Leon Turetsky Podcast

On this podcast Leon Turetsky shares his insights on running multiple Online Businesses, Philosophy, Spirituality, Relationships and more.

#20: Adaptability

The key to longevity in business is being able to adapt and innovate. In today's podcast I talk about Netflix VS Blockbuster, Borders VS Barnes & Noble, as well as other companies and the key takeaways on what made the winners thrive and what made losers fail. 

05-03
11:20

#19: Focus on Your Winners?

Today I give 3 examples of how you can take your business to the next level by doubling down on what's working. While diversifying is important, you also need to maximize the things that are working, instead of always chasing the next shiny object. Subscribe to this podcast and leave us a review!

04-14
15:52

#18: 3 Levels of Content Production

Good content can make or break your business. In today's environment there are articles written on every single thing, so if you want to stand out you need to make sure you know how to produce great content, and figure out your writing process. Learn the 3 Levels of content in today's episode!

04-08
06:59

#17: Are you Reactive Or Proactive?

Are you reacting to things that happen in your business? Or do you take action ahead of time? In this episode I talk about the 2 types of entrepreneurs, and I also tell you which type I am.  Be sure to subscribe to this podcast and leave us a review!

04-01
09:45

#16: The 3 Pillars of SEO

In today's episode I talk about the main 3 pillars of ranking high in the search engines - This is known as Search engine optimization (AKA SEO). People complicate things but it really comes down to just 3 main things. Leon reveals how he's been ranking websites for the past 10 years and why you only need to focus on 3 things for a good SEO strategy.  If you enjoy this podcast please leave us a review in itunes!

03-25
15:17

#15: 5 Brand Building Tips For 2019 (And Beyond)

In today's episode I give 5 tips for building a strong brand online in today's environment. The internet has exploded and so has the competition. It's important you know how to stay relevant in today's age so that your company can thrive in 2019 and beyond.

03-16
11:00

#14: The 80/20 Rule

Are you a master of doing unimportant tasks? On today's episode I introduce the Pareto Principle, also known as the 80/20 rule. I give concrete examples of how you can apply this rule in your business and marketing.

03-12
09:42

#13: Do You Need A Fancy Website?

In today's episode I dig deep into what really matters in terms of web design and discuss whether or not you need a fancy website or just a simple clean website. 

02-26
12:44

#12: How I made $2000 in 4 days (Validating a new product)

In this episode I dive deeply into my new company, and give you the background story of how and why company and how I decided what to sell there. As well as I describe how I made the first $2000 from a 4-day email launch to start validating a digital product in this company.

02-18
20:37

#11: Why You Should Charge Premium Prices (6 Reasons)

Most businesses compete in the low price range, and very few position themselves as the premium option. In this episode I explain the ups and downs I personally went through with trying to decide my pricing, and how I learned that higher prices is the way to go. I go through 6 reasons why you should charger higher prices and position yourself as the premium service provider in your market.

10-25
13:52

#10: Is Content Marketing The Best Thing Since Sliced Bread?

In today's episode I discuss the pros of content marketing and I discuss why compared to how things used to be, marketing today is much more accessible to the masses, easier and cost effective. If you enjoy my podcast please leave me a review on itunes!

10-01
08:16

#9: Do You Compete Against Yourself?

This might sound counter intuitive, but should you compete against yourself, or should you compete against your competition? The thing is that you cannot control what your competition does, but you can certainly control how you run your business, and the quality of your products and services.

09-27
15:50

#8: Do You Need A Business Plan To Get Started?

In this episode I talk about whether you should create a business plan in order to start your new business. I discuss the pros of starting fast and revising as you go, I also give examples from my own businesses and how much planing I did in the beginning.    

09-16
14:29

#7: Should You Quit Your Job To Start A Business?

In this episode I discuss whether or not you should quit your job in order to pursue your new business, or stay put and do both at the same time. I give you my own perspective on this... Please leave us a review on itunes!

08-25
10:30

#6: Part 3 of 3 - Specific Content Marketing Tips

This is the last episode in this 3 part series on content marketing tips. I believe the 2 tips mentioned here are the most important ones and often overlooked. Please be sure to go back and listen to parts 1 and 2 if you haven't. And review us on itunes!

08-17
12:00

#5: Part 2 of 3 - Specific Content Marketing Tips

In this part 2 of content marketing tips episodes I talk about how important it is to make content that is very unique and different than what is out there already. Also, I discuss why creating evergreen content is crucial for long term success. Stay tuned for Part 3 which will be the final episode in this series.   Please leave us a review on itunes if you're enjoying this podcast.

08-10
16:05

#4: Part 1 of 3 - Specific Content Marketing Tips

In today's episode I talk about 2 specific content marketing tips that will help any beginner or an experienced business owner to get better results from their marketing efforts. In this part 1 of 3 I talk about creating relevant content to what you're selling, as well as, understanding who your audience is and what content is best for them.

08-03
12:38

#3: Abundance Mindset VS Scarcity Mindset (In Business)

Having the right mindset for business is crucial for the long term success of your business. There is a world of difference between having an abundance mindset as opposed to a scarcity mindset in business. This podcast episode is specifically for Entrepreneurs and business owners who want to cultivate a position and abundant mindset in their marketing and business. If you enjoy this episode please leave us a review on itunes!

07-25
16:20

#2: How To Choose A Brand Name (For Your Business)

In today's episode we take a deep dive into how to pick the perfect brand name for your business. I go through 9 specific tips on how to find the right business name, what to look out for, and how to finalize it. This is very important because your business name is going to be representing you for the long haul. If you enjoy this episode please leave a review on itunes!

07-25
17:34

#1: My 3 Fav Traffic Sources For Online Businesses + Intro

In today's 1st episode of this podcast I give you a brief intro on who I am and the businesses I currently run. Then I reveal my 3 favorite organic traffic sources at the moment. I use these traffic sources in all my online businesses and I believe they can work for most businesses out there. If you enjoy this episode please leave a review on itunes.

07-25
13:12

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