KO Your Brand

What happens when a PR agency pitches the wrong way?You get a Pulling Punches episode like this one.In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too).If you’ve ever paid a PR agency or considered outsourcing your publicity, you need to hear this.Inside the episode, you’ll learn:The biggest mistake publicists make when pitching (and how to fix it instantly)Why offering 4 vague speaking topics is killing your credibilityThe one thing that’s always missing from bad pitches — and how to use it to stand outWhy DIY PR is often better (and cheaper) than hiring the “pros”This isn’t a rant — it’s a reminder that public relations is relationship-building. And if your pitch reads like a mass email, you’re doing it wrong.Whether you’re pitching podcasts, events, or press opportunities, this episode will sharpen your strategy and help you become the kind of guest hosts actually want.Ready to learn how to pitch yourself with confidence and clarity? Join the Fame-Ready Entrepreneur Group Coaching Program here: https://knockoutdirective.thrivecart.com/fame-ready/

04-25

13:46

In this episode of KO Your Brand, Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets.You’ll learn:The 3-part formula behind a Blue Ocean personal brand How to move from being one of many to the only one people want to hireReal examples from Katrina’s clients — including photographers, SEO strategists, and corporate pros — and how they uncovered their most magnetic brand anglesHow a single, well-positioned post turned into a press interview within 24 hoursWhy visibility means nothing without a clear message — and how to fix that fastWant to get started today? Sign up for the Free Fame-Ready Challenge — Day 1 kicks off with Katrina’s Blue Ocean branding exercise so you can start uncovering your unique market position immediately.🔗 Mentioned in this episode:Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30minJoin the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challengeFollow Katrina on IG: https://www.instagram.com/katrinaowenspr/Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/Visit the site: www.knockoutdirective.com🎧 Don’t forget to subscribe, rate, and leave a review on Apple or Spotify if you loved the episode!

04-23

46:06

You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage.Now what?In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website.Whether you're just starting to build your visibility or you’ve already landed a few features, this episode will help you put your press to work.Katrina shares the 3 key ways to showcase public relations opportunities on your website, including:The “As Seen In” banner: When to add one (hint: sooner than you think)Why you need a blog-style media hub (and what to put in it)What a high-converting speaker page actually looks like — and what to avoid at all costsThis quick-hit episode is packed with practical advice and strategy that you can implement today — no publicist required.Register the free Fame Ready Challenge — includes the speaker page checklist: https://knockoutdirective.myflodesk.com/fame-ready-challengeLearn more about Katrina’s PR coaching & services: knockoutdirective.com Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/Listen to Katrina on The Visionary Rising Podcast: https://www.knockoutdirective.com/editorial/the-visionary-rising-the-best-pr-strategies-for-coaches-and-online-educators-in-2025

04-18

11:42

In this deeply personal episode of KO Your Brand, Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do.If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in your own career… this episode is for you.You’ll hear about:Katrina’s early love for the spotlight (and her first “famous” moment at 2 years old)How years of underpayment and being underestimated dimmed her self-beliefThe real moment that sparked her leap from corporate to entrepreneurshipHow Knockout Directive and KO Your Brand were born—literally on the highwayWhy feeling famous is the key to building an unforgettable personal brandThe mindset shift that changed everything (and how it can change yours too)Whether you're at a career crossroads or just tired of feeling unseen, this origin story will remind you: you're allowed to be the main character.Resources Mentioned:Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challengeBook a Discovery Call to learn more about 1:1 Personal Branding & PR Coaching with Katrina: https://calendly.com/knockoutdirective/30minLiving in Balance Mentorship: https://libseminars.com/

04-16

54:24

In this Pulling Punches micro-episode of KO Your Brand, Katrina Owens, Personal Branding and Publicity Expert, gets real about why every entrepreneur should be using Threads to grow their personal brand and visibility.Forget everything you thought you knew about social platforms—Threads is Instagram’s answer to Twitter/X, and it's becoming a powerful discovery engine for business owners ready to expand their reach, land media opportunities, and connect directly with ideal audiences.Katrina shares why she recommends Threads to all her clients (yes, even the ones not on Instagram), and breaks down why profile optimization is non-negotiable if you want to attract PR opportunities, partnerships, and press. She even shares a real-life story about a missed opportunity from someone whose profile wasn't PR-ready. If you’re trying to build brand authority, attract media attention, or get booked and seen, this episode will convince you that Threads might just be your new secret weapon.Links & Mentions:Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til FamousFollow Katrina on Instagram & LinkedInFollow KO Your Brand Podcast on InstagramFollow Katrina on THREADS

04-11

12:12