Weâre diving deep into something every eCommerce brand dreams of: scaling their ads profitably. Whether youâre running Facebook, Instagram, Google, or even TikTok ads, scaling is a tricky game. Go too fast, and you burn through cash with poor results. Go too slow, and you miss out on massive growth opportunities.But donât worry... in this episode, Iâve got a clear, step-by-step approach that will guide you through scaling your ads without sacrificing your profitability. And weâll also cover a critical part of scaling thatâs often overlooked: how to know if youâre actually ready to scale in the first place.Now this is an episode I recommend grabbing out a notebook or if youâre a âwalk and listenâ podcaster like me, jotting down things into your phone notes - because this episode is going to be (jam)packed with detailed value.
Today, weâre diving into a game-changer for digital advertisers: Metaâs Advantage+ campaigns.If youâre an intermediate to advanced marketer ready to take your paid ad strategy to the next level, youâre in for a bite-sized treat. In this episode, we cover: what Advantage+ campaigns are, how they work, and most importantly? How to use them to scale your business profitably.Weâll cover everything from the basics to best practices, plus the pros and cons you need to know before jumping in. Spoiler alert: the old-school ways of manual targeting and retargeting? Theyâre on their way out.Whether youâre running ads for an e-commerce brand, a B2B service, or scaling something entirely new, this episode has what you need to stay ahead of the curve.
After a bit of a hiatus, it feels SO good to say "Welcome to Season 3 of the Jampacked Podcast!"Iâm your host, Jarrah Brailey, and this season, weâre diving deep into the heart of what truly drives results (and one of my favourtie topics to yap about): paid ads. This podcast season is for intermediate to advanced marketers who are looking to learn more about what it takes to scale a brand to new heights in 2025. From Meta and TikTok to Google Ads, weâll explore the strategies, data, creative techniques, and performance metrics that power todayâs most successful campaigns. But weâre not just talking about what works â weâre breaking down why it works, so you can make smarter, data-backed decisions.Expect clear, actionable insights, calm and analytical episodes, and expert advice to help you navigate the ever-changing world of paid ads. By the end of each episode, youâll walk away with the tools and knowledge you need to optimise your strategy, elevate your campaigns, and grow your business faster.Get your note pad (or notes app) ready, this season is juicy...
The highly requested Q&A episode is here!As of next month, Iâve been in business for six years (wow) and whilst I feel like Iâm just getting started⌠Iâve definitely learnt a lot along the way too.In todayâs episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, to challenges faced, to what I do if I was starting all over again as a business both product and service-based.We cover a lot of juicy topics to do with both business and marketing....đď¸ Where Iâd invest my resources (when it comes to marketing) if I was a new product based businessđď¸ How I hired my first team member, how that looked financially, and my hiring / growth strategy at the moment.đď¸ The most valuable piece of advice I received when starting my careerđď¸ My best tips for social growth on Instagramđď¸ How I manage my time/work-life balanceđď¸ My favourite aspect of marketingđď¸ Our DREAM clientsđď¸ My vision for Jampacked and myselfBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod
With things being âeasierâ on the technical side of things with the help of AIâŚÂ our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success. Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride⌠and a lot of the advice we mightâve given 6 years ago, is no longer 100% true [things change FAST!]. However, one thing we have always spoken about and pushed our clients to think outside the box with is their AD CREATIVES. At Jampacked, itâs safe to say we live and breathe paid ads and creative strategy. So in this episode, weâre feeling generous and sharing 10x ad creative ideas weâve seen consistently bring in amazing results as well as our top tips for creating scroll-stopping ads in 2024 across Meta and TikTok.Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod
Welcome to the very first episode of Season 2 of the Jampacked Podcast! Today, we're unpacking one of my favourite platforms - TikTok. Weâve all heard of it, most of us use it, some of us are posting on there, but from what Iâm hearing - not many of us are actually seeing much success on there. Iâve scaled multiple TikTok accounts to 5, 10, 20 and 50 thousand + followers and have created multiple viral videos since using the platform as well as made some new friends, and seen opportunities come my way through my TikTok content.So today, Iâm going to be sharing with you 8 things that make a successful TikTok content strategy and what youâll see us doing for our clients to help them get the most out of the platform. Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod
Rebranding my company this year has been the best thing Iâve ever done for this business, ⌠and not just for the obvious reasons like having a new look and feel that Iâm in love with & really proud to share. Rebranding has transformed us from the inside-out; itâs sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given us more momentum than ever as a company.The entire rebranding process has confirmed what I already know to be true in the digital marketing world. And that is.. The power of your brand lies in the story you share. And you are at the core of your story.  Fresh, on-trend (but still unique) and bold marketing allows you to cut through the noise on socials. And - bright colours go a loooong way. Sometimes all it takes is a freshen-up to be seen by your ideal market and re-invigorate your team.I am thrilled to be welcoming my amazing friend, business-big-sister, and the power behind our entire rebrand⌠Kylie Hannaford, Founder and Creative Director at Three Blocks Left, onto the Jampacked Podcast today.Kylie was the mastermind behind our entire rebrand and working with her on what we now call Jampacked Agency was the most empowering, exciting and fulfilling experience.Having been in the design industry for 20 years, Kylie has so much gold advice to offer on rebranding⌠in todayâs episode we discuss why, when, and how to rebrand so that you not only retain your existing customers and brand awareness, but how to do it in a way that invigorates your community, team and most importantlyâŚyou.You can find Kylie here:Instagram: https://www.instagram.com/threeblocksleft/Website: https://threeblocksleft.com.au/
Whether you run ads now, might run them in the future, outsource them or manage them in house⌠itâs so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term.In this episode, Zoya [Jampackedâs very own Digital Marketing Specialist] joins Jarrah as they discuss the topics they get asked about the most when it comes to paid ads, including:The benefits of paid advertising for businesses?When businesses should consider adding paid advertising to their digital marketing strategyThe non-negotiables that are needed to run effective social media adsThe difference between Google ads and Social media adsBudgets and Minimum daily ad spendThe metrics to consider when assessing the effectiveness of Meta ad campaignsRunning paid ads intermittently VS all the timeHow we stay on top of industry knowledgeOur best piece of advice for those wanting to get started with paid ads.Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with JAMPACKED on Instagram: @jampacked.agency
Weâve all seen the power of Instagram and what it can do for businesses of any shape and size... itâs something weâre borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform.This episode covers:â     Gabiâs proudest moments at Jampackedâ     The core benefits of Instagramâ     Is it still possible to grow organically on Instagram and if so, how?â     How to create reels that will actually generate engagement for youâ     Are âstatic postsâ still worth doing? And if so, how often?â     Instagram stories and what kind of content works bestâ     Humanising your content on Instagram: where to startâ     What to do when your creativity feels lowâ     Where we see Jampacked going in the next few yearsGabi is our amazing Head of Social, sheâs been with us for 2.5 years and has significantly up-levelled the services we provide through the power of social media, [especially organic Instagram] so we thought there was no better person to chat all things IG with. Gabi, we adore you and your brain!You can find and follow Gabi on Instagram [shock-horror] here: @gab_socialBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with JAMPACKED on Instagram: @jampacked.agencyFollow the JAMPACKED Podcast on Instagram: @jampackedpod
Since I started in this social media and digital marketing industry five years ago, the whole concept of humanising your digital marketing has almost become a buzz phrase that everyone talks about. But what is it exactly? Thatâs what Iâm answering for you in todayâs episode! With all the advice out there it can be very confusing what to take in and what tactics to follow that will actually help you better connect your brand with your customers & drive them into action. But Iâm going to help you cut through all that noise and what you can do to stand out from the crowd by walking you through five ways you can humanise your content today. So whether youâre a business just starting out or you're a seasoned entrepreneur, there's definitely something in this episode for you.Topics covered:Why every business - no matter how big or small, needs to establish their brand voiceIncorporating digital storytelling into your content strategyExamples of how to weave storytelling into your content and make it relevant to your industry, business, brand and customerWhy behind-the-scenes content is killing it right now and how you can incorporate it into your digital marketing strategy Ideas on increasing your transparency as a brand Becoming the face of your business and why it is the quickest and strongest way to humanise your contentBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod
Welcome to Season 1 of the JAMPACKED podcast.If youâre anything like me, you have been thrusted into your business (thanks entrepreneurial tendencies!) and have figured out - pretty quickly - what a rollercoaster it really is. There are some days you are crying on your best friend's shoulder because youâve just âhad one of those daysâ and other times youâre crying out of pure nostalgia and joy when everything seems to be aligning like the Universe intended.In this episode, we get really deep into the nitty gritty of my personal business growth and take a looooong walk down memory lane from where I started in business, the challenges I faced, the learnings I had, the celebrations I held and all through the lens of my best friend who has been through it all - the good, the bad and the downright ugly. Unlike any other episode... my best friend, Brooke, interviews me to uncover the hard hitting-truths of what it is like to run a business over the last five years. A lot of juicy nuggets and hard-hitting questions for anyone who has decided to jump on this crazy rollercoaster too!Topics covered:How I grew the business and shifted my mindset from a solo business owner to a company directorWhy we rebranded and why we chose JAMPACKEDWhy we choose to be a remote team, and how remote work has shaped usMy age and how that has created a few issues along the wayBiggest mistakes I have ever made in businessThe confidence transformation I have had over the last yearConnect with Brooke: @paperbackgalsBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod
Digital marketing is my jam, and I'm going to teach you how to make it your bread & butter. Are you a business owner or fellow marketer who is wanting to bring clarity, consistency and innovation to the way you show up online and market your business? Youâre in the right place!The JAMPACKED Podcast is here to give you digital marketing strategies and tips on how to humanise your brand online and communicate your stories, values and vision that make your brand different. It is my belief that every brand has a story worth telling, a journey worth sharing and a loyal community waiting to listen. And this podcast is jam-packed with the tools you need to make that a reality! Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLetâs be Instagram friends: @jarrah_braileyConnect with Jampacked: @jampacked.agency