You're in for an eye-opening, inspiring conversation with today's guest, Sara Turner.Sara is a Trauma Informed Leadership Coach and is the co-creator of The Leadership Designs: a trauma-informed leadership framework intersecting childhood trauma and identity. Sara works in the online space supporting entrepreneurs in leading themselves in a way that makes sense for them and their teams/folks they work with. In addition, she is a DEI consultant who works with higher educational instituti...
I left a sales page the other day because it had no clear flow.Not because I wasn’t interested in the product.Not because the words on the page weren’t good.I left because it was chaotic, and I couldn’t tell what to read in order to get the information I needed to decide whether I wanted the offer.That person lost a 4-figure sale that day. That sale was me, lol.Listen, I’m not trying to be harsh or bash this entrepreneur who I’ll obviously protect and keep anonymous. (Honestly, I would have l...
There’s nothing better than having a super solid launch plan.As someone who’s been a part of dozenssss of launches, it can take a lot of trial and error to find a plan or process that works for you.In today’s episode, I’m sharing how I prep for a lunch as a professional copywriter.Tune in to learn 5 steps I follow in just about every launch for myself and my clients so you can put new offers out into the world and make some extra cash without getting lost in the process.Listen now 🎧✨Links men...
From the Head of Graphic Design to going starting her own design business, today’s guest is none other than our brilliant designer, Kelly Etz.Join us in today’s episode as she uncovers her story and answers qs’ like:01. How to know where you’re ready to transition from full-time to freelance?02. What are some of the most challenging and rewarding things you’ve experienced in business so far?03. How has community played a role in your business journey? Kelly is truly one of a kind, and I ...
If you were to ask me for one of my best tips to grow your email list, I’d say to start with your website.You’d be SURPRISED how many people I meet who are eager to build their list but don’t have a solid opt-in form on their site. You know…the thing that you’re constantly driving traffic back to.And, listen, it happens. But, tbh, growing your list by making simple tweaks to your website is easier than you think, and you can likely do it yourself.In this episode, you’ll learn:💌 which pages of...
Now that I feel like I’m out of the weeds of putting my business together and in the thick of running it semi-smoothly, I think one of my favorite pieces of content to create for others is things I’ve learned along the way.If I can in any way possible reach back and help you skip some steps or avoid annoying little mistakes I made that, looking back, could have been preventable if I just would’ve known, I’m all for it.So, in episode 024, I’m sharing 3 things I’ve learned in my last year of bu...
When it comes to growing your email list you might have noticed that there are periods of highs and lows.Maybe you create a freebie or waitlist that inspires a burst of growth — followed by a lull once the hype has worn off and begin to wonder...“Crap, do I have to keep pumping out free resources in order to gain email list growth traction?” My, personal, advice and take is – no, you don’t.While I think it’s important to market your email list on your most frequently used social media pl...
When I first stepped into the world of copywriting back in 2018, ethical copywriting wasn’t really a "thing" in the online space I was operating in. Even though I wasn’t educated on the topic, what I did know, or feel, was that the “bro marketing” way of copywriting that I was being trained in felt uncomfortable and slightly wrong at times.The whole “paint a picture of people’s problems” and then “twist the knife even further” to really sell them did not align with my empathetic, highly-...
Yeesh — sales pages, am I right? You either love writing them or you'd rather watch paint dry.Either way, if you're a business owner who has ever wanted to launch a course, program, or stand-alone offer of any kind then you might find yourself in need of one.And contrary to popular belief, I don't think you have to be a copywriter to write a great sales page. However, I do believe having a * P L A N * makes writing them a heck of a lot easier.In today's episode, I'm happily sharing my 03...
Does writing and sending emails to your list feel a bit intimidating and out of your comfort zone? Valid.Today's podcast episode covers the top 03 email essentials I recommend including in every email so you:don't miss any essential, performance-boosting elementsimprove your email-writing skillsfeel super confident as you hit ‘send’!Happy listening 🎧 ✨ Links mentioned in today's episode:01. FREE WORKSHOP: CREATE AN EMAIL MARKETING GAME PLAN (that Works for Your Brand)02. Send it!&...
If you're ~ itching ~ to organize the backend of your business but feel a little overwhelmed by all the options — today's podcast episode is just for you 🤍While I'm no systems specialist, I am a business owner with a bunch of moving pieces who had to find the right tech tools to support me so I didn't lose my mind.In this episode, I cover:01. Asana + HoneyBook02. Why I chose them03. How I use them to support my bizI know not everyone's business or preferences are the same, but my hope is that...
If keeping up with your email list feels super important but you'd literally rather watch paint dry than come up with fresh content ideas for yet ~another~ marketing platform...YOU'RE GOING TO LOVE THIS EPISODE, OK?!In 30 minutes, I walk you through the same process I use with my students and clients so you can use your already created content for your email list.Happy listening!✨ Links mentioned in today's episode:01. FREE VIDEO LESSON: How to Repurpose Content to Your Email List🤠 Where...
You might think of a client intake form as just another business formality for acquiring information about an interested client. *YaWn* (at least that's what I used to think of them.)But after running a business for the last four-ish years, I’ve learned that your intake is WAY more than a formality...🤠 if you ask the right questions and include the right content.Tune in to today's episode as I walk you through questions and content I’ve added to my intake form that have:⭐️ greatly improv...
If you've ever wanted to use your email list to support your launch efforts but aren't sure where to start -- you're not alone.Tune in to today's episode to learn:✨ when to begin touching base aka "nurturing" your list before you send them sales content (this is esp good for ghosted lists!)✨ when to create a waitlist for your offer✨ & tips for prepping, writing, & scheduling your email sales campaign in advance!Happy listening! 💖✨ Links mentioned in today's episode:01. The Copy Week F...
Planning a little spring clean for your ~site~ and wondering which pages to keep?💐 While the pages you add to your site are truly personal and usually based on your marketing efforts......there are 03 core pages that I’ve noticed nearly ALL of my clients ask for (and that I see as foundational).🌸 Tune in to today's episode to learn what they are AND how to optimize the copy + contents of each one!✨ Links mentioned in today's episode:01. The Copy Week Free Workshop 02. Email Marketing 10...
Today's episode of the Just Keep Showing Up podcast is one I've been anticipating since the beginning of 2022! 🤠✨ Tune in and hear my tell-all account of the last quarter including:+ what I learned and experienced+ what I'm celebrating bc it's really freaking cool IMO+ what I really wish I would've done differently, yeesh+ what I plan on doing in quarter 02Cheers, happy listening, and happiest quarter 02 to you! 🥂✨ Links mentioned in today's episode:01. Email Marketing 101 🤠Where to...
When you get the same questions over and over again in your DMs + inbox -- you make a podcast episode about it.(Also, I'm not complaining. I actually love that you want to know about copywriting + my biz 🥺💖)Tune into today's episode on the Just Keep Showing Up podcast to hear about:✨ how it started👩🏻💻 how it's going🤠 how I keep it goingand all that jazz!🤠 Where to continue learning + hanging out with me: 01. Instagram 02. The Not So Average Newsletter 03. My Website☁️ MY LINKS:Join the ...
If you were ever wanting a peek behind the curtain at what's possible with the Email Marketing 101 course -- ✨ this. episode. is. it. ✨Today's guest (and EM 101 student), Brittany Jack, spills all the matcha about:⭐️ why she chose Email Marketing 101⭐️ where she was at in her email marketing journey when she enrolled⭐️ the success she saw in her list after implementing what she learnedand more. I'm immensely grateful for her eagerness to share her experience as a real business owner who ...
On this week's episode of The Just Keep Showing Up podcast, my co-host and copywriting pal, Abigail from @consideritwritten, and I bring you:✨ 2022's top copywriting trends ✨(with one of them being a best practice and not a trend, but you get it)Tune if you're looking for simple ways to improve + stay on top of your business's copywriting game 🤠✨ Where to continue learning + hanging out with Abigail: 01. Instagram02. Her website💖 My links:01. Instagram02. The Not So Average Newslet...
Long story short: perfectionism *almost* kept me from experiencing one of my most successful years in business.✨ Links Mentioned in this Episode:01. Stop Selling Yourself Short🤠Where to continue learning + hanging out with me: 01. Instagram 02. The Not So Average Newsletter 03. My Website☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)Get a FREE copy tip every week!Copy ServicesCoursesInstagramTikTok