Let's Capture Your Story...

Today's episode is titled after what I have been coining for years behind the scenes. I haven't really said this publicly, but it's called the “Ernest Hemingway effect and Visual Storytelling.”Now the author, Ernest Hemingway, one of my absolute favorites, has a very famous quote that says: “Show the audience everything, tell them nothing.”Now this goes back to my screenwriting days. When I was first learning about how to actually write a screenplay, because I think for a lot of people, if you ever were to attempt to write a screenplay without actually studying how to do it, you probably would go about it the way that you would write like a short story or like a novel.And I think we learned that style obviously like in school, right? We were just learning how to give our character's voices, how to be very descriptive, how to increase our vocabulary, how to obviously have proper syntax and punctuation and all that good stuff, you know, all the great writing techniques we learned while we were in school.But I will say that I had to throw all of that out of the window when I went to study how to properly become a screenwriter.It's a real thing of "show versus tell", and essentially, it's just don't write anything in the script that you are directing a character in the film to say verbally, that you could have the character perform or visually display.So an example would be something silly, like telling someone to answer the phone, and when the phone is ringing you have your character say: “ Hey, I think I might answer the phone.”No, they're going to just get up and go answer it. Or they're not–, if it's suspenseful, like the film 'Scream', she didn't want to answer the phone obviously, but that's like a simple silly example.You would never have your character blatantly say something that they could have visually shown to the audience.And so the same thing applies to your visual stories. You want to show the audience something. You don't want to be always talking to them and talking at them.Ready to learn more about how to SHOW (not tell) better visual stories with your audience?Schedule your Story Time Call hereLehmanCreativeGroup.com

Many brands, e-commerce shops and funded startups need help with understanding the importance of aiming to hit the correct target with their visual storytelling assets – which is to touch the human-spiritual  aspect of your audience.This is important because to understand, as visual storytelling is more than merely creating a connection via any superficial emotional language, that is often used and thrown around in the brand story industryIn today's episode, I will go in-depth about how brands, e-commerce shops and funded startups can benefit from touching the human-spiritual aspect of your audience.This subject came up for me when I remember that we all can think back to a time where we have our innermost thoughts and desires come forth and speak to us on a deeper spiritual level. Another example is, we all can remember falling in love the first time and regardless of how things may have turned out, we can still go quantum and remember the beautiful moments and have appreciation for what that relationship taught us, in order to contribute to our evolving spiritual journey, so that we may become better people.I thought this was important to talk about in this episode because evoking emotions with your visual storytelling is just a surface level point of impact for you to further connect with your audience.I learned about touching the human-spiritual aspect of your audience after consulting with brands, as well as I, myself, have encountered my personal and private moments of introspection, that have lead me down the path of seeking a deep resonance with how I choose to spend my time and what I decide to experience whenever I engage with a brand's products or services.Here's what you'll learn in this episode:How brands can better align their products and services with their audience.The importance of cutting through the noise.The lasting impact of doing the work that peels back the fullness of the emotional layers that reside on the surface.Resource shared in this episode:Schedule a story time call with the teamLehmanCreativeGroup.com

Many brands, e-commerce shops and funded startups need help with understanding the importance of connecting with your audience on a heart-centered level. Visual Storytelling is important because when you understand these top 3 ways to cultivate connection that uplifts your audience to take inspired action from your visual stories, you are on the correct path that makes your audience members lives better. In today's episode, I go in-depth about how brands, e-commerce shops and funded startups can benefit from connecting with your audience on a heart-centered level.This subject came up for me when I was in attendance at an event where there were multiple speakers on a panel, and I was deeply touched in my heart, by one the gentlemen's stories that he shared that evening. So-much-so, that I made it a point to tell him how much his story resonated with me when we spoke in person.I thought this was important to talk about in this episode because I see a lot of businesses and brands missing the mark on where they derive their visual stories from and how they can be improved, if only the intentions and foundations were set firmly.I learned about the importance of connecting with your audience on a heart-centered level after consulting with brands and being a conscious consumer myself. I realize that I have a deeper connection with the companies that took the time to be intentional about building a relationship with me – and for the right reasons.Here's what you'll learn in this episode:How and ways to Inspire your audience from the correctly aligned foundationHow and why aspiration content and connections are so powerfulThe audience journey on their path led by heart-mind coherence awarenessResource shared in this episode:Purchase your Pinterest Video Pin Templates HERESchedule a Story Time Call with the team HERELehmanCreativeGroup.com

Many Brands and Ecommerce shops need help with navigating Push vs. Pull Messages. Visual Storytelling is important because understanding how to pull your audience in with impactful visual images, is the key to building a lasting relationship with your audience. In today's episode, I go in-depth about how Startups, Brands and Ecommerce shops can benefit from identifying a Push Message  vs. Pull Messages and knowing how to effectively use an aligned Pull message within their visual storytelling assets. This subject came up for me when I think about the Story of the film Godzilla and how a 100 million dollar big box office movie was a complete flop because you can't talk at or push a message onto your audience -- you have to pull them in by demonstrating that you have been paying attention with a compassionate and listening ear and that you are speaking their language.Also, in the quote of Danny Meyer, the CEO of Shake Shake says their ultimate goal of all of their restaurants is that their customers leave feeling that by having enjoyed a meal there, that it was a good use of their time.I thought this was important to talk about in this episode because far too many marketing messages are being pushed and brands are experiencing a devastating disconnect from being in active listening mode with their audience in order for their visual imagery to be in sync.I learned about Push vs Pull Messages when I have worked with brands to build upon increasing their pull energy that attracts the right type of clients and customers towards them, as well as being out in the world as a consumer on the receiving end of a pushy message and it doesn't feel good.Here's what you'll learn in this episode:How to avoid the filibuster fiascoHow to better gage their audience's energetic bandwidthHow to use more aligned pulling messaging and imagery to attract more of the right people to their corner of the universe. Resource shared in this episode:The Magic of Visual Storytelling On- demand MasterclassSchedule a story time call with the team hereLehmanCreativeGroup.com

Today we’re diving a little bit deeper into a lot of questions I get from potential clients or just individuals that reach out to me, and they're kind of like, what is this exactly? You know, that question, like, what do you do? Like, with this exact service that you offer, How does it yield results? I want to talk about two very distinct things that we cover when we first begin working with clients.We touch on the education and begin digging deeper into their company background and their history and what it essentially boils down to are these two things.There are storytelling companies and there are story doing companies. Now, the difference with storytelling companies is, they're the ones that are usually conveying the story of their brand via PR campaigns or paid media campaigns and the heavy emphasis is on the TELLING -- It could be in the form of an origin story, as an example. Now, story doing companies actually use their core story, whichever story they're running with. Again, an origin story is one type of story here. They're going to use whatever their core story is as an organizing principle for the actual day-to-day activities or tasks or initiatives throughout that company.So, it could be like a new product that they're developing, It could just be the way that they form partnerships, It could even be in the way of how they demonstrate how they're active in the community and how their ally-ship is important to them.And what makes all of this so powerful and important for companies to grasp, is that once you have solidified your story telling assets, their story doing assets are that much easier to be made and shared because it's like, well, you’re showing your audience that you’re doing what you said were going to do.When you’re ready to get in touch with us and learn about how to develop, cultivate, curate and just get in motion with either developing stronger storytelling assets, as well as your story doing assets, schedule your story time callUntil next time!*hugs*A'yahLehmanCreativeGroup.com

I think we all know on just a basic nutritional level, in terms of talking about the actual food we consume, that there is the 'good stuff' and the 'not so good stuff.'And that is really how I look at visual stories. We are consuming things 24/7-- 365, for the most part, even when we're asleep, we are intaking information.We consume information via visual storytelling. They're both physical, yet with visual stories being consumed in a visual way -- even as you're listening to me speak right now or if you're watching me on YouTube, you know, you are taking in information via your sensory system. Being our sight and sound in this particular instance. So the reason why I wanted us talk about this here is because there is a very distinct difference between junk food visual stories, and nutritional visual stories that are satiating -- where you feel satisfied, where you feel whole + complete.So I look at visual stories as no different than the food we eat. When you leave someone empty, when you leave someone nutritionally depleted, or just devoid of nutrition, you are doing your audience a great disservice...The importance of your visual stories should fill your audience with the correct kind of nutritionally balanced content, that invites them to integrate their lives with your brand's visual story.Ready to transform your brand's visual stories? Schedule your story time call hereLehmanCreativeGroup.com

In today's episode, I'm really excited to dive in here because I don't think a lot of people talk about or don't talk about this enough, or I just don't see a lot of it out there.So I want to spark the conversation and just add my perspective into what I've seen in the marketplace thus far regarding visual stories, visual storytelling, which is what we're all about, of course. And I'm tying in the ethical and the moral standpoint.When I say that, I am all about evoking  true human emotion, true connections, covalent bonds -- if you will, for those chemists out there. The type of bonds that are unbreakable, the type of bonds that are reserved for the people that are closest and nearest and dearest to your heart.And when you're building these types of relationships with your audience in hopes that they want to remain on this journey of growth and elevation with you, as your company evolves and grows.You both are prospering together and I spoke about that in a previous episode about prosperity and ensuring that you are prospering yourself, as a company, as well as prospering your audience, coupled with being profitable on both ends.And with that, there is an ethical layer and there's a moral compass that you have to keep in the center and balanced and in alignment.Ready to begin work on conceptualizing and building your visual story assets? Schedule your Story Time Call here.LehmanCreativeGroup.com

Today's episode we dive deeper into "The Rise of the Conscious Consumer" and how visual storytelling can empower your business and brand to reach them, connect with them and further deepen that bond.If you don't know, or if you were not aware, the rise in the conscious consumer is a movement whereby consumers vote with their dollar. That's' basically all of it in a nutshell, and I think a lot of brands were definitely taking notice in 2020.Obviously things shifted there in more ways than one.  But I feel like in 202, us being in December now, it was like the emergence of the solidification process of that.And a lot of brands, not only was it "exposure" as 2020 has been thought to be the year of exposure, like everything was brought to light, so-to-speak. 2021 for me, as well as just like the brands and clients that I consult with, the biggest thing that I have been working with them to drive home is the acceptance of that. And, you know, it's not a bad thing. You know, how the old folks say, "what's done in the dark, comes to light."That's not always a bad thing. You know, I think a lot of people, they get nervous with change, and when things come up, but you may not feel a hundred percent equipped and ready to face them, but in reality, we may not ever be quote  or unquote "ready" but we still have to take action and move because movement is life...Learn more:LehmanCreativeGroup.com

The Magic of Visual Storytelling Masterclass, in audio version for those of you who are beyond zooomed out! Have a listen if you desire to:1. Discover how to design visual storytelling content that  stands outs  + sells more with connections that count. and 2. Desire to create captivating visual content that deepens the emotional bond between your company and your audience that you serve? Visual Storytelling is a main staple in crafting resonating messaging that continues to build your company's emotional equity, brand trust and an audience relationship that spans a lifetime! What you'll walk away with:  1. True Purpose Walk away with your true visual story purpose, as you tap into and learn how to unlock the Visual Story sensory system of your audience members. 2. True Strategy Discover how to craft a visual storytelling strategy infused with you + your brands creative energy + light, while you master the audience journey. 3. True (lasting) Connection Create an organic engagement strategy that puts you front + center of your ideal audience, as you learn how to leverage the power of the visual medium within the creative marketplace.   Ready to infuse more emotionally impact visual content into your messaging?Schedule your 15-min story time call hereLehmanCreativeGroup.com

It's a PROVEN fact that Visual Storytelling Works! | How to connect the success points for your brand.In today's podcast episode we dive deeper into the importance of the lasting impact that visual storytelling has on audiences.What it all ultimately boils down to are these simple things:1. People want to be seen, they want to be heard and they want to feel something.2. People are a much more in tune in today's climate. They're much more about honoring their intuition and they're much more willing to set themselves apart in the marketplace-- they're not really all that concerned anymore with what other people may think, they really want that deeper meaning. And they are more than happy to patronize at a higher price point, many times, with companies and brands that are speaking to a deeper meaning that's held within them, that's calling and speaking to their soul.When you're ready to explore the depths of these conscious consumer hearts and mindshare, schedule your story time call here with us.*hugs*A'yah LehmanCreativeGroup.com

In Today's episode, I discuss some of the foundational aspects to ensure you craft the perfect Visual Story Template. For starters, you may be asking yourself, 1. What is a Visual Story Template? A Visual Story Template is a guided framework that assists your visual story structure and facilitates a more impactful story arc.  A few benefits are: a. Story Organization b.  Story Voice Structure c.  Story + Audience Connection  Listen to the full episode for more ways to create a stellar visual story template...  Ready to take the next step? send us a message and let's make magic!aloha@lehmancreativegroup.com  *hugs*A'yahLehmanCreativeGroup.com

 I get asked this question quite often. Many people that I consult with are still unclear as to how Visual Storytelling can make a meaningful impact on their business.  In Today's episode, I cover a few of the main touch points of the power of visual storytelling and how the metics you are focusing on as a business owner or brand, have unfortunately been misconstrued. I also shed some additional light onto how visual storytelling is one of the most powerful ways to convey your message and build a community that thrives from genuine connection. Thank you so much for lending our podcast your ear   We have now entered into, and are operating within the age and advent of the experience economy + a visual storytelling driven era. Therefore, It is a necessity that businesses + brands invest into their visual story assets. I have always felt intrinsically, that the operating language of us humans is -- always has been and always will be, anchored to the art of storytelling. Should you decide to simply state facts, we forget and often times are apathetic. Share a compelling visual story + captivate our imagination? We'll move mountains...  Intrigued + Ready to Create?Schedule your 15-min Story Time Call here  Looking forward to Capturing your Story + Bringing it to life! *hugs*A'yahLehmanCreativeGroup.com

Welcome everyone, I'm so happy to have you here. I will always say our time, most importantly, our attention and our energy are our greatest assets that we don't need to be spending frivolously. I definitely take that as the most best investment. I don't take it lightly. And I'm so very grateful and I honor that whenever you take the time out of your day, out of your time and energy that you have for yourself, your friends and family, and loved one as, as well as your business to be here with me, I don't take it lightly. I wanted to welcome you all here, warmly and gently and lovingly to the let's capture your story podcast, brought to you by Lehman Creative. I'm A'yah, the founder and creative director of all things that talk about bringing your visual story to life and why that's important, and that's really what this podcast has been predicated and founded upon. Connecting with those who are drawn to the inner story that has been their guiding light, as well as the stories that have shaped and formed them in to the human beings that they are today.How we have been able to become triumphant, how we have been able to become overcomers and how we have been able to see the light and see the end result and to be the visionary that nobody else saw before we saw it, and maybe even some of us that were kind of like the creative mad geniuses or the creative mad scientists, if you will. This podcast is definitely dedicated and it goes out to you from my heart to yours. And I'm so happy to have you here. I look forward to being able to share not only just creative insights, ways to infuse emotional bonding and an impactful content and messaging in a visual way into your brand, into the products and services that you offer as well as just to be able to be that guiding light for the individuals that are called to the corner of your universe. That is what we're all about here, but as what we aim to achieve, and that is the core crux of the content that we will be speaking about, be it a solo podcast with myself, the host A'yah, or the lovely humans and individuals that will join me on this journey, and then sometimes I just might mix it up. So whether or not you are joining us via just the purely audio version welcome --You're also the reason why I don't always have to put a makeup and have my hair done all the time.And for those of you who are joining us via YouTube, could you like to have that visual component,  it makes more sense, right? To have a visual storytelling, a forward thinking creative agency to be talking about things with YouTube or just a video content in general.So if you're joining us on YouTube, welcome as well. And we look forward to just being able to connect with you all here. As we roll out and continue on this path towards capturing stories, sharing stories, and talking about the things that are apart of the undercurrent of life and how it has helped us become better people. If you're looking for more information about us, you can always join us via our website, the official URL is lehmancreativegroup.com and we look forward to connecting with you all and enjoy your stay here and enjoy, we appreciate you all for being here.  Ready to infuse more emotionally impact visual content into your messaging?Schedule your 15-min story time call hereLehmanCreativeGroup.com