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It's Your Offer

It's Your Offer
Author: Jessica Miller
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© Jessica Miller Coaching 2022
Description
The strength of your offer determines the success of your business.
When business owners are struggling to get more clients or can't grow their business because their current clients are taking up all their time - it's the same prescription - we need to fix your offer!
Money and Mindset Business Coach Jessica Miller combines her business expertise with her proven method to create magnetic offers that sell themselves to show you how to improve your offer fast and make some serious money!
When this happens, everything falls into place – your business runs more smoothly and profitably, and you have a whole lot more fun too!
This is essential for anyone who wants to make more money serving clients that they love and have whitespace for downtime.
Tune in to start creating magnetic offers that sell themselves and taking your business to a whole new level today.
Visit https://jessicamillercoaching.com/ to learn more.
When business owners are struggling to get more clients or can't grow their business because their current clients are taking up all their time - it's the same prescription - we need to fix your offer!
Money and Mindset Business Coach Jessica Miller combines her business expertise with her proven method to create magnetic offers that sell themselves to show you how to improve your offer fast and make some serious money!
When this happens, everything falls into place – your business runs more smoothly and profitably, and you have a whole lot more fun too!
This is essential for anyone who wants to make more money serving clients that they love and have whitespace for downtime.
Tune in to start creating magnetic offers that sell themselves and taking your business to a whole new level today.
Visit https://jessicamillercoaching.com/ to learn more.
225 Episodes
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As the year winds down, most business owners are sprinting toward the finish line - trying to plan, close out projects, and prepare for what’s next. But here’s the truth: real strategy doesn’t come from hustle - it comes from space. In this episode, I’m sharing the five elements that have completely transformed how I close out my year and design the next one. From creating intentional white space to surrounding yourself with the right people, I’ll show you how to access your best ideas and turn them into simple, powerful strategies for growth and ease. I’ll also share how I weave these same principles into my signature Canyon Ranch Retreat - a transformative experience designed to help you end your year clear, calm, and confident about what’s next. Mentioned in this episode Canyon Ranch Retreat Waitlist Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What does it really take to build wealth as a business owner - without overcomplicating it, making risky decisions, or constantly stressing about revenue? In this week’s episode of the It’s Your Offer podcast, I sit down with Tess Waresmith, Accredited Financial Counselor and founder of Wealth with Tess, to talk about simple, practical systems entrepreneurs can use to pay themselves first, invest with confidence, and create true financial freedom. From her unexpected start as an aerial acrobat on cruise ships to building her own financial education business, Tess shares how her personal journey through bad financial advice and costly mistakes fueled her mission to help founders take control of their money. Tess explains why so many entrepreneurs - especially women leaving corporate to start businesses - are unintentionally putting their future at risk by not saving or investing alongside their business growth. She also breaks down easy steps anyone can take to get started, even if you’re in debt or feel like you “don’t have time” to think about money. If you’ve ever felt unsure about how to manage your profits, or you want to create more stability and options in both your business and your life, this episode will give you the clarity and confidence to finally put your money to work. Mentioned in this episode Wealth With Tess Website Tess Waresmith on LinkedIn Tess Waresmith on Instagram Tess Waresmith on YouTube Free Investing Mini Course for Entrepreneurs Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What does it really take to keep your brain sharp, healthy, and performing at its best - especially as a busy entrepreneur, leader, or parent? In this week’s episode of the It’s Your Offer podcast, I sit down with Eric Collett, founder of A Mind For All Seasons, to dive into the science and systems behind optimal brain health. From his 16-year career in assisted living and memory care to co-developing the Enhanced Protocol, Eric has dedicated nearly a decade to helping people prevent decline, regain cognitive function, and unlock their full potential. Eric shares his personal journey from burnout and overwhelm to building a business with a mission to save one million brains. Along the way, he explains how entrepreneurs, athletes, and everyday people can take charge of their brain health - and why most of us are confusing “common” symptoms like brain fog, fatigue, and memory loss with “normal” aging (they’re not). If you’ve ever felt like you’re not quite yourself, or you know your brain isn’t firing on all cylinders, this episode will give you both hope and actionable strategies to turn things around. Mentioned in this episode A Mind for All Seasons Website Eric Collett on LinkedIn Eric Collett on Facebook Eric Collett on X Eric Collett on Instagram Eric Collett on TikTok Get a free 30-day trial of the AMFAS Membership Site. Enter the promo code ‘Jess’ for 30 days free. Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What does it really take to design a group program that creates powerful results without burning you out or overwhelming your clients? In this episode, I sit down with Jake Wysocki of Intention Craft to unpack the intersection of design thinking, human-centered facilitation, and entrepreneurship. Jake shares how to transform your knowledge into experiences that actually work, while keeping them simple, flexible, and focused on what matters most: your clients’ results. Mentioned in this episode Intentional Craft Website Jordan Godbey on LinkedIn The Paid Community Blueprint Free Crash Course Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In this episode of The It’s Your Offer Podcast, I dive into a powerful truth: you already are who you want to be. While most business owners look to their future selves for growth and direction, today we're flipping the script and accessing the wisdom of your past self—the version of you that has already walked through wins, challenges, and powerful decisions. Throughout this episode I share how my past was actually my true north compass, how trauma shaped my wisdom and the three magical pieces of wisdom from my own former self that changed everything—and how remembering who I already am created more joy, momentum, and clarity in my business today. I also share how this wisdom took me out of the depressing spin-cycle we often get into when we build a habit out of constantly striving, chasing, and living in “not enough-ness” because we spend all our time looking to the future for what we think we don’t have and the destination we need to finally arrive at, and you can break the cycle too. By the end of this episode, you’ll leave with a renewed sense of confidence, a powerful exercise to reconnect with your past self, and a knowing that your next big step might just be a return to your roots. Mentioned in this episode Unlock the Wisdom Worksheet Mel Robbins Podcast Episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
If you’ve been feeling stuck, unseen, or like your momentum has mysteriously vanished — this episode is your wake-up call. In today’s episode I’m “coming in hot” to talk about one of the most damaging mistakes high 6- and 7-figure entrepreneurs are making right now: staying in rooms that are no longer aligned, profitable, or growth-focused. Whether it's a mastermind you’ve outgrown, a networking event filled with peers instead of buyers, or a business community that doesn’t reflect your values — being in the wrong room is costing you more than just time. It’s draining your energy, stunting your growth, and slowly killing your confidence. I’m going to break down: The four hidden costs of being in the wrong room — and why the emotional damage might be the worst of all The types of rooms you need to leave ASAP — even if they used to “work” The surprising mindset shifts that keep successful entrepreneurs stuck in misaligned spaces The three-part process for finding your next “Hell Yes!” room, even if you’re not totally sure what it is yet I’m also going to share a tool to help you evaluate your current spaces and take immediate action to realign your business and growth strategy. By the end of this episode, you’re going to have clarity on where you’re playing small, the rooms you don’t want to be in, and how to make your way to the right rooms that will give your business an instant up-level. Mentioned in this episode Get in the Right Rooms: Room Audit Worksheet Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
Have you ever thought that time wasn’t on your side? I’m willing to bet you’ve thought you were short on time on several occasions – I know I have! What if you could have enough time to create everything you ever wanted, and more. We’ve all heard the line, “you can have what you want, if only you put in more time and effort.” Well, I’m here to tell you that it’s simply not true. In fact, you’ve done the seemingly impossible several times without even knowing it – you’ve bent time in your favor. Yes, you can create more, have a bigger impact, and get the results that you want without spending extra time and effort. In this podcast episode, I will be giving you the three crucial things that you need in order to create the results that you want in your business and your life. “Jess, how do you know it works?” You might ask. I’ve spent many years in the corporate world. I’ve built successful teams and I’ve helped entrepreneurs and business owners flourish in their lives and businesses, using the methods that I developed over the years. And you can get all of it here, for free, by simply listening and applying these easy, simple, and practical methods to any part of your life or business that you want to improve. Mentioned in this episode: Einstein’s Theory of Special Relativity Parkinson’s Law Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
The hallmark of a business is poised for growth is looking for gaps and opportunities within the client journey. Your ability to assess your business and identify where you can tighten things up or optimize your tactics further is a key step to developing the plan that will ultimately lead to more clients and revenue. In today’s episode I talk about the stages of the client journey and some of the opportunities that exist within each stage that you should consider if you want to grow your business this year. I also walk you through a plan so that you can take some of these opportunities and turn them into increased cash flow and momentum in your business immediately. By the end of this episode, you will have clarity around what you can focus on in the next 90 days to move your business to the next level and create considerable growth that you can not only capitalize on, but that could set the stage for even further growth in the future. Mentioned in this episode: Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
We have been conditioned to think about our businesses through an often limited and rigid perspective – what do customers want to buy? What works? What is everyone else doing? Not that it isn’t important to understand market dynamics and customer preferences, but for most businesses, this is all we use as our guiding principles for creating our businesses and offers. In today’s podcast I talk about the missing link to a thriving business – Your Hell Yes! Energy, and why this is one of the most important and influential pieces in building offers the pulls your ideal people in and a business that is exciting and profitable. Not only is Hell Yes! Energy important for creating a business with momentum, but it’s also the thing that makes having and running a business so much fun. Take a listen to hear how you too can have a Hell Yes! Business right now. Mentioned in this episode: Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
As entrepreneurs, it’s important to be concise and brief when you communicate your business and your offers. By doing so you make it easy for your partners, potential customers, and general public to understand clearly what you do, how you help people, and how they will benefit from working with you. The more powerfully you do this, the more customers you will have and the more sales you will generate. Unfortunately, most business owners don’t communicate this way. They tend to over explain, use complicated jargon, and share a lot of information that’s not relevant or necessary to help the person you’re talking to make a decision to buy. As a result, you lose sales. Today we walk through key areas in your business and common activities that can be strengthened by communicating less and by being clear and direct. Being concise and brief in these areas can help boost your sales and make the customer journey smoother. Enjoy! Mentioned in this episode: Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
Having a Hell Yes! and optimized offer is an integral part of having a successful business that runs efficiently and generates consistent income. Not only does the offer itself lend itself to success in your business by calling in customers and compelling them to buy, but when you have an optimized offer, it informs all the other workstreams in your business. The stronger and more dialed-in your offer is, the easier it is to create the other pieces of your business ecosystem efficiently and effectively – like your marketing plan, your lead magnets, your messaging, etc. In today’s episode, I discuss the 5 biggest benefits you get in your business when you have a strong and optimized offer, and why making a strong and Hell Yes! offer one of the #1 priorities in your business will be on the best decisions you can ever make. Mentioned in this episode: Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
Your offer is the most important part of your business. Without it, your business can’t function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them in your offers. Mentioned in this episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
How are you setting up your business offers? Are you taking on every potential offer, or are you focusing in on a select few? If you’re overwhelming yourself with the number of offers that you’re trying to maintain, it’s not too late to take one and make that the only one you work on for the time-being. You won’t destroy your business doing so. In fact, if anything, your business will thrive beyond what you could’ve imagined. Today, I will be giving you my very own Four-Part Offer Flow. It’s simple, it’s practical, and it works. Following this simple framework will transform your business. Mentioned in this episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
Do you know how truly magnificent you are? Do you really believe that you are magnificent? In this podcast episode, I will turn you into a believer of magnificence. I am going to blow your mind and help you realize why you need to be tapping into this limitless supply of power in order to create what you want, and much more. You can recreate yourself – not just physically, but mentally as well. You can recreate yourself as a whole new human being if you just start embracing your magnificence. And this isn’t just some sales pitch – I actually experienced this whole process myself, and today, I’m telling you how you can do it too! Mentioned in this episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
Have you ever tried to set goals that just didn’t come to fruition? If you’re an entrepreneur, I can almost guarantee that this has happened to you before – you’ve set all the goals for the year and some of them simply don’t happen. Well, you can change that. You can ensure that all your goals are met – and even far exceeded. Today, I’m going to be giving you the five biggest goal-setting mistakes that I see in my clients, and that I’ve experienced as well. If you just change these five things, you will achieve all your goals, and your business will be unstoppable. Mentioned in this episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
Have you ever wondered about alter egos? They’re more than just a split personality - they can actually help you transform your life into exactly what you want it to be. You may know a few famous alter egos, such as Sasha Fierce and Marilyn Monroe (aka Beyoncé and Norma Jeane). How were those alter egos different to the people who portrayed them? If you could build the ideal person to become, what would you be able to achieve? Now, make that person an alter ego, and slowly morph your life to become that person and outperform your former self. Joining me today is Todd Herman. He is an accomplished author and sought-after coach, and today he’s going to be enlightening all of us on the magic of the alter ego, and giving steps for you to be able to accomplish anything in your life by simply using the creative imagination between your ears. Mentioned in this episode Negative Capability ToddHerman.me Todd’s Instagram Todd’s LinkedIn Todd’s Facebook Get Chapter 1 of his book FREE Subscribe to the podcast Write to us Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
After 200 episodes of It’s Your Offer, I’m pulling back the curtain. This week, I’m reflecting on the biggest insights I’ve gained from building this show—and working with 6- and 7-figure entrepreneurs who want to grow without burning out. Whether you’ve been here since the beginning or just found this podcast, this episode is packed with real, behind-the-scenes takeaways that will change the way you think about success. If you’re committed to scaling your business with ease, clarity, and energy that fuels you—this is for you. Mentioned in this episode To celebrate this milestone, we’re throwing a little podcast party—and you’re invited. 🥂 🎉 Here’s how to join in and win big: We’re doing a giveaway to thank our amazing listeners, and you could walk away with something fun, valuable, and a little luxe (just the way we like it). To enter: ✅ Leave a review for It’s Your Offer on Apple Podcasts ✅ Screenshot your review and email us or... ✅ Share it (in your stories, feed, or just tag us!) ✅ Tag a friend who needs this show 💥 Bonus entries for sharing in your Instagram Stories or tagging a friend in the comments. 🎁 Entries close Monday, July 7th at midnight EST! Work/Connect with me: Offer Optimization Scorecard Book a Call Subscribe to Email List Leave a Podcast Review Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In this episode of the It’s Your Offer Podcast, we’re unpacking one of the most underrated assets in your business: your focus. You’ll learn why focus is a key profit lever, how to reclaim it, and where to direct it so your business grows with clarity and ease. We break down three essential places to focus and three common distractions that pull high-earning entrepreneurs off track—and share stories of how clients doubled down on focus and saw real, measurable results. With distractions pulling at us from every angle—new tools, new trends, and everyone else’s priorities—your ability to focus on what actually moves the needle is what separates high-growth leaders from everyone else. If you want to grow faster, create more profit with less effort, and feel more in control of your time and energy, this is the episode for you! And stick around until the end for a special announcement as we gear up to celebrate 200 episodes of this show! Mentioned in this episode FOCUS = PROFIT: Growth Acceleration Worksheet Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
If you’ve ever felt overwhelmed by tax season, confused about how to structure your finances, or unsure if you’re really managing your money the right way in your business — this episode is for you. In today’s episode, I sit down with Wendy Karlon, CPA and founder of CPN Accounting, who specializes in helping women-owned small businesses get a grip on their numbers and set themselves up for lasting financial success. Together, they break down the myths, mistakes, and must-dos around tax planning, bookkeeping, forecasting, and structuring your business finances—without the jargon and with a whole lot of clarity. Whether you’re a startup or scaling fast, this is your invitation to finally feel empowered around your money. Take a listen! Mentioned in this episode CPN Accounting Website Wendy Karlon on LinkedIn Wendy Karlon on Facebook Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
If you think success comes from having more time, think again. In this powerful and insight-packed episode, I’m joined by Anmol Singh—seasoned trader, founder of LiveTraders.com, entrepreneur, and author of Prepping for Success. Anmol shares his journey from introverted college student dabbling in stocks to becoming a successful trader and business owner who now mentors others on how to build discipline, consistency, and long-term success through systems and mindset. We talk about the real reasons entrepreneurs and traders struggle—not because they lack talent or tools, but because they chase emotion, avoid structure, and ignore what’s actually moving the needle. Anmol unpacks how he uses systems, team leverage, emotional discipline, and clear metrics to grow multiple ventures—and how you can do the same without burning out or getting distracted by every shiny object. Whether you're scaling a business, building wealth through investments, or just trying to get your time and energy back, this conversation will shift how you think about growth, productivity, and success. Mentioned in this episode Anmol Singh’s Website LiveTrader’s Website Anmol on Instagram Anmol on Twitter Freebies: Prepping for Success Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.