Kick-Arse Employer Brands - The Podcast

Carly and Simon talk to experts from the field of employer branding, looking for top tips, interesting stories and embarrassing f#ck ups – all to help you build your own kick-arse employer brand đŸ’ª

S03 EP2 - Marcus McNeilly, Global Employer Brand and Attraction Lead at Primark

Marcus McNeilly, Global Employer Brand & Attraction Lead at Primark, talks about being an internal journalist, empowering local teams to flex messaging to markets, and the desire to create colleague influencers.

05-28
33:23

S03 EP3 - Georgia Pickles, Employer Brand Manager at Cleo

Georgia Pickles, Employer Brand Manager at Cleo, talks about competing with tech companies with a larger budget, getting inspiring stories from busy people, the power of speedy blogs and much more.

05-28
28:13

S03 EP1 - Erik Rivas, Head of Employer Branding & Recruitment Marketing at Police Now

Erik Rivas, Head of Employer Branding & Recruitment Marketing at Police, talks about fronting up to difficult news, getting the board on side, and how to measure success.

02-20
34:04

Bonus Episode - S2 Top Tips

A collection of the top employer branding tips from season 2 guests in one episode – and all in under 22 mins. Season 3 coming soon!

12-14
21:13

S02 EP8 - Lina Lotta Landgraf, World-of-Work Storyteller at AEB

Lina Lotta Landgraf, World-of-Work Storyteller at AEB, talks about her move from personal branding to employer branding, her thesis on career websites, and building an employer branding community.

06-20
33:08

S02 EP7 - James Ellis, best-selling author and Employer Brand Nerd at Employer Brand Labs

James Ellis, best-selling author and Employer Brand Nerd at Employer Brand Labs, talks about getting better talent (not more), finding your real match, and the importance of showing your bad side.

05-23
35:22

S02 E06 - Mike Davidson, Employer Brand Specialist at Specsavers

Mike Davidson, Employer Brand Specialist at Specsavers, shares tips on engaging Gen Z and talks about using employer brand content to add value to candidates thinking about the next steps in their career.

04-26
28:01

S02 E05 - Vanessa Ferris, Head of Employer Brand at Moove

Vanessa Ferris, Head of Employer Brand at Moove shares her thoughts on building the foundations of an employer brand when you’re starting from scratch and in a fast-paced environment.

01-18
27:41

S02 E04 - Lee Nicholls, Head of Attraction and Recruitment Marketing at Reckitt

Lee Nicholls, Head of Attraction and Recruitment Marketing at Reckitt talks about the challenge of developing a consistent employer brand for a global FMCG business that you might not have heard of, but you will have heard of many of their brands.

01-09
26:46

S02 E03 - Fergus O’Connell, Head of Brand & Insight at Tonic

Fergus O’Connell, Head of Brand & Insight shares both an in-house and agency-side perspective and talks about the opportunity for more bottom-up decision-making, and for businesses to come together to promote the benefits of working in specific industries.

11-30
36:52

S02 E02 - Shalina Patel, Employer Brand Lead at ADA

Shalina Patel, Employer Brand Lead at ADA talks about laying the foundations in a new tech start-up that’s growing fast so they can attract the very best tech talent.

10-11
32:39

S02 E01 - Anca Pintilie, Head of Growth – Talent Marketing at Amazon Operations EMEA

Anca Pintilie, Head of Growth – Talent Marketing, Amazon Operations EMEA talks about the need for discipline and data when you’re recruiting hundreds of thousands of employees.

10-11
26:56

Bonus Episode - S1 Top Tips

A collection of the top employer branding tips from our season 1 guests in one episode – and all in under 15 mins. Season 2 coming soon!

07-11
13:35

S01 E08 - Bex Rands, EMEA Employer Brand Lead at Twilio

EMEA Employer Brand Lead at Twilio, Bex Rands, talks about the power shift to candidates, finding brand advocates and the future of employer branding.

11-26
29:05

S01 E07 - Nathan Wallis, Chief of Staff at Wesleyan

Chief of Staff at Wesleyan, Nathan Wallis, talks about culture, the internal and external brand, and using the story to create purpose.

09-23
29:25

S01 E06 - Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify

Global Employer Brand Marketing Lead at Shopify, Holly Middlemiss, talks about the global EVP, the importance of research and the niche that is attracting engineers and data scientists.

09-10
29:10

S01 E05 - Nicola Boston, Employer Brand Specialist at Holiday Extras

Employer Brand Specialist at Holiday Extras, Nicola Boston, talks about having to restart the employer brand post-pandemic, the link with employee experience, and having the flexibility to create content at speed.

08-13
25:12

S01 E04 - Richard Gordon, Head of Employer Brand & Attraction at Entain

Head of Employer Brand & Attraction at Entain, Richard Gordon, talks about balancing a central global brand with sub-brands, recruiting in an industry with negative perceptions and the link between employer brand and onboarding.

07-28
28:53

S01 E03 - Hannah King, Global Employer Brand Lead at GSK

Global Employer Brand Lead at GSK, Hannah King, talks about being data-led, linking with internal comms and how to get authentic employee stories.

07-15
29:56

S01 E02 - Chris Dinwiddy, Head of Employer Branding at Merck Group

Head of Employer Branding at Merck Group, Chris Dinwiddy talks about the challenges of international employer branding and the benefits of storytelling.

07-07
29:43

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