KLIMB Podcast

This episode dives into what it really takes to build marketing that works in 2025 — marketing that creates demand, builds trust, and compounds over time. Domitille de Saint-Exupéry, CMO at Lemlist, shares her journey from launching a DIY startup on YouTube to leading marketing at one of Europe’s fastest-growing outbound platforms. She explains how these early experiences shaped her conviction for value-first content, community-led growth and long-term brand building. Domitille breaks down a simple but powerful framework every marketer should use: market maturity × budget. This matrix determines whether you should focus on capturing demand, creating demand, or doing both — and how to avoid the “dead zone” where neither marketing nor sales can succeed. We also discuss how to find your “genius zone” as a marketer, why CMOs must stay doers, and how to build expert content even when your team isn’t the target user. The episode also covers TikTok for B2B, employee advocacy, hiring domain experts inside marketing, selling ideas internally, employer branding, and why resilience, curiosity and personal branding matter more than ever. A candid, actionable conversation for founders, marketers and CMOs building modern go-to-market teams.Hosted on Ausha. See ausha.co/privacy-policy for more information.

This episode explores how brand, content and creative operations come together inside a fast-moving SaaS company. Kevin Branscum, Senior Director of Brand Marketing at Typeform, shares his unconventional journey from fashion and luxury marketing to leading brand, creative and content teams in the tech world. He reflects on early agency work, the discipline gained from project management, and how these experiences shaped his approach to strategy, messaging and cross-functional collaboration at scale. We dive into how Typeform operates as a globally remote company, the challenges of building campaigns with distributed teams, and what it takes to rethink brand foundations in a category where AI, AEO and shifting search behaviours redefine how people discover products. Kevin discusses the evolution of Typeform beyond “just forms,” the push toward platform-level experiences, and the importance of balancing innovative features with a clear, cohesive brand narrative. The conversation also covers hiring, generalists vs specialists, measuring the impact of a rebrand, budgeting and resource allocation, influencer marketing, and why strong project management is one of the most underrated skills in modern marketing. Kevin shares candid thoughts on creative leadership, selling ideas internally, the limits of AI in early ideation, and how culture, curiosity and continuous learning shape long-term careers in brand.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the KLIMB Podcast, we sit down with Hugues-Yo, a marketing leader who has worked with iconic brands like The North Face, Vans, Geox, Oakley, and Canada Goose.From retail marketing to brand transformation, Hugues shares two decades of experience leading global teams and helping companies shift from wholesale to D2C. He explains how to build authentic retail experiences, why creativity and speed define modern marketing, and how AI is changing the way we work.Now working as a fractional CMO, Hugues helps challenger brands grow faster by combining strategy, creativity, and execution.A sharp and inspiring conversation about leadership, transformation, and the future of marketing.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the KLIMB Podcast, we sit down with Joe Montefusco, Brand Design Lead at Zapier (ex-Mailchimp), to explore what it really takes to build a lasting, scalable brand system. From his early days designing for small agencies to leading brand identity work at Mailchimp and Zapier, Joe shares how great brands are built — not just designed. We talk about creative leadership, the value of long-term brand thinking, the challenges of rebranding global companies, and how AI is reshaping the way design teams work. A thoughtful conversation about the intersection of craft, strategy, and creative culture — and why taking risks is the only way to build a brand that lasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

What happens when you go from Pentagram to a product startup?In this episode, Jonathan Quaade shares his journey from design school to agencies, to becoming the founding designer at Workflow. We talk about design, sure—but also about context, feedback, systems, team culture, and why Workflow wants to become the OS for creative teams.We cover:– How Pentagram operates from the inside– What he learned from agency life (and what he left behind)– Why context matters more than taste– How Workflow helps teams clean up the feedback chaos– What it really means to be a founding designer in a startup– And why he never wants to draw with a pencil againA dense and honest episode for designers, builders, and anyone scaling creative work.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Bernardo Lemgruber is Head of Content & Creative at Pigment, the planning platform powering better decisions at scale for companies like Klarna, Figma, and Airtable. In this episode, Bernardo shares how he built content and brand teams inside high-growth B2B companies—and why creativity, trust, and emotional connection are just as critical in enterprise. We discuss how to scale storytelling with AI, why B2B brands should borrow from B2C, and what it means to build content that doesn’t just serve SEO, but humans. We also talk about what’s changing in content workflows, how to express trust through design, and how to find balance when you’re a new parent leading brand at a scale-up. A sharp, honest, and thoughtful conversation on modern B2B brand building.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nad Chishtie is the founding designer at Lovable, an AI-first product that enables anyone to build software—no coding required. In this episode, Nad shares how Lovable was built (and rebuilt), what it means to be a “founding designer,” and why the team prioritizes generalists over specialists. We discuss designing for AI acceleration, building with user feedback at scale, and how a small team can serve millions of users. Nad also shares thoughts on AI as a creative multiplier, and how product teams should rethink old startup playbooks. If you’re building in AI, designing user experiences, or scaling product with small teams—this is worth your time.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Gareth Morgan, Head of Global Brand at Revolut, joins us to talk about what it really takes to shape a world-class brand from the inside. From design studios in Manchester and London to building and managing a 40+ designer team at Revolut, Gareth shares his unique journey—how he transitioned from agency life, how the Revolut brand matured in 2024, and how they launched a physical ATM experience that feels anything but traditional. We talk creative process, internal vs. external work, hiring philosophy, the role of AI, design feedback, and finding inspiration beyond Pinterest. It’s a deep and honest dive into the craft and mindset behind brand leadership at scale.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Qu’est-ce que ça fait de construire la brand d’une scale-up B2B de 40 à 800 personnes ?Dans cet épisode, je reçois Sébastien Navizet, ex-Creative Director chez Algolia, aujourd’hui freelance en brand design. On revient sur 15 ans de design, de Photoshop 7 aux design systems globaux. On explore :– Comment il est passé des agences pub à la tech– Pourquoi il a (déjà) mené deux rebrandings chez Algolia– Ce que les fondateurs doivent comprendre sur l’impact réel d’une brand– Comment organiser une équipe brand dans une boîte qui scale– Les erreurs classiques des agences… et comment ne pas les répéter– Sa vision du rôle de designer aujourd’hui, entre craft, soft skills et persuasionQue vous soyez fondateur, designer, ou simplement passionné de branding, cet épisode est une masterclass à la fois honnête, concrète et inspirante.Hosted on Ausha. See ausha.co/privacy-policy for more information.

What’s it like to lead marketing at one of the most beloved tools in tech? In this episode, I sit down with Yann, Marketing Programs Lead at Notion, to dive into his unconventional path from customer support to leading programs across EMEA. We explore: – How he got the job at Notion – What makes Notion’s company culture so unique – Why community-led growth only works if you actually help people succeed – The truth about “building in public” vs. real market feedback – Vibe coding, AI and other stuff to discover Whether you’re into brand, marketing, community, or side-projects, this one’s full of takeaways. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dans cet épisode du KLIMB Podcast, Clément Rog (ex-PayFit, Shine, Slite, aujourd'hui chez Pennylane) partage son parcours et sa vision du marketing. On parle du rôle de chacun dans la construction d'une marque, du syndrome de l'imposteur, de l'impact de l'IA sur le marketing, et de l'importance stratégique du site web aujourd'hui.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands.Hosted on Ausha. See ausha.co/privacy-policy for more information.