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Leads2Scale

Author: Social Media Week

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How do you build a successful, sustainable, marketing driven organization?

Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
41 Episodes
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This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite.As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well.Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John.During the conversation, Josh shared a ton of fascinating insights including what it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup, why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman.During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on marketing, some of the mistakes that brands are making in regards to their approach to storytelling, and explored some common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features author and Ultra-marathon runner storyteller, Charlie Engle.A thrill-seeker, Charlie Engle has run, cycled, and climbed his way across various terrains around the globe. His 5,000-mile journey across the entire Sahara Desert, where he ran two marathons per day for 111 consecutive days, led to the film Running the Sahara and subsequent work with Matt Damon.During the conversation, Charlie discussed how he went from the idea of running across the Sahara desert to willing it into existence, the transformative power of storytelling and why telling his story has been so important to his journey, and what he’s planning for his next big adventure.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during our Social Media Week New York event and features The New York Times’s biggest voices in audio including Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” and Sebastian Tomich, The New York Times global head of advertising and innovation. They share insights into podcasting and how audio is changing the way we engage with content and storytelling.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit. At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.During the conversation, Will discussed his background as a musician and what lead him to joining Reddit, the parallels between the music industry, social media and building community, the growth of subreddits and the role they have played in driving community engagement, and how they work with brands and the role they play on the platform.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements.Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A’s.During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode we have another conversation that was recorded live during our Social Media Week Los Angeles event and features the incredible Andy King. You might recognize the name as Andy became an internet celebrity thanks to his infamous appearance on Netflix’s FYRE Festival documentary, “Fyre: The Greatest Party That Never Happened.” Following the Netflix documentary Andy found himself in the middle of a social media blitz after, which quickly turned him into a meme overnight...something that was completely foriegn to Andy because at the time he didn’t even know what a meme was!During the conversation Andy discussed his career before FYRE and how he first got involved with the organizers, how he embraced becoming an overnight viral celebrity, his impression of the Influencer space and how it is changing culture, and how he is using his new found celebrity for good. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization.As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions.During this Social Media Week Los Angeles fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week's Leads2Scale podcast features Eric Edge, SVP, Marketing and Communications at Postmates.During the conversation, Eric discussed his past roles at Facebook, Instagram and Pinterest, what attracted him to his latest role at Postmates, how he sees the on-demand space today, how they view competition and continue to innovate, how the brand is evolving in the eyes of their customers, and what he thinks the big tech platforms need to do to regain consumers trustDon’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
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