Launch Loud

I love seeing more people get brave about sharing their launch results lately, the good and the bad. But we also need to talk about what to do next… especially when things don't quite pan out like you expected. A quiet or 'flopped' launch isn't the end of the story, it's alllllll of the data and momentum you need for your next best one. In this episode of Launch Loud, I'm unpacking the exact three steps I take (and recommend to every client) any time a launch doesn't bring in the result we we...

I’m a live launch girl at heart… But if you’re just running 3 - 4 a year, that leaves way too much dead space in between, where your audience goes quiet and so does your revenue. In this final episode of the Cash Injection Series, I'm unpacking three real promotional strategy results, two straight from my clients and one from my own business, that brought in four and five revenue figures without ads, webinars or a full pre-launch runway. Tune in to find out how my client Lisa sold 27 spots in...

Your cash injection campaign doesn't need all the full bells and whistles of a live launch but you do need to bake demand in. But more noise doesn't create buzz. The right content does. In this episode of Launch Loud, I'm walking you through exactly what to post during your flash sale or Black Friday promo to activate the buyers who've been sitting on the fence. I'm breaking down the two content frameworks that get you seen, the two that actually move someone to buy and the content format tha...

While I love a good deal as much as anyone, "it's Black Friday, get a good deal" isn't a strategy. Because here's the truth... Rushing your timeline is exactly what turns a well-timed cash injection into a total flop. I'm continuing the Cash Injection Series and walking you through exactly how to map out the timeline for a cash injection campaign, using Black Friday as just one example. I'm breaking down why you still need a warm-up phase even for a low-ticket offer, the exact open cart windo...

You know live launches are the GOAT for visibility, growth and volume sales in online business, but too many of us let all that hard-won momentum completely disappear the second cart closes. In this episode of Launch Loud, I'm unpacking what you’re leaving on the table between launches and the four different cash injection formats you can run without a huge ad spend or a full-scale conversion event. The best bit? Q4 is the perfect time to plug one into your business. This is episode one of my...