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Author: Nicholas Scalice | Growth Marketer and Founder of Earnworthy

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Get quick, actionable insights on one new growth marketing topic each week in 20 minutes or less.
31 Episodes
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On this episode, learn how one of the world's best copywriters created a framework to help you craft the right message for the right person at the right time.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀What Are the 5 Stages of Awareness? [Blog Post]Breakthrough AdvertisingInterview with Brian KurtzHow Long Should Your Pages Be?Marketing Stages: Awareness, Sophistication, and Intent- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Ever wonder which marketing tools to use to turn more of your website visitors into leads and customers? Here are 10 of my favorites that will help you do just that.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀10 Conversion Optimization Tools to Supercharge Your WebsiteUnbounceCallRailGoogle AnalyticsGoogle OptimizeVWOConvertFlowFomoHotjarUsabilityHubLandbot- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Marketing Paths

Marketing Paths

2021-01-1511:01

On this episode, I share some quick tips on how to discover your marketing career path.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀Choosing Your Marketing Career Path [Article]This Is Marketing- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Broken Marketing

Broken Marketing

2021-01-0814:49

On this episode, learn which 7 problems could be causing your marketing efforts to fail—and how to avoid them.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀Why Your Marketing Is Broken and How to Fix It [Article]How to Clarify Your MessageInfluenceFogg Behavior ModelHotjar- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Offers That Convert

Offers That Convert

2021-01-0110:02

On this episode, learn my simple 4-part framework for crafting an offer that converts.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀Creating Offers That Convert with the TACO FrameworkInterview with Seth Godin on Growth Marketing Toolbox [Podcast]- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
On this episode, I share 5 tips to supercharge your skills as a conversion optimization specialist.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
On this episode, find out how landing pages can help you supercharge your marketing campaigns by generating more leads and sales.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀Why You Need a Landing Page [Full Article]The Paradox of ChoiceUnbounceElementorUnbounce Review7 Quick Landing Page Optimization Tips (with Examples)Definitive Guide to Landing PagesLanding Page GuideLandingfolio- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Starting a Newsletter

Starting a Newsletter

2020-11-0615:03

On this episode, learn how to start a newsletter in 10 simple steps with specific tools and tips to get more subscribers.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀How to Start a Newsletter in 10 Simple Steps [Full Article + Links]- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Are you still primarily focusing on "getting more traffic" to your website without trying to convert that traffic into leads and customers? If so, this episode can help you make that traffic more valuable without spending more on advertising.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀The “Traffic” Problem (and How to Fix It)7 Question Landing Page Framework [FREE GUIDE]Google Analytics HotjarGoogle OptimizeGoogle Optimize Getting Started GuideFogg Behavior Model7 elements of designBASIC UXThe Copywriter’s HandbookBreakthrough Advertising- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
On this episode, discover 5 problem areas that cause ineffective marketing campaigns and learn how to avoid them.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀The Dark Side of Growth Marketing [Article]HotjarFullStoryUsabilityHubGoogle Analytics- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Podcasting 101

Podcasting 101

2020-10-1610:41

Do you want to explore podcasts as a marketing tool for your brand, but not sure where to start? On this episode, I'll break down everything you need to know.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀The Power of Podcasts as a Marketing Tool [Article]Growth Marketing ToolboxCanvaFiverrStoryBlocksATR2100Audio HijackAudacityDescriptBuzzsproutPodcastPage.io- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
We've all heard about overnight marketing success stories, but often, there's a lot more going on below the surface. Learn what it really takes to win in marketing on this episode.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀The Myth of the Overnight Marketing SuccessMichael Dubin Interview [Video]Exploding Topics Trends.vcGlimpseThis Week in Creative Technology- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
On this episode, find out exactly which types of growth marketing tools you need to have in your marketing stack in 2020 and beyond.- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀5 Essential Types of Growth Marketing Tools [Article]Martech 5000 InfographicUnbounceInstapageLeadpagesConvertFlowOptinMonsterPoptinActiveCampaignHubSpotKlaviyoHotjarFullStorySmartlookChatraManyChatLandbot- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
7 Landing Page Tips

7 Landing Page Tips

2020-09-2519:07

On this episode, I'll share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers.Links and Resources:7 Quick Landing Page Optimization Tips [Article]Landing Page Framework [FREE GUIDE]- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Growth Marketing 101

Growth Marketing 101

2020-09-1811:49

On this episode, I go back to the basics to define growth marketing and answer some common questions about getting started.Links and Resources:GrowthMarketer WeeklyWhat is Growth Marketing? [Article]- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Google Marketing Tools

Google Marketing Tools

2020-09-1113:00

On this episode, get a quick breakdown of 4 free tools from Google that can help you improve your marketing campaigns.Links and Resources:GrowthMarketer Weekly Newsletter4 Free Google Marketing Tools You Should Be Using [Article]Google AnalyticsGoogle Tag ManagerGoogle Search ConsoleGoogle Optimize- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
On this episode, learn 5 actionable tips that can help you become a better growth marketer.Links and Resources:GrowthMarketer Weekly [Newsletter]5 Tips That Will Make You a Better Marketer [Article]Google Analytics Individual CertificationHubSpot’s Inbound Marketing CertificationFacebook Blueprint CertificationWebflow 101 Crash CourseThe Cold Email MasterclassManyChat Master Chat Marketing CourseHotjar Resource LibrarySwipeFile.comSwipe-WorthySwipeFiles.coConnect on Twitter- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Clarify Your Message

Clarify Your Message

2020-08-2813:54

On this episode, learn how to bring clarity to your marketing campaigns and compel people to take action with 5 simple tips.Links and Resources:How to Clarify Your Message [Article]Building a Story BrandHow to Run a Five Second Test [Article]- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Five Second Tests

Five Second Tests

2020-08-2110:04

On this episode, learn how a simple test can help you improve your website or landing pages to get more people taking action.Links and Resources:How to Run a Five Second Test [Article]UsabilityHubHow to Run a Five Second Test on UsabilityHub [Video]UserBob- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
Growth Marketing Rules

Growth Marketing Rules

2020-08-1416:13

On this episode, learn and memorize these 5 rules of growth marketing that can make or break your next campaign.Links and Resources:GrowthMarketer Weekly [Newsletter]The 5 Rules of Growth Marketing [Article]HubSpot Persona ResourcesBuilding a Story BrandInfluenceNicholas on Twitter- - - - -🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀- - - - -Spread the Word:• Share the Show: Click here to preview a tweet you can publish• Review the Show on Apple Podcasts: growthmarketer.co/apple• Review the Show on Podchaser: growthmarketer.co/podchaser- - - - -About the Podcast:• Hosted by Nicholas Scalice• Produced by Earnworthy- - - - -Connect with Nicholas:• Twitter: twitter.com/nscalice• LinkedIn: linkedin.com/in/nscalice• Instagram: instagram.com/nicholas.growthmarketer• Email: growthmarketer.co/contact
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