As we step into a new year, it's easy to fall into the trap of thinking growth means creating more - more offers, more funnels, more complexity. In this episode of It's Your Offer, I'm inviting you to do the opposite. Instead of starting from scratch, I walk you through how to optimize what you already have so your business can grow with more ease, leverage, and profitability in 2026. I break down why most entrepreneurs are already sitting on a gold mine and how small, strategic shifts can create massive momentum without burnout. We dive into the profit levers that actually move the needle - optimizing your best offers, reactivating warm audiences, and simplifying your offer ecosystem so it works harder for you. If you want 2026 to be about higher ROI, fewer decisions, and more freedom (not more work), this episode will help you shift your focus from "new" to better. Mentioned in this episode Optimize What You Have: Your 2026 Profit Strategy Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
As we move toward the end of the year, most entrepreneurs rush straight into planning - new goals, new strategies, new pressure. In this episode of It's Your Offer, I invite you to pause before you plan and share why reflection isn't a "soft" practice… it's one of the most powerful revenue strategies you can use. I break down how intentional reflection creates clarity, simplifies your next moves, and reveals the profitable patterns already working in your business. I also walk you through my Hell Yes Reflection Ritual, a simple but transformative process that blends emotional intelligence with strategy so you can stop guessing, stop overcomplicating, and start building from what already works. If you're feeling tired, distracted, or unsure what to double down on next, this episode will help you slow down, reconnect with your intuition, and step into your next year with confidence, ease, and momentum. Mentioned in this episode The Hell Yes Reflection Ritual Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
If you've ever questioned your offer, doubted whether you're "good enough," or wondered how to stay consistent long enough to actually win—this conversation is going to hit deep. In this episode, I sit down with the brilliant and unapologetically real Moe Choice, who shares his raw entrepreneurial journey: building (and burning down) 12 businesses, rebuilding from scratch out of his mother's spare bedroom, and ultimately creating a powerful, scalable framework that helps solo entrepreneurs earn $15K+ months using LinkedIn alone. This isn't a fluffy highlight reel. It's an honest look at discipline, persistence, self-trust, and what it truly takes to build a business that works—on your terms. If you've ever wrestled with imposter syndrome, overcomplicated your offer, or struggled to bring your full self into your work, this episode will feel like a permission slip wrapped in a masterclass. Moe brings unconventional wisdom, hard-won perspective, and a refreshingly simple lens for creating results. You're going to walk away both challenged and energized. Mentioned in this episode Moe Choice's Website Moe Choice on Instagram How To Make $15,000 A Month With Just Your LinkedIn Profile Moe Choice on LinkedIn Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
As we head into the final stretch of the year, most entrepreneurs make one of the biggest mistakes they can make: they tap out early. They assume their audience is distracted, checked out, or "waiting for January," and they slow their business down right when buyers are actually the most ready to take action. In this episode, I'm breaking down the four simple moves that will help you finish the year with money, momentum, and ease - without creating anything new, hustling harder, or overcomplicating your business. If you want December to be profitable, grounded, simplified, and full of clarity, this episode will show you exactly where to focus and how to turn the next 3–4 weeks into your most powerful runway yet. Mentioned in this episode 4-Step Year End Profit Plan Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In today's episode, I reflect on a recent discussion I had with female business owners about year-end goals and planning for the upcoming year. Many entrepreneurs tend to shift their focus to the new year as soon as November hits, missing out on the potential for growth and success in the current year-end months. Although it's important to plan ahead so you are poised to start the year off strong, failing to maximize the last quarter of the year, especially November and December, can leave you missing out on sales, momentum, and impact. Today we're going to walk through the principles I apply to my business each year, and that I help my clients use to make their year-end powerful and lucrative. You can use these principles to make sure you're set up for a strong year end, whether you're a start-up or an established business (these work for everyone). By implementing these steps, you can make the most of the last few weeks of the year, ensuring a powerful end to your current year and a strong start to the next. Be sure to give it a listen for valuable insights and tips to boost your business! Mentioned in this episode: Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call
What happens when you combine unapologetic ambition with a big, soft heart? In today's episode of the It's Your Offer Podcast with Dr. JJ Peterson (StoryBrand's former Head of Story, now Professor-in-Residence and host of Badass Softie), we reframe modern leadership: why joy belongs in the work, how authenticity drives performance, and how to make your unique point of view your unfair advantage—especially in an AI-saturated world. If you're ready to do leadership differently, with joy, authenticity and a point of view that is uniquely yours and powerful, this episode is for you! Enjoy! Mentioned in this episode Dr. JJ Peterson's Main Website Badass Softie Main Website Dr. JJ Peterson on Instagram Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In today's episode, I want to delve into the importance of having a profitable and restful holiday season for entrepreneurs like us. I can't stress enough the significance of intentional planning, efficient time management, and clear communication to ensure that we can truly savor the holiday season while keeping our businesses profitable. I've developed a four-step roadmap that I'd like to share with you, and it starts with analyzing your calendar, noting your planned time off, confidently communicating your plans to your team and clients, and tidying up ongoing projects. And here's the kicker - these principles aren't just for the holiday season; they're applicable year-round. These steps are universal and can transform the way you do business, making it more efficient and impactful. So, let's make the most of our time and learn to prioritize rest without compromising the success of our businesses. Take a listen to today's episode to find out how! Mentioned in this episode: Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
As we move toward the end of the year, many entrepreneurs start thinking about goal setting—yet most approach it from the wrong mindset. In this episode, I break down the real foundation required before you set a single goal, deadline, or metric. If you've felt overwhelmed, stuck, overworked, or like your goals never quite reflect what you actually want, this episode will help you clear the mental clutter so you can plan from clarity, confidence, and expansion, not pressure or fear. Mentioned in this episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In today's episode of the It's Your Offer podcast, I sit down with Community Strategist Jordan Godbey. We dig into what's actually working now for paid communities, and why "less but sharper" beats doing all the things. Jordan shares how niching down transformed his business, the two winning community models he sees across top creators, and how to design an experience that scales results without swallowing your time. Mentioned in this episode Growth Community The Paid Community Blueprint Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In this episode of It's Your Offer, I sit down with Dan Cumberland, AI consultant, founder of Cumberland Labs and creator of the AI Mastery Cohort, to talk about how to bring heart and humanity into the world of AI. Dan shares his journey from ministry to marketing to AI innovation, and how he's helping founder-led brands use AI to scale their voice, not lose their soul. If you've ever wondered how to leverage AI without sounding robotic or compromising your brand integrity, this conversation is your roadmap. Take a listen now to learn how to step into your full visibility, embody your message, and get known for what you're meant to do. Mentioned in this episode Dan Cumberland's Website AI Training Guide Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In this episode of It's Your Offer, I sit down with Authority Amplifier and Visibility Expert Melanie Benson to talk about what it really takes to go from being a best-kept secret to being unignorable. We dive into how to find your "Lighthouse Message", the magnetic, aligned message that cuts through the noise, amplifies your authority, and helps you attract your perfect clients with ease. If you've ever felt invisible in your industry or burned out from doing "all the things," this conversation will show you a simpler, more powerful path to stand out and scale. Take a listen now to learn how to step into your full visibility, embody your message, and get known for what you're meant to do. Mentioned in this episode Melanie Benson's Website Melanie Benson on LinkedIn Melanie Benson on Instagram Melanie Benson on YouTube Melanie Benson on Facebook Melanie Benson on Threads 17 Mistakes That Guest Experts Make That Cost Them the Lead & Client Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
As the year winds down, most business owners are sprinting toward the finish line - trying to plan, close out projects, and prepare for what's next. But here's the truth: real strategy doesn't come from hustle - it comes from space. In this episode, I'm sharing the five elements that have completely transformed how I close out my year and design the next one. From creating intentional white space to surrounding yourself with the right people, I'll show you how to access your best ideas and turn them into simple, powerful strategies for growth and ease. I'll also share how I weave these same principles into my signature Canyon Ranch Retreat - a transformative experience designed to help you end your year clear, calm, and confident about what's next. Mentioned in this episode Canyon Ranch Retreat Waitlist Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What does it really take to build wealth as a business owner - without overcomplicating it, making risky decisions, or constantly stressing about revenue? In this week's episode of the It's Your Offer podcast, I sit down with Tess Waresmith, Accredited Financial Counselor and founder of Wealth with Tess, to talk about simple, practical systems entrepreneurs can use to pay themselves first, invest with confidence, and create true financial freedom. From her unexpected start as an aerial acrobat on cruise ships to building her own financial education business, Tess shares how her personal journey through bad financial advice and costly mistakes fueled her mission to help founders take control of their money. Tess explains why so many entrepreneurs - especially women leaving corporate to start businesses - are unintentionally putting their future at risk by not saving or investing alongside their business growth. She also breaks down easy steps anyone can take to get started, even if you're in debt or feel like you "don't have time" to think about money. If you've ever felt unsure about how to manage your profits, or you want to create more stability and options in both your business and your life, this episode will give you the clarity and confidence to finally put your money to work. Mentioned in this episode Wealth With Tess Website Tess Waresmith on LinkedIn Tess Waresmith on Instagram Tess Waresmith on YouTube Free Investing Mini Course for Entrepreneurs Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What does it really take to keep your brain sharp, healthy, and performing at its best - especially as a busy entrepreneur, leader, or parent? In this week's episode of the It's Your Offer podcast, I sit down with Eric Collett, founder of A Mind For All Seasons, to dive into the science and systems behind optimal brain health. From his 16-year career in assisted living and memory care to co-developing the Enhanced Protocol, Eric has dedicated nearly a decade to helping people prevent decline, regain cognitive function, and unlock their full potential. Eric shares his personal journey from burnout and overwhelm to building a business with a mission to save one million brains. Along the way, he explains how entrepreneurs, athletes, and everyday people can take charge of their brain health - and why most of us are confusing "common" symptoms like brain fog, fatigue, and memory loss with "normal" aging (they're not). If you've ever felt like you're not quite yourself, or you know your brain isn't firing on all cylinders, this episode will give you both hope and actionable strategies to turn things around. Mentioned in this episode A Mind for All Seasons Website Eric Collett on LinkedIn Eric Collett on Facebook Eric Collett on X Eric Collett on Instagram Eric Collett on TikTok Get a free 30-day trial of the AMFAS Membership Site. Enter the promo code 'Jess' for 30 days free. Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What does it really take to design a group program that creates powerful results without burning you out or overwhelming your clients? In this episode, I sit down with Jake Wysocki of Intention Craft to unpack the intersection of design thinking, human-centered facilitation, and entrepreneurship. Jake shares how to transform your knowledge into experiences that actually work, while keeping them simple, flexible, and focused on what matters most: your clients' results. Mentioned in this episode Intentional Craft Website Jordan Godbey on LinkedIn The Paid Community Blueprint Free Crash Course Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
In this episode of The It's Your Offer Podcast, I dive into a powerful truth: you already are who you want to be. While most business owners look to their future selves for growth and direction, today we're flipping the script and accessing the wisdom of your past self—the version of you that has already walked through wins, challenges, and powerful decisions. Throughout this episode I share how my past was actually my true north compass, how trauma shaped my wisdom and the three magical pieces of wisdom from my own former self that changed everything—and how remembering who I already am created more joy, momentum, and clarity in my business today. I also share how this wisdom took me out of the depressing spin-cycle we often get into when we build a habit out of constantly striving, chasing, and living in "not enough-ness" because we spend all our time looking to the future for what we think we don't have and the destination we need to finally arrive at, and you can break the cycle too. By the end of this episode, you'll leave with a renewed sense of confidence, a powerful exercise to reconnect with your past self, and a knowing that your next big step might just be a return to your roots. Mentioned in this episode Unlock the Wisdom Worksheet Mel Robbins Podcast Episode Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
If you've been feeling stuck, unseen, or like your momentum has mysteriously vanished — this episode is your wake-up call. In today's episode I'm "coming in hot" to talk about one of the most damaging mistakes high 6- and 7-figure entrepreneurs are making right now: staying in rooms that are no longer aligned, profitable, or growth-focused. Whether it's a mastermind you've outgrown, a networking event filled with peers instead of buyers, or a business community that doesn't reflect your values — being in the wrong room is costing you more than just time. It's draining your energy, stunting your growth, and slowly killing your confidence. I'm going to break down: The four hidden costs of being in the wrong room — and why the emotional damage might be the worst of all The types of rooms you need to leave ASAP — even if they used to "work" The surprising mindset shifts that keep successful entrepreneurs stuck in misaligned spaces The three-part process for finding your next "Hell Yes!" room, even if you're not totally sure what it is yet I'm also going to share a tool to help you evaluate your current spaces and take immediate action to realign your business and growth strategy. By the end of this episode, you're going to have clarity on where you're playing small, the rooms you don't want to be in, and how to make your way to the right rooms that will give your business an instant up-level. Mentioned in this episode Get in the Right Rooms: Room Audit Worksheet Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
Have you ever thought that time wasn't on your side? I'm willing to bet you've thought you were short on time on several occasions – I know I have! What if you could have enough time to create everything you ever wanted, and more. We've all heard the line, "you can have what you want, if only you put in more time and effort." Well, I'm here to tell you that it's simply not true. In fact, you've done the seemingly impossible several times without even knowing it – you've bent time in your favor. Yes, you can create more, have a bigger impact, and get the results that you want without spending extra time and effort. In this podcast episode, I will be giving you the three crucial things that you need in order to create the results that you want in your business and your life. "Jess, how do you know it works?" You might ask. I've spent many years in the corporate world. I've built successful teams and I've helped entrepreneurs and business owners flourish in their lives and businesses, using the methods that I developed over the years. And you can get all of it here, for free, by simply listening and applying these easy, simple, and practical methods to any part of your life or business that you want to improve. Mentioned in this episode: Einstein's Theory of Special Relativity Parkinson's Law Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
The hallmark of a business is poised for growth is looking for gaps and opportunities within the client journey. Your ability to assess your business and identify where you can tighten things up or optimize your tactics further is a key step to developing the plan that will ultimately lead to more clients and revenue. In today's episode I talk about the stages of the client journey and some of the opportunities that exist within each stage that you should consider if you want to grow your business this year. I also walk you through a plan so that you can take some of these opportunities and turn them into increased cash flow and momentum in your business immediately. By the end of this episode, you will have clarity around what you can focus on in the next 90 days to move your business to the next level and create considerable growth that you can not only capitalize on, but that could set the stage for even further growth in the future. Mentioned in this episode: Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call
We have been conditioned to think about our businesses through an often limited and rigid perspective – what do customers want to buy? What works? What is everyone else doing? Not that it isn't important to understand market dynamics and customer preferences, but for most businesses, this is all we use as our guiding principles for creating our businesses and offers. In today's podcast I talk about the missing link to a thriving business – Your Hell Yes! Energy, and why this is one of the most important and influential pieces in building offers the pulls your ideal people in and a business that is exciting and profitable. Not only is Hell Yes! Energy important for creating a business with momentum, but it's also the thing that makes having and running a business so much fun. Take a listen to hear how you too can have a Hell Yes! Business right now. Mentioned in this episode: Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call