In 2016, 70 years after the creation of the Maison, the italian designer Maria Grazia Chiuri became the first woman to be appointed head of the women's collections at Dior. Inspired, modern, and efficient, she was called upon to bring back the flower-women, so dear to Christian Dior, who are more relaxed but always refined. The dream turns into desire, and femininity into a feminist momentum. © CANAL+ Photo : © MaripolHosted by Ausha. See ausha.co/privacy-policy for more information.
En 2016 – 70 ans après la création de la Maison –, la créatrice italienne Maria Grazia Chiuri devient la première femme nommée à la tête des collections féminines de Dior….Inspirée, moderne, efficace, elle est appelée pour faire rejaillir les femmes-fleurs chère à Christian Dior, plus décontractées mais toujours aussi raffinées. Le rêve se mue en désir, la féminité en un élan féministe. © CANAL+ Photo : © MaripolHosted by Ausha. See ausha.co/privacy-policy for more information.
In 2012, Raf Simons joined Dior. A radical turning point for the haute couture house, as it welcomes a renowned minimalist and pragmatic designer. But how to prove worthy of the heritage and anchor the Dior style in modernity, as the anniversary of the 70 years of the New Look approaches? © INA Photo : © Sophie CarreHosted by Ausha. See ausha.co/privacy-policy for more information.
En 2012, le créateur belge Raf Simons arrive chez Dior. Un tournant radical pour la vénérable maison de couture, qui accueille alors un créateur réputé minimaliste et pragmatique. Mais comment va-t-il se confronter à l’héritage Dior et l’ancrer dans la modernité à l’aube des 70 ans du New Look ? © INA Photo : © Sophie CarreHosted by Ausha. See ausha.co/privacy-policy for more information.
The beginning of the 1990s sow confusion. Anti-fashion, crystallized by grunge, blur the codes of fashion. John Galliano brings back glamour, which will bring him back to Dior. Between memory and modernity, the English designer rises to the challenge and infuses romance into the collections. A thousand and one stories unfold... until the final curtain falls. © INA ; © AP Archive ; Staff, Vanity Fair © Condé Nast ; © All right reserved Photo : © Peter LindberghHosted by Ausha. See ausha.co/privacy-policy for more information.
Le début des années 90 sèment le trouble. L’anti-Fashion, cristallisé par le grunge, brouille les codes de la mode. Alors John Galliano relance le glamour, ce qui va l’amener chez Dior. Entre mémoire et modernité, le créateur anglais relève le défi Dior et insuffle du romanesque dans les collections. Mille et une histoires se jouent… jusqu’au tomber de rideau. © INA ; © AP Archive ; Staff, Vanity Fair © Condé Nast ; © All right reserved Photo : © Peter LindberghHosted by Ausha. See ausha.co/privacy-policy for more information.
How to give back to Dior its dreamlike and flamboyant aspect? Bernard Arnault then sought the best profile to revive the Dior myth. Against all odds, he choses Gianfranco Ferré, a designer with an exuberant style. And Dior becomes again whimsical and baroque! Credits : © INA ; © All right reserved ; © AP Archive Photo © Droits réservésHosted by Ausha. See ausha.co/privacy-policy for more information.
Comment redonner à Dior sa part de rêve, sa flamboyance ? À la fin des années 80, Bernard Arnault cherche un nouveau cador pour raviver le mythe Dior. Il choisit contre toute attente Gianfranco Ferré, un grand créateur italien au style exubérant. Et Dior redevient fantasque et baroque ! Crédits : © INA ; © All right reserved ; © AP Archive Photo © Droits réservésHosted by Ausha. See ausha.co/privacy-policy for more information.
The 1960s are the years of emancipation. Skirts flare and shorten, and trousers become a symbol of a new state of mind. Ready-to-wear sets the pace, and “Miss Dior” (first prêt-à-porter line of the fashion house) is born. Times are changing. Marc Bohan designs for the present, but for how long? Credits : © INA ; © Philippe Lanfranchi ; © AP Archive/British Movietone ; © GP Archives - Pathé collection Photo © Georges SaadHosted by Ausha. See ausha.co/privacy-policy for more information.
Les années 60 sont des années d’émancipation. Les jupes s’évasent, raccourcissent… et le pantalon devient symbole d’un nouvel état d’esprit. Le prêt-à-porter donne la mesure, et naît « Miss Dior » (la première ligne prêt-à-porter de la maison de couture). Les temps changent, Marc Bohan dessine au présent mais pour combien de temps ? Crédits : © INA ; © Philippe Lanfranchi ; © AP Archive/British Movietone ; © GP Archives - Pathé collection Photo © Georges Saad Hosted by Ausha. See ausha.co/privacy-policy for more information.
On October 24, 1957, Christian Dior passed away. Yves Saint Laurent, his protege, takes over the “Bureau des Rêveries”, the Studio at 30 Avenue Montaigne. The geometric lines fade away in favor of a simple, natural, and flexible style... that announces the fashion of the 1960s. Credits : © INA ; © GP Archives - Pathé collection ; Film de Jérôme de Missolz © Lieurac Productions © Association Willy Maywald/ADAGP, Paris, 2023 Hosted by Ausha. See ausha.co/privacy-policy for more information.
Le 24 octobre 1957, Christian Dior s’éteint. Yves Saint-Laurent, son protégé, devient son héritier. Il prend la relève du « Bureau des Rêveries », le Studio, au 30 avenue Montaigne. Les lignes architecturales s'effacent au profit d’un style simple, naturel et souple… qui annonce la mode des années 60. Crédits : © INA ; © GP Archives - Pathé collection ; Film de Jérôme de Missolz © Lieurac Productions © Association Willy Maywald/ADAGP, Paris, 2023 Hosted by Ausha. See ausha.co/privacy-policy for more information.
February 12, 1947, the day marking the first fashion show for the new Maison Dior. Christian had only one aim: to revive Paris haute couture, which had lost its luster under the occupation. The challenge was daunting, but this debut collection would instantly win over all the journalists, buyers and clients who had made the trip. With his new look, Christian Dior was crowned a great couturier and finally took his place in history.Hosted by Ausha. See ausha.co/privacy-policy for more information.
12 février 1947, jour du premier défilé de la jeune Maison Dior. Christian n’a qu’une idée en tête : faire renaître la haute-couture parisienne qui a perdu de son éclat sous l’occupation. Le défi est de taille mais cette première collection saura convaincre les journalistes, les acheteurs et les clients qui ont fait le déplacement. Avec son nouveau look, Christian Dior est sacré grand couturier et entre enfin dans l’histoire. Hosted by Ausha. See ausha.co/privacy-policy for more information.
Drawing now occupied a special place in the life of Christian Dior. He made himself known to grand couturiers and renowned milliners alike, with much success. So much so that Robert Piguet offered him a job as a designer in his couture house. Christian could finally, excitingly give life to his sketches. But 1939 brought the beginning of the Second World War. Christian Dior was mobilized and had to leave Paris. Hosted by Ausha. See ausha.co/privacy-policy for more information.
Le dessin occupe désormais une place de choix dans la vie de Christian Dior. Il se fait connaître auprès de grands couturiers et modistes renommés. Il a un succès fou. A tel point que Robert Piguet lui offre une place de modéliste dans sa maison de couture. Christian peut enfin donner vie à ses croquis, il exulte. Mais 1939 annonce le début de la Seconde Guerre mondiale. Christian Dior est mobilisé et doit quitter Paris. Hosted by Ausha. See ausha.co/privacy-policy for more information.
1931: the effects of the economic crash in the United States were felt violently in France. For the Dior clan, a sudden reversal of fortune was exacerbated by a terrible tragedy. But Christian proved himself to be strong and clear-headed in the face of adversity. His friends showed great generosity in looking out for him when he found himself penniless and fell seriously ill. And so he was sent off to rest and recuperate in the Pyrenees. And then to Majorca where the sun, the landscapes and the colors would stimulate his senses and awaken his creativity. Hosted by Ausha. See ausha.co/privacy-policy for more information.
1931 : la crise économique venue des Etats-Unis déferle violemment sur la France. Le clan Dior affronte un revers de fortune et un terrible drame. Mais Christian se révèle fort et lucide face à l’adversité. Ses amis font preuve d’une belle générosité et l'accompagnent alors qu’il se retrouve sans le sou et qu’il tombe gravement malade. Destination Font-Romeu ! Puis Majorque où le soleil, les paysages, les couleurs stimulent ses sens et réveillent sa créativité Hosted by Ausha. See ausha.co/privacy-policy for more information.
Christian Dior is now 20 years old. During the day, he was undertaking his political science studies. But by night he was swept up in the rhythm of the Roaring Twenties, frequenting cabarets and other festive venues where he made extraordinary and fateful encounters. The artists he met fascinated him, piquing his curiosity and becoming his close friends. So why waste his time being bored with politics when the art world was where Christian seemed to belong?Hosted by Ausha. See ausha.co/privacy-policy for more information.
Christian Dior a maintenant 20 ans. Le jour, il suit ses cours de sciences politiques. La nuit, il vibre au rythme des années folles, dans les cabarets et autres lieux de fête, où il fait des rencontres extraordinaires et décisives. Les artistes qu’il côtoie le fascinent, piquent sa curiosité et deviennent ses amis proches. Décidément, pourquoi s’ennuyer en Politique alors que c’est dans le monde de l’art que Christian semble trouver sa place ?Hosted by Ausha. See ausha.co/privacy-policy for more information.