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Has it been a minute since you heard a thought-provoking conversation about culture? Brittany Luse wants to help. Each week, she takes the things everyone's talking about and, in conversation with her favorite creators, tastemakers, and experts, gives you new ways to think about them. Beyond the obvious takes. Because culture doesn't happen by accident.

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Does a college degree get you anything these days? Some people say no, but the reality is far more complicated. About 19 million people are going to college right now. But one recent poll from Gallup shows that the percentage of Americans who view college as very important is at an all time low, dropping from 75% in 2010 to 35% now. Those who say it's not very important increased from 4% to 24% in the same time period. This is a pretty dramatic change that goes beyond ballooning costs.Brittany chats with Elissa Nadworny, an education correspondent for NPR, and Kathryn Palmer, reporter for Inside Higher Ed, to get into what’s behind this changing perception – what politics has to do with it – and whether college is still worth it.Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Black women’s unemployment rate is hovering at 6.7% — higher than the rate for white workers. Is it a sign the broader economy could sour? These economists say yes.Black women are the 'canary in the economic coal mine,' says Anna Gifty Opoku-Agyeman. She's the author of The Double Tax: How Women of Color are Overcharged and Underpaid. Brittany speaks to Anna and Ofranama Biu, chief economist and senior research director at the Maven Collaborative, about why Black women's unemployment is on the rise and why this trend could be a troubling sign for the rest of the country.Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Hollywood isn't performing as well at home or abroad. Is it losing its cultural dominance to China's burgeoning film industry? ‘Survive until 2025’ was the mantra that got Hollywood through the past five years of lockdown, streaming wars, and franchise fatigue. And while summer films like Lilo & Stitch, Superman, and Mission Impossible: Final Reckoning made critical and box office impact… on the whole, it still doesn't compare to pre-2020 levels. And even more curious, the international box office - specifically in China - has declined over the years as well. At the same time, the highest grossing animated film of all time hit theaters this year… in China. Ne Zha 2 has dominated the global box office and with Demon Slayer: Kimetsu no Yaiba and K-Pop: Demon Hunters also breaking records, Brittany had to ask: What does this say about Hollywood’s global influence and how have audience appetites changed since 2020? Staff writer at The Atlantic, Shirley Li, joins the show to answer those questions and more.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Recreational ketamine use is on the rise. But why are some people using it to dissociate in the club? Ketamine – a dissociative anesthetic – is illegal without a prescription and can potentially be harmful. Yet, it has had a massive rise in recreational use over the past decade. One study found that use increased by 81.8% from 2015 to 2019 and rose another 40% from 2021 to 2022. What is driving the illicit drug's sudden popularity? And is it's dissociative properties indicative of our times? Brittany chats with P.E. Moskowitz, a journalist and author of Breaking Awake: A Reporter’s Search for a New Life, and a New World, Through Drugs, which explores our national mental health and drug use crises, and Benjamin Breen, associate professor of history at UC Santa Cruz, who specializes in the histories of science, medicine and drugs and is the author of the book, Tripping on Utopia. Together they investigate why ketamine is showing up in more people's social lives.Warning: this episode contains discussion of illegal drugs and drugs use and may not be suitable for all listeners. (0:00) Why Ketamine is the party drug on the moment(5:12) What recreational drug users say about it's affects(13:06) Why ketamine's dissociative effects match today's cultural anxieties(17:24) Safety concerns for recreational ketamine use(19:42) Responding to listeners commentsFor more information on the science of ketamine, check out NPR's Short Wave podcast.Follow Brittany Luse on Instagram: @bmluse For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
At what age did you have a fully formed political perspective? Did tens of thousands of people listen to you? Well, teens today are more influential than ever.From Charlie Kirk to Greta Thunberg, teenagers and children have long had political influence. But what’s new is that teenagers are creating their own media ecosystem for teenagers, by teenagers. And they’re doing it through highly popular podcasts, like: MD Foodie Boyz or The LOL Podcast. Brittany, NPR’s Jordan-Marie Smith, and The Cut’s EJ Dickson are delving into the “boyosphere” and exploring what teenage boys and girls are talking about in the rapidly expanding child content creator space. What do these teens have to say about politics and more? And what do their views say about all our futures?Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
AI is the future, but how is its infrastructure impacting your air, water, and utilities bills today? You asked, and Brittany delivered. Many of you wrote in asking about artificial intelligence’s environmental impact. Brittany and Evan Halper, a business and energy reporter for The Washington Post, answer your questions and so much more. Like, is AI causing your energy bills to go up? Are tech companies tricking communities into building data centers? And how do you ethically use AI when you know it impacts nature? This is the final episode in our AI + U series. You can check out past episodes (Can you trust the information AI gives you? Or How AI slop is clogging you brain) further down in this feed. (0:35) The AI arms race and its immense energy demands(5:24) How much energy does AI need to run? Where does that energy come from?(9:13) Water usage and water quality concerns(10:30) How does AI impact your energy bills?(15:09) Can communities stop tech companies from building data centers?(17:30) Why tech companies may skirt prior climate commitments(18:49) How much AI should you use knowing its environmental impact?Follow Brittany Luse on Instagram: @bmluse For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
The Christian rapture didn't happen as predicted, but a lot of you still feel like we're living in end times. Why is that?Right now - from religion to climate change to doomsday prepping - there's a lot of talk about the end of the world. And, yeah, there was a lot of joking (and some believing) this week that the rapture would happen, but this all points to a broader feeling a lot of us have: that something has to change. But what?In this episode, Brittany is joined by culture writer Joshua Rivera and national writer for Religion News Service Bob Smietana. They answer those questions and get into why the rapture is so appealing to Christians and non-Christians alike. And how Christian beliefs about the end of days are seeping into all of our minds.(0:35) The story of how The Rapture went viral(3:57) What even is The Rapture?(6:32) Why The Rapture is so alluring to Americans(11:45) Why 4 in 10 Americans believe we are in the end times(13:32) How TikTok contributes to our anxiety about the apocalypse(15:19) How Evangelical beliefs fuels MAGA policies(17:15) Why all of us - regardless of faith - think the end is nearFollow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
If more and more young people are dying of colorectal cancer, why aren't we talking about it? Is it because we're too ashamed of our bodies?Rates of colorectal cancer are rising, especially for people under 50. But it's hard to raise awareness for a cancer that a lot of us find hard to talk about. In a recent essay for The Cut, writer Laurie Abraham described her experience of colon cancer, which included a lot of embarrassment. Talking about your bowel movements is...not fun. Can you relate?Today, Brittany is joined by Laurie and Dr. Kimmie Ng, Co-Director of the Colon and Rectal Cancer Center at the Dana-Farber Cancer Institute, to get into the cultural shame around how we talk about colon cancer - and how that extends to a lack of funding and research.(0:00) Why colorectal cancer rates are rising in young people(3:18) The environmental causes that lead to colon cancer(7:08) How cultural shame about our bodies stops diagnoses(10:30) What can listeners do to raise awareness?(15:58) Racial disparities and ageism against young people(20:48) Some exciting news!Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
After Grok's MechaHitler gaffe this summer, and President Trump's executive order to, "strip AI models of ‘ideological agendas," Brittany wondered, "how much influence does AI already have on our minds?" This is AI + U. Each Monday this month, Brittany explores how we’re already seeing the impacts of AI. Artificial Intelligence has become a constant in ways we can and can't see… and for the next few weeks we're zeroing in on how AI affects our daily lives.In this episode, The Argument's Kelsey Piper and NPR correspondent Bobby Allyn join Brittany to discuss what transparency looks like for artificial intelligence and what we actually want from this rapidly developing technology. Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Why is Trump sending the National Guard to cities when crime is already falling?Earlier this month, President Trump posted this: “I love the smell of deportations in the morning. Chicago about to find out why it's called the Department of WAR.” He seemed poised to send the National Guard to the city in an attempt to curb crime, after having deployed them in D.C. But this week, he turned his attention to Memphis, signing an order for deployment there and vowing to circle back to Chicago later. And these three cities aren’t the only ones on his radar: Baltimore, Portland, New Orleans, and St. Louis are also bracing for possible deployments. But why send the National Guard – a temporary military force – to these cities when crime has already fallen this year in every single city he’s mentioned? Brittany gets into it with Abdallah Fayyad, policy correspondent at Vox, and Alex V. Hernandez, neighborhood reporter for Block Club Chicago.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
There comes a time in every woman's life that we don't talk about enough: menopause. And reframing it may be the key to unlocking a more fulfilling life for women of all ages.In this episode, Brittany teams up with WNYC's Radiolab to answer your questions about the ubiquitous and unknown. Brittany, Radiolab senior correspondent Molly Webster, and contributing editor Heather Radke answer your questions: why don't we talk about menopause? Why should you start talking about it early in life? And why is post-menopause potentially the greatest time in a woman's life? All these answers and more come from an unexpected place...our mammal relatives, orcas.Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
The AI digital afterlife industry is here. But can legal and ethical frameworks keep us safe from it?Companies are already popping up to create artificial life-like renderings of your loved ones. So-called "deadbots" can mimic speech patterns and unique facialo gestures, and they can purportedly help people cope with grief. But they are also ripe for commercialization. What's stopping companies from using these so-called AI deadbots from selling you products?This is AI + U. Each Monday this month, Brittany is exploring how you are already seeing the impacts of AI in your daily life. In this episode Brittany is joined by NPR's culture correspondent Chloe Veltman to get into the rise of of the AI digital afterlife industry.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
How did you respond to the assassination of Charlie Kirk? Many mourned or called for revenge. Others pointed to Kirk's extreme, bigoted statements as justification. But how do those reactions impact how the American public will metabolize another instance of gun violence? Brittany is joined by Abené Clayton, a gun violence reporter for The Guardian, to get into how Kirk's assassination fits into the broader narrative of political violence and how Kirk's own statements about guns will shape the coming political discourse.Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
There's a new man in town: the "performative male." Is he trying to trick you into thinking he's open-minded, or does he really like reading books and drinking matcha? We're breaking down what's gender performance and what's gender manipulation.In this episode, Brittany is joined by Manny Fidel, host of No Such Thing, and James Factora, staff writer for Them. They get into what makes a "performative male" and why criticism of them is a sign that some liberals are guilty of gender policing.Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Bizarre videos, uncanny photos, and Luigi Mangoine's likeness on Shein...? AI slop is taking over the web. It's putting money in people's pockets, and driving them offline, too. This is AI + U. Each Monday this month, Brittany is exploring how you are already seeing the impacts of AI. Artificial Intelligence has become a constant in ways we can and can't see...and for the next few weeks we're zeroing in on how AI affects our daily lives.Brittany chats with Washington Post tech reporter Drew Harwell and freelance writer Emma Marris about the limits of AI creativity and what this 'slop' is doing to us on and offline.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
KPop Demon Hunters, or as Brittany's mom keeps mistakenly calling it "Kidz Bop: It's the Devil," is dominating the music charts. And, thank god! These bombastic bangers are a welcome reprieve after a summer full of sad songs. We need to talk about those bangers, but we also need to talk about the void KPop Demon Hunters is filling. This summer was lacking a true shiny, shimmering song of the summer. Where were the bops? Where were the ubiquitous, undeniable culture uniting hits? It's disappointing we don't have an anthem to point to – but it's also telling.Brittany sits down with Stephen Thompson, host for NPR Music and co-host of Pop Culture Happy Hour, to discuss what we had instead of songs of the summer – and what that tells us about how our musical landscape has changed.To find out Brittany's song of the summer follow her on Instagram: @bmluseLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
The Florida detention center, "Alligator Alcatraz," may close, but what can you learn from its short but impactful run?First, the name echoes old Southern American racist tropes and adapts them for a modern audience. Second, its casually playful name is a blueprint for other detention centers popping up across the United States. But what does this all add up to?In this episode, Brittany, freelance journalist Asher Elbein, and Miami Herald race and identity reporter Raisa Habersham unpack the racist trope of alligators in Florida and how the joke-ified name of the facility dehumanizes its inmates.For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
It's official: Taylor Swift and Travis Kelce posted one of the most liked Instagram photos of all time. Also, they're officially engaged. Swift and Kelce are no strangers to the spotlight, but we still know very little about their relationship aside from what they are willing to share. And Molly McPherson, a public relations expert, says that's no accident.In this episode, Brittany returns to a conversation she had with Molly back when Taylor Swift and Travis Kelce first started dating, and Brittany and Molly discuss why Swift and Kelce need your attention to fuel the business of their relationship and meet stakeholders's (from fans to the NFL) wants and needs. Plus, Brittany and Molly get into how you can use Swift and Kelce's strategy in your own life.For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Have Americans changed their minds? Polling on immigration suggests a seismic shift in public opinion.According to Gallup, 79% of Americans now say immigration is a good thing for the country, which is a record high. Plus, the share of Americans who want lower rates of immigration has dropped from 55% in 2024 to 30% this year. And it's not just this poll showing a shift in how we think about immigration. But why has this change happened? And where might we see reverberations of this in our culture? Brittany digs into the data and the consequences for the Trump administration with Jasmine Garsd, NPR senior immigration correspondent, and Christian Paz, political correspondent at Vox.For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
On September 2, 2005, on a telethon to raise money for victims of Hurricane Katrina, Kanye West went off script and said, "George Bush doesn't care about Black people." 20 years later, would those words have the same impact today?In this episode, Brittany, NPR music correspondent Rodney Carmichael, and Code Switch's Leah Donella revisit that moment and dissect why those words rippled through the nation. They investigate how race and politics intersected decades ago and how those words still cast a shadow over American politics now...from what celebrities are willing to say to power and why or why not.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Comments (70)

Email For Tools

Really interesting points in this episode, it’s true that people care more about the overall dining experience now than just the food itself. The “vibe” factor has become huge, especially with platforms like TikTok shaping where people go to eat. I’ve noticed that restaurant research has shifted too , instead of chasing Michelin ratings, most people look for reliable menus and ambiance online before visiting. For example, you can easily find the updated LongHorn Steakhouse menu here: http://longhornsmenus.com/ Having accurate menus and photos available online makes a big difference when people are choosing where to eat it’s basically part of the experience now.

Oct 7th
Reply

Alex Arafat

I really enjoyed this episode — it perfectly captures how restaurants now need to focus on the overall experience rather than just the food. It reminded me of https://deneme-bonus-verenler.com/ where the story behind the menu creates its own kind of “vibe.” Instead of chasing Michelin stars or influencer trends, they showcase authentic Turkish flavors and atmosphere, turning dining into a genuine cultural experience.

Oct 5th
Reply

Jejj

Could buy now pay later be a bubble in the making? Probably, especially if it's being used to prey on people who can't afford their daily necessities (spoiler alert: if you have to use BNPL for groceries, you are in this category).

May 27th
Reply

Jejj

All I know is, I absolutely do not want someone using my voice to produce words as if they originated from my brain. Using a voice map and recordings to fabricate a likeness should never be misconstrued as the actual individual, and this case sets a wild precedent.

May 15th
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Joe A. Finley II

The problem with assigning labels like "Liberal" and "Conservative" to Gen-Z--which I remind people STILL has a little less than 1/3 of its population that HASN'T EVEN REACHED VOTING AGE--is that Liberal =/= Progressive in the US even though it is couched as such, and thus when you look at the current state of the Democratic Party it's more Republican-lite than upholding true Liberal values and has shown at least since 2016 that it absolutely DESPISES its Progressive wing.

May 12th
Reply (1)

Jejj

Newsflash: Industry from a bygone era isn't coming back. It's like thinking we're all going back to typewriters or carrier pigeons on purpose- not.going.to.happen.

May 8th
Reply

Jejj

🙄

Apr 30th
Reply

Jejj

If apps are trafficking in consumers' time, there is a conflict of interest in tech helping users feel less lonely because they will then have motivation to seek real-life connections. Humans are a social species, and we have not evolved to fulfill those needs only virtually.

Feb 25th
Reply

Jejj

It's sad but not surprising that people have less attention to read books. We've all been training our brains on short video snippets and content that raises our anxiety and anger.

Feb 4th
Reply (1)

Jejj

👀

Dec 31st
Reply

Jejj

It's great to process emotions with support of a social circle, but be careful that venting or mudslinging doesn't backfire.

Dec 3rd
Reply

Jejj

I really enjoy these geographic specific "smackdowns", I learn a lot about fascinating people and historic events. All the guests have been great sports, so very little smackdown attitude is present.

Sep 11th
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Joe A. Finley II

Political memes are merely the evolution of political cartoons, which have existed... for more than 200 years.

Sep 3rd
Reply

Jejj

We've gotten some bangers this summer, and there is also a wide range of themes and vibes. I'm here for it. 🎶

Aug 9th
Reply

Mona Peterson

I’ve been a dedicated listener of “It’s Been a Minute” for a while now, and I’m consistently impressed by how insightful and thought-provoking each episode is. The way the host delves into current events and cultural trends with such depth and clarity is truly commendable. https://castbox.fm/episode/Choosing-the-Right-Parchment-Paper-for-Home-Cooking-id6230173-id721293509?country=us

Aug 3rd
Reply

Joe A. Finley II

Way to gloss over the fact that automobile manufacturers are ALSO marketing bigger and bigger SUVs to suburban women, dubbed the "suburban arms race." If you actually pay attention to male US car culture, you'd find most family men would rather drive sport wagons that are only available in Europe because "all big dumb men want big dumb pickups."

Jul 31st
Reply

Jejj

Dropout's content is really good, so interesting to hear more about how they operate!

Jul 31st
Reply

Dierdre Sturgis

I'm want to hear more about Black Appalachian. I loved this episode.

Jul 2nd
Reply

Arpita Sen Gupta

ALL>FUL>MOVIES>LINK👉https://co.fastmovies.org

Feb 24th
Reply

Rashad Muhammad

how you do not mention " the bridge " and the " the bridge is over" when you are talking about regional battles. it started there in NY. how old are you 20.lol

Aug 19th
Reply