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Journey to $100 Million
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Journey to $100 Million

Author: Erik Olson & Kevin Daisey

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Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself.

Join Erik Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.
127 Episodes
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It is easy to get caught up in your sales process and excited in the moment after meeting with a prospect. That prospect may love your offerings and push for the deal, but that doesn’t always mean they are going to be a good fit. Today on Journey to $100 Million, Kevin shares the third step in his 11 step process on how you can foster growth in your organization through investing in customer experience. It is essential to step back and reflect on these first interaction meetings after they take place. You should always look at the prospect’s business and get your entire teams’ opinion on the possible deal. You want to ensure a prospect is a good fit before singing them, and you want to be able to exceed the expectations of a prospect. If you are not able to exceed a client’s expectations, then they are not going to be happy or want to continue with your product or services - which results in a loss of revenue. There are a couple of questions you can ask yourself when determining if a prospect is a good fit. Listen in to Kevin on today’s episode to learn what those questions are!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
While Erik was in China at his Entrepreneurs' Organization (EO) conference, he learned a very important concept from the keynote speaker. Erik learned that over time, a lot of companies will continually innovate. This innovation allows for other companies to come in and swoop up business because they can satisfy those consumer needs at a lower cost (since they are not wasting as much money and time on innovation.) That got Erik thinking about Array Digital. Today on Journey to $100 Million, listen in as Erik explains why we decided to get rid of a specific service here at Array Digital. There was one innovative service we offered that took us a tremendous amount of time, had a relatively high cost associated with it, and was not immensely important to our clients. We realized we did not want to innovate past what our clients wanted. Our goal should be to always focus on what our customers want, what we do best, and execute it tremendously. Want to know what service we realized we no longer needed? Listen in on today’s episode!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Creating a promoter out of a client starts before a prospect even becomes a client. Today on Journey to $100 Million, listen in as Kevin shares with you the second step in his 11 step process on how you can foster growth in your organization by investing in customer experience. Your first interaction with a prospect sets the groundwork for how this client may think of you or your organization if they end up signing. It is always important to communicate how you are different, be transparent & honest, and lay out expectations out front. Make sure your first interactions are thought through in a thorough manner, and you have a process that you are trying to continually improve!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
While managing a young company, the last thing you need is to be wasting money. Today on Journey to $100 Million, listen in as Erik gives you tips on how you can thoroughly assess your bank statements. Every time a bank statement comes in, Erik makes sure to look at each transaction in great detail. This allows Erik to understand our spending, where our money is going, why it is going there, and allows us to see if any transactions are fraudulent or no longer needed. Listen in on today’s episode to understand how you can save your company money!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
If you do not know who your ideal client is, how is it possible to convert those clients into promoters? Not only that, but how would you be able to give those clients the best experience possible? Today on Journey to $100 Million, listen in as Kevin shares with you the first step in his 11 step process on how you can foster growth in your organization by investing in customer experience. There are three main questions you should ask yourself when identifying your ideal client. Listen into today’s episode to find out what those questions are!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it costs money for each person in the system. Today on Journey to $100 Million, listen in as Erik shares with you our decision to build a concrete email distribution list, as well as adding text messaging to our process. We realized we were not being proactive in reaching out to people that have expressed interest in our services, and knew that needed to change. Erik decided it was time to build up a newsletter distribution list, start giving people valuable info, highlight our services, and build this list up over time! —Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Are you converting your customers into promoters? On today's episode of Journey to $100 Million, listen in as Kevin explains the importance of tracking your customers' journey with you, your staff, and your products/services. When doing this, it is important to remember that your customers' experience is the key to it all. When you are able to turn new customers into happy customers, that will turn into your organization receiving good reviews, as well gaining new business!Over the next couple of episodes, be sure to tune into Kevin as he will be sharing with you his 11 step process of how you can turn your customers into promoters, as well as give insight on how you can retain your clients longer!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Erik and Kevin recently took a day trip to Richmond, VA to get lunch with a brand new client. While in Richmond, they decided to meet with not only that client, but a prospective client, as well as a social media influencer. Today on Journey to $100 Million, listen in as Erik shares the importance of cramming in as much as you possibly can when you are in a new city, region, anywhere! When you go out of town, you are only there for a short period of time, so if you are able to meet with multiple individuals to make better use of your time - do it!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today on Journey to $100 Million, listen in as Kevin shares the third step in our process when interacting with new clients: kickoff meetings. This is a very important step, because we are able to introduce our entire team to new clients. Kickoff meetings give us the opportunity to talk about the process we hope to implement, communicate the timeline of our campaigns, what we may need from them, and much more!During these kickoff meetings, we really get to understand the client, and more importantly, they get to understand us and what to expect. This is where we communicate our strategy to help grow their business. This is the first hands on meeting we get to have with new clients - it allows us to strengthen this brand new relationship, and set expectations. Want to learn more about kickoff meetings other than just this episode? Listen into Part 1 on Journey to $100 Million!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
While Erik and Kevin were standing in line for the bathroom on a plane ride to Orlando, an unexpected situation hit them by surprise. A random woman asked them about their Array Digital t-shirts, and from there an opportunity had risen. This woman happened to be a sales representative from Orlando in the billboard industry - and a great resource to potentially have. On today’s episode of Journey to $100 Million, listen in as Erik describes this situation he found himself in, and how he conquered it! As you may know, we are continually expanding to Orlando, and are trying to find individuals to help us grow our connections in the region. This woman ended up being a great connection, all stemming from a random conversation! Want to hear more about this story? Tune into today’s episode!—Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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