Claim OwnershipKnowThyBrand - Championing gender inclusion in business
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© 2025 KnowThyBrand - Championing gender inclusion in business
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Discover the facts behind gender inclusion, listen to incredible guests as they share their unique stories and expertise about the challenges that women face, and learn what we can all do to foster gender equality.
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What role does intuition play in business success – and how can entrepreneurs strengthen this often-overlooked skill? In the first episode of the new season of KnowThyBrand, host Giulia Iannucci speaks with Lia Dunlap, intuitive business strategist and founder of the Limitless Life Club. Lia shares her journey from corporate life to embracing her intuitive gifts and supporting entrepreneurs in aligning their work with authenticity and purpose. Together, they explore how intuition, emotional i...
In this episode, Danielle Di Martino, CEO and chief strategist at QI Research, delves into the critical importance of financial literacy and inclusion. Drawing from her own journey, Danielle highlights the underrepresentation of women in finance and stresses the necessity of empowering them through financial education. Topics covered in this episode: Importance of financial literacy and inclusionGender disparities in financeChallenges and advice for women in financePromo...
At the heart of every organization lies the human element—their values, aspirations, and stories. It is in embracing and nurturing this humanity that true leadership and organizational excellence emerge. In this episode of KnowThyBrand, Pascal Viscor, an entrepreneur, storyteller, and strategist, shares his insights into the significance of purpose and vision for companies. The conversation covered the transformative potential of authentic storytelling, the essence of cultivating trust within...
Ever wondered how many business cards you've handed out recently? For most, it's a fleeting exchange, a mere formality in the whirlwind of networking. But for Martine Bosch, founder of Ecofluent, each business card is a statement—an embodiment of sustainability, innovation, and the power of conscious consumption. In a world where disposable culture reigns supreme, Martine's approach challenges the norm and inspires us to rethink the way we connect and consume. Her unique business card, craft...
“From a very young age, girls are often taught to diminish our skills. You don't want to take too much credit, and you don't want to be too assertive, but at the same time, you have to be confident. But you can't be self promoting. So, don't promote yourself too much, but at the same time, be assertive and have leadership traits.” These are the words that my most recent guest on KnowThyBrand Women podcast, Mary Chung Hayashi, used when talking about women in politics. Mary Chung Hay...
In a recent podcast episode, I had the honor to sit down with the former Minister of Finance and current Minister of Defence, Minister for Mobility and Public Works and Minister for Gender Equality and Diversity in Luxembourg, Yuriko Backes. We started our conversation by discussing a transformative initiative that marked a significant milestone in the pursuit of gender equality—the Luxembourg Women in Finance Charter - we followed with important insights into her experiences and the b...
In the world of art, where creativity knows no bounds, lies a visionary with a passion for positive change. Patrizia Luchetta, an Italian name with an unwavering determination, is the driving force behind an inspiring non-profit organization called Charlotte in Red. This remarkable initiative aims to address gender inequality in the art world while promoting sustainability through the captivating medium of documentaries featuring talented female artists. Join us as we delve into the extraordi...
Today, we have a special treat for you as we dive into the world of personal branding from a different angle with the incredible Sandy Grisby, a multi-talented photographer, and personal branding expert. In our efforts to develop our personal brand, we must acknowledge that we live in a world where image and perception matter. And like with work on our brand strategy, also with our image it's easy to fall into the trap of creating a fictional character to please others. However, Sandy ...
As artificial intelligence continues to evolve at an unprecedented rate, a pressing question looms: Should we, as humans, be afraid of AI, or is it simply the next step in our technological evolution? With fears that AI will replace jobs, disrupt industries, and redefine how we work, it’s natural to wonder about our place in a world increasingly dominated by machines. But instead of fearing the rise of AI, perhaps the real challenge is how we adapt. How can we stay relevant in a landscape tha...
Effective communication is the cornerstone of successful fundraising, yet many startup founders overlook its importance. For Ksenia Zykova, Chief Communications Officer at AngelsDeck Global Ventures and founder of NODE Communications, mastering both verbal and non-verbal communication is key to making a lasting impression on investors.Ksenia has dedicated her career to helping B2B projects, startup founders, and venture capital firms refine their messaging and presence. In this co...
Navigating a return to the workforce after a career break can be a daunting task. Whether due to family responsibilities, relocation, or a shift in personal priorities, many of us find it challenging to reenter our chosen fields after stepping away. In this episode on Embracing Career Returners and Redefining Workforce Inclusion we’re joined by Esther Celosse. Esther is the founder of Return2Career, a company with the objective of supporting organizations to tap into the highly experie...
Today’s guest on KnowThyBrand Podcast is the CEO of HSBC, Emanuele Vignoli. HSBC and KnowThyBrand have worked together on several projects, and in this episode, Emanuele talks about HSBC's active role in gender finance and discusses the upcoming event organized by HSBC and KnowThyBrand: The Gender Inclusion Challenge: When Myths and Perceptions Meet Facts and Data. This event will bring together representatives from different companies to challenge preconceptions around gender equality and pr...
What is gendered innovations? Gendered innovations refer to the creative and transformative processes that integrate sex and gender analysis into research and design. Rather than treating gender as an afterthought or a mere demographic concern, gendered innovations actively incorporate it as a critical variable that can influence the direction and outcomes of research. In this episode of KnowThyBrand Podcast, prof. Londa Schiebinger, from Stanford University, explains how accounting for sex...
In the dynamic world of startups, securing venture capital is often a critical step towards scaling a business. However, for female founders, this journey can be fraught with additional challenges due to biases and stereotypes. Our guests in this episode are Tülin Tokatli and Hale Yildiz from Pitch Me First and they discussed the challenges faced by female founders in the venture capital industry. They highlighted the low percentage of funding received by female-led startups and the biases ...
Have you ever felt held back from pursuing your dreams or potential due to beliefs about your own abilities? You're not alone. In today’s episode, psychologist Carolina Nikaedo explains how we form self-limiting beliefs from a young age and shares strategies to overcome them. She also dives deep into neuroplasticity - the brain's ability to form new connections. Through a focused effort to bring beliefs to consciousness, to take space and engage rational thinking, and to intentionally rep...
Ageism, the discrimination or prejudice against individuals based on their age, remains a pervasive issue in today's workplaces. Recent studies reveal that nearly 65% of workers have experienced age-based discrimination at some point in their careers. In today’s episode Avivah Wittenberg-Cox, a thought leader in gender and generational balance and a CEO of 20-first, discusses the four phases of women’s careers and the overlaps between gender and age. Avivah also highlights the need for compan...
Amidst the prevailing gender disparities in today's society, one might wonder if reconciliation between the genders is even possible. Enter William Keepin and Cynthia Brix, the authors of the book "Gender Equity and Reconciliation." Their interesting work offers a different perspective on fostering harmony and understanding between men and women, paving the way for a brighter future. For over three decades, William and Cynthia have dedicated their lives to reshaping the conversation around ge...
In a world often filled with negativity, there are individuals and organizations working tirelessly to make a difference and create a better, more inclusive world. In our latest podcast episode, we had the honor of meeting Emanuele Santi, the visionary founder of "Riding the Rainbow," and Lena Shevchenko, a Ukrainian mother living in Luxembourg, who discussed their project's journey toward inclusivity and the power of donations to positively impact lives. How You Can Get Involved? Through Rid...
In this podcast conversation, we had the pleasure of chatting with Hope, a remarkable woman who took a leap of faith and transformed her career from being a traditional yoga teacher to establishing her very own successful business called "Mother Trucker Yoga”. We dug deep into her journey, exploring the challenges she faced and the incredible decision-making process that led her to discover her true calling: providing truck drivers with unique yoga and wellness solutions. -> Key tak...
In this episode, we talk with Maria Elo, an associate professor at the University of Southern Denmark and an immigration fellow at the Institute of Migration. Drawing from her academic expertise and personal experiences, Maria sheds light on the challenges encountered by spousal migrants and provides insights into this crucial topic. With a particular focus on women, Maria also highlights the alarming consequences of losing valuable talent due to inadequate support systems. In this episode, ...
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