Just One Thing

How a career in mobile user acquisition actually gets built.In this episode of the Just One Thing podcast, Winnie Wen (former VP of User Acquisition, Jam City) takes Dennis Mink through fifteen years in mobile gaming: stumbling into the industry in 2011 without owning a smartphone, the Wild West era before anyone had written the playbook, joining Jam City two weeks before Harry Potter: Hogwarts Mystery launched, running UA across up to ten live titles at once, and every industry-wide reset she worked through along the way.Topics covered: breaking into an industry that barely existed, why she stayed, the Meta-is-king years, Facebook dropping TUNE as an MMP, the COVID boom, working through ATT, the global privacy patchwork, where AI is genuinely landing in UA and why it still needs a person driving it, the risk to entry-level roles, prioritizing a deep game portfolio, managing up with data, shielding a team from executive pressure, and what he is proudest of after fifteen years.Read the full breakdown: https://www.bidease.com/blog/winnie-wen-jam-city-user-acquisition

Ana Sandra Ruiz joined Spotify in 2014 as a Conversion Manager when the company had 9 million premium subscribers and about 1,000 employees. Today she's Head of International Growth and Spotify has 293 million subscribers. In this episode of Just One Thing, Ana breaks down the local-first playbook she built from scratch, how Spotify turned scrappy regional tests into global standards, and what it takes to keep a growth team winning for over a decade.Topics covered: building a local go-to-market from scratch in Mexico and Brazil, why payment methods matter more than messaging, how the 3-month free trial became the streaming industry standard, the origin of Spotify Wrapped, treating product-led growth as a portfolio, aligning marketing and product around shared "big rocks," and the team culture that drives long tenure and bold bets.

How PayPal is building an ad platform powered by transaction data.In this episode of the Just One Thing podcast, Freddy Porges (Lead Product Manager, PayPal Ads) breaks down how transaction data, closed-loop measurement, and shoppable ads are reshaping performance marketing.

In this engaging interview, Lauren Farber shares her extensive experience in media, business operations, and AI integration. Discover practical insights on leveraging AI tools like ChatGPT, Claude, and Gemini for marketing, data analysis, and workflow automation, along with industry trends and strategic advice.

In this conversation, Dennis and Harry Bienenstock discuss Harry's journey in the gaming industry, focusing on his role at Voldex and the growth of the Roblox platform. They explore Harry's transition from user acquisition to becoming the VP of Growth, the importance of partnerships, and the need for a data-driven culture in gaming. Harry shares insights on career growth, the significance of a growth mindset, and the risks and rewards of joining a startup.