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Journey to $100 Million

Author: Erik J. Olson & Kevin Daisey

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Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself.

Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.
330 Episodes
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In business when you’re done doing work, you send out an invoice complete with a payment term which is how many days you allow your client until they’re supposed to pay you in a system called Accounts Receivable. We track all of it down to the invoice and client levels. The higher your AR, the more money you don’t have that you’ve already done work on. Your goal should be to get your AR down as low as possible and that doesn’t mean just not working for the clients; it means collecting your payment as quickly as possible. We are moving towards net 0 which is how many days you give your clients in order to pay their bill which means on the first of every month, we bill their credit card or ACH and then do the work for the rest of the month. That’s what we’re doing for all new clients but we have old clients who are on terms. When Erik first started working for himself, he followed the terms that the government does which is net 30 meaning he wouldn’t get paid until a month after he’s started work for the client. This means you have to bankroll your operations which, as a one-man show isn’t so bad, but when you have a team, it becomes a problem.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Be Platform-Agnostic

Be Platform-Agnostic

2019-12-1000:04:55

You probably know a couple of companies that specialize in a certain platform. There’s a common phrase, “The riches are in the niches,” and while that can be a good route to take, it can also be dangerous. Why? Because platforms come and go. For example, what if you were one of the influencers who focused solely on Vine? Then when Vine became uncool all of a sudden, they stuck with it until it shut down. The people that stuck with it until the end went down with the sinking ship that was Vine. That is very risky.So you can’t just focus on one platform. If you don’t have a lot of time for social media and decide to curate and build up your audience on just one platform, that’s different than focusing your entire business around it. That’s one thing we do not do at Array Digital; we are very platform-agnostic. For example, we are not a company that advertises solely on Facebook or solely on Google so if either one of those platforms falls to the wayside, we just shift our business to whatever is new and hot. Array Digital is not reliant on any one platform. Go where the clients are and don’t worry about the platform; go to whatever platform your ideal customers prefer.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Cutting Profit for Growth

Cutting Profit for Growth

2019-12-0900:03:28

A lot of times in business, you have to counter between making a profit and growing your company. Some companies have the best of both worlds but unfortunately, we are not one of those companies. We are in the early stages of growth and in order to maintain that growth, we have to cut our profits. We’ve been 100% focused on digital marketing for over two years now and though we started with one person doing all aspects of digital marketing, we have hired quite a few people that specialize in different aspects of digital marketing. We’ve expanded to 2 web developers and that digital marketing manager, Jake, needed a lot of specialists that report to him. We only have 12 people but it was a quick upgrade and it required money, of course, namely the profits we’ve made from our clients. Kevin and Erik decided to defer profit for a couple of quarters to continue making the additions to the team that were necessary to take on more work. So they’re making salary but not that additional profit. It’s more important right now to grow the company and then hopefully later, the profits will come. —Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin decided to hire another salesperson in addition to Kevin who is a business developer. Instead of simply putting an ad in a newspaper (which you should really stop doing) or online somewhere, we wanted to first get the message out ourselves. So Erik got in front of the camera and laid out exactly what he wanted out of a prospect. That message was put out on all of the company’s social media channels.That same day, multiple resumes came through that were super highly qualified and have been following our company for a while. This was great because it was people who we’ve been following and who have been following us, have a genuine interest in our company, and took action. That is the power of social media. You can put any message out into the world and craft your message for your audience and it’ll register with them much more than going the typical route.Build an audience and see how you can use it. —Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back in the days of Erik’s software development business, he got a lead about a company that had an application that’s PHP, a programming language that Erik didn’t support. But he went ahead and took the meeting thinking there might be some other way he could help them. Turns out, they wanted to replace their application and could be an opportunity for Erik to transfer it to a new platform. This was really a lesson learned for him because a lot of freelancers close the door on opportunities because they’re just overwhelmed and when it seems like something you might be unable to do, you just avoid it. But he’s here to tell you don’t turn away those opportunities or refuse to speak to the client until you figure out what exactly they need. Don’t worry about what they have, worry about what they need. Or, even better, what they want which can be more powerful than their needs. We apply this now at Array Digital all the time. Glen, our sales manager, is really good at this because he will take just about any meeting he can get even if it seems like a dead end. If you want to grow your business, take the meeting and communicate with that prospective client. Don’t make assumptions; get in front of them, find out what they need/want, and see if there’s an alignment with what you need/want. —Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Startup Advice

Startup Advice

2019-12-0600:03:14

Kevin loves when people ask him for entrepreneurial advice and his advice is simple: Invest and save money right away. That doesn’t mean quitting your job with no backup plan just so you can get started. When it is time, you’ll be able to feel it. His advice is to start right away: figure out who the right people are for you to talk to (because you’re going to need help), save up your money, decide who you want for a partner, you may need a marketing or branding company. There’s a lot of pieces out there that you’re going to need, so start your research early.Despite being in business himself for 14 years, it’s only been in the last 2 years that Kevin and Erik feel they’ve really figured things out and dialed everything into a focus. —Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
About 3 years ago, Erik had an employee who worked for him, starting off with very little experience but was very talented at what he did. He worked out very well from a work-product standpoint. He’s noticed over the years that employees come in as a model employee then sometime between the three-week and three-month mark, they let their guard down and their true personality comes out. This particular person let his guard down and a lot of problematic traits came out. One of them being, he started coming into work late, like an hour or two after the rest of the team. The final straw was when he just didn’t show up to work at all. Erik had been giving him warnings becoming increasingly more stern over time but this was just unacceptable. The lesson learned was that Erik saw the warning signs for weeks and months before this occurred and he didn’t take action quickly enough. As a business owner, you may see the warning signs and choose to ignore them because they’re doing good work. The trick here is that you need to take quick action. When you see something you don’t like or agree with, you need to rectify it as soon as possible.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Before 9 am

Before 9 am

2019-12-0400:03:51

“Lose an hour in the morning and you will spend all day looking for it.”Kevin used to work late and get up late but in the last 2 years, he’s been waking up at 5 am and no it wasn’t an easy change but it is one that’s changed his life and increased his productivity. Before 9 am and by the time he gets into the office, Kevin has gone to the gym, checked his email, listed out his tasks for the day, taken his kids to school, driven 30 minutes into the office, checked the news, and maybe had a bit to eat somewhere in there. Even if he’s unable to get tasking done throughout the day, he’s at least knocked those things out of the way so that if his day is filled with client or internal meetings, he’s still gotten stuff done. After dinner, he puts the kids to bed and does a bit more work, checking to see if he’s missed anything and following up on some tasks. Are you a morning person? What’s your routine like?—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have a recruiting process? A defined process for finding quality people that want to work for you and how do you determine whether or not to bring them in?We have a very defined process for creating a job ad, posting that, and where we post those ads. Once people do apply, we have a set of screening questions that go to every single person that applies, looking for obvious red flags that will keep them from moving forward through the hiring process. Find out what our 5 questions are by listening to this episode.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Client Welcome Packet

Client Welcome Packet

2019-12-0200:04:41

About a year ago, we developed a client welcome packet which is a combination of our communication plan, what the client can expect, everything from billing to deliverables, etc. This puts a lot of things out in the open and simplifies a lot of processes and communication between you and your clients. So today Kevin lists out what we have in ours to help you develop one of your own. 1. Our Communications Plan: how often we report, who you have access to and the contact information for those people.2. Our Administrative Process: billing, invoicing, etc.3. Professional Services: the services we offer to every client covered in detail.4. Advertising Services: how do we bill for advertising, how does payment work, etc.5. Website Services6. Our Quality Assurance Plan: how we make sure the work we’re doing for you meets our quality standards. 7. Our Service Level Agreement: our deliverables and timeline for responses from us on different tasks or questions you might have. 8. Our Disaster Recovery Plan: for websites and hosting, how do we store backups, what is our plan to recover if something bad happens, etc.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik now works under the philosophy that if you screw something up, it’s best to just own up to the mistake. At his previous jobs, he would play the corporate game where he just wouldn’t mention it, would imply that other people made the mistake, or he’d work around it. When he left that company, he and a guy named Clint Stevens formed a business intelligence company that did work for the US Navy. It was mostly a two-man shop. One time he was in a meeting and the customer was pissed because something had gone awry. Clint came out and took complete responsibility for the mistake. Erik could visibly see the project manager that was in that meeting visibly relax a bit and his anger subsided. He switched gears from complaining about the problem to helping us fix the problem. This caused Erik to fix his own tactic and he saw the same result; people started off mad but the moment you own up to your mistake, they are a lot less angry. Now, he’s not saying take the blame for something you didn’t do but if you are involved, don’t make excuses, just own up to it.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, we have an entry fee and what we call it is “fundamental Professional Services.” It’s a group of services and products that we offer to every single one of our clients, it’s non-negotiable, but it does have a fee so essentially it’s an entry fee. We came up with this because we want to work with larger clients and this fee kind of pushes away the smaller clients who won’t be able to justify working with us for just one service because these will be automatically added. It also allows us to offer a certain level of service and maintain profitability. Our professional services include our monthly calls and meetings, the software we use to track everything, the video reporting, creative services, a dedicated project manager, all bundled together. If we have a client that doesn’t want to pay those fees will probably not be a fit for us because they won’t see the value in these services while the larger clients we have love these services and don’t even bat an eye at their price. Our entry fee right now is $375/month. Do you feel like you’re wasting time and money with clients? If so, you may want to consider an entry fee as well. —Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik first started his custom software development business 6 years ago, he needed a way of keeping track of tasks for both the company and the clients. They tried to build their own task tracking tool and they ended up abandoning it. It took countless hours to build a tool that, in the end, is an inferior tool - it sucked compared to the tools they could just pay for.You have to make a decision: am I willing to use a tool that doesn’t do 100% of the work I need it to or spend potentially thousands of man-hours to build a tool that you’re probably not ready to build? Find a tool that is a close fit and start using it. Don’t spend time and money and effort that should be used building your company and satisfying your clients building a tool that will only be used internally. Keep your focus on your internal processes and keeping your clients happy.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Social Media Themes

Social Media Themes

2019-11-2800:04:45

Recently, Kevin has been organizing his social media content (particularly on LinkedIn) into themes for each day of the week. He created a design board with 2 themes for each day of the week and designed post graphics to go along with each of those days, giving him lots of content to work with. It’s resulted in consistency and an increase in engagement on all his posts. Here are a few ideas that you can try yourself.- Motivation Monday- Trend Tuesday: stats, business trends, digital marketing, etc. - Team Wednesday: he features someone on the team or the whole team just to show the gratitude he feels for his team.- Throwback Thursday or an event- Win Friday: shouts out something great that happened during the past few weeksYou should, of course, be posting other things but this takes care of hitting a minimum number of posts.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Communicating with Clients

Communicating with Clients

2019-11-2700:04:53

One of the things we do very well at Array Digital is communicating with our prospects and clients. We put a lot of effort into communicating with our clients. Back about 12 years ago, Erik worked for a retired Commander in the US Navy at a DoD contractor. He told Erik that the biggest cause of issues in the US Navy was communication. It stuck with Erik that communication is extremely important from that point. At Array Digital, we’ve put a process in place so that we’re communicating everything with our client and they’re communicating everything with us. We started off doing digital marketing reports to give them an analysis of what we’re doing and the difference our efforts were making. We did this weekly and most of the clients didn’t watch because they couldn’t keep up with it so we went to monthly and found that that wasn’t frequent enough. So we’ve settled on every 2 weeks. We tell them the good, the bad, and the ugly plus our plan of attack.We also have a monthly call and talk about what happened in the last month and what’s upcoming. And finally, for our Priority 1 clients, we have a quarterly business review for the clients to meet with Erik or Kevin, usually about 2 hours at a time every quarter where we discuss their business, not just their digital marketing.And that’s just the formal process; we talk to our clients extremely regularly.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently we had the pleasure of unseating a competitor that worked with our prospective client and it all culminated in us writing a letter for the prospect to fire the other vendor. It was a very rewarding feeling. The way we actually got this client was a bit different than the process usually goes: they were someone on our radar but not someone we were prospecting. Kevin went to meet with them about something completely unrelated and pitched our services a little despite feeling like there wasn’t much we could really do for them and their already well-run online presence. They did, however, start to uncover some things they could use help with. They saw how passionate we were and the communication we have and became very interested in us. The prospect wasn’t sure how to let go of the other marketing company without completely cutting ties and ruining that relationship so she asked us to draft an email to do so.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today we’re joined by a special guest: our administrative assistant, Katya! Years ago, Katya opened and closed a Latin dance studio because, like many new business owners, she overlooked a lot of steps required in starting a business. One of the mistakes they made right off the bat was overpaying for a space in a prime location in Virginia Beach when in retrospect she knows they should have built up their clientele first or renting space from an established dance studio. Second, they didn’t have a plan in place for covering expenses in the beginning. They underestimated the costs of starting up the business and operating it on a daily basis but they also relied on credit instead of cash to cover those expenses. Those first few months were all about getting the business up and running and there were a lot of startup costs. Looking back, Katya knows that they should have had a better plan in place for covering operating expenses for at least the first 6 months or until they became profitable. And they should’ve minimized startup costs like waiting to fully furnish the studio till they had the funds to do so instead of doing it from the very beginning. And the light-up sign they got for the front of the studio, an expensive $2500 unnecessary but pretty purchase. Advertising was another major expense and they weren’t aware of what channels to use. They had no idea what channels their target audience would see and would get them the most bang for their buck. They closed down 7 years ago and Katya only just now got rid of the last of the T-shirts. This experience taught Katya that doing something you love and owning a business doing something you love are two very different things. Running a business is a full- and part-time job put together and it doesn’t always leave time to do the thing you love anymore. Katya’s advice to someone starting a business, though, is go for it. You will likely have to commit more time and money to it than you expect so be ready for it. Have a plan in place for maintaining the business until it can maintain itself. And when in doubt, get a mentor or hire professionals who can see you through it.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik’s friends recently asked why most of his podcast episodes are about the negative things going on in the business, surely there are some positives. And he’s right but Erik talks about the negatives because he knows there’s so much potential here to be something really amazing and whenever the team does stumble, there’s the disappointment that the company isn’t perfect. If you can stop making stupid mistakes and can learn from them, you’ll just continue to improve over time. There are certain mistakes that he’s told the team can NEVER happen again. For example, there was an issue with the Contact Us forms on a few websites that we run (he’s talked about it on the podcast before). This mistake hasn’t happened again because we found an automatic way of handling it. When a problem comes up, focus on it, then form a process around it to make sure it never happens again. If it continues to happen, then you’ve got another problem you need to address.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently reconnected with a contact he met about 3 years ago when he was doing software development. Since then, Erik has focused on digital marketing and his contact is now an executive director at an organization that throws a lot of events in downtown Norfolk. Reconnecting with him was an opportunity for both of them even though it didn’t result in an exchange of work. Anytime you can give someone a summary of what you and your company are doing is beneficial for you especially if you’ve changed courses since the last time you interacted with them.Erik has done this a few times since being in business for himself by sending a letter to all the people he had physical addresses for, explaining what kind of business he’s started and that if they know anyone who needs those services that they can reach out to him. —Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik’s first job out of college was as a construction engineer because his major in college was Civil Engineering. He moved to Norfolk and very quickly there was a project where a couple of old buildings were being demolished and some guys decided they were going to extract the copper and make a couple of bucks on the side. So one Saturday they went out and were cutting copper piping out of the crawlspace. The superintendent would drive it out in his pick-up truck to the recycling facility load after load as they were cutting the copper out all day. He was the only person who knew for sure how much money they were making but at the end of the day, he paid the crew $500 each. Erik was young and naive so not only did he think to ask the right questions about the legality of this situation but he’s also sure the superintendent made out with more money than he paid the crew members. A couple of months later, another superintendent was caught taking a spool of copper wire out of a building. He got busted by the police and that’s when Erik realized what a mistake he’d made and how much trouble he could get into. This person got greedy and he got burned, a phrase Erik has carried with him throughout the years and seen play out several times over in business. The lesson learned: don’t be greedy. You may win the battle but you’ll lose the war and have to deal with it later.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
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