

Position Analysis #3: Brooklinen

2020-09-2828:46

The third positioning analysis episode is focusing on Brooklinen. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the linen DTC company, Brooklinen. Contact: josh@tmillergroup.com

Top 5 Podcast Mistakes We've Made So Far

2020-09-2116:32

Starting a podcast is tough, but actually making it good is a whole different monster.Between episode planning, release, promotion, time, editing, and guests, there's plenty of room for error as well as improvement.In this episode Josh breaks down the top 5 mistakes ITR has made so far, and some suggestions for those looking to improve their own podcast.

Position Analysis #2: Tide

2020-09-1424:47

The second positioning analysis episode is focusing on Tide. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the business account company, Tide (UK). We discuss their ease-of-use, pricing structure, position statement, and more. Contact: josh@tmillergroup.com Links:sbstandard.comtide.co

Synchronization and Assassin's Creed

2020-09-0708:38

Sometimes we get so caught up in the journey that we forget the destination.In this episode Josh talks about the game Assassin's Creed, synchronization, and how it relates to the business world.Also some practical tips on how you can "synchronize"Contact: josh@tmillergroup.com

Positioning Analysis #1: Magic Spoon

2020-08-3124:46

The first positioning analysis episode is focusing on a relatively new company, Magic Spoon. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the DTC cereal company, Magic Spoon. We discuss their 90's-inspired creative direction, their pricing, value, how we view them in relation to other cereal brands, and much more. Contact: josh@tmillergroup.com Links: www.magicspoon.com

Flow and the Decisive Moment

2020-08-2406:57

“There is nothing in this world that does not have a decisive moment” In this episode, Josh explores the relationship between the decisive moment and being in a state of flow, how to capitalize on these moments, and how to put yourself in the best position for decision making. Contact: josh@tmillergroup.com Resources:https://www.youtube.com/watch?v=14ih3WgeOLshttps://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics-ebook/dp/B000W94FE6

Visionary or Integrator?

2020-08-1623:41

Which one are you? In this episode Josh and Tom discuss this EOS staple, what it means to be a visionary, integrator, or both, and how you can fill these roles in your business. Contact: josh@tmillergroup.com Links: https://www.markcwinters.com/rocket-fuel-now/

The Most And Least Creative Person In The World

2020-08-1005:59

Who's the most and who's least creative person in the world? Josh explores this question in this episode, along with criteria for creativity and what creativity actually means. Contact: josh@tmillergroup.com

Charging What You're Worth

2020-08-0336:15

Getting better at what you do shouldn’t mean you make less money. In this episode Josh and Tom discuss value-based pricing, when to make the jump, how this works in consultancy, and the role remote working can play moving forward. Contact: Josh@tmillergroup.com Links: https://winwithoutpitching.acemlnb.com/lt.php?s=1822dcd023c320563db608f6f3a0e1d0&i=113A724A1A552 https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing

Improving a Podcast

2020-07-2708:25

In this episode Josh discusses the process of improving a podcast and some helpful tips on perspective. Contact: josh@tmillergroup.com Resources: https://www.amazon.com/Big-Podcast-Audience-Listener-Everybody-ebook/dp/B07MPVSN79

Empty Hours and Avoiding Burnout

2020-07-2033:45

In this episode Josh and Tom discuss avoiding and dealing with burnout, and some tips for approaching time management. Contact: Josh@tmillergroup.com Mentioned: https://anchoradvisors.com/how-to-avoid-burnout-as-a-business-owner/ https://www.davidcbaker.com/wp-content/uploads/2017/10/burnout.pdf https://pmc-dropshare.s3-us-west-1.amazonaws.com/CH10-02.png

Making a Podcast

2020-06-1508:29

In this episode Josh discusses some tips for starting your own podcast, along with steps and a schedule to help you commit. Contact: Josh@tmillergroup.com

Resourcefulness

2020-06-0827:52

In this episode Josh and Tom discuss creating success and value through resourcefulness and optimizing unique abilities. Contact: Josh@tmillergroup.com Mentioned: Getting Everything You Can Out of All You've Got by Jay Abraham Elon Musk interview - https://www.youtube.com/watch?v=L-s_3b5fRd8 Steve Lacy's Demo by Steve Lacy

Edit Your Business

2020-06-0121:52

In this episode Josh and Tom discuss editing, lean thinking, and ways to refine your business, life, and operations. Contact: Josh@tmillergroup.com Mentioned: 2 Second Lean by Paul Akers Video by Paul - https://www.youtube.com/watch?v=3F0R9iOH2_c

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