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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
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109 Episodes
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Subscriber-only episodeHow Segmented Automations Maximize EfficiencyHow can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment, ensuring that your communication is always relevant and impactful. In this episode of Legal Marketing 101, we uncover the transformative power of segmented automations for your law firm's marketing strategy. Discover how you can max...
How to Leverage Contextual AdvertisingJoin our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to positioning your services at critical decision-making moments, we explore how contextual advertising enhances trust and attracts the right clients.Subscript...
How Do I Beat My Competitors?Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients.By leveraging publicly available information such as keyword gaps, Google My Business listings, Google Ads, and social media insights, you can optimize your marketing effort...
How Big Is Your Market?Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and uncover new opportunities.We explore how consistently monitoring market trends and client needs can help identify new opportunities, refine existing pr...
Why Should I Trust Google's Algorithms?Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge.Can you really trust a machine with your law firm's advertising dollars? Discover the transformative power of Google's algorithms.Visit: Legal Marketing 10...
Should I Copy My Competitors' Marketing Strategy?Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies.Discover how personalized client service, showcased through compelling testimonials and case studies, can set your firm apart. This episode lays the groundwork for bu...
3 Keys to Writing Great Email ContentJoin our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging. Using real-life examples and practical tips, you'll learn to identify and craft compelling stories from your firm's experiences, ensuring you highlight key moments and client journeys effectively.Visit: Legal M...
What is Remarketing?Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can revolutionize your marketing efforts.Ready to maximize your advertising budget while boosting conversion rates? This episode offers a treasure trov...
What is a CTA?Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge between a potential client's interest and their decision to seek legal representation, making your website more intuitive and user-friendly.Learn wh...
4 Ways to Lower Your CPC on Google AdsJoin our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice.Whether you're a small local practice or a large law firm, these insights will help you achieve more cost-effective advertising and generate better results.Visit: Legal Marketing 101 YoutubeFor more, visit...
AI Again: Part 4: What's Next?Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenAI, including their cutting-edge video generation model, Sora, and the highly anticipated GPT-5, which aims to bring PhD-level understanding to AI. The AI market is rapidly evolving, and keepi...
AI Again: Part 3: Supercharge Document GenerationFind out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents. Building on our previous discussion about the digital intake process, we explore how AI can elevate this automation by efficiently extracting and analyzing data from a...
AI Again: Part 2: Supercharge Client IntakeImagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality.In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical guide that integrates seamlessly with your existing CRM, making it both cost-effective and efficient. Whether you're new to AI or looking to refine you...
AI Again: Part 1: Reintroduction to Artificial IntelligenceJoin our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a buzzword for years, recent advancements have finally stabilized the landscape, allowing for meaningful integration into your systems. We’ll dissect h...
Top 3 Cybersecurity Tips for Law FirmsJoin our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1PasswordVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the Show.
Are Your Emails Actually Being Delivered?Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive into the technical trifecta of DKIM, SPF, and DMARC, and how these email authentication protocols work for you. Boost your email deliverability and...
Subscriber-only episodeLocal SEO: Part 4: Leveraging the Power of Client Reviews in Local SEOImagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and trustworthiness of your business through your clients' words.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: T...
Subscriber-only episodeLocal SEO: Part 3: List Me EverywhereEver wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the importance of those digital signposts—your firm's name, address, and phone number—across key platforms like Google My Business and Yelp, and dive into why ...
Subscriber-only episodeLocal SEO: Part 2: Components of Great Local SEOJoin me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is primed for the evolving ways potential clients seek legal help. Learn More About SchemaVisit: Legal Marketing 101 YoutubeFor more, visit rosenad...
Subscriber-only episodeLocal SEO: Part 1: What is Local SEO?Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opportunities; we're guiding you through the digital landscape to ensure potential clients find you, right when they need you.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadverti...
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