It's the Bottom Line that Matters Podcast

In this engaging episode of It’s The Bottom Line That Matters, co hosts Jennifer Glass and Patricia Reszetylo are joined by co-host Daniel McCraine for a deep dive into the unconventional world of guerrilla marketing. Together, they demystify what guerrilla marketing is—and isn’t—and discuss how it differs from traditional marketing methods. Discover creative, cost-effective strategies ranging from bold PR stunts and pop-up shop experiences to leveraging major events through ambush marketing and “newsjacking.”You’ll get real-world examples, tips for creating viral buzz both online and offline, and a thoughtful conversation about the opportunities (and pitfalls) of these surprise-and-delight tactics. The hosts explore interactive digital campaigns, user-generated content ideas, and even share stories of local and global marketing maneuvers. Plus, Jennifer, Daniel, and Patricia highlight important cautions—like the risks of humor misfiring or running afoul of trademarked events.Whether you’re a business owner wanting to boost brand visibility on a shoestring budget or a marketer curious about fresh ways to generate attention, this episode is packed with actionable insights and lively discussion.Tune in and rethink your approach to making your business unforgettable—without breaking the bank!Jennifer Glass (Lead Host)Jennifer Glass is the driving force behind It's The Bottom Line that Matters. Known for her keen focus on practical business success, Jennifer brings clarity to complicated topics, making them accessible for entrepreneurs at any stage. In this episode, she guides the conversation on guerilla marketing, peppering the discussion with real-world examples and insightful questions. Jennifer’s curiosity and knack for breaking down concepts help demystify modern marketing challenges, ensuring her audience leaves each episode with tangible strategies.Daniel McCraine (Co-Host)Daniel McCraine joins the episode as a thoughtful guest and valued contributor. His experience shows in how he defines guerilla marketing—emphasizing low-cost, high-impact strategies that drive attention and public relations. Daniel’s practical mindset keeps the conversation grounded, and he’s quick to offer caution around humor in marketing, reminding listeners to be mindful of tone and audience. His analytical approach brings a realistic perspective to the creativity of guerilla tactics.Patricia Reszetylo (Co-Host)Patricia Reszetylo rounds out the team as a co-host who brings her creativity and depth to the table. Patricia is passionate about unconventional marketing and loves sharing examples, from local flash mobs to interactive billboards. She encourages experiments with user-generated content and interactive experiences, always with an eye on how they foster strong community connections. Patricia’s background enables her to point out both the magic and challenges in digital marketing, and she’s especially adept at highlighting where excitement meets execution. Her advice to be careful with humor and technology balances Jennifer’s vision and Daniel’s caution, making her an integral part of the show’s dynamic.Keywords: guerrilla marketing, traditional marketing, low cost marketing, no cost marketing, marketing campaigns, PR (public relations), pop up shop, experiential marketing, NFL Super Bowl, ambush marketing, event sponsorship, newsjacking, viral marketing, word of mouth, user generated content, digital marketing, social media, flash mobs, interactive billboard, brand awareness, humor in marketing, negative impacts of marketing, marketing technology, community engagement, demographic targeting, cultural sensitivity, campaign goals, inside jokes, local events marketing, customer experience

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo for a deep dive into the world of online communities and group building. The conversation covers everything from the initial purpose and strategy behind launching a group on platforms like Facebook and LinkedIn, to the practicalities of growing, managing, and—most intriguingly—monetizing that community. Daniel shares his recent experience of acquiring a sizable online group, while Patricia and Jennifer offer actionable insights on using group entry questions, leveraging lead magnets, and organizing communications to engage members effectively.Listeners will walk away with valuable lessons on treating groups as extensions of their business or marketing efforts, including tips on collecting valuable member data, maintaining a strong brand presence, and using groups for challenges or special events. The discussion emphasizes that while building a thriving community takes time and intention, with the right strategies—and some patience—groups can become both highly engaged and financially rewarding. Whether you’re just starting a small niche group or managing a massive online community, this episode is packed with inspiration and practical ideas to help you make your group a success.Keywords: social media groups, Facebook groups, LinkedIn groups, online communities, group monetization, growing online groups, business coach, buying a group, group membership, audience building, community engagement, group moderation, standout membership, email list collection, browser plugins for groups, lead magnets, downloadable checklists, business challenges, group engagement strategies, group management tools, group marketing, identifying group audience, group mission statement, newsletter content, authority in online groups, building group value, group cover image, pop-up groups, challenge groups, content posting strategiesHere are 3 key takeaways you can apply today:Define Purpose & Audience FirstBefore launching a group, clarify who you want to attract and what problems you’ll help them solve. Treat your group like a business: your values, messaging, and even visuals should reflect your mission from day one.Drive True Engagement Before MonetizingMonetization options are plentiful (premium memberships, exclusive content, pop-up challenge groups, lead magnets, and more), but engagement and value must come first. Tools like intake questions and lead magnets can help segment your audience and build true connection.Think Beyond the Platform & Future-Proof Your CommunityCollecting emails (with permission!) enables you to maintain access to your audience—even if platform policies change. Plus, regular content, challenges, and direct outreach make your group feel like a real community (or even your own newsletter).Building a group takes time. Start with a single member—yourself—and grow from there. Be patient, intentional, and always focused on delivering value.Curious for more insights? Check out the full episode of “It’s the Bottom Line That Matters”!#CommunityBuilding #BusinessGrowth #OnlineGroups #Leadership #PodcastTakeaways

In this insightful episode of "It's The Bottom Line That Matters," co-hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine take a deep dive into the complex decisions facing small business owners when it comes to commercial real estate. Should you buy, rent, lease, or co-own your business property? Is it better to leverage your capital to own, or does leasing offer more flexibility for your growth and exit strategy?With real-world examples and candid perspectives, the team explores the pros and cons of each option—covering everything from joint ventures and equity to cash flow, tax advantages, and the critical importance of having the right advisors. They share stories from the restaurant and development world, offer practical advice on how property decisions can impact your business valuation, and provide actionable insights you won’t want to miss.Whether you’re eyeing your first location or considering an exit five years from now, this episode will help you ask the right questions and make an informed decision that boosts your bottom line.Tune in for:Definitions and real-life scenarios for buying, leasing, renting, and co-owningHow real estate ownership (or lack thereof) impacts business valuation and exit planningCreative deal structures that might just work for your business goalsThe surprising ways big brands leverage real estate for long-term successThe crucial role of tax strategy and working with professionalsIf you’ve ever wondered how to structure your business’s physical footprint for maximum benefit, this episode is your essential guide!Jennifer GlassJennifer is the thoughtful host of “It’s The Bottom Line That Matters,” guiding conversations to help small business owners make savvy decisions. She brings practical, real-world insight to her episodes, often using clear examples—like investing in restaurant equipment or considering different forms of real estate ownership. Jennifer creates a welcoming, educational atmosphere, always reminding listeners to consult their own advisors and think critically about which options suit their unique business needs.Patricia ReszetyloPatricia brings hands-on experience and a strategic mind to the conversation. Over the last two years, she’s delved deep into the world of commercial real estate—researching, negotiating, and exploring various pathways to property ownership for business ventures like restaurants and resorts. Patricia speaks from experience about the complexities of buying, leasing, or co-owning properties, emphasizing the importance of defining clear business goals. Her stories make the sometimes daunting world of real estate more relatable and less intimidating to listeners.DanielDaniel is an insightful co-host and a specialist when it comes to business exit strategies and the intersection with real estate. He helps break down the technical aspects—explaining how business value can be separated from property value, and sharing real-world examples from well-known franchises and companies. Daniel’s expertise goes beyond the numbers: he encourages entrepreneurs to consider how real estate choices might affect their cash flow, core business, and long-term plans. He’s always ready with a memorable story or analogy to make complex ideas easily digestible.Keywords: commercial real estate, small business real estate, leasing property, purchasing property, co-owning property, joint venture real estate, real estate investment, exit planning, business valuation, equipment investment, commercial leasing, property ownership, real estate development, restaurant property, business premises, long-term lease, business acquisition, building equity, real estate law, business brokering, real estate tax advantages, capital investment, industrial property, flipping property, business cash flow, property management, business sale, real estate expenses, tax planning, commercial property financing, CPA real estate advice

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Daniel McCraine and Patricia Reszetylo to break down the world of fractional CXOs—those key executive roles filled on a part-time or contract basis. They dive into what the "CXO" title covers, how fractional officers differ from full-time hires, and explore the value and flexibility that fractional leadership can bring to growing businesses. The discussion covers practical scenarios, such as engaging a fractional Chief Financial Officer or Chief Operating Officer, pricing models, and how business needs dictate the right engagement structure.The trio also debates the difference between consultants, outsourced work, and true fractional officers, highlighting when each makes sense and the benefits of ongoing, embedded strategic support versus one-off projects. Rounding out the episode, they offer candid advice on how business owners can assess their needs, look to industry benchmarks, and avoid common pitfalls when selecting the right fractional leader. If you’re considering adding executive horsepower to your business without the full-time price tag, this episode is packed with insights to guide your decision-making.Key Takeaways:Cost-Effective Expertise: Fractional CXOs allow access to high-level leadership (like CFOs, COOs, CMOs, etc.) without the commitment and cost of a full-time executive. You pay for the expertise you need, only when you need it.Strategic Impact Over Execution: Unlike consultants (who tackle specific projects) or outsourced firms (who execute tasks), a fractional officer becomes part of your leadership team, steering strategy, overseeing divisions, and driving outcomes.Timing & Fit are Critical: If your business needs hands-on, strategic guidance or is at a scale where leadership bandwidth is stretched, a fractional CXO might be the answer. But always vet candidates carefully—ensure they’re capable of delivering the value and results your business requires.Curious to learn more or considering if now is the time to bring a fractional officer on board? Tune in or reach out to continue the conversation.#businessgrowth #leadership #fractionalCXO #strategy #podcastKEYWORDS: fractional CXO, chief marketing officer, chief operations officer, chief revenue officer, chief technology officer, chief financial officer, small business, business success, hiring, salary, fractional officer, outsourcing, consulting, consultant, business coach, business operations, packages, part-time executive, cost savings, business growth, strategic advice, financial advice, accountant, bookkeeping, capital raising, fundraising, pitch deck, business expansion, managerial roles, trust in advisors, business networks

On this episode of It’s the Bottom Line that Matters, hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine demystify the often-confused world of strategic partnerships, joint ventures, and referral programs. If you’re a business owner wondering what sets these different collaborative relationships apart — or how they might benefit your business — this episode is for you.The conversation dives into the practical differences between referrals, JVs (joint ventures), and strategic partnerships, using real-world examples like the podcast itself. Daniel sheds light on how informal and formal partnerships function, while Patricia explains the nuances that determine which type of partnership makes sense in various scenarios. From creating new legal entities to simply working together and sharing leads, the team covers the spectrum of collaboration.Whether you’re just starting out with networking or exploring more formal business arrangements, this episode will help you clarify your options and take actionable steps towards building partnerships that matter. Tune in for valuable insights, a few laughs, and encouragement to get out there and “go get some business!”BiosJennifer Glass is the welcoming and insightful host of “It’s the Bottom Line that Matters” podcast. With a clear vision for fostering business success, she guides each episode’s conversations with thoughtfulness and clarity, especially when untangling concepts that often confuse business owners—like strategic partnerships, joint ventures, and referral relationships. Jennifer’s strength lies in breaking down complex topics and ensuring her co-hosts and guests shine, all while keeping listeners fully engaged and informed.Patricia Reszetylo brings a practical, collaborative spirit to the podcast. As co-host, she weaves together her understanding of business relationships and the realities of how people and companies work together. Even when technical hiccups arise, Patricia is quick to contribute, offering clear explanations and relatable examples that help demystify the differences between formal and informal partnerships. Her straightforward, no-nonsense approach makes her an invaluable part of the conversation.Daniel McCraine rounds out the trio as a thoughtful, business-minded co-host. Sometimes recording from the road, Daniel’s flexibility and commitment to the show are evident. He brings real-world perspectives to the table, drawing from his own network and experiences in building mutually beneficial business relationships. Daniel is especially skilled at articulating the essence of strategic partnerships and joint ventures, stressing the importance of working collaboratively and not getting bogged down in technicalities when there’s an opportunity to create something great together.Together, Jennifer, Patricia, and Daniel create an approachable, knowledgeable team passionate about helping others build stronger business connections.Keywords - strategic partnerships, referrals, joint ventures, referral program, business owners, inbound leads, partnership differences, legal entities, relationships, cross referring, new markets, contracts, collaboration, independent contractors, company agreements, informal relationships, business benefits, podcast collaboration, JV for all group, event promotion, market access, new technology, joint company, faculty staff, business opportunities, formal partnerships, informal agreements, lead generation, marketing campaigns, business networking

In this episode of It's The Bottom Line that Matters, hosts Jennifer Glass and Patricia Reszetylo are joined by Daniel McCraine to continue their deep dive into exit planning for business owners. Picking up from last week's discussion, the trio explores the advanced strategies and practical tactics for preparing your business for a successful exit—whether that's through a sale, acquisition, or going public.They break down the four primary ways owners typically exit their businesses and zoom in on the nuances of making your business an attractive, saleable asset. Daniel clarifies the sometimes-confusing world of private equity, highlighting the key differences between private equity firms, venture capitalists, and other types of investors. The team also unpacks creative growth strategies, such as mergers, acquisitions, and roll-ups, which can rapidly scale your business and catch the attention of investors.Jennifer adds practical tips around financing growth (from purchase order funding to partnering with well-connected investors), and Patricia emphasizes the importance of having expert advisors guiding the process. Whether your business is prepping for its next chapter or you’re simply curious about what it takes to create a valuable business exit, this episode provides actionable insights, crucial context, and just the right amount of reality check.Tune in for real-world examples and expert advice designed to help you maximize your bottom line—because at the end of the day, it’s the bottom line that matters.BiosJennifer Glass (Lead Host)Jennifer is at the helm of "It's the Bottom Line that Matters," guiding audiences through the intricate world of business strategy and success. With a knack for breaking down complex concepts, she leads thought-provoking discussions on critical topics like exit planning, business growth, and investment strategies. Jennifer speaks from experience—offering practical tips, personal stories about business innovation, and a clear passion for helping others thrive. Her approach is hands-on and supportive, whether she's coaching clients or facilitating expert conversations on the podcast.Daniel McCraine (Co-Host)Daniel co-hosts with Jennifer and Patricia and he brings his expertise in exit planning and advanced business growth tactics. He walks listeners through the various ways to exit a business, shares insider knowledge on mergers, acquisitions, and private equity, and even draws on his own consulting experience—helping business owners grow by filling in gaps through equity partnerships. Daniel’s insights are practical, strategic, and always focused on maximizing business value for owners ready to take the next step.Patricia Reszetylo (Co-Host)Patricia co-hosts with Daniel and Jennifer, providing grounded, pragmatic contributions that often emphasize the importance of having trusted advisors in your entrepreneurial journey. While Patricia sometimes keeps her remarks concise, she’s quick to pinpoint crucial steps—like seeking guidance for advanced strategies. Her perspective blends seamlessly into the conversation, adding both reassurance and a reminder that even advanced tactics need the support of an expert.Together, Jennifer, Daniel, and Patricia form a dynamic team, each bringing unique expertise and perspectives to enrich listeners’ understanding of business growth and exit strategies.Keywords - exit planning, business exit strategies, selling a business, business valuation, private equity, venture capital, IPO, initial public offering, business succession, mergers and acquisitions, business growth strategies, purchase order financing, cashing out, business investors, equity partners, business planning, acquiring competitors, adding service offerings, business advisors, roll up strategy, SBA loan, business innovation, Shark Tank, Dragons Den, business consultants, strategic partnerships, business buyout, stock exchange, business funding options, business scalability

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo explore the crucial topic of business exit strategies. The conversation dives into the four primary ways entrepreneurs might exit their businesses: selling or being acquired (including IPOs), having to shut down due to lack of success, unexpected passing, and permanent disability. Daniel shares his expertise on the importance of planning for both optimistic and challenging scenarios, emphasizing the need for owners to think about succession, legal structure, and appropriate insurance from the very beginning—not just when an exit seems imminent.Patricia highlights real-world examples of the chaos that can ensue without proper planning, and the trio discusses how good business planning is also good exit planning. They touch on key differences in preparing for an IPO versus a private sale, the potential tax implications of various legal structures, and why consulting qualified advisors is essential. The episode wraps up with clear advice: have a detailed plan in place early on, and consider your eventual exit as an integral part of your overall business strategy to ensure you’re ready for both expected and unexpected outcomes.KEYWORDS: exit planning, business exit strategies, selling a business, business acquisition, business succession, IPO, going public, business closure, business shutdown, business transfer, legal structure, business insurance, life insurance, disability insurance, business continuity, business transfer planning, business growth planning, asset management, family business, probate, tax implications, M&A (mergers and acquisitions), business value, investor relations, business structure, business planning, business risk management, business owner disability, business owner death, business handoff

Join hosts Daniel McCraine and Patricia Reszetylo for a lively, insightful discussion on this “Just Us” episode of It's The Bottom Line that Matters. With Jennifer out for the day, Daniel and Patricia tackle a topic that challenges many business owners: efficiency versus quality. Do you have to choose one over the other, or is there a way to achieve both?From fast-food giants to five-star restaurants, and quick-turn oil change shops to custom commissioned art, our hosts break down how different industries prioritize or balance efficiency and quality—and why finding your unique balance is key. They dive into real-world examples, share practical strategies (like process prep and SOPs), and explore how relationship and consistency can be part of your business’s “bottom line.”Whether you’re a restaurant owner, a lawyer, a builder, or just want your business processes to run smoother without sacrificing what matters most, this episode is packed with actionable ideas and fresh perspectives. Walk away inspired to look for efficiency gains in your business—without compromising on value or customer experience.Listen in, and discover why, at the end of the day, it’s the balance (not the trade-off) between efficiency and quality that really matters.Daniel McCraine and Patricia Reszetylo are the dynamic duo guiding listeners through the ebbs and flows of business decision-making on “It’s The Bottom Line That Matters.” In this episode, the spotlight is on just the two of them, as they expertly navigate the often-misunderstood divide between efficiency and quality in business.Daniel McCraine serves as host, leading the conversation with thoughtful scenarios and practical business examples. He brings a keen analytical perspective, drawing from experience in training and process optimization, and is always searching for ways that businesses can marry efficiency with quality—whether in fast food, fine dining, or even legal and construction industries.Patricia Reszetylo, co-host, brings her own rich background as both an interviewer and creator of systems, sharing insights from her days in the equestrian world and her hands-on experience with SOPs (standard operating procedures). Patricia’s approach is grounded and savvy, always focusing on setting and maintaining quality standards while never losing sight of the importance of relationship and consistency in customer experience.Together, Daniel and Patricia offer relatable stories, real-world examples, and practical advice, challenging business owners to think creatively about balancing speed, cost, and the customer experience—always remembering that, at the end of the day, “it’s the bottom line that matters.”Keywords - efficiency, quality, business owners, customer service, product choices, service choices, business model, McDonald's, five star restaurant, KPIs, speed, process improvement, oil change industry, customer expectations, price differentiation, restaurant turnover, food prep, systematization, automation, pre-built houses, construction efficiency, deck building, legal services, client intake process, SOPs, standard operating procedures, consistency, relationship management, time management, balancing efficiency and quality, customer experience 

Welcome back to another insightful episode of "It's the Bottom Line that Matters," the podcast dedicated to helping you achieve greater business success by focusing on what truly counts. In this episode, hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine continue their deep dive into soft skills, turning the spotlight onto the critical importance of customer focus.Join us as we explore why the customer is truly the boss—without them, the business simply doesn’t exist. Jennifer, Patricia, and Daniel unpack the differences between features and benefits, showing you why it’s not enough to talk about what your product does; you need to connect the dots to how it solves customers’ problems and improves their lives. They discuss practical strategies for viewing your offerings from the customer’s point of view, avoiding that dreaded “salesy” feeling by tapping into genuine persuasion rooted in understanding and empathy.You’ll also hear about ways to personalize the customer experience, from using advanced tech like personalized URLs and videos, to more subtle touches that make each interaction memorable. the trio share anecdotes and actionable advice—including the importance of always answering the customer’s key question: "What’s in it for me?"Whether you’re crafting marketing messages or designing in-store experiences, this episode is packed with ideas you can use to keep your customers at the center of your business strategy. Get ready to rethink your approach and make every customer feel like your only customer—because at the end of the day, it’s the bottom line that matters.Keywords: customer experience, soft skills, customer focus, sales copy, features vs benefits, persuasion, personalization, market research, customer needs, business growth, surveying the market, sales tactics, pressure vs persuasion, customer journey, personalized marketing, mailers, personalized URLs, direct mail, variable data printing, personalized videos, customer pain points, experiential marketing, customer engagement, in-store experience, sensory branding, user-centric approach, technology adoption, personalized offers, marketing strategy, customer retention

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine engage in an insightful discussion about organizational hierarchy and its profound impact on business success. Through candid stories from their own careers—including working within small family-run businesses, large corporate structures, and academic environments—they examine the complexities and potential pitfalls that come with both flat and tall organizational hierarchies. Their real-life experiences highlight challenges such as unclear reporting lines, family politics, overlapping managerial roles, and the emotional toll of being bypassed for promotions.As the conversation unfolds, the trio delves into practical strategies for building an effective hierarchy, considering everything from optimal manager-to-employee ratios to the advantages of promoting supervisors organically from within the team. They emphasize the importance of balancing efficiency, clarity, and overhead when designing management structures—whether you're running a tiny startup or a growing enterprise. Listeners will walk away with fresh perspectives and actionable tips on creating a hierarchical system that truly supports both business goals and employee well-being.KEYWORDS: hierarchy, management, organizational structure, flat hierarchy, tall hierarchy, supervisory roles, direct reports, business units, corporate hierarchy, chain of command, management layers, family business, manager roles, point of contact, HR department, training department, company culture, team dynamics, leadership, overhead costs, salary management, employee advancement, group dynamics, mid-level management, sales management, employee training, group structure, company growth, supervisor workload, strategic planning

Ready to elevate the way you think about your business? In this episode of It's The Bottom Line That Matters, hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine dive into the “how” of conceptual thinking. Building on last week’s conversation about the “what” and “why,” we zero in on practical strategies to help you approach your business goals with long-term vision and higher-level, strategic thought.Discover actionable tips for making mental space to think big, learn why asking better questions is the first step to unlocking new ideas, and get practical advice on turning your concepts into plans—while avoiding the classic traps of over-editing and naysaying. The hosts share real-world experiences, brainstorm strategies, and even get a little philosophical about where great ideas really come from.Whether you’re mapping out a 10-year vision or just trying to solve a new business challenge, this episode is packed with insights and encouragement to help you move the needle forward—because at the end of the day, it’s the bottom line that matters.Tune in for inspiration, laughter, and plenty of advice you can start using right away. Your next big business breakthrough could start with a single, strategic question!Jennifer Glass (Host)Jennifer Glass is the driving force behind "It's the Bottom Line That Matters" podcast, serving as the primary host and guiding voice. Her role on the show is to delve into vital business topics with her guests and co-hosts, all with a view toward practical success and actionable strategies. Jennifer is thoughtful, focused on both the big-picture direction and the day-to-day decisions entrepreneurs face. She leads the conversation with clarity and personal anecdotes, often referencing her own business experiences, lessons learned, and the importance of ongoing planning. Jennifer’s warmth and commitment to delivering value are evident in how she brings her guests into the discussion and ensures every episode leaves listeners with something useful.Daniel McCraine (Host) Daniel McCraine joins the podcast as an expert in business thinking, blending analytical and conceptual approaches. Daniel’s insights anchor the episodes on strategy—he’s particularly adept at breaking down the difference between conceptual and analytical thinking, and encouraging listeners to look beyond immediate needs to long-range possibilities. He advocates for setting aside space and time for undistracted strategic thought, and believes that better questions lead to better solutions. Daniel values practicality, reminding listeners that there’s no wrong way to shape a business, as long as the direction is intentional. His advice is accessible and no-nonsense, always rooted in experience.Patricia Reszetylo (Host) Patricia Reszetylo is Jennifer’s co-host, known for her creative approach to solving business challenges and her willingness to look outside conventional methods. She contributes a practical, yet open-minded perspective, encouraging listeners to tap into their subconscious and stay receptive to ideas that arrive unexpectedly—sometimes even after a good night’s sleep! Patricia cautions against self-editing too soon and stresses the importance of holding onto even the wildest ideas until they can be fully evaluated. She’s a champion for creative brainstorming, supportive collaboration, and the belief that every concept deserves its moment before judgment.Together, Jennifer, Daniel, and Patricia create an atmosphere of encouragement, insightful questioning, and practical wisdom—always keeping the bottom line in sight.

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Patricia Reszetylo and Daniel McCraine to break down the essential differences between conceptual and analytical thinking as they relate to business strategy. The discussion kicks off with clear definitions: conceptual thinking is described as a higher-level, big-picture approach that involves strategic planning, envisioning long-term goals, and considering how innovations can transform the business. The hosts use engaging real-world examples, like the evolution of fast food drive-thrus, to illustrate how thinking conceptually can lead to breakthroughs and lasting industry changes.As the conversation unfolds, Jennifer and Daniel dig into the reasons why focusing on conceptual thinking is critical for business owners—especially when it comes to planning for growth, anticipating the need for change, or preparing the business for eventual sale. They caution about the drawbacks of ignoring this kind of thinking, such as the risk of getting stuck in daily operations, being unable to delegate, and missing out on opportunities to scale. Patricia adds thoughtful commentary on the dangers of building a business that is unsellable or too dependent on the owner.The episode emphasizes the importance of asking the right long-term questions, such as where you want your business to be in five years and what kind of legacy you hope to create. By encouraging listeners to work "on" the business rather than just "in" it, the hosts set the foundation for a practical follow-up in the next episode, which will explore actionable steps for integrating both conceptual and analytical thinking into everyday business decisions. Listeners come away challenged to step back, assess their own strategic vision, and think beyond the immediate demands of running a company.KEYWORDS: conceptual thinking, analytical thinking, business strategy, soft skills, strategic planning, business growth, long-term planning, scaling a business, pivoting, fast food industry, drive-thru concept, business evolution, business design, business planning, working on the business, business owner mindset, operational models, business goals, business structure, outsourcing, management structure, restaurant business, resource allocation, business challenges, scaling limitations, business mindset, new product development, business exit strategy, business success, business podcast

Unlock your creative superpowers in this insightful episode of "It's The Bottom Line that Matters!" Hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine to dive deep into the world of creative thinking and effective brainstorming for business success.Drawing from real-world experiences and lively group discussion, the trio reveals proven strategies to spark imagination, sidestep self-censorship, and transform even the “dumbest” ideas into valuable opportunities. Discover the secrets behind powerful brainstorming sessions—both solo and in groups—including practical tips for involving every personality type, harnessing tools like Post-it notes and AI, and fostering a safe environment where no idea is off-limits.Explore how to evaluate ideas using the “resource triangle”—balancing time, money, and resources for the best return on investment. Plus, hear the hosts’ favorite exercises and unusual hobbies (like beekeeping!) that keep their creative juices flowing.Whether you’re looking to lead better team ideation sessions, fuel your own creativity, or simply give your business a creative edge, this episode will inspire you to ask better questions, experiment fearlessly, and surround yourself with a powerhouse advisory board.Tune in, and remember: when it comes to creative thinking, the only bad idea is the one you don’t share!Keywords: creative thinking, brainstorming, soft skills, stupid questions, group brainstorming, individual brainstorming, mastermind group, hot seat, idea generation, idea evaluation, resource triangle, time management, return on investment, accountability group, advisory board, creativity games, curiosity, creative hobbies, problem solving, innovative solutions, business growth, strategy development, team collaboration, decision making, resource allocation, bad ideas, idea rating, ChatGPT brainstorming, post-it note method, brainstorming rules

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine dive deep into the often-overlooked but extremely important topic of running a business while managing illness. From the disruption of an unexpected cold or allergy season to more persistent, chronic health challenges, they explore what it really means to be a business owner who sometimes simply isn’t operating at 100%. The discussion is frank, relatable, and packed with empathy, as both hosts reflect on their own experiences—Daniel contending with severe hay fever, and Jennifer recounting the impacts of allergy treatments and bouts of exhaustion. Their conversation covers the different realities for business owners, whether you have the flexibility of working from home or run a brick-and-mortar business that depends on your physical presence.The episode offers practical advice for all entrepreneurs trying to power through tough days. Jennifer and Daniel emphasize the value of setting up robust systems and procedures, and, when possible, having a reliable team in place so business doesn’t come to a halt when you need a break. Patricia also discussed lifestyle adjustments, like incorporating exercise to build stamina and energy, exploring nutritional choices such as cacao for a natural boost, and—most importantly—listening to your body’s signals before minor health hiccups become major roadblocks. Jennifer shares a cautionary tale about a business partner who ignored ongoing pain for too long, underscoring the critical lesson that your health must come first. The hosts encourage listeners to develop the self-awareness and self-permission needed to rest, seek medical support when necessary, and manage their workload realistically until they bounce back. With their signature warmth and humor, Jennifer and Patricia remind listeners that taking care of personal well-being is not a weakness, but the smartest investment any business owner can make for long-term success.Keywords: managing business during illness, business operations with health issues, running a business when sick, business owner self-care, importance of systems and procedures, delegating business tasks, chronic illness and entrepreneurship, taking time off work, work-life balance, health impact on business, productivity during illness, brick and mortar business challenges, remote work flexibility, exercise for business owners, building stamina for entrepreneurs, boosting energy naturally, cacao benefits, magnesium and energy levels, alternative to coffee, mental health for business owners, team support in business, prioritizing health over business, seeking medical attention, burnout prevention, business continuity planning, coping with exhaustion, supporting family while sick, personal health management, permission to rest, impact of ignoring health

Welcome back to another episode of "It's the Bottom Line That Matters," the podcast dedicated to your growth and success in business. In today’s discussion, hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo are shining a spotlight on the power and necessity of continuous learning.As technology evolves and business landscapes shift faster than ever, our hosts share their own approaches and challenges to staying informed and ahead. You’ll hear how Patricia relies on tools like ChatGPT and Google to quickly satisfy her curiosity, while Daniel reflects on balancing the sheer volume of new information with the need to filter out distractions and focus on what truly matters for his business. Together, they explore critical questions every entrepreneur faces: When should you push yourself to learn something new for a client? When is it better to delegate or partner with an expert? And how do you keep your knowledge current without getting overwhelmed?Packed with practical tips—like building lists of credible resources, maintaining relationships with experts, and recognizing your own limits—this episode is a must-listen for anyone committed to long-term business success. Tune in for an honest conversation about why embracing lifelong learning isn’t just an advantage, but a necessity for thriving in today’s world—and how, at the end of the day, staying open to new ideas keeps you and your business moving forward.Keywords: continuous learning, soft skills, staying on top, business landscape, ChatGPT, Google, internet learning, information overload, filtering information, technology changes, learning new skills, project scope, core services, referral partners, outsourcing, expertise, lifelong learning, marketing trends, data analytics, cookies, evolving technology, adaptation, trusted sources, knowledge acquisition, mentorship, education, running list, experts, professional development, curiosity