In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices.From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management.Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage exi...
Hosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories.In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power of citation consistency to propel websites to the TOP of search engine rankings for attorneys.If you enjoyed the show please leave a review on Apple...
Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert, renowned as the "godfather of digital PR."Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital...
Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing.Highlights:· Local SEO Strategies: Discover the importance of local SEO and its profound impact on map rankings. Brian unravels key tactics to enhance your online vi...
In this enlightening episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing brings us along a comprehensive exploration of SEO strategies for law firms in this featuring Andrew Prince.Drawing from his experience as the former SEO Manager at the Law Offices of James Scott Farrin, Andrew delves into the nuances of optimizing legal websites to drive traffic, generate leads, and secure valuable cases.In this engaging conversation with Kristaps Brencans, Andrew discuss...
In this episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing chats with Jason Barnard, an expert in online identity, personal branding, and optimizing online presence. With over ten years' experience in branded search management, Jason specializes in helping individuals and businesses master their search engine results and build credibility in the digital realm.Here are some exciting takeaways you can expect from this episode:Online Identity and Brand SERP...
In the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns.Here are some of the subjects they discuss in the episode:Victor discusses his experience, starting as a content writer before moving onto legal marketing.Tips on local map rankings, directories, and reviews in legal SEO.The importance of branding, outreach, and con...
In the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients.They start with discussing Bo's foray into PPC, managing huge advertising budgets, and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads budg...
In the seventh episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Braden Pollock who owns Legal Brand Marketing that specializes in legal lead generation. But they don't limit their conversation to leads. Here's what they discuss in today's episode:Importance of link building for attorneys,Why law firms may experience a decrease in leads right now (and how to mitigate it..),Creating high quality legal content!And lots more.About Braden:...
In the sixth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Mike Mann, the Founder of fabulous corporations and charities including Phone.com, DomainMarket.com, SEO.com, and MakeChange.com.They get together on a topic rarely discussed in attorney digital marketing: choosing a domain name. Here are some things they discuss in the episode:Mike's background in charityHow Mike started entrepreneurshipHow to build a brandHow to estimate ...
In the fifth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with SEO director at Elite Legal Marketing, Adrian Gas.They discuss specifics of SEO for attorneys and Adrian's journey to become a SEO director in the legal industry. Here are some things they cover in the podcast:Creating digital assets,Link building and digital PR strategies for attorneys,Importance of high-quality content,How to improve your map rankings.About Adrian: He started ...
In the fourth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with senior SEO manager, Isadora Padoa. They talk about one of the most important lawyer SEO ranking factors in 2023.In this episode, Kristaps and Isadora breakdown our inhouse E-E-A-T audit created by Isadora. They discuss:What are E-E-A-T ranking signals for attorneys?Importance of personal brands for lawyersHow to use lawyer directories for improving your E-E-A-TBreakdowns of E-E...
In In the third episode of Law Firms On The Map, Chris Brencans, the CEO of multi-million dollar law firm SEO agency, On The Map Marketing, dissects some personal injury law firm websites.The agency has a proof of efficacy in competitive national markets such as injury law (see some law firm marketing case studies here). Also it prides with personal injury SEO as their sweet spot!Here are the websites Chris dissects in the podcast:Farahi Law FirmNorris Persinger Law, LLCCaruso Law OfficesAron...
In the second episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans again. This time they breakdown law firm SEO services — specifically what working with On The Map Marketing is like. You'll find out the:The onboarding process, reporting, and team composition in the execution of a lawyer SEO campaign,Division of budget across a lawyer SEO project,How can law firms outrank directories in SERPs, creation of on brand and optimized legal content, etc.Who is Kr...
In the first episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans to discuss the importance of SEO for lawyers. We start with the basics of search engine optimization that attorneys need to know about. Then we get into the factors attorneys should consider when hiring a digital marketing agency.In this episode, we discuss important stuff for attorneys considering SEO such as:What’s the value of law firm SEO for attorneys?When is the right time to hire a SEO age...