Step into a packed breakout room at LexSummit 2025. The coffee is still warm, the questions come fast, and trial lawyer Mike Rafi is as candid as they come. This session is about social that serves a purpose. Not chasing viral hits, but speaking clearly to the people who might need you, and to the colleagues who might send you your next great case. We start with the simple idea that wins on every platform: be useful. Mike walks through how he chooses a lane, why daily posting is easier than i...
Ever drafted the “I’m out” email and saved it as “send after bonus”? In this episode, Jonathan Hawkins returns to talk about the messy middle of law firm life: when to leave, how to leave without stepping on landmines, and how to know if “partner” is a leap or a leash. We get into the kitchen-table talk at home, what you can and can’t say to clients before you give notice, and the quiet costs of equity that no one puts in the brochure. We also dig into the parts owners whisper about: slowing ...
Picture a new client on day 17. They signed last week. Their neck still hurts. Their inbox is quiet. The silence makes the story in their head louder. Did the firm forget me? That moment is where this episode lives. From the first call through the first 30 days and beyond, Brian Glass sits with Gyi Tsakalakis and Abogado Jared Jaskot to map a simple system for better client communication and steadier client engagement. They show how to set client expectations on day one, why a real voice ever...
What happens when one of the original voices in solo law practice meets the cutting edge of AI? At 8AM’s Kaleidoscope event, Brian sat down with Carolyn Elefant - legendary founder of MyShingle, author of Solo by Choice, and environmental justice attorney fighting Big Energy with bold strategy and even bolder tech. In this conversation, Carolyn shares how she: Turned a dot-com-era blog into a pipeline for high-value clientsUses AI to decode 200-page rulings in minutes (and train new lawyers f...
You’ve hired the bookkeeper. You’ve got the tax pro. You’re making money. So… why does it still feel like you're flying blind and low-key drowning? In this episode, Brian sits down with Kelley Brubaker, a Fractional CFO who’s been called the Numbers Whisperer for law firms, and not in a “look at this pretty P&L” kind of way. She helps firm owners ditch the chaos, decode the metrics that actually matter, and stop scaling their misery. They get into: Why your P&L is lying to you (and wh...
What’s the real return on all that time lawyers are spending posting on LinkedIn, Instagram, or YouTube? In this special episode pulled from a recent GLM Tribe call, Ben Glass and Brian Glass have an honest conversation about what’s working, what’s not, and why social media might not be the magic bullet many lawyers are hoping for. They share how they think about visibility, what role social media plays in their own firms, and what most lawyers get wrong about it. You’ll also hear how they ba...
He left Big Law after 90 days to chase juries. Now Sharif Gray, Richmond trial lawyer and co-host of the RVA Trial Lawyers podcast, breaks down how authenticity (not interrogation) wins over jurors and drives real results in the courtroom. We get into the hard stuff: valuing cases beyond medical specials and policy limits, the “speed-trial” mindset of cutting what doesn’t serve the story, and why parachuting in close to trial can actually sharpen your case. Sharif also shares a tough crime-vi...
Forget boring branding and forget trying to please everyone, this episode is about standing out, building trust, and boldly owning your space. This week, Brian sits down with Lee Rudin, founder of RUDIN LAW and the brain behind the unforgettable “Get Rude” brand. If you’ve ever wondered how to create a law firm identity that clients actually remember and wear on a t-shirt, this is your playbook. Lee shares: Why polite branding gets you forgotten (and what to do instead)How niche swag and gras...
What if the fastest way to grow your firm was not another ad, but a joke? n this episode of Life Beyond the Briefs, Brian sits down with Jimmy Lai, an immigration lawyer with a fast-growing, empathy-first practice, to ask a simple question: Could humor make you more hireable? From Taiwan to Oklahoma City, Jimmy’s story shows how culture, personality, and daily LinkedIn posts can turn strangers into clients and advocates. You will learn: How to use humor and empathy to lower client anxiety a...
What if the thing capping your firm’s growth is you? Seth Price scaled from 2 to 40 lawyers by making the move most founders avoid. He let go, then replaced himself with systems, A players, and data that compound. In this episode, Brian and his friend Seth get specific about what actually works, not theory. You’ll learn: why speed to lead wins cases before your coffee coolsthe first two hires that free your week and raise the barthe core systems that run without youwhat to automate and what...
Sick of pouring budget into ads that attract the wrong cases? In this episode, Delisi Friday breaks down a referral-first growth plan built on two pillars: better intake and the CORE method—Create Once, Recycle Everywhere. We get into the exact intake language that protects trust (“Who can we thank for the referral?”), the follow-up rhythm that keeps you top-of-mind, and how to turn one recording into weeks of credibility-building content without burning out your team. You’ll learn: The intak...
What does a real CMO do, and why do most law firms get it wrong? In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title inflation; it’s about teaching, strategy, and trust. We talk about building in-house marketing teams that actually scale, how community marketing drives referrals, and why omnipresence is the name of the game in 2025. If you’re tired of wasting marketing dollars and ready...
Are you pouring marketing dollars into a leaky bucket? That's exactly what's happening at law firms with broken intake systems. As a personal injury attorney who has quadrupled my firm's revenue in just four years, I can tell you with absolute certainty: fix your phones before spending another penny on marketing. In this eye-opening episode, I share the shocking story of how we fired our answering service within just 48 hours of hiring them—after they cost us $18,000 in potential revenue fro...
You’ve hit $500K in revenue—but can your law firm run without you? While Brian’s sipping aperitivos in Italy for three weeks, Chelsea Williams—the Money Whisperer behind Core Solutions Group—is here to break down what it really takes to create a firm that functions (and flourishes) in your absence. In this episode, we unpack: Why your bookkeeper ≠ your CFO—and why that mattersHow to build a financial team that gives you freedom, not more workWhat “Profit First” actually looks like in a law fi...
Have you ever wondered what would happen if you wrote down your most ambitious dreams and revisited them two years later? In this eye-opening episode, I pull back the curtain on my "Vivid Vision" exercise—a powerful three-year life design framework that has quite literally transformed both my law practice and personal life. Walking through my December 2025 vision that I originally created in 2023, I provide a brutally honest assessment of what materialized and what didn't. The revelation? Wh...
You don’t need a niche practice—or a marketing department—to grow on LinkedIn. You just need better stories. In this episode, Jacob Molina shares how solo and small firm lawyers can turn everyday conversations, client wins, and even tough calls into content that builds trust and drives business. We talk about why the client should be the hero, how to get out of your own head, and why visibility beats vanity metrics every time. If you’ve ever said “I don’t know what to post,” this one’s for yo...
Lawyers are leaving significant money on the table by stubbornly handling cases outside their expertise when referrals could generate higher profits per hour with zero risk. This eye-opening episode breaks down the surprising economics of legal referrals through the lens of a recent case where I wrote a six-figure check to an out-of-state attorney for essentially making one phone call. When an attorney from Texas contacted me about a Virginia crash case, he declined my offer to handle it for...
What can a law firm learn from a tech startup? In this episode, I sit down with Manny Griffiths, CEO and co-founder of Hona, to talk about how his journey, from selling pest control door to door to building a 67-person legal tech company, is full of lessons for law firm owners looking to grow without burning out. We talk about: The real-world use cases for AI in law firms (including after-hours lead capture)Why “automate the redundant to empower the personal” is more than a catchy phraseHow t...
Every growing law firm reaches a crossroads where the founding attorney can no longer juggle every role. The marketing director decision becomes unavoidable, but timing and selection make all the difference between transformative growth and costly disappointment. When should you hire a marketing director? The answer might surprise you: now, or at least as quickly as possible. A dedicated marketing professional creates a powerful multiplier effect – while you handle cases and client meetings,...
Most entrepreneurs say they’re building for their family… but their calendar tells a different story. In this episode, Brian sits down with Mike McCarthy—real estate entrepreneur, co-founder of GoBundance, and creator of FAMBUNDANCE, a mastermind for entrepreneurial families. Together, they dive into what it truly means to design your life around your values, not your workload. Mike shares how he stepped away from the hustle culture and chose a path centered on intentional leadership, present...