Jewellers Academy Podcast

Ever wondered what it’s really like to take a jewellery diploma? In this week's episode, host Jessica Rose sits down with this year’s Jewellers Academy Diploma Diarists - Tori Foster, Jane Taylor, and Emma René to talk about their experiences studying, teaching, and creating jewellery as part of the Jewellers Academy Diploma programs.   The Diploma Diaries is an Instagram initiative where selected students and tutors share their year-long journeys with the wider jewellery-making community. This year’s diarists represent three different perspectives:   Tori Foster, a jewellery business owner and teacher from Yorkshire, is taking on her fourth diploma, this time in Silver Metal Clay. She shares what it’s like starting new projects, finding inspiration, and staying motivated week by week. Follow Tori on Instagram @torifosterjewellery Jane Taylor, a jeweller and tutor since 2001, gives us the inside scoop on the Fine Jewellery Diploma from a mentor’s perspective. She opens up about experimenting with new techniques, sharing failures as well as wins, and why pushing yourself creatively is so valuable. Follow Jane on Instagram @jewelledgodalming Emma René, founder of Narratorium and part of the Jewellers Academy team, reveals how she balances family life, work, and study while diving deep into the Fine Jewellery diploma. She talks about time management, filming her progress, and why embracing mistakes can be as powerful as celebrating success. Follow Emma on Instagram @narratorium   And make sure you're following @jewellersacademy as we will be sharing them too!   Together, they explore the joys and challenges of jewellery-making education - from learning complex settings and techniques to overcoming setbacks, managing time, and putting themselves out there online. Their stories remind us that becoming a jeweller is about progress, not perfection. If you’ve ever thought about joining a Jewellery Diploma Program, want tips on tools, techniques, and study hacks, or simply love hearing about the creative process behind the bench, this episode will give you inspiration, encouragement, and plenty of real-world insights. Don’t forget to follow the Diploma Diaries on Instagram and join the conversation with #JADiplomaDiaries to see their projects come to life. Interested in learning jewellery making with one of our online Diploma courses?  Learning that is flexible and fits around your schedule? We have four Diplomas to choose from from beginner to advanced silver and goldsmiths. Take the free quiz to find out which Diploma is for you: https://g0ul0nhugve.typeform.com/to/N9DGQC9r Learn more about the Diploma courses: https://www.jewellersacademy.com/diplomas

In this week's episode of the Jewellers Academy Podcast, Jessica Rose talks with jeweller and community member Iain Sainsbury to explore his journey through the Advanced Stone Setting Masterclasses program, an advanced training series designed for jewellers ready to refine their fine jewellery and stone-setting skills.   Iain shares how he discovered jewellery-making after career burnout, and why the Masterclasses became the perfect next step in his learning. From tackling the challenges of piercing and decorative collets with Anelia Kuprina, to pushing his stone-setting skills further with Scott McIntyre, and making tiara wedding rings with April Dace, Iain reflects on the breakthroughs, struggles, and valuable lessons he’s learnt along the way.   This conversation highlights not just the technical skills taught in the program, but also the importance of community, accountability, and feedback in the learning journey. Iain talks about his philosophy of 'slow making,' the benefits of creating prototypes, and how he has been able to transfer his new skills into his own sand-casting practice.   Whether you’re curious about the Masterclasses, looking for inspiration to challenge yourself, or eager to hear from a fellow jeweller’s perspective, this episode offers insights, encouragement, and practical takeaways.   Enrolment is now open for the Jewellers Masterclasses. Choose to enrol on one or save by buying the bundle.   Learn more and enrol https://www.jewellersacademy.com/masterclass   About Iain Iain Sainsbury creates his fine jewellery pieces from his studio in South Cambridgeshire where he specialises in one-of-a-kind pieces and bespoke commissions. He enjoys examining classic jewellery styles of the past, from Art Deco to Anglo-Saxon, and reimagining them. lain’s favourite techniques include sandcasting and using gemstones and KeumBoo to highlight features and add colour. https://iainsainsbury.com/ @iains_jewellery     Watch Iain's episode of the Handmade Jewellers https://www.youtube.com/watch?v=xLX9GHr9Rx4

Christmas is the most profitable season for many jewellers, but it can also be the most overwhelming if you don’t plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success. That’s why we’ve started our weekly Jewellery Business Christmas Tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to stay on track. In this week’s episode of the podcast, Jessica Rose and Anna Campbell share practical strategies to help you: Maximise sales during the crucial final quarter Stay focused and avoid last-minute stress Build a profitable plan you can actually stick to You’ll learn: Why October and November should be selling months, not just making months How to create giftable versions of your core collection that customers love The importance of email marketing and consistent, simple content creation Ways to strengthen relationships with shops, galleries, and event organisers Pricing strategies to keep your business profitable, even as material costs rise Key dates (like Black Friday and last postage days) to map into your plan now Additionally, learn how to maintain a strong mindset, get community support, and stay consistent without burning out. Listen now and get your Christmas strategy started today because small, consistent steps over the next 15 weeks will make all the difference. Follow Along on Instagram If you’re not already following @jewellersacademy, go do that now! Jessica Rose is sharing a Christmas business tip every week (usually on a Friday). You can also find them saved in the Business Tips highlight on the profile. 👉 To watch a tip in full: long press on the video and tap “Watch full reel.” So far we’ve shared: 16 weeks to go: Check your pricing — precious metal prices have increased, so it’s time to review and raise your prices before you start selling. 15 weeks to go: Photographing your jewellery with your smartphone — a simple set-up to refresh your website with strong product photos. Get ready, plan ahead, and make this your most profitable Christmas yet!

COMPARISON: FRIEND OR FOE? In this week’s episode of the Jewellers Academy Podcast, host Anna Campbell sits down with writer, storyteller, and trauma-informed artist and educator Heidi Hinda Chadwick to tackle a challenge every creative and entrepreneur faces: comparison. They explore the double-edged sword of comparison in the age of social media — how it can fuel inspiration, but also leave us feeling “not enough.” Anna and Heidi share personal stories and practical tools to help you shift your perspective and keep your creativity alive. IN THIS EPISODE, YOU’LL DISCOVER: Why comparison is so powerful in today’s hyper-connected world, and how to know when it’s serving you versus when it’s draining you. How to use jealousy as a “treasure map” to uncover what you really want in your creative or business journey. The three P’s of self-sabotage (perfectionism, people-pleasing, procrastination) and how to move beyond them. Simple practices to re-centre your confidence and joy. Why there’s no single path to success, and how collaboration and community can replace competition. How to ground yourself in your own growth and celebrate progress, instead of relying on external validation. This conversation is a reminder that while comparison is inevitable, it doesn’t have to hold you back. Instead, it can inspire, motivate, and reconnect you with your unique strengths — helping you build a creative practice and business that truly reflects you. FULL OF OURSELVES PODCAST If you enjoyed this conversation, check out the Full of Ourselves podcast for women in business, co-hosted by Anna and Heidi. Now in its third season, it covers topics including: Self-sabotage The hustle myth Overcoming the fear of mistakes Toxic productivity Handling criticism Managing your money mindset 👉 Search for Full of Ourselves wherever you listen. 👉 Website: https://www.fullofourselvespod.com/ 👉 Instagram: @fullofourselvespodcast ABOUT ANNA CAMPBELL Anna Campbell is the founder of The Good Girl Rebellion and the international bestselling author of Good Girl Rebellion (Rethink Press, 2025). She leads a cultural shift to dismantle “good girl” conditioning and replace it with bold, values-led leadership. With over a decade of experience supporting women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her background includes scaling a start-up from zero to seven figures, lecturing in psychology, and ICF-accredited coach training with Martha Beck. Anna is a sought-after speaker featured on BBC Radio, STV, The Scotsman, Huffington Post, and more. She also co-hosts the Full of Ourselves podcast. 👉 https://www.goodgirlrebellion.com/ 👉 Intagram @annaccampbell  ABOUT HEIDI HINDA CHADWICK Heidi Hinda Chadwick is a writer, life coach, and mentor who believes in expressing our creative genius. 👉 Website: https://www.heidihindachadwick.com/ 👉 Substack: https://heidihinda.substack.com/ 👉 Instagram: @heidihinda

Do you ever feel like you’re great at supporting others but struggle when it comes to prioritising yourself and your own business? You’re not alone — and there are things you can do. This week on the Jewellers Academy Podcast, Jessica Rose chats with our part-time Community Manager Anna Campbell. Anna is a former psychology lecturer and author of the brand new book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless. The book is all about how women who identify with the “good girl” personality can grow businesses that align with who they really are — without burning out or trying to fit a model that doesn’t work for them. ANNA’S REBEL METHODOLOGY RESILIENT MINDSET Clear away overwhelm, indecision, and fear of criticism. Build confidence and growth. Mindset is the foundation of how we feel and how we build a business. EVERYDAY ACTION Find ways to get things done that actually work for you. If you’re used to prioritising everyone else, this helps you move your own business up the list. BOLD MARKETING Bold marketing is key to success at every stage of your business. This section focuses on stepping into the spotlight and learning to receive. EMPOWERED PRICING Change your money mindset, stop undercharging, and show up for yourself. This is about tackling limiting beliefs around money and charging fairly. LIBERATING RESULTS Create long-term change through small, manageable shifts. IN THIS EPISODE Jess and Anna explore why so many creatives and entrepreneurs struggle with self-prioritisation — and how we can break free from people-pleasing patterns to build businesses rooted in integrity, confidence, and self-care. If you’ve ever found traditional business advice overwhelming or anxiety-inducing, this episode offers a gentler, more compassionate approach — one that helps you embrace who you are while still expecting more from yourself. SUPPORT ANNA If you’ve been following Jewellers Academy for a while, you’ll recognise Anna! She has worked with Jessica Rose since 2012, teaching on our Diploma in Silver Metal Clay and creating multiple courses with us. Her brand new book Good Girl Rebellion launches worldwide on 2nd September 2025 (Kindle and paperback). Pick up your copy on release day to help it hit bestseller status! 👉 https://www.goodgirlrebellion.com/ggr-book ABOUT ANNA CAMPBELL Anna Campbell is the founder of The Good Girl Rebellion, leading a cultural shift to dismantle “good girl” conditioning and replace it with bold, values-led leadership. With over a decade of experience empowering women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her book, Good Girl Rebellion (Rethink Press, September 2025), is a rallying cry for women to stop shrinking and start shaping their own rules of success. She’s been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post, and more. She’s also the co-creator of the Full of Ourselves podcast. 👉 Website: https://www.goodgirlrebellion.com 👉 Instagram: @annaccampbell

If you’ve ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won’t want to miss.   Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can market our workshops in a way that connects emotionally with the right students.   In this episode you’ll discover: How to uncover your true 'why' for teaching (and why it matters). The difference between teaching a project vs. teaching a skill – and when each works best. Why the little details – from brownies to background music – can make or break the workshop experience. How to market your workshops with emotion so you attract your ideal participants. Creative ways to expand beyond traditional workshops to grow your income and impact.   Whether you’re just starting out or looking to elevate your teaching practice, this conversation is packed with practical ideas and inspiring insights. Plus, Patricia gives us a behind-the-scenes look at her new book, which features Jewellers Academy as a case study.   Listen now to learn how to design workshops that light a spark in your students and in you.   Want to learn more? Check out Patricia's book ‘Teaching Creative Workshops In Person & Online’. You can get it from any book shop, Amazon, Waterstones or directly from the publishers Bloomsbury: https://www.bloomsbury.com/uk/teaching-creative-workshops-in-person-and-online-9781789941784/       About Patricia   Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals, providing online memberships, workshops and courses on creative business planning & time management, teaching creative skills, marketing & selling, costing & pricing. For over 25 years she has been a creative business adviser, trainer & coach, working with 1,000s of creatives in the UK and abroad. She regularly teaches at art schools such as the Royal College of Art and Central St Martin, and works with many of the craft fairs and trade show organisers like GNCCF and Top Drawer as well. She is known for her practical, honest and can-do approach to creative professional development. In February 2025 her book Teaching Creative Workshops in Person & Online was published by Bloomsbury.    For more details check out www.thedesigntrust.co.uk and follow on Instagram @TheDesignTrust  

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs. April shares what students can expect, from shaping and fitting rings for stones to creating precise settings, soldering, and claw work. While the project will be completed in silver during the class, the techniques apply directly to gold work, repairs, and developing your own collection. With only eight spaces available, this is a rare chance for personalised feedback and hands-on learning in a relaxed, inspiring Brighton studio. We also discuss the benefits of in-person training, tips to prepare for the course, and how mastering fine jewellery techniques can boost your business’s profitability. Can’t make it to Brighton? April’s online masterclass , featuring an additional project, opens for enrolment in September. Whether you’re looking to sharpen your skills, expand your portfolio, or add high-value pieces to your offering, this episode will inspire you to take your stone setting to the next level. More info and enrol on the Masterclass in Brighton in October 2025 https://www.jewellersacademybrighton.com/collections/masterclasses/products/tiara-wedding-band-masterclass-3-days-advanced-stone-setting-with-april-dace Can't make it to Brighton? Check out the online Masterclass course https://www.jewellersacademy.com/masterclass   About April April Dace is a jewellery designer, maker and repairer based in Norfolk. After 4 years studying jewellery at university and 5 years working in jewellery workshops around East Anglia, April took the leap to become her own boss working on her bespoke jewellery business, April Dace Jewellery back in 2020, and she’s never looked back! April is Mum to twins and is embracing this chapter of her career as a working Mum! She currently works on jewellery commissions from her home workshop, as well as being a bench jeweller carrying out repairs at a local jewellers a few days a week. https://www.aprildacejewellery.com/ https://www.instagram.com/aprildacejewellery/

This week on the Jewellers Academy podcast, Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance. The Arienas Collective recently curated an exhibition called Love or Money, which explored how artists make money. As part of that exhibition to support artists and makers, they did a talk on selling out workshops. This was a popular talk and so they have brought it to the podcast. This is more of a masterclass than a podcast with so many great insights shared for anyone running creative workshops. A summary of their top 10 tips for selling out jewellery workshops: 1. Location is important - consider good transport links or ample parking 2. Beware of being in competition with yourself in one area. Pick a location to teach  3. Make sure your location is clear in your social media and on your website. People will Google for jewellery workshops + location and that helps you show up in the Google ranking  4. Teach something that you can't find very widely - a type/style of jewellery making or project  5. Have a choice of dates available but not too many, you can always add more 6.  Have an intermediate/next level courses available for those who want to do more 7. Offer gift vouchers and sell creative experiences 8. Try different things. What works really well one year may not the next year, and what didn't sell at all might suddenly start selling 9. Try listing on places that people look for craft workshops e.g. Craft Bento and Craft Courses 10. Keep going. It can take time for the reputation to build and for word of mouth to happen    Whether you're a jeweller, maker, or creative entrepreneur, this episode is packed with practical, proven advice. If you want to fill your classes and grow your teaching income with confidence and clarity, this episode is a must-listen. About Anna Campbell Anna is the award-winning founder of Jewellery School Scotland, teaching 5 star rated silver clay jewellery making workshops from the Arienas Collective in Edinburgh, Scotland. She is one of the lead tutors for the online Diploma in Silver Metal Clay from Jewellers Academy. Anna is also the founder of Good Girl Rebellion. The Good Girl Rebellion is about reclaiming power, building wealth, visibility and autonomy on your terms. It’s a roadmap to stop growing other people’s dreams and start building your own. We don’t need to change who we are, we need to shake off the good girl conditioning of compliance, people pleasing, perfectionism and proving our worth. Her book Good Girl Rebellion is out on 2nd September 2025.   https://www.goodgirlrebellion.com/ https://www.jewelleryschoolscotland.co.uk/ Instagram @annaccampbell   About Lynn Powell The Arienas Collective creative workshop hub is based in the Georgian mews home of founder Lynn Powell's home in Edinburgh's historic New Town. Lynn set up the Collective to help local artists earn a living through sharing their creative skills and passions with others, driven by the belief that there is a creative being within everyone awaiting the right support and encouragement to be released. A passionate believer in the power of collaborative working, she applies her marketing, community engagement, education and team building skills and experience to support the growth of The Arienas Collective: in return, the Collective plays a key part in Lynn's personal creative life.   https://www.thearienascollective.com/ Instagram @arienas_collective

In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with tutor and mentor Laura-Jayne of Small Dog Silver about the Foundation in Silver Jewellery course - the perfect starting point for beginners wanting to make beautiful jewellery from home. Laura-Jayne shares her passion for mentoring new makers, watching them grow from total novices to confident creators. Together, Anna and Laura-Jayne dive into what the 5-week online  Foundation course offers, from learning essential techniques like saw piercing, soldering, and stone setting, to creating five stunning finished pieces: two rings, two necklaces, and a pair of earrings. They also address common concerns about learning jewellery making online, highlighting the high-quality video lessons, step-by-step guidance, and supportive feedback, including a one-to-one call with Laura-Jayne herself. Plus, you’ll hear practical tips on setting up a workspace at home, what tools and materials you need (hint: there’s a toolkit for that!), and why this course is a game-changer for anyone curious about starting their jewellery journey. If you've wanted to learn silver jewellery making as a new hobby or career, this episode is packed with encouragement and expert advice.   Foundation in Silver Jewellery Want to take the Foundation in Silver Jewellery? We have intakes for this 5-week online course throughout the year and even have tools and materials kits available to help make it easy to get started. Learn more and enrol here https://www.jewellersacademy.com/foundation-in-silver-jewellery   About Laura-Jayne Laura-Jayne is a jeweller and the founder of Small Dog Silver. Based in rural Shropshire, working mainly with recycled precious metals, Laura-Jayne keeps eco-friendliness at the heart of her work. The use of textures and patina features heavily in Laura-Jayne’s jewellery, giving her pieces a whimsical folklore feeling. She is an experienced tutor and mentor for the Foundation course as well as for our Diploma in Silver Jewellery.   https://smalldogsilver.co.uk/ https://www.instagram.com/SmallDogSilver/

In this week’s episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England. This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season. You will learn about what to expect from this immersive retreat: powerful hands-on workshops in email marketing, social media strategy, smartphone photography, and vision setting, alongside opportunities for brand-new professional imagery, a post-retreat 1:1 mentoring session, and lasting community connections. You will also find out more about your mentors on the Retreat and how they are uniquely placed to support you. Whether you're struggling to stay visible, lost in content overwhelm, or simply craving a business refresh with like-minded creatives, this episode will give you the clarity (and inspiration!) to join us! Learn more about the Jewellers Visibility Retreat and secure your place now. https://www.jewellersacademy.com/jewellers-visibility-retreat   Get £250 off when you enrol by 8th August 2025 with the discount code VISIBILITY250 (Offer available until that date or while places are available)

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub. Jane shares the lessons she's learned through decades in the industry, including working for other jewellers, surviving economic recessions, navigating motherhood and illness, and finding deep fulfillment in teaching. Now a mentor on our Advanced Jewellery Diploma Programme, Jane reveals how she's helping the next generation of jewellers unlock their potential while continuing to push her own creative boundaries. Whether you're dreaming of launching a jewellery business or already crafting behind the bench, Jane’s story is full of heart, resilience, and invaluable wisdom. About Jane Taylor Jane specialises in bespoke handmade jewellery, working with client commissions and one-off pieces with beautiful gemstones. She ran her own shop Taylormade, a in Godalming High Street for nearly 20 years and has since moved to a studio in Surrey, creating her pieces and teaching in-person classes. Her work is available from the Jewelled Boutique in Hambledon as well as online. Jane is a mentor on our Advanced Diploma course and is also one of the tutors at Jewellers Academy Brighton. https://jewelled.co.uk/ @jewelledgodalming   Our brand-new Collet Setting course taught by Jane Taylor is now available at an Early Bird price of 50% off. Learn more and enrol now https://www.jewellersacademy.com/collet-setting   Check out in-person workshops at Jewellers Academy Brighton, including those taught by Jane https://www.jewellersacademybrighton.com/

In this week's episode of the Jewellers Academy Podcast, Jess talks with Mahroz Hekmati, a talented jeweller, enamelling specialist, and core member of the teaching team at the new Jewellers Academy Brighton studios. Mahroz shares her journey from Iran to Canada and eventually to the UK, tracing her transformation from a graphic design student to an award-winning jeweller whose work has been worn by royalty. She shares about the cultural and personal challenges she faced entering a traditionally male-dominated field in Iran, and how key moments like a last-minute enamelling commission reshaped her career path. Whether you're just starting out or are years into your jewellery career, Mahroz's story is filled with practical insights, encouragement, and motivation to keep learning, growing, and showing up authentically in your craft. About Mahroz Mahroz Hekmati is a jewellery designer and maker with over 15 years of experience in the industry. Her work is a fusion of ancient craft and modern technique, combining traditional skills such as enamelling, filigree, and granulation with contemporary CAD design. Inspired by her Persian heritage, Mahroz creates fine jewellery that is both culturally rich and meticulously crafted. She holds a BA (Hons) in Jewellery and Silversmithing Design for Industry and has worked across various roles in the sector, including CAD designer, maker, sales professional, and workshop teacher. Website: https://mahroz.com/ Instagram: @mahrozhekmati   Want to learn in person with Mahroz and our team in Brighton, England? We have everything from taster workshops to one year Diploma courses available. Have a look at what you could learn next! https://www.jewellersacademybrighton.com/

In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business. Hannah opens up about the power of being bold in growing her jewellery business and how a single, heartfelt Instagram post about her dream to be stocked at Clifton Rocks in Bristol led to real-world results. With guidance on refining her collection and setting pricing with stockists in mind, Hannah began transforming her creative passion into a sustainable, professional business. We also dive into her unique approach to events and selling. Rather than traditional craft fairs, Hannah found success in alternative spaces like tattoo conventions, where her hand-carved skulls and spiky designs resonate deeply with the crowd. She shares how travelling to new cities has helped her build a following and forge lasting connections. Even without formal training, Hannah’s journey shows how belief in your work, customer engagement, and smart business planning can fuel a thriving jewellery brand.   About Slab Jewellery Handmade gothic jewellery with attitude. From chunky signet skull rings and dagger charm earrings to bone necklaces and spiked stacking rings, each piece of SLAB Jewellery is crafted in Bristol, using low-impact recycled silver and gold. Inspired by historic Memento Mori jewellery, SLAB Jewellery creates perfect gifts and arresting adornments for those who aren’t afraid to express their individuality. Website: https://www.slabjewellery.com/ Instagram: @slab_jewellery   Ready to grow your own business? Check out our Jewellery Business Academy.  A 1-Year group training & mentoring programme with monthly content, accountability calls and one to one mentoring. Click the link to find out more. https://www.jewellersacademy.com/the-jewellery-business-academy

Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for. Sound familiar? The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy. But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen. In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding and web design expert Nicola McMillan, founder of NM Creates, to uncover the five most common branding mistakes small businesses make and how to avoid them. From trying to appeal to everyone (and ending up bland) to the dangers of DIY design, this conversation is packed with practical tips for elevating your brand. You’ll learn how to: Attract the right audience with a clear client avatar Create visual consistency using a professional brand style guide Craft a compelling brand story that builds an emotional connection Stand out by innovating, not imitating Understand why investing in professional design pays off Whether you're just starting out or ready to take your business to the next level, this episode will help you build a brand that’s authentic, memorable, and effective. Listen now and start transforming your brand today.   About Nicola Nicola McMillan is a specialist in branding and web design. The founder of NM Creates, specialising in branding that actually converts for small business owners. She does a range of things including her VIP Design Intensives and won the Creative Hero award last year in the Small Business Heroes awards. She has also just started the Design VA to take design tasks from business owners to free up their time. Website: https://www.nmcreates.co.uk/ Instagram @nmcreates_ LinkedIn https://www.linkedin.com/in/nicola-mcmillan/ Free resources from Nicola https://www.nmcreates.co.uk/brand-clarity-workbook   Check out host Anna Campbell’s business and Nicola’s branding for the Good Girl Rebellion

In this week’s episode, host Kim Thompson sits down with Alice from the Museum of Alternative Jewellery to explore the wonderfully imaginative world of non-traditional jewellery making. Alice shares how a childhood love of beads, Polly Pockets, and playful textures evolved into a lifelong passion for alternative jewellery as self-expression and even a personal ‘safety blanket’. From shrink plastic to acorn cups and found objects, Alice reveals how unconventional materials can carry just as much meaning and beauty as precious metals. They dive into how jewellery can be both a memory-holder and a bold personal statement, why alternative materials are often overlooked, and how value in jewellery isn't just about price tags—it’s about story, creativity, and connection.   In this episode, you’ll discover: The origins of Alice’s love for alternative jewellery Why ‘toy jewellery’ and found objects deserve recognition The inspiration behind the Museum of Alternative Jewellery How to find beauty and meaning in overlooked materials Creative tips for a no-spend jewellery challenge Favourite makers and communities like the Precious Collective How to get your work featured and connect with alternative jewellery lovers   Whether you're curious about new materials, looking for inspiration, or just love jewellery with a twist, this episode is a joyful celebration of the weird, wonderful, and wildly creative world of alternative adornment.   About Alice Hey, my name's Alice! When I'm not writing under the name The Museum of Alternative Jewellery, I spend my time fixing, photographing, researching and selling vintage and antique costume pieces. It is my goal to shine a spotlight onto obscure techniques, non-traditional materials and makers that I feel have been underappreciated, with the occasional deep dive into our personal and cultural attitudes about jewellery and the conflicting narratives around ‘preciousness’. I deeply believe that jewellery is FIRST and foremost an art form; and The Museum of Alternative Jewellery is here to celebrate that fact! Instagram @museumofalternativejewellery Facebook   Alice mentions a number of jewellers in this weeks podcast. You can find all their links here:  

In this week's episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll- stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration. Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery — even on a budget. You'll also learn: How to approach a DIY shoot with confidence Why non-recognisable imagery can be a powerful tool The role of hair, makeup, and styling in showcasing your pieces Tips for working with photographers and communicating your vision How to use imagery to elevate your brand and boost sales Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online. About Naomi Lake   Naomi is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery. www.naomi-lake.com @naomilakemua

In this inspiring episode, Jess and Anna talk all things ambition, fear, and taking bold steps toward your creative future. Together, they dive into the transformative potential of the Jewellery Diploma programs at Jewellers Academy, with enrolment closing Friday, 13th June. Anna shares her deeply relatable story of delaying her own studies for years - and the powerful lessons she learned about perfectionism, procrastination, and the false safety of 'someday'. The conversation explores how early beliefs and internalised fears can hold us back from investing in ourselves, and why now - not later - is the time to take action. You’ll hear about the value of structured, supported learning vs. going it alone, how community accelerates growth, and why the diplomas are uniquely designed for makers at every stage, from absolute beginners to advanced jewellers. If you've been hesitating, this episode is the nudge you've been waiting for. Trust your intuition. Take the leap.   YEAR 1 - DIPLOMA IN SILVER JEWELLERY Learn more about the Diploma in Silver Jewellery Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   YEAR 2 - DIPLOMA IN FINE JEWELLERY Learn more about the Diploma in Fine Jewellery Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   YEAR 3 - ADVANCED JEWELLERY DIPLOMA Learn more about the Advanced Jewellery Diploma Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   DIPLOMA IN SILVER METAL CLAY Learn more about the Diploma in Silver Metal Clay Tools and materials list Book a no-obligation discovery call Ready to enrol? Here is the payment page    Connect with Anna on Instagram: @AnnaCCampbell

In this inspiring episode, Jess spoke with jewellery artist and tutor Risza Lopes da Cruz, whose creative journey spans continents—from East Timor to Brighton, England. Risza shares how her love of jewellery making began with beading in Southeast Asia and evolved into a thriving business rooted in cultural heritage and personal meaning. Discover how she navigated the challenges of starting over in a new country, overcame imposter syndrome, and transformed her passion into a profession through the structured support of Jewellers Academy’s Diploma programs. Now a tutor herself, Risza opens up about the emotional depth behind her designs, the joy of teaching, and her mission to bring global attention to East Timor through jewellery. Whether you're an aspiring maker or a creative soul in need of motivation, Risza’s story is a powerful reminder of the value of perseverance, purpose, and investing in your craft. Online Diploma courses with Jewellers Academy https://www.jewellersacademy.com/diplomas (Enrolment for the online Diplomas closes on 13th June 2025)   https://www.jewellersacademybrighton.com/  

In this episode of the Jewellers Academy Podcast, host Anna Campbell is joined by Niloo, a Diploma in Silver Metal Clay student based in Finland. They dive into Niloo’s journey from a full-time IT engineering role to discovering a deep passion for jewellery making through metal clay. Niloo shares how the creative freedom of metal clay, the structure of the diploma course, and the supportive online community helped her reignite her artistic spark. From her love of nature-inspired botanical projects to her goals of turning her hobby into a jewellery business, this episode is full of inspiration and practical insight for anyone considering learning jewellery making. Anna and Niloo explore the value of mentorship, the importance of deadlines for momentum, and how having access to tools, expert feedback, and lifetime video content makes all the difference. If you're curious about metal clay, love the idea of working flexibly around a busy schedule, or want a peek behind the scenes of our diploma experience, this episode is for you!   About Niloo Hi, I’m Niloo - I studied computer science and worked in tech for a few years, but deep down, I always loved art and making things by hand. One day, I finally listened to that little voice inside and signed up for the Metal Clay Diploma at Jewellers Academy. Now I’m in Term 3, totally in love with this material, and honestly… I’ve never been happier! The future feels bright — and full of silver! Follow Niloo on Instagram @nilooartisanjewellery to see her beautiful work and creative progress.   Diploma in Silver Metal Clay If you’re inspired by Niloo’s journey and intrigued by metal clay, check out the one year online Diploma in Silver Metal Clay. Suitable for beginners or those with some experience, this course takes you quickly from beginner level to metal clay artist. Enrolment is open until 13th June 2025. Kits are available until 31st May 2025 (our friends at Metal Clay Ltd have set this deadline in order to make up the kits and ship them before the course starts in September).   Here are some useful links: FREE 5 Days of Silver Metal Clay online course Learn more about the Diploma in Silver Metal Clay Tools and materials list Book a no-obligation discovery call Ready to enrol? Here is the payment page  

In this episode of the Jewellers Academy Podcast, Anna Campbell sits down with diploma graduate and full-time jeweller Jessica Croft of Homebird Jewellery to reflect on her incredible 11-year journey in the world of jewellery making. Jess shares how the Jewellers Academy Diplomas reignited her creative spark, helped her build technical skills, and gave her the confidence to fully embrace her identity as a jeweller. From silverwork to metal clay, we explore the power of incremental learning, mindset shifts, and the value of community in transforming your jewellery journey. Whether you're just starting out or deep into your jewellery business, this episode is filled with honest insights about the learning process, the emotional rollercoaster of creativity, and what it really takes to grow into the role of a confident, thriving maker.   Online Jewellery Diplomas As discussed in this week's episode, Jess has taken three Diplomas with Jewellers Academy. Year 1 - Diploma in Silver Jewellery Year 2 - Diploma in Fine Jewellery Year 3 - Advanced Jewellery Diploma She will also be starting the Diploma in Silver Metal Clay in September 2025. You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment on 13th June 2025. There are currently limited tools and materials kits available https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook