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Launch Like a Creator

Author: Rachel Emma Waring

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Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you.
We don’t do boring launches here.
We’re here for storytelling, creativity, connection, and sales that feel like self-expression.
Your personal brand is your most powerful sales strategy - and it’s time to use it.
SUBSCRIBE NOW and never miss an episode!
59 Episodes
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We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?I've worked with clients with 5k, 10k, 20k, 50k, even 100k followers, who aren't making the monthly revenue they want to be making, and in this episode I'm sharing the 8 things I see over and over that block their sales. Don't forget, if you want to create content that really moves the needle for your business, listen to my free audio training here: Your Content Comeback.
Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life. This episode is about how to do that - what kind of content should you be posting to attract the opportunities on your vision board? Plus I share some updates of what's happened in the week since I started my content comeback - spoiler alert, you can turn your online presence around way quicker than you think. Don't forget to download my new free audio training: Your Content Comeback, if you want to get your content out of its flop era and into the kind of personal brands that attracts every opportunity you want.
If you've been going through a content flop era - I've GOT you. In my first episode back after some serious life stuff halted the podcast, I'm sharing all the thoughts and feels around getting back into content after a break, or a busy season where you only have time for the bare minimum. We're talking Presence Over Perfection - how to get out of overthinking and into your zone of genius with your social media - and how to keep taking imperfect action towards your goals. I also shared my plans for how I'm re-energising my content in the run up to my next launch, and I've shared that exact plan in more detail in my new free audio training: Your Content Comeback. Sign up here to get the bonus free audio training that goes through the exact 7 steps I'm taking this month to enter my content comeback era, so your dms can go from "I never see you on my feed anymore", to "omg you're on FIRE!"
This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier. Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the way, rosé in hand and a single mini-microphone passed between us. Ellie Kime and Mary Lord join me in this episode to share things we've done recently to save time and make life easier, from travel to automation to business organisation tips. You can find Ellie of Eleanor Mollie here.And Mary of Yay Collective here.
Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet.My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you.The numbers, what worked, what I'd do differently and the big lessons I'm taking into the next one.In this episode:Why having less than half the people on my launch list compared to my last launch still produced more revenueHow building in public and having hundreds of conversations before opening the doors made this launch feel genuinely chillThe personal reason why this launch felt easier than previous ones - and what perfectionist mode was doing to my other launches without me realisingThe honest weak spots - the top of funnel content I deprioritised and the gap I left for logical buyers who needed more informationWhy I can't just do the same thing again next time - and exactly what I'm focusing on over summer to make the next launch even biggerThe one thing that made the biggest difference to this launch that you can start doing todayWant to be first in line for the next Radiate launch? Get on the waitlist here.
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