LOCAL EDGE

In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that bring local advertising to life.Discover how tailored advertising can significantly enhance consumer connections within smaller markets. This discussion is rich with actionable insights, from utilizing nuanced local knowledge to integrate seamlessly into community narratives, to innovative approaches that blend traditional and digital media for maximum impact. Whether you're a marketer aiming to harness the unique vibes of local communities or an advertiser seeking to inject authenticity into your campaigns, this episode offers invaluable strategies to elevate your advertising efforts.Tune in to gain a thorough understanding of how localized advertising not only increases engagement but also fosters a genuine connection with the audience, ensuring your message is not just seen but felt. For additional insights and data, visit: www.adcanadamedia.caProduced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers.Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape.This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format.For additional insights and data, visit: www.adcanadamedia.caProduced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca 

Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news. We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience. Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media. For more information, please visit: www.adcanadamedia.caThis series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Services Manager, emphasizes the enduring relevance of community newspapers as the hub of local content and connection. Tune in for valuable insights into the evolving landscape of local media and advertising strategies.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca   

Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner, Director of Client Strategy at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca   

In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca 

On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of elevating Moosomin. Tyler Thorn, President of Celebration Ford Sales and a second-generation Ford dealer, chimes in with his insights on how his business has thrived through advertising in the Moosomin World-Spectator for several years, a testament to the publication's impact. Wendi Lynd, representing the Moosomin District Health Care Foundation, underscores the crucial role played by local newspapers in spreading awareness about community needs and services, while also encouraging community members to actively participate in various initiatives. Tune in to Episode 8 of "Local Edge" to uncover the depth of "local runs deep."For more information, please visit: www.adcanadamedia.caThis series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca Road 55 creates content that connects!

Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in to this invaluable discourse on Episode 7 of Local Edge.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca Road 55 creates content that connects!

Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and trusted local media impact. Lana Meir, Owner of Interlake Graphics, discusses adapting to meet advertiser and reader needs. 

Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.caThis series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

Join host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in Canada with regular contributors Kelly Levson, Director of Marketing and Research at News Media Canada and Sara Unruh, Media Director at the McKim Communications Group. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.caThis series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca