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The Community for Learning Business Professionals
278 Episodes
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Many associations struggle with pricing their education offerings. Should education be bundled into membership? Sold à la carte? Packaged as a subscription? And how can learning businesses set prices in a way that reflects the value they provide and supports financial sustainability? In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with …
The post Pricing Association Education with Dr. Michael Carr-Tatonetti appeared first on Leading Learning.
In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb wrap up their three-part look at reach, revenue, and impact by focusing on impact—often the least clearly defined and measured of the three pillars. Celisa and Jeff explore how impact looks different depending on whose perspective you consider—that of learners, employers, …
The post Revisiting Reach, Revenue, and Impact—Ending with Impact appeared first on Leading Learning.
In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb focus on revenue and why it—along with reach and impact—is fundamental to the success of any learning business. If you’re unsure which offerings are truly pulling their weight, whether you’re leaving money on the table, or how to decide what to …
The post Revisiting Reach, Revenue, and Impact—Continuing with Revenue appeared first on Leading Learning.
Reach, revenue, and impact are familiar concepts to long-time listeners of the Leading Learning Podcast. But they’re often treated as separate challenges. In this episode, co-hosts Celisa Steele and Jeff Cobb revisit these three pillars and explore why they need to be approached as a connected system rather than isolated priorities. Drawing on recent research, …
The post Revisiting Reach, Revenue, and Impact—Starting with Reach appeared first on Leading Learning.
Most learning businesses are rich in content, but far fewer are intentional about which pieces of content sparks collective learning, In this episode, Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele explore the concept of social learning objects: shared artifacts that anchor attention, create common language, and turn individual consumption into collective learning. Social …
The post Social Learning Objects: From Content to Collective Learning appeared first on Leading Learning.
Many learning businesses know they need to innovate, but moving faster and experimenting can run headlong into culture and the fear of being wrong. This episode of the Leading Learning Podcast looks at why that happens and what to do about it. Elizabeth Engel and Jamie Notter, co-authors of the white paper “Lean at Ten: …
The post Lean Startup, Design Thinking, and Culture with Elizabeth Engel and Jamie Notter appeared first on Leading Learning.
Strategy is about making choices—where to focus, what to invest in, and what to stop doing. Data can help bring clarity to those decisions, especially in a complex and competitive environment. In this episode, Leading Learning Podcast co-hosts Celisa Steele and Jeff Cobb share insights from a survey of learning businesses to help you think …
The post The Strategic Outlook for Learning Businesses 2026 appeared first on Leading Learning.
Mindset shapes how adults approach learning, challenge, and change—and it has important implications for learning businesses. In this episode of the Leading Learning Podcast, number 468, co-hosts Celisa Steele and Jeff Cobb explore Mindset, the influential book by psychologist Carol Dweck, and the broader concept of mindset. They unpack the distinction between fixed and growth …
The post Redux: Maximizing Learning with Mindset appeared first on Leading Learning.
Content is everywhere, governance is slow to change, and technology expectations keep climbing—association learning businesses are feeling squeezed. Most are still operating like catalog providers in a market that now needs architects. In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb share a Rumelt-style diagnosis based on conversations with 27 …
The post Associations as Architects of Learning appeared first on Leading Learning.
Building or refreshing certification prep, reviewing prices, or expanding into new formats? This conversation offers concrete examples of how to move fast, listen well, and align your portfolio with both mission and margin. Letty Kluttz, senior vice president of membership, education, and programs for the Association for Professionals in Infection Control and Epidemiology (APIC), talks …
The post Cert Prep, Pricing, and Impact with Letty Kluttz appeared first on Leading Learning.
Unsure about AI guardrails, AI data risks, or which artificial intelligence project to pick first? You’re not alone. Tori Miller Liu, president and CEO of the Association for Intelligent Information Management (AIIM), talks with Leading Learning Podcast co-host Celisa Steele about treating artificial intelligence initiatives as data initiatives, picking one to three practical use cases …
The post Responsible, Pragmatic AI with Tori Miller Liu appeared first on Leading Learning.
Artificial intelligence often magnifies what’s already happening in an organization. If your metadata is a mess, an AI recommendation engine might help you give prospective customers recommendations faster, but those recommendations aren’t likely to be effective. In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb place AI in the Learning …
The post AI in the Learning Business Maturity Model appeared first on Leading Learning.
Do you want your learning business to be more than a provider of programs, to truly operate as a learning-centric organization? This episode of the Leading Learning Podcast offers a real-world example of how to do just that. Mike Moss, president of the Society for College and University Planning (SCUP), joins co-host Jeff Cobb to …
The post Becoming a Learning-Centric Organization with Mike Moss appeared first on Leading Learning.
If you’re concerned about how your learning business can keep pace with rapid change—AI, growing risks, shifting learner expectations—this episode of the Leading Learning Podcast can help. Associations, credentialing bodies, and other learning businesses face mounting pressure to do fewer things of greater value, and success requires both courage and careful risk management. Glenn Tecker, …
The post Governance, Risk, and the Future of Learning with Glenn Tecker appeared first on Leading Learning.
If you’re wondering what role artificial intelligence should play in your learning business—or how to prepare your people and processes to use it effectively—this episode of the Leading Learning Podcast is for you. Many learning businesses are just beginning to grapple with AI’s implications, and the gap between the potential and the current reality is …
The post Building AI Capacity with Amith Nagarajan appeared first on Leading Learning.
Associations have long played a role in supporting learning and education, but they may be overlooking the full extent of their potential. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele explore why associations are education’s sleeping giant and how they can awaken to the opportunity before them. They discuss …
The post Why Associations Are (Still) Education’s Sleeping Giant appeared first on Leading Learning.
If you know your learning offerings need to evolve, but you’re not sure where to start or how to bring others along, this episode of the Leading Learning Podcast can help. Whether you’re struggling with risk tolerance, engagement, or relevance, you’re not alone. And you don’t have to figure it out alone either. Mary Byers …
The post Evolving Through Innovation with Mary Byers appeared first on Leading Learning.
If you’re a leader navigating change, shifting expectations, or questions about your organization’s identity and future, this episode of the Leading Learning Podcast is for you. It features Lowell Aplebaum, CEO of Vista Cova. Lowell works with association leaders and boards on visioning, governance, and strategy—and he brings a thoughtful, deeply human approach to the …
The post Curiosity, Clarity, and Courage with Lowell Aplebaum appeared first on Leading Learning.
If you’re leading a learning business right now, you’re almost certainly navigating uncertainty—political, economic, technological. It can be hard to know how to lead well, plan strategically, and stay responsive without burning out. Our guest in this episode of the Leading Learning Podcast, number 457, is someone who has spent years helping association leaders. Seth …
The post Leading Through Disruption with Seth Kahan appeared first on Leading Learning.
What will it take to keep your learning business relevant and thriving in 2030? In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele unpack seven strategic shifts that are reshaping continuing education—from personalization and AI to credentials and commoditization and more. You’ll come away with ideas to apply now and …
The post CE in 2030: Strategic Shifts and Emerging Realities appeared first on Leading Learning.
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