Leverage Your Podcast Show

There is so much stress around how to get an ROI from social media. What if you don't have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don't matter and how to engage and convert.  Louise breaks down exactly how to build a customized social sales funnel that works, no matter how many followers you have. She'll show you why chasing viral moments is a waste of time and reveal the real secrets to converting your social media audience into paying customers. What You'll Learn:  Why chasing viral views might actually sabotage your business growth strategy. How a balsamic vinegar maker discovered his true marketing magic through family stories. The surprising truth about who really makes money on social media platforms. Why your email list matters more than your follower count right now. How service professionals can create a customized social sales funnel without overwhelm. The critical messaging strategy that separates successful entrepreneurs from background noise. Why investing in targeted ads could be more valuable than your latest professional certification.   Don't miss Louise's Mastercass on September 24th Turn Your Social Media Time Into Sales...10x Faster with ChatGPT  Register Here https://smoothbusiness.krtra.com/t/X7MDYN59WalF Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was 'out of my league'. It's for the rich and famous, or you need a special connection to get an 'in'.  I was so thrilled when I met Mary O'Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity. She'll share how to turn random media moments into powerful marketing assets. Whether you're an author, entrepreneur, or just someone looking to get your message out, this episode is your backstage pass to mastering media without feeling like you're selling your soul.   You'll hear…  How to avoid 'random acts of media' that lead to nothing  How to craft your media persona  How a nine-foot chipmunk can derail your interview (and how to recover). What media outlets are truly looking for and how to get their attention  What transforms a random conversation into a strategic marketing asset. How to turn a potential "gotcha" moment into a professional opportunity. The game-changing difference between serving an audience and selling to them. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it's not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I'm joined today by seasoned publisher Lynn Smargis show you how.  Lynn shares the secrets to creating a book that doesn't just sit on a digital shelf, but actually connects with your ideal readers. Whether you're a solo podcaster, an interview show host, or just curious about expanding your content's reach, you'll walk away with practical, actionable insights that can turn your podcast passion into a professionally published reality.   Discover why 80% dream of writing a book, but only 5% actually publish. Learn the critical legal steps before transforming podcast episodes into a book. Uncover the surprising truth about why most podcast-to-book attempts fail miserably. Hear how a disc golf legend published his memoir at 80 years young. Understand the game-changing strategy of designing podcast episodes to support your book outline. Explore why professional editing can make or break your book's credibility and impact. Peek behind the curtain of a free virtual writing retreat designed for aspiring authors.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients   >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You've done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it's running on autopilot.  How do you know it's still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realign your show with your brand, deepen listener connection, and boost ROI.  You'll walk away with key questions to elevate your content—and hear how one simple shift increased her email open rates by 10% in just one week.   What You'll Learn:  Why your podcast's first impression matters more than you think How to transform podcast self-talk from sabotage to strategy The surprising power of speaking to one listener, not a crowd Why your podcast is a reflection, not the entirety, of your brand How intentional episode planning can dramatically accelerate business growth The counterintuitive approach to creating content people actually want to hear Why authenticity trumps copying someone else's podcast formula every single time Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

You know you need to play bigger, get visible, and grow your authority—but stepping into the limelight can feel daunting. Whether it's speaking at more events, guesting on podcasts, or even creating your own podcast or videos, there's often something that keeps you stuck—a reason you keep procrastinating. Those nagging inner voices of self-doubt keep whispering that you're not good enough, smart enough, or qualified enough to be in the spotlight. But what if I told you that every single expert started exactly where you are right now—scared, uncertain, but secretly knowing they had something valuable to say? In this episode, with transformational coach Lisa Kalmin, we're breaking down those mental barriers and giving you the roadmap to confidently own your voice and authority. Lisa shares what might be holding you back from stepping fully into your expertise, the most common fears, and practical tips to overcome limiting beliefs—so you can rock the mic and boost your visibility and authority.    What You'll Learn The root cause of self-doubt and a shift that makes it easier to build confidence How childhood experiences secretly shape your professional visibility and authority. The surprising difference between how men and women approach professional opportunities. How to use 'I am' statements to step into your power  How to pour authentic energy into virtual conversations and presentations. Why your expertise matters more than your perceived perfection.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Sure AI is handy to use and can speed up content creation, but if your marketing sounds like everybody elses (or like AI) you are going to repel instead of attract your ideal client. You want to stop the scroll and communicate in a way that makes people feel like they are being heard, like you are speaking directly to them.  Scott Murray's got a game-changing approach that's not about fancy marketing tricks, but about connecting as a real human being. In this episode, he breaks down his STAMP framework that'll help you transform your content from forgettable noise to something your audience genuinely wants to hear.   What You'll Learn  Discover why most content sounds like a robotic corporate machine. Learn the secret framework that transforms bland messaging into human connection. Understand how your internal language might be sabotaging your content strategy. Explore why emotional triggers matter more than you think in communication. Uncover the truth about AI-generated content and how to make it authentic. Find out why talking to one person matters more than addressing a crowd. Decode the psychological reasons people actually engage with your content.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You know you've got something amazing to offer, but potential clients seem to scroll right past without a second glance. What if the problem isn't your expertise, but how you're talking about it? Imagine being able to craft a marketing message that makes people lean in, nod their heads, and think, "Yes, this is exactly what I need!"   In this episode, brand strategist Debbie White breaks down how to cut through the noise and create a crystal-clear marketing message that not only attracts your dream clients but gets them excited to work with you. Sure this impacts your website and landing pages, but it also impacts how you market your podcast, how you show up on podcasts. It impacts every element of your business.  Discover why clarity wins clients every time.  Learn how your unique background shapes a magnetic, one-of-a-kind brand message. How to change your marketing from scattered to strategic. Find out how to speak directly to your audience's deepest desires and pain points. Explore why trying to copy others' marketing formulas is killing your authentic voice. Ways to simplify your message without losing its magic and authenticity.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

I'll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here's the big news: I'm moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what's shifting, and what's coming next that I'm really excited about. Why I resisted this change, and how pulling the trigger was so freeing. How change is inevitable and why it should be embraced vs resisted. The message I want to share with podcast guests What you can expect from me in the upcoming months Plus a free gift!    00:30 Podcast Origins and Initial Motivation  03:15 Deciding to Reduce Podcast Frequency  05:45 Focusing on Podcast Guest Strategy  08:20 Bridge to Profit Podcast Approach  11:10 Free Guide for Podcast Guests  14:50 Embracing Business and Personal Evolution  17:35 Giving Yourself Permission to Change Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Growing your business through podcasting doesn't mean choosing between hosting or guesting. It's not either/or — it's both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients.    Discover why podcast guesting can be a game-changing audience growth strategy The secret to repurposing content without exhausting your creative energy How guesting on other shows can actually help you grow your own podcast  How a client, with this one tweak in podcast targeting, increased book sales Tips on how to get more leads and ROI from your podcast guest appearances  A practical method for keeping content flowing during your busiest seasons   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn't highlighted and I didn't get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience. What if I told you there's a way to transform those podcast appearances from forgettable chats into client-generating conversations? In the next few minutes, I'm going to break down exactly why your current approach isn't working and give you three game-changing shifts that will help you turn podcast guesting into a real lead machine. Why most podcast guest appearances fail to generate meaningful client leads How to craft a Billboard-Ready podcast topic that magnetizes hosts and potential clients The critical difference between teaching information and creating strategic conversation Why "organic" conversations can accidentally sabotage your business positioning The secret framework for guiding podcast conversations toward your core offerings Why your interview approach matters more than simply getting booked on shows   Head to https://LeverageYourPodcastShow.com to read the blog   >>>Stop leaving success to chance. Start leading every interview with strategy - and turn your message into results. Get this free report From Crickets To Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients   >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner.  If you've ever found yourself awake at 3 AM, stress-scrolling and wondering how the heck you'll scale without losing your mind, this episode is your lifeline. Melissa Morris is about to drop some serious wisdom on how to transform your agency from a stress-fest to a well-oiled machine. Get ready to learn the four key pillars that will help you stop working IN your business and start working ON your business – and maybe, just maybe, reclaim your sanity in the process. Discover the four foundational pillars that transform chaotic agency operations into smooth-running machines. Learn why your current team structure might be secretly sabotaging your agency's potential growth. Uncover the hidden profitability traps lurking in your client service model. Understand how standardizing offers can dramatically reduce team confusion and client scope creep. Find out why hiring an OBM isn't always the magic solution you think it is. Explore the critical metrics that reveal whether your agency is truly scaling effectively. Master the art of creating an organizational chart that predicts and supports your agency's future.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

The concept of attention economy - you know -get attention and generate leads isn't working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever.  Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make your marketing feel less like a sales pitch and more like a conversation with a friend.   Discover why traditional marketing tactics are failing right now Learn how the "relationship economy" is transforming customer interactions Uncover the six critical behavioral shifts reshaping modern communication Explore a revolutionary tool that turns video into interactive experiences Find out how to make your content personally relevant to each viewer Reveal the secret to building audience loyalty through interactive engagement   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it's a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened?  In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this conversation, you'll have insider tactics to help your emails cut through the noise and actually connect with the people who want to hear from you.   Discover why your email open rates might be a statistical illusion Learn the secret algorithm game email providers play with your messages Uncover how podcast hosts can strategically boost their audience engagement Find out why consistency trumps sporadic email blasting every time Explore the hidden world of email deliverability beyond basic marketing tactics Understand how tiny technical details can make or break your email success Reveal the surprising ways different platforms manipulate your email performance   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy?  What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself?  Jennifer Lyall, an Intuitive Business Mentor, is about to drop some serious wisdom on how to check and optimize your personal energy - and trust me, it's way easier than you think.  This episode is your backstage pass to understanding how your inner state impacts everything from podcast interviews to client attraction, and learning practical techniques to get yourself into a high-performance zone.   What you'll learn: Why your inner battery matters more than your business strategy How a two-minute breathing technique can transform your professional presence The surprising truth about high-energy people that no one talks about What your emotional state reveals about your entrepreneurial potential Why rescheduling an interview might be your most strategic move How childhood programming secretly shapes your business confidence The mind-blowing ratio between strategy and personal energy most entrepreneurs miss   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get booked on podcasts, turning those appearances into real visibility, authority, and even client opportunities. Whether you're a coach, author, or business owner looking to expand your reach, this conversation is your roadmap to podcast guesting success.   Discover why 547 million podcast listeners represent a game-changing opportunity for experts. Learn the secret sauce of crafting a magnetic speaker profile that hosts can't ignore. Uncover the strategic approach to selecting podcast shows that actually grow your business. Find out how to transform cold pitches into warm, authentic podcast connections. Explore why quality podcast appearances matter more than racking up random guest spots. Understand the power of a personalized, AI-assisted platform for podcast guest matching. Gain insider insights on turning podcast guesting into a powerful visibility and client attraction strategy.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest