Journey to $100 Million: Entrepreneurship & Digital Marketing

Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself. Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.

Being an Amazon Flash Briefing Early Adopter

Flash briefings are a greenfield in terms of opportunity. Want to be on the leading edge of brand building? Here's why you should consider starting a flash briefing. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: https://www.linkedin.com/in/iamerikjolson * Twitter: https://twitter.com/iamerikjolson * Instagram: https://instagram.com/iamerikjolson * Facebook: https://facebook.com/iamerikjolson * Medium: https://medium.com/@iamerikjolson * Quora: https://www.quora.com/profile/Erik-J-Olson Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: https://www.linkedin.com/in/kevindaisey/ * Instagram: https://www.instagram.com/kevindaisey/ * Facebook: https://www.facebook.com/kevin.daisey * Quora: https://www.quora.com/profile/Kevin-Daisey

01-02
03:52

Stop. Advertising. To. Everyone.

Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: https://www.linkedin.com/in/iamerikjolson * Twitter: https://twitter.com/iamerikjolson * Instagram: https://instagram.com/iamerikjolson * Facebook: https://facebook.com/iamerikjolson * Medium: https://medium.com/@iamerikjolson * Quora: https://www.quora.com/profile/Erik-J-Olson Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: https://www.linkedin.com/in/kevindaisey/ * Instagram: https://www.instagram.com/kevindaisey/ * Facebook: https://www.facebook.com/kevin.daisey * Quora: https://www.quora.com/profile/Kevin-Daisey

01-08
02:47

Why You Should Do Things That DON'T sCale

No matter how ambitiously you are trying to grow your company, you should always leave room for personal touch. It might not scale, but it's far more effective. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: https://www.linkedin.com/in/iamerikjolson * Twitter: https://twitter.com/iamerikjolson * Instagram: https://instagram.com/iamerikjolson * Facebook: https://facebook.com/iamerikjolson * Medium: https://medium.com/@iamerikjolson * Quora: https://www.quora.com/profile/Erik-J-Olson Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: https://www.linkedin.com/in/kevindaisey/ * Instagram: https://www.instagram.com/kevindaisey/ * Facebook: https://www.facebook.com/kevin.daisey * Quora: https://www.quora.com/profile/Kevin-Daisey

01-09
04:38

Knowing Your Value Proposition

If you're not convinced of the value you bring to a client, you shouldn't even pitch them. Now is the time to build your business around what is most valuable.

01-11
06:44

Why Alexa Is Worth Betting On

Smart speaker adoption is surpassing even smart phones in terms of how quickly the American population is purchasing them. What opportunity lies in the world of voice?

01-15
04:22

Empowering Your Team

There's a big difference between working ON your business and IN your business. One scales your work, the other doesn't.

01-16
03:42

The Best 2 Steps to Qualify a Lead

Don't waste your time and get unstable customers. These two steps will qualify leads not just financially but for stability as well.

01-18
05:56

Erik Goes to AlexaConf

Erik met up with some leading voice innovators at AlexaConf in Chattanooga. Here's a snippet of his feature on a podcast while he was there.

01-21
04:49

Networking with Gatekeepers

Success is tied to who you know. If you know gatekeepers that interact with a wide array of your ideal prospects, here's how to approach them.

01-22
05:16

The Secret Sauce for LinkedIn Prospecting

Erik interviews Chad Stenzel, a professional sales and organizational trainer on how he finds B2B leads on LinkedIn.

01-23
04:25

Offer Multiple Plans

This one change has had the biggest impact on our close rate. Instead of a "yes or no" questions, it's a "which one?"

01-24
05:36

The Pivot

The Marketers Anonymous daily podcast is getting rebranded! On Monday, look for "Journey to $100 Million", our new audio home!

01-27
04:30

EXPANDING TO 7 DAYS A WEEK

In this episode of Journey to 100 Million, Founder and CEO Erik Olson goes into depth about the podcast, and how we are expanding to 7 days a week. Enjoys!

01-28
04:25

INTRODUCTION TO SURVEY BY VOICE

In this episode of Journey to 100 Million, Founder and CEO Erik Olson talks about what he learned about voice surveys during his time at Alexacon.

01-29
03:14

Waking Up at 5 AM Changed My Life

In this episode, Founder and CEO Erik Olson talks about how waking up at 5 AM improved his work and personal life.

01-30
04:50

Trying to Track Traditional Advertising

In this episode, Erik talks about his shocking discovery of radio advertising, and gives an update on his take of traditional advertising in today's world.

01-31
05:04

The Power of Personal Gifts

In this episode, Erik shows the power of personal gifts in business through his own recent personal experience.

02-01
03:57

First Operational Task - Make Contact

In this episode, Erik talks about making contact with clients during boarding, current issues with change orders, and how your scope of word should always have a detailed process.

02-02
03:11

How to Ensure We Do What We're Supposed to Do

In this episode, CEO and Founder Erik Olson dives into a recent lesson's learned from Array Digital to show how we can hold our employees accountable, and get the work DONE!

02-03
03:44

The Power of Speech to Text

In this episode, Erik talks about how you can re-produce tons of different content, using the same video!

02-04
03:08

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