Leveling Up with Eric Siu

I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools. By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch. TIMESTAMPS (00:00) Introduction, what you’re about to build (00:40) Step 1: Sign up and create your agent (01:02) Step 2: Choose your tools and define the mission (01:40) Step 3: Confirm, test, and deploy (02:20) Demo of the agent running in real time (03:00) Why simple agents outperform complicated ones (03:45) What you can build next once the foundation is in place How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook.  TIMESTAMPS (00:00) AEO vs SEO and why “first or last” still applies (00:20) The 10 AEO tactics that actually move rankings (05:56) SEO fundamentals that still work in 2025 (09:51) Wrap-up and what’s next  How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I’ve completely rebuilt my SEO playbook for 2025. In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack. TIMESTAMPS (00:00) SEO playbook intro (03:22) Adapt your career now (09:31) YouTube as second search engine (12:07) ChatGPT apps and workflows (27:14) Become a 100x operator How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance. Key takeaways: • AI won’t replace the best marketers, creativity, initiative and strategic systems will. • Becoming an AI orchestrator means managing tools and workflows, not just using them. • Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years. TIMESTAMPS (00:00) AI transforming the workforce (00:21) Why the best stay employed (01:04) Becoming an AI orchestrator (03:04) Strategy + creativity matter (05:38) Human psychology never changes How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot. TIMESTAMPS (00:00) Introduction to Model Context Protocols (MCPs) and revenue (00:55) CRO Orchestrator: Conversion rate optimization (02:17) Sales intelligence and follow-ups (05:01) Competitive ad tracking and SEO scaling (07:30) Content leverage and future of MCPs How to Connect https://www.instagram.com/ericosiu https://x.com/ericosiu Resources 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t overhyped, it’s underused. In this episode I outline how we’ve saved 40+ hours a month, added $50K in recurring revenue with real AI implementations and why I believe OpenAI, Nvidia, and Anthropic will be much bigger five years from now. TIMESTAMPS (00:00) The AI bubble debate (01:00) Lessons from the dot-com era (02:15) Real AI use cases in business (04:00) Why AI adoption keeps accelerating (08:00) Why AI’s future is just beginning How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery. TIMESTAMPS (00:00) Why SEO is misunderstood and what’s changed (03:00) The rise of search everywhere optimization (06:00) Optimizing for LLMs, AI overviews, and alternative search engines (09:00) Channel mastery: platform-first strategies for growth (12:00) Adapting and thriving in a changing search landscape 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search. KEY TAKEAWAYS  AI won’t replace human SEOs—adapt, don’t fear Optimize for AI overviews and brand citations Repurpose content across every search platform CHAPTERS (00:00) SEO in 2026 Overview (01:42) AI + Human Collaboration (04:10) Search Everywhere Optimization (07:58) Declining Web Traffic & AI Overviews (11:33) Content Updating & Consolidation HOW RO CONNECT IG:   / ericosiu    X:   / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/

In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine. Key takeaways ● AI sub-agents automate full-funnel marketing operations ● Leaner teams can now scale faster with AI-driven insights ● The future of marketing is orchestration, not just automation TIMESTAMPS (00:00) Introduction to AI Agents in Marketing (00:49) SEO Optimizer and CRO Scientist (04:31) Email, Ads, and Webinar Automations (07:50) PR, Partnerships, and Content Repurposing (12:07) Analytics and Persona Refinement How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what’s trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟    Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS   Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial   Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES   Growth Newsletter: https://levelingup.beehiiv.com/subscribe   Ubersuggest: https://www.ubersuggest.com/   Answer The Public: https://www.answerthepublic.com/

In this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work. TIMESTAMPS (00:00) Building a Foundation of AI Agents (02:49) Enhancing Team Performance with AI Workflows (05:40) Leveraging AI for Recruitment and Lead Generation (08:28) Personalizing Communication with AI Agents (09:54) Preparing for Meetings with AI Research 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

I sit down with Flo Crivello, CEO of Lindy, to talk about how AI agents are transforming workflows, saving hundreds of hours, and opening new growth opportunities. We cover everything from automating LinkedIn engagement to building agents that handle SEO, influencer marketing, and even team management. If you’re serious about the future of business and marketing, this conversation will show you what’s next. Chapters: 00:00 Keeping the top 20% of marketers 02:00 What Lindy does and why it matters 03:15 Automating viral LinkedIn posts 06:00 Natural language workflows explained 10:00 Scaling content with AI agents 14:00 Finding influencers with AI 17:30 Building agents for personal productivity 20:00 How to use AI memory in workflows 23:00 Why companies need an AI czar 26:00 Turning meetings into content 30:00 Remote vs in-office for creativity 34:00 Final thoughts on AGI How to Connect IG:   / ericosiu    X:   / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing. TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52) Conversion Optimization and A/B Testing (11:04) Future of SEO and AI Integration How to Connect: IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

If you’re not running Snapchat Ads right now, you’re leaving money on the table. In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free. Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads. Timecodes ⏰ (00:00) Why Snapchat Ads Still Work in 2025 (01:30) Setting Up Your First Campaign (02:55) Installing Snap Pixel & Tracking Events (04:40) Building and Launching Campaigns with Ad Credit (06:45) Creating High-Impact Ad Creatives (08:15) Testing, Optimization & Scaling for ROI (11:00) Final Thoughts and Next Steps How to Connect: IG: /ericosiu X: /ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com

If you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind. In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate with your live business data, and even create specialized sub-agents for SEO, finance, and more. Whether you’re running marketing campaigns, streamlining operations, or scaling a company, this is where the biggest opportunities are right now. (00:00) Six ChatGPT-5 Use Cases That Will Make You More Money (00:18) Multi-Step Automation for Travel Planning (02:05) Deep Research with Bigger Context Windows (04:56) Integrating ChatGPT-5 with Business Tools (MCP) (07:13) Building Specialized Workflow Agents with Cursor + Claude Code (10:25) Creating Custom AI Teammates for Onboarding & Training (11:37) Conclusion & Next Steps How to Connect: IG: /ericosiu X: /ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com Timecodes ⏰

If you’re not building AI employees right now, you’re already falling behind. In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I’ll walk you through how to actually set this up and where the real opportunities lie. Timecodes⏰ (00:00) Introduction to AI Employees (02:15) The Future of Work with AI (05:30) Setting Up Your AI Command Center (08:45) Creating Sub-Agents with Claude Code (12:00) Leveraging AI for Content Repurposing (15:20) AI in Marketing and Recruitment (18:45) Real-World Success Stories (22:00) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

The fastest-growing companies aren’t just using AI—they’re reinventing marketing with it. In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation, to building automated systems, recruiting top talent, and even shaping product development—AI is becoming the backbone of modern growth. I also share practical tools and real-world examples to help you apply these strategies today. TIMESTAMPS (00:00) Introduction to AI Marketing Strategies (00:29) Proven Strategies Enhanced by AI (03:48) Email and SMS Marketing with AI (06:03) Account-Based Marketing: Precision Targeting (09:10) Content Marketing: The Three Rs (10:00) Building AI Systems for Automation (13:17) Recruiting Top Talent with AI (14:43) Product Building in the AI Era (16:50) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Claude Code might be the secret weapon marketers didn’t know they needed. In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future. TIMESTAMPS (00:00) Introduction to Claude Code and Its Importance (02:48) Understanding AB Testing and Its Applications (06:03) Leveraging SEO and Conversion Optimization (09:10) Creating Sub Agents for Marketing Efficiency (12:03) Practical Applications and Future Prospects of Claude Code How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com