Keep Optimising

Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising.Dive in:[04:58] Podcast Advertising Platform Launch & Closure[08:17] Podcast Engagement vs. Social Media[10:36] Identifying Suitable Show Categories[15:06] Authentic Ads Boost Engagement[18:21] Tracking Website Visits from Podcasts[20:10] Podcast Ad Campaign Timeline[23:00] Podcast Rotation Strategy[26:05] Insider Tips from Anna!Podcast Advertising Captures True Attention and Engaged AudiencesUnlike social media ads, where consumers quickly scroll and attention is fragmented, podcast listeners are highly engaged. Anna explains that most listeners are loyal fans who choose to spend significant time with each episode. When hosts discuss a brand, listeners are “really there, listening and engaged,” making it easier for brands to cut through the noise and connect meaningfully. This level of attention leads to better ROI and makes podcast advertising a powerful direct response channel for eCommerce and DTC brands.Strategic Show Selection & Host-Read Ads Are EssentialAnna underscores that successful podcast advertising isn’t just about picking obvious show categories. Thinking beyond the obvious—like advertising wellness products on true crime podcasts with large female audiences—can uncover even better results. She also emphasizes that host-read ads dramatically outperform generic, programmatic ads. Instead of enforcing scripts, advertisers should provide talking points, letting hosts deliver endorsements in their own voice for maximum authenticity and impact.Modern Tools Make Podcast Ad Performance Trackable and OptimizableA major barrier to podcast advertising used to be poor measurement and laborious manual processes. That’s no longer the case. Today, brands can use attribution pixels to track listeners who visit their website after hearing an ad, providing real data to evaluate campaign performance. Anna suggests treating podcast ads as an ongoing, test-and-optimize channel, similar to paid social. Start with a rotation of shows, double down on top-performers, replace poor performers, and steadily refine your campaign. With budgets starting at around $20–25k for meaningful results, podcast advertising is now a robust, measurable channel for growth, not just awareness.Takeaways:Podcast advertising stands out because listeners are engaged and loyal to their favorite shows. Instead of chasing attention, brands on podcasts capture it. ROI is higher, and performance is easier to track than ever before.The best podcast ad? Let the host speak in their own voice. Authentic recommendations connect with audiences and drive real action.Podcast listeners aren’t just background noise—they’re invested. Whether it’s a true crime series or a wellness chat, the connection is personal. Even unexpected show genres can become powerful brand partners.Thinking about reallocating ad budgets? Anna suggests you can launch a podcast campaign in just a couple weeks—and track site visits as your first sign of real engagement.Testing podcast ads this peak season could give you an edge. Start with shows your customer loves. Rotate, refine, and keep optimizing—commit to ongoing campaigns for maximum growth.Find the notes here: https://keepopt.com/275 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. She’s now pivoted into technology with the launch of her epic marketing tool “Magic Marketer”.Dive in:[03:12] "Insights from eCommerce Expert Lucy"[08:19] Streamlining Work Beyond AI Concerns[10:19] Automation Paradox: More Grind Created[15:37] Optimizing Marketing Efficiency[17:04] "Efficiency Boost with Magic Marketer"[21:53] Adopt or Build Your Own System?[23:57] Experience Over Profit: Magic Marketer[25:42] Insider Tips from Lucy!The True Power of AI Isn’t (Just) Copywriting—It’s Automation and Time-SavingWhile many marketers think of AI tools like ChatGPT or built-in functionalities in platforms as handy ways to speed up copywriting, Lucy emphasizes the bigger opportunity: eliminating repetitive admin and manual “copy-paste” tasks that drain hourly resources. By integrating smart, centralized AI, marketers can drastically reduce campaign creation. This “buying back time” frees staff to focus on creative, strategic, and high-leverage marketing initiatives, instead of getting stuck in operational grind.Centralizing Your AI Is Key to True EfficiencyLucy explains the main difference between traditional AI features (like those in individual platforms) and a purpose-built centralized AI: context and integration. Standalone AIs in channels like Klaviyo or Meta only see a slice of your business. A central AI that plugs directly into your Shopify store and connected tools has the bigger picture. This means it learns not only your product and brand voice, but also your sales patterns, margins, and overall strategies. The result? More coherent, synchronized, higher-performing campaigns—plus, no more training multiple disconnected AIs or endless data copy-and-paste.Don’t Wait for Magic—Start Gradually, but Start NowIf overhauling your entire marketing workflow for AI isn’t feasible this season, Lucy advocates for taking even small steps. Use ChatGPT for first-draft copy; explore automation tools like Zapier or Make.com for repetitive tasks; and look for ways to systematize your working process. As AI-integrated tools and true data-central “brains” mature, brands that start experimenting and automating now will be miles ahead in efficiency and effectiveness just in time for peak season.Takeaways:AI is transforming eCommerce marketing—not just with better copy, but by automating the grind, freeing up teams for real strategy and creativity. Embrace tools that save time, so you can focus on big-picture thinking.Instead of brainstorming new promotions every year, build on last year's campaigns. Refining proven ideas gives better results and lets you truly optimize—innovation doesn't mean reinventing the wheel every time.The best eCommerce marketers are shifting from doing everything themselves to overseeing smart, AI-driven systems. Your value grows as you guide and elevate, not just execute.Waiting for your current tools to get smarter with AI might hold you back. Centralized solutions tap into your real data across channels—think less copy-paste, more cohesion and impact.Tech like Magic Marketer isn’t about replacing marketers, but about lifting the burden so you can amplify results. It’s about reducing stress, gaining space to think creatively, and pushing your business forward.Find the notes here: https://keepopt.com/274**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales.Dive in:[05:04] Amazon Fees Impact Sellers' Profits[06:41] Amazon's Key Focus: Conversion Rate[12:39] Efficient Amazon Product Research[15:47] Optimizing Sponsored Brand Ads[18:13] Monitor Sales and Competitor Trends[20:41] "Optimizing Sales with DSP Advertising"[25:29] Insider Tips from George!The 4 Levels of Amazon AdsGeorge breaks Amazon ads into four simple levels.Level 1 is brand registry and exact-match keywords — the foundation every seller needs.Level 2 adds auto campaigns to find new keywords and scale what works.Level 3 introduces sponsored brand ads and defensive tactics to block competitors.Level 4 is DSP, Amazon’s programmatic ads, which let you reach new audiences at scale but require bigger budgets.Follow this roadmap step by step to grow your sales with less wasted spend.Conversion Rate is the Real KingAmazon doesn’t just care about clicks. They make money when people buy, so conversion rate is the most important metric. A low conversion rate will hurt your ads, even if you’re spending a lot. Stock levels, delivery speed, and reviews all impact it. Keep improving these areas to win more sales and keep Amazon’s algorithm on your side.Outsmart Competitors with ASIN TargetingYou don’t have to win only through search keywords. With ASIN targeting, you can place ads directly on competitor product pages. If their reviews are weak or prices are high, your product becomes the better choice. This strategy lets you “steal” sales from people already shopping for similar items. It’s a clever way to get ahead in crowded categories.Takeaways:The Amazon ads game keeps evolving—conversion rate is now king! Success isn’t just about showing up, it’s about winning the click and the purchase. Don’t get lazy: keep optimizing your conversion rate to stay on top and outpace the competition.Launching your first Amazon ads? Start with brand registry—not just to protect your name, but to unlock powerful analytics gold. Real data > guesswork. Give your campaigns a running start with insight, not just ad spend.Rethink “set it and forget it.” Amazon is always shifting what appears at the top of the page, so don’t just watch numbers—search the platform, investigate the landscape, and react fast. Culture is as much about agility as analysis.Don’t chase every shiny tool. New ad features arrive weekly, but focus is key: sponsored product ads, exact-match keywords, and clever targeting will beat scattergun tactics every time. Smart, simple strategies scale culture and sales.Collaboration beats gurus every time. Skip the Lambo influencers and connect with real Amazon sellers. Authentic peer learning and honest conversations set the tone for a culture of genuine growth, not overnight hacks.Find the notes here: https://keepopt.com/273 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform.Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the right affiliates for their program.Dive in:[04:32] Transition to Amazon Influencer Program[09:58] Influencer Videos on Amazon Listings[10:53] Amazon's Creator Connections Explained[15:10] Long-term Influencer Partnerships[17:38] Influencer-Seller Collaboration Dynamics[21:44] Influencer Strategy and Management[24:38] Insider Tips from Kathleen!Amazon Influencer Marketing Is All About On-Site Content—which Boosts ConversionsA key insight from this episode is the distinction between traditional influencer campaigns driving traffic from Instagram or TikTok to Amazon versus working with influencers directly on Amazon’s own platform. Kathleen explains that the Amazon Influencer Program lets creators upload honest, relatable videos straight to Amazon product pages. When shoppers see real people using and reviewing products right where they’re considering making a purchase, conversion rates go up. Kathleen’s case studies found that this kind of user-generated content only ever increased sales for the brands she worked with.Creator Connections—Amazon’s Built-in Brand/Influencer MarketplaceFor brands looking to proactively harness influencer content, Kathleen champions the Creator Connections tool. This Amazon feature is a game-changer because it removes the guesswork: Brands set up a campaign, specify which products they want influencers to feature, set budgets and commission rates, and communicate directly with influencers through Amazon’s portal. It’s low risk (you pay per sale and set a max budget), while creating real partnership opportunities. As Kathleen shares, longer campaigns (think 3–12 months) are particularly attractive to top influencers, ensuring higher quality, consistent content.The Importance of Research, Persistence, and Relationship-BuildingWhether you’re a brand or an aspiring influencer, thorough research pays off—figure out which products are likely to perform well and which influencers are a good fit. Kathleen stresses persistence: for influencers, getting accepted to the program can take several tries, but don’t give up when things get too hard. For brands, Kathleen encourages building lasting partnerships: if you find an influencer whose content works, nurture that connection, perhaps by offering flat fees and rights to use that UGC on your own sites and social. It’s all about mutual benefit and clear, ongoing communication.Takeaways:On Amazon, UGC is more than a buzzword—authentic creator videos directly boost your sales and conversion rates. The platform is evolving, making it easier than ever for brands and influencers to win together.Amazon’s Creator Connections lets brands run influencer campaigns, set budgets, and even pay extra commission. It’s a win-win-win for Amazon, creators, and you. Would you trust someone else’s review over a brand’s?Influencer content builds trust on Amazon pages—real people, honest opinions, huge impact. Put yourself in the shopper’s shoes: who do you listen to first, polished ads or everyday voices?Building partnerships with creators? Start in-platform, then develop deeper relationships off Amazon. The best content isn’t transactional—it’s collaborative and built on real connection.Don’t ignore Q4—80% of eCommerce revenue can come in just three months. Early prep, smart influencer strategy, and the right partnerships will set you up for a stellar year-end finish.Find the notes here: https://keepopt.com/272 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses.Dive in:[04:47] Understanding Amazon's Unique Ad Ecosystem[07:26] Optimizing Amazon Product Listings[10:55] Optimizing Product Listing Strategy[13:11] "Amazon Ads: High Conversion Advantage"[18:08] "Second-Step: Sponsored Brands Ads"[20:22] Insider Tips from Han!Amazon is Pay-to-Play—But Organic Strategy Still MattersHan explains that around 70% of Amazon’s search page real estate is dominated by paid ads, and up to 60% are sponsored ads. This means advertising is now a critical investment if you want visibility and sales—organic alone isn’t enough. However, you shouldn’t skip organic optimization. Building a strong, keyword-optimized product listing (including titles, bullet points, and hidden search terms) still lays the essential groundwork for organic sales and helps improve ad performance. Reviews and strong product imagery also form a vital part of your organic approach.Start Your Amazon Ad Campaigns with AutomationFor sellers new to Amazon Ads, Han encourages starting with automated campaigns. Let Amazon’s systems determine which keywords convert best for your products before transitioning to more manual, targeted campaigns. This approach allows you to gather valuable data unique to Amazon's ecosystem (which often differs from Google or Meta ad performance) and enables smarter decisions as you scale up.Leverage External Traffic and Promotions for Extra BoostDon’t rely solely on what happens inside Amazon. Han recommends driving traffic to your Amazon listings from your own channels, using generated Amazon short links to share on social, email, and your website. Running limited-time Amazon deals can also get your product featured on highly-trafficked deal pages. These combined efforts drive more eyes (and buyers) to your products, with the added bonus of boosting your listing’s algorithmic ranking.Bonus Tip:Monitoring your metrics is essential—set budgets, track Amazon’s “Advertising Cost of Sale,” and keep refining your organic and paid efforts based on real, marketplace-specific results. And if you need more hands-on help, Farhan and the Simple Sellers team offer a free 30-minute Amazon Ads consultation.Takeaways:Success on Amazon isn’t “list and forget”—it’s about optimizing every detail: keyword-rich titles, great descriptions, sharp images, and regular reviews. Marketplace mastery starts with a top-notch listing.70% of Amazon’s search page is dominated by ads! If you’re serious about sales, invest in sponsored ads. It’s not just paying to play—it’s a key to getting found.Don’t overlook organic efforts. Outside Amazon, drive traffic with email, social, and smart backlinks. Off-Amazon marketing is now part of winning the Amazon game.Use what you learn from campaign data! Feed top-converting keywords back into your product listings to boost both paid and organic reach. Let data drive your copy.Dive into Amazon with clear goals and budget. Start with automatic ad campaigns, learn what works, then fine-tune. Small daily spends can lead to big learnings and sales.Find the notes here: https://keepopt.com/271 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably.Dive in:[04:36] "Amazon vs. Web Store Skills"[06:49] Analyzing Amazon Storefront Metrics[12:05] "Maximize Impact with A+ Content"[15:23] Focus on Hero Products[16:32] Behavioral Science in eCommerce[22:45] "Mastering Amazon & Marketplaces"[23:21] Insider Tips from Emma!Use Customer and Competitor Reviews as Goldmines for Conversion InsightsEmma stresses the immense value hidden in product reviews—both your own and those of your competitors. By analyzing these reviews, you can uncover exactly why customers buy, what problems they’re trying to solve, and what language resonates with them. This insight is crucial for crafting copy and visuals that directly address your audience’s hopes, fears, and aspirations, making your Amazon product pages more persuasive.Invest in Amazon-Specific Content, Not Just a Copy-Paste from D2CA major mistake brands make is simply copying their website content onto Amazon. Emma highlights that Amazon is a different ecosystem with unique competition and shopper behaviors. Instead, focus on optimising your product detail pages (ASINs) with Amazon-specific strategies: strong gallery images, compelling video, and A+ Content that functions like a visual billboard. Visual storytelling and videos (how-to, testimonials, product-in-use) are particularly powerful for driving conversions.Amazon is Not ‘Set and Forget’: Test, Iterate, and Watch CompetitorsContinuous optimisation is key on Amazon. Emma recommends regularly experimenting with copy, imagery, and even the order of gallery images. Always monitor your conversion rates and watch for changes in the competitive landscape. Declining conversion may not be due to your own changes but new competitors entering the market. Never assume your listing is “done”—ongoing tweaks and improvements are essential to stay ahead.Takeaways:Want better Amazon conversions? Dive deep into your own and competitors’ reviews. They’re goldmines for real customer pain points, hopes, and dreams—perfect material for content that truly sells.Treat your Amazon product page like your best salesperson. Every image, video, and word should answer real customer worries and aspirations. Don’t just list features—tell a story that wins trust.Never “set and forget” your Amazon listings. Continually test new images, reorder galleries, and update copy. Your competition never sleeps—and neither should your optimisation.Behavioral psychology isn’t just buzz—use real customer language from reviews to shape your messaging. Speak to feelings, not just needs. Connection equals conversion.Don’t copy-paste website listings to Amazon. Marketplace shoppers are comparing you with competitors in seconds. Invest in bespoke creative—gallery images, A+ content, and videos make all the difference.Find the notes here: https://keepopt.com/270**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already.Dive in:[03:21] Journey from App Development to eCommerce[08:39] "Prioritize Positive Customer Experience"[10:19] Marketplace Focus: Amazon's Key Role[15:15] Focus on Mastering One Platform[16:16] Integrated Marketing Strategies Essential[22:13] Navigating Amazon's Competitive Marketplace[24:10] Optimizing Listings for Better Conversion[27:15] Insider Tips from Will!Platform Mastery Over Spreading Too ThinRather than trying to launch on every possible marketplace all at once, Will stresses the importance of “platform mastery.” He explains that it’s more strategic (and sustainable) to focus your investment and efforts on one marketplace at a time—preferably Amazon first, given its scale and potential—before expanding elsewhere. By deeply understanding one platform's customer and optimizing the experience, brands can achieve real sales growth, avoid burnout, and set themselves up for future expansion.Not All Marketplaces Fit Every BrandWill points out that just because a marketplace exists doesn’t mean it’s right for every brand or product. For example, Walmart’s audience may not be suitable for premium products, as its shoppers tend to prioritize value and price. Brands should consider customer fit and long-term business goals—even thinking ahead to potential brick-and-mortar retail relationships—when deciding which marketplaces to join.Building Strong Listings & Customer Experiences is Non-NegotiableAt the most basic level, brands must ensure their listings are accurate, professional, and provide a good customer experience—even if they’re not actively investing in marketplace growth just yet. Bad listings or neglect can lead to damaging reviews and missed opportunities. When a brand is ready to go beyond the basics, investment in content (like A+ Content on Amazon), SEO, and advertising should be considered, but always after the fundamentals are well established.Takeaways:Marketplace mastery starts with focus. Don’t spread yourself too thin. Choose one marketplace, get to know your customer, and deliver a great experience. Growth comes from depth, not just presence across platforms.There’s more to marketplaces than just operations. Great marketing is essential for real success! Before you scale up, make sure your listings are strong, your brand shines, and customers have a seamless experience.When deciding where to sell, remember: not every marketplace fits every product. Look for true product-market fit and opportunities for long-term growth. Quality presence beats quantity every time.Marketplace growth isn’t just about ads. Start with SEO-optimized listings, impactful visuals, and authentic reviews. Your brand’s story matters—every listing is a cultural touchpoint with your audience.AI and changing marketplace tools mean brands can’t “set and forget.” To stay relevant, keep learning, stay agile, and always look for ways to improve your listings and the customer journey.Find the notes here: https://keepopt.com/269 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dan Coleman is an eCommerce Wizard.He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston.Dive in:[04:04] eCommerce Journey: From F1 to SEO[08:08] Pre-Internet Search Methods[11:25] Rethinking SEO Strategy[15:42] Evaluating eCommerce Ranking Effectiveness[19:00] Domain Focus & Site Relevance[22:12] Purposeful Blogging for Buyer Decision[25:47] AI's Impact on Product Data[29:21] Insider Tips from Dan! The Fundamentals of SEO Haven’t Changed—Focus on the BasicsDespite all the hype around AI and the ever-evolving landscape of search, Dan stresses that the core fundamentals of SEO remain the same. Success is still about convincing search engines that your site is the best possible recommendation for a user’s query. Above all, the job of eCommerce SEO is to ensure your website is accessible, understandable, and deserving of a top spot in the search results. Don’t be distracted by every new trend—get the basics right and keep coming back to them.Master the Three Key SEO QuestionsDan introduces a practical framework for evaluating your SEO efforts—three essential questions that should guide all your decisions:Can the search engine crawl your site?Does the search engine understand your site (think simple, literal language that spells out what you offer)?Is your content or offering good enough to deserve a recommendation?By routinely asking these questions, you stay focused on what truly matters, cut through the noise, and make sure your site is always optimized for how search engines actually work.Prioritize Product Data and Transactional Content Over Lifestyle BlogsOne of the most actionable takeaways from this episode is the shift in SEO content strategy. Dan points out that for eCommerce brands, success now leans heavily on robust product data and well-structured product/category pages, rather than pouring resources into “superfluous” lifestyle blogs. Blog content should support the buying journey (like buyer’s guides or use cases), not just attract random traffic. Focus 80% of your content efforts on improving your product listings and taxonomy, and only 20% on supplementary content. In the age of AI-driven search, clear, organized, and relevant product information is more important than ever.Takeaways:SEO isn’t magic, it’s about being the best answer to what people want. If you want to win, think less about gaming algorithms and more about genuinely helping search engines recommend your site to real humans.Don’t overcomplicate SEO. Dan Coleman reminds us: Can search engines crawl your site? Do they understand it? Is your content any good? Answer yes, and you’re on the right track.AI is changing the SEO landscape, but not the fundamentals. Great product data and clear, purposeful content still win. Focus on what really makes your site the best choice for buyers.Forget endless lifestyle blogs—most eCom brands should spend more time improving their product pages and only create guides that actually help customers buy. Quality over quantity!Tempted by hot new SEO tricks? Stick to basics: organize your site, be clear with your language, and make every page genuinely helpful. Sometimes the oldest advice is the most future-proof.Find the notes here: https://keepopt.com/268**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching!In this episode, he shares why cleaning up your site might be the smartest SEO move you make this year.Dive in:[05:41] User Experience Over Quick SEO Wins[08:30] Guiding Principles for Google SEO[10:16] SEO Strategies Beyond Ranking[13:55] Streamline Outdated Website Content[19:03] "Obsolete SEO Tactics Explained"[21:27] Optimising Content for AI Visibility[23:17] Streamline Content; Avoid Off-Topic Posts[27:36] Insider Tips from Ian!SEO Should Be a Byproduct of Great User ExperienceGood SEO today isn’t about tricks—it’s about building a great site for your customers. Google rewards pages that load fast, are easy to navigate, and help the shopper. If you're doing things “just for SEO,” you're probably heading in the wrong direction. Every change to your site should make it better for users, not just bots. Think of SEO as the reward for good eCommerce experience, not the goal itself.Declutter Your Site with a Content Quality AuditOld pages can drag down your whole site’s performance. That includes outdated blog posts, unused collection pages, and product pages that never get traffic. Ian suggests doing a full content audit to find and remove the bloat. Keeping only useful, well-performing content makes it easier for Google to trust your site. A leaner site helps you rank better and keeps your customers focused on what matters.Don’t Rely on One Traffic Channel—Diversify NowAI is changing how people find and interact with search results. If your store depends only on SEO, you're at risk of losing visibility fast. Ian recommends building up other channels like email, paid search, and referral traffic. Make sure your site captures emails and integrates with social. That way, if Google traffic drops, your business still keeps moving forward.Takeaways:Ian explains why effective SEO today must prioritize user experience, not just keyword tactics or technical tweaks.A content quality audit is often the best starting point, helping eCommerce brands identify and remove low-value pages that may be harming overall site performance.Outdated blog posts, unused collection pages, and thin product listings can all contribute to SEO bloat and should be deleted, consolidated, or updated.Google is rewarding focused, high-quality content—meaning brands should stay within their niche and avoid publishing irrelevant or off-topic material.Diversifying traffic sources is critical as AI-powered search features (like Google’s AI Overviews) reduce click-through rates from traditional organic listings.Find the notes here: https://keepopt.com/267 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, the tips we share can help you effectively communicate the value of your SEO initiatives.In this episode, we speak with Owain Lloyd-Williams, an SEO expert with extensive experience working with diverse companies.Owain highlights the need to align SEO work with business goals from day one. Many projects fail because SEO teams focus too much on rankings or traffic. But stakeholders want to see how SEO drives real outcomes—like sales, leads, or conversions. For eCommerce brands, that means tying SEO wins to revenue or product performance. Set clear KPIs early, build reports that show impact, and update them regularly to keep buy-in strong.He also suggests working across silos by offering value and support—not just making demands. Understand what each team cares about and show how SEO can help them win. In eCommerce, this could mean helping product pages convert better or reducing bounce rates with smarter content.Lastly, Owain advises reviewing and updating these before creating new material. Older content often has authority and just needs a few tweaks to perform again. This is a fast, cost-effective way to drive traffic and meet SEO goals. It's especially useful when budgets or developer time are tight.Takeaways:Understanding your brand's story and unique selling proposition is key for effective SEO.Data-driven decisions are essential for gaining buy-in from stakeholders in SEO projects.Breaking down silos within an organization fosters collaboration and enhances SEO project success.Establish clear reporting systems to prove the value of SEO initiatives to stakeholders.Engaging stakeholders early and often is crucial for securing support for SEO strategies.Utilizing modern SEO tools can help streamline processes and encourage team involvement in projects.Find the notes here: https://keepopt.com/266Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost traffic by aligning with trends, this one’s for you.The intersection of TikTok trends and SEO is a hot topic. This episode gets into how brands can harness this connection to drive online traffic. Christine guides us through the practical steps of using TikTok's Creator Search Insights tool, which offers a wealth of keyword data that can inform content creation strategies. This allows brands to identify trending topics even before they hit peak popularity, giving them an edge in the competitive digital landscape. We also explore the implications of producing timely content. While traditional SEO focuses on long-term strategies, there's now a compelling case for short-term, trend-based content. Christine explains how this approach not only aligns with current consumer behaviors but also encourages brands to maintain a dynamic presence online. It's also important to create engaging collection pages and blog posts that leverage trending keywords, which can significantly enhance search visibility and user engagement.The conversation doesn't shy away from the challenges brands face when integrating these tactics. We address the necessity of ensuring that any trend-based content aligns with the brand’s identity and resonates with its target audience. This episode serves as a guide for marketers looking to innovate their SEO strategies by tapping into social media trends, showcasing the potential for rapid growth and increased visibility through well-executed, timely content.Takeaways:Utilizing TikTok's Creator Search Insights tool can unlock invaluable data for SEO strategies. Short-term trends can drive immediate traffic to your site, offering quick wins for brands. Creating themed collection pages can effectively capitalize on trending topics and keywords. The key to successful SEO is not just new content creation but also refreshing existing content. Find the notes here: https://keepopt.com/265Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization strategies. Our guest, SEO expert Sam Wright, emphasizes that the structure of your product data will dictate your success in this decentralized marketplace. Whether you're on Shopify or another platform, the strategies we discuss will help you prepare for this shift and boost your eCommerce performance.The episode unpacks the pivotal role that product data plays in the eCommerce landscape. Sam emphasizes the importance of organizing product attributes to enhance visibility and discoverability across various platforms, especially with the emergence of AI shopping functionalities like those introduced by ChatGPT and Shopify. Optimizing product data for AI systems not only improves SEO but also enhances user experience on eCommerce sites. This is why brands should prioritize their data structure to harness the full potential of emerging technologies.The dialogue shifts to the transformative impact of ChatGPT's integration with Shopify, which introduces a new product discovery channel that brands cannot afford to ignore. Sam articulates that this is not just about SEO; it's about evolving the way brands think about their online presence. Clear taxonomy, accurate schema markup, and well-structured content are not just SEO best practices; they are vital for ensuring that AI systems can effectively interpret and relay product information.Wrapping up, the episode highlights actionable strategies for brands to adapt to the new eCommerce reality shaped by AI. Sam provides practical steps, such as focusing on product data management and ensuring that content is both human-readable and machine-friendly. This episode not only prepares brands for the immediate challenges posed by AI in eCommerce but also reinforces the foundational practices of SEO that will continue to drive success.Takeaways:Understanding your product data is key; think like a data engineer for success.Successful brands will prioritize structured data to enhance their visibility and performance.The buy button in ChatGPT creates a new product discovery channel that can revolutionize eCommerce.Optimizing for ChatGPT involves using clear product data and maintaining good SEO practices.Regularly review and update all content to ensure consistency across your site for AI utilization.The future of SEO leans heavily on product data management, blending marketing and technical strategies.Find the notes here: https://keepopt.com/264Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating a hefty budget or just curious about what it entails, we’ll share valuable insights that can help you optimise your Google Ads performance.One of the standout themes in our conversation is the need for a more granular approach when scaling budgets. Instead of merely increasing existing campaigns, it's important to explore new campaign types and strategies, like Performance Max, which allows advertisers to diversify their approach and maximize their return on investment. Issy emphasizes that as budgets grow, so does the complexity of managing those campaigns, demanding a constant test-and-learn mindset to ensure that every dollar is effectively spent.Another key aspect we discuss is the importance of creative in Google Ads. With larger budgets, the need for diverse and compelling ad creatives becomes even more pronounced. Issy explains how creative testing and optimization should be a continuous process, leveraging AI tools to generate new ideas and keep the content fresh.We also touch on the significance of proper attribution and conversion tracking, especially when substantial funds are involved. Issy advocates for a robust understanding of how different marketing channels interact, suggesting that marketers look beyond Google Ads for comprehensive performance insights. This episode is packed with actionable insights, making it a must-listen for anyone looking to optimize their Google Ads strategy, particularly when working with six-figure budgets.Takeaways:When managing six-figure Google Ads budgets, having a diverse range of campaigns is vital for success. It's essential to continuously test and reflect on ad performance every two weeks to optimize strategies effectively. Attribution becomes increasingly important with larger budgets; consider using Marketing Mix Modeling for comprehensive insights. Scaling budgets requires a strategic approach; simply increasing spend without a plan often leads to poor campaign performance.Find the notes here: https://keepopt.com/263Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise for high-value customers rather than just any lead. Our guest, Michael Cole, shares insights from his experience at Everflow, where they successfully implemented these strategies to see a remarkable increase in quality leads.Precision tracking and reporting in Google Ads is crucial for driving sales and maximizing ROI. Michael emphasizes that merely relying on Google’s native tracking can lead marketers astray, as the platform often attributes conversions based on a variety of factors that may not reflect the actual effectiveness of an ad. He suggests that using a third-party tool allows marketers to capture more accurate attribution data, enabling them to focus on high-value customers and optimise their ads accordingly. By sharing specific buyer behaviors and conversion metrics back to Google, advertisers can steer the algorithm towards what truly matters: identifying and targeting users who are likely to return for repeat purchases, thereby nurturing long-term customer relationships.We also explore the differing types of buyers and how understanding their behaviors can inform ad strategies. Michael shares insights from his own experience, showing how their approach led to a significant increase in quality leads, even in the competitive landscape of SaaS marketing. He outlines the need for businesses to adapt their tracking methods to capture not just immediate purchases but also long-term customer engagement, which can drastically change the effectiveness of ad campaigns.As we wrap up, Michael provides valuable insider tips on maximising Google Ads performance, encouraging listeners to prioritize understanding their customer data and refining their attribution models. Ultimately, the episode serves as a guide for marketers looking to refine their Google Ads strategies by focusing on precision tracking and effective reporting, ensuring that they can make informed decisions that lead to sustained growth and profitability.Takeaways:Understanding different buyer types is crucial for effective Google Ads marketing strategies. Utilizing third-party tools can significantly enhance the precision of your Google Ads tracking. It's essential to provide accurate conversion data back to Google Ads for optimal ad performance. Ad platforms often have different incentives than advertisers, making independent data crucial for success. Treat your customers differently based on their buying behavior to foster long-term relationships. Optimising Google Ads is a continuous process that requires regular adjustments and data analysis.Episode sponsored by Everflow. To find out how Everflow can help your brand, visit everflow.io .Find the notes here: https://keepopt.com/262Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here:

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a closer look at the potential of Google Ads through the lens of feed optimisation. It's a topic that often gets overlooked in the broader discussion of eCommerce marketing strategies. Danny breaks down the mechanics of product feed optimisation, explaining how crucial it is to enhance the data being fed into Google Merchant Center.The discussion focuses on the importance of data in driving performance, with Danny stressing that more data leads to better targeting and optimisation. He navigates through the various methods of improving your product feed, including the use of third-party tools for better data management.This episode is packed with actionable insights for marketers who want to ensure their product listings are not just seen but also convert effectively in an increasingly competitive environment. It also touches on future trends in digital marketing, particularly how emerging technologies like AI might influence feed optimisation strategies moving forward.This is a must-listen for anyone serious about eCommerce growth.Takeaways:Feeding the algorithm with extensive data is crucial for effective Google Shopping campaigns. To optimise your eCommerce feed, include more keywords and detailed attributes like color and material. Using a reliable feed management tool can significantly enhance how you manage and optimize your product data. The quality of your Google Shopping feed directly influences the success of your ads and overall campaign performance.Find the notes here: https://keepopt.com/261Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding algorithms and optimize your campaigns.Audience targeting in Google Ads is a topic that often doesn't get the attention it deserves, yet it holds immense potential for eCommerce businesses looking to optimise their ad performance. A key takeaway from our conversation with Jyll is the impact of sharing your customer list with Google. This list is not just a collection of emails; it represents a powerful asset that informs Google's bidding algorithms and unlocks features like optimised targeting. Jyll emphasizes that for eCommerce retailers leveraging this customer data can significantly enhance ad effectiveness.Transitioning into practical applications, Jyll shares real-world examples of how businesses can utilize Google’s audience targeting capabilities, illustrating that understanding who your target audience is can lead to better engagement and conversion rates. The conversation also touches on the importance of keeping your customer lists updated and utilizing Google’s automation features to stay competitive. By the end of the episode, listeners are equipped with not only theoretical knowledge but also practical tips that can be immediately implemented to boost their Google Ads campaigns.Whether you are a small business or a larger retailer, this episode is packed with insights that can drive your marketing efforts forward.Takeaways:Your customer list is an invaluable asset that can greatly enhance your Google Ads campaigns.Sharing your customer list with Google unlocks features that can optimise bidding and targeting strategies.Audience targeting is essential for eCommerce success, especially with Google Ads evolving rapidly.Utilizing Google's audience segments can help you reach specific demographics and interests effectively.Always keep your customer data updated to maximize the potential of automated targeting in Google Ads.Understanding how to leverage Google audiences will give you a competitive edge over your rivals.Find the notes here: https://keepopt.com/260Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights from Google Ads experts Becky Hopkin and Johnny Hyams, we'll equip you with practical tips to fill your optimisation to-do list for months to come.Quick terminology update from Becky: "We refer to something called “Search Max” a few times in the episode. Google decided to rebrand it to “AI Max for Search” just after we recorded 🙄 so when you hear us say Search Max, please know it’s the same thing!"The 5 Dos of PMax OptimisationUnderstand channel performance: PMax campaigns run across various Google channels, so it's important to analyze performance on each to optimise effectively. Use scripts to get data on channel performance and understand where your budget is going.Test feed-only PMax: To prioritize shopping and limit placements, create PMax campaigns using only a product feed and no other assets. This gives you more control and focuses spend on shopping, which often performs best for eCommerce.Use high-quality assets: If you include images, videos, headlines, and descriptions, ensure they are high quality and relevant. All creatives should work well together, and asset groups should be used to maintain coherence.Use negative keywords: Add negative keywords to your PMax campaigns to refine targeting and prevent irrelevant traffic. Google now allows adding negative keywords at the campaign level, which gives you greater control.Align bid strategy with objectives: Choose the right bid strategy and set appropriate targets to achieve your campaign goals.The 5 Don'ts of PMax OptimisationOnly use PMax campaigns: Don't rely solely on PMax; continue to use other campaign types like search, remarketing, and display for better control and targeting.Bid on your brand name in PMax: Exclude your brand name from PMax campaigns to avoid paying higher costs per click, and use separate search campaigns for brand terms.Let campaigns be limited by budget: If possible, avoid budget limitations, and adjust targets or increase budgets to maximize potential.Overly segment campaigns: Avoid excessive segmentation, as PMax needs sufficient conversions to optimise effectively.Leave final URL expansion on: Turn off the final URL expansion setting to control which pages users land on and prevent traffic from going to irrelevant pages.Find the notes here: https://keepopt.com/259Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis, an expert in the field, who shares actionable insights on the types of campaigns to send and the importance of messaging that provides real value.Integrating SMS into your email marketing strategy is essential for enhancing customer engagement. The episode dives into the nuances of this integration with expert Naomi Davis, who emphasizes that SMS is a highly personal channel. Unlike emails, which can get lost in an inbox, SMS messages land directly on the recipient's home screen, making them more immediate and impactful. By considering the timing and content of your SMS campaigns in relation to your email efforts, you can create a seamless customer journey that maximizes engagement and conversion rates.The conversation shifts to practical tips for executing SMS campaigns effectively. Naomi advises listeners to start by collecting SMS consent properly and utilizing that list from the get-go. She suggests implementing a welcome series that immediately engages new subscribers, providing them with incentives and offers tailored to their interests. The discussion covers how to avoid common pitfalls, such as over-segmenting or solely relying on discounts in SMS communications. Instead, Naomi encourages brands to explore a diverse range of messaging strategies to keep their audience engaged without diluting their brand value.Towards the end, Naomi shares insights on measuring the effectiveness of SMS alongside email marketing. She highlights the importance of analyzing customer behaviors across both channels to optimize future communications. The episode wraps up with actionable advice on maintaining a balanced cadence of messaging, ensuring that customers feel valued. By combining the storytelling power of email with the immediacy of SMS, brands can foster stronger relationships with their audience and drive better marketing results.This episode is a goldmine for marketers looking to elevate their strategies and connect with customers on a more personal level.Takeaways:Integrating SMS in email marketing demands a unique approach tailored to the audience. SMS is a personal communication channel and should be treated with respect and value. Sending a prompt welcome message after collecting SMS consent is crucial for engagement. To optimize your SMS strategy, segment your audience based on behavior and engagement metrics. Timing is key; consider sending SMS after an email to enhance engagement rates effectively. Avoid over-relying on discounts in SMS campaigns to maintain brand value and customer loyalty.Find the notes here: https://keepopt.com/258Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today’s competitive market hinges on one critical aspect: understanding your customers deeply. It's important to engage customers through direct communication and gather insights to inform marketing strategies. Anna highlights that without this foundational understanding, loyalty programs risk becoming superficial and ineffective.We also dive into actionable strategies that brands can implement to foster loyalty. Learn how to enhance your understanding of customer preferences through data collection methods such as surveys and interactive quizzes. These tactics not only improve engagement; they also provide vital information that helps personalize marketing efforts. Anna emphasizes that the key to successful loyalty initiatives lies in creating a genuine connection with customers, ensuring they feel valued and understood.As we wrapped up our conversation, it became clear that true customer loyalty is built on trust and engagement rather than discounts or promotions. Brands that prioritize understanding their customers will not only increase retention rates but will also see improvements in overall profitability. The future of marketing is about forging meaningful relationships and creating personalized experiences that resonate with customers. By effectively leveraging insights, brands can position themselves for long-term success in the eCommerce space.Takeaways:Understanding your customer deeply is essential for building authentic loyalty programs that engage effectively. If brands fail to grasp what value means to their customers, loyalty efforts will likely fall flat and lack retention. Engaging with customers through surveys and quizzes can significantly improve loyalty and enhance communication strategies. Utilizing tools like Klaviyo allows brands to gather valuable insights to tailor their marketing efforts and foster loyalty. Personalization in email and SMS marketing is crucial; it turns potential spam into meaningful engagement for customers. A thoughtful approach to customer data collection helps avoid messy databases and ensures targeted marketing efforts. Episode sponsored by Neon Digital Clicks. Get a free audit of your digital marketing at keepscaling.me.Find the notes here: https://keepopt.com/257Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the balance between gaining insights and making sales, and the significance of personalization in today’s marketing landscape.The dialogue begins with a crucial insight: the primary aim of a welcome sequence should be to gather data about new subscribers, which can inform future marketing strategies. Samantha emphasizes that understanding why some subscribers choose not to purchase is just as important as knowing who does buy. This data-driven approach enables marketers to fine-tune their strategies, ensuring that they invest in the right channels and messages moving forward.As we explore the structure of an effective welcome campaign, Samantha outlines key components that should be included in the initial emails. She advocates for providing immediate value to subscribers, which encourages prompt engagement. The importance of follow-up emails is also highlighted. By using data from initial interactions, marketers can create segments within their audience, delivering personalized content that speaks directly to each group’s needs and preferences.Towards the end of the episode, the conversation shifts to the changing landscape of consumer behavior. Samantha notes that in times of uncertainty, consumers are more cautious with their spending, which necessitates a more personalized and conversational approach in email marketing. By focusing on the emotional transformations that products can provide, rather than just the products themselves, brands can create deeper connections with their audience.This episode provides valuable insights into developing effective email welcome campaigns that not only drive sales but also build lasting customer relationships.Takeaways:A successful welcome email sequence should prioritize understanding customer data over immediate sales.Tracking who buys and who doesn't helps in allocating marketing resources effectively for future campaigns.The sequence begins with the opt-in process, making it essential to craft a compelling opt-in page.Personalization in marketing emails leads to higher conversion rates, especially during uncertain times.Find the notes here: https://keepopt.com/256 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy